man

Messika man version with Romain Grosjean




Difficult, perhaps impossible to resist the charm of a man. At least if your profession is that of the jeweler. Most of the great jewelery Maisons have long since expanded their catalog to include jewelery for men. And not just with leather laces and dog tag-style metal tags. Thus, even Messika, the Parisian Maison of high jewelery has decided to get on the men’s jewelery train. The idea is to offer some of the designs that have made Messika famous, such as the Move collection, in a precious but more austere version. In other words, masculine.

Anello in titanio grafite con diamante
Anello in titanio grafite con diamante

The face of this new proposal is Romain Grosjean, a French-Swiss professional driver, who competes under the French flag in the NTT IndyCar Series, driving the Honda number 28 for Andretti Autosport, after a move to Formula 1 with Renault. In short, a sports character who, in addition, is also perfect as a model. In the shots by photographer Sonia Sieff, Grosjean wore a titanium version from the My Move collection, where one or more diamonds can swing in a groove, which for men is also available with the classic leather lace, or with an even more easier, with lanyard. In addition to bracelets, the men’s line designed by Valérie Messika also includes rings and pendant necklaces.

Bracciale in titanio nero e diamante
Bracciale in titanio nero e diamante
Collana in titanio della collezione Move
Collana in titanio della collezione Move
Anello Move in titanio e diamante
Anello Move in titanio e diamante
Bracciale in oro Move
Bracciale in oro Move
Bracciale con cordoncino e titanio nero
Bracciale con cordoncino e titanio nero
Bracciale Move con laccio in cuoio
Bracciale Move con laccio in cuoio
Collana in oro Move
Collana in oro Move
Romain Grosjean indossa i bracciali Messika
Romain Grosjean indossa i bracciali Messika

Romain Grosjean indossa i bracciali in titanio
Romain Grosjean indossa i bracciali in titanio







Flexible fope also for men




All the major jewelry brands have discovered the men’s market. If, until a few years ago, men’s jewels were in most cases inspired by a military, austere style, with the use of steel and leather, today even brands like Fope have noticed a new segment of customers ready to spend for luxury jewelry. In short, no longer just the classic gold chain or a thin bracelet hidden under the cuff of the shirt, but jewels to show off, in gold and precious stones. Jewels that have a style that derives from the collections for the ladies, but in sizes suitable for the male build.

Bracciale della collezione  Vendôme for men in oro rosa e diamanti neri
Bracciale della collezione Vendôme for men in oro rosa e diamanti neri

Last year Fope opened its ball in the male universe with the first jewels, which multiplied within 12 months. Today the Fope jewels dedicated to men are developed according to the five most famous collections of the brand: Vendôme and Panorama (for the flat knit version of the Novecento knit), Prima e Solo (the round version) and Eka (the first collection to launch Flex’it in 2007). The brand also offers cufflinks, Flex’it rings and 18 gold necklaces. The black diamonds that characterize the line and the high technological content (the flexible mesh system is patented) promise an appeal even for those who love highly innovative solutions.
Anello della collezione Panorama in oro rosa e diamanti neri
Anello della collezione Panorama in oro rosa e diamanti neri

Gemelli in oro bianco e diamanti neri Solo
Gemelli in oro bianco e diamanti neri Solo
Bracciale in oro bianco e diamanti neri Eka Tiny
Bracciale in oro bianco e diamanti neri Eka Tiny

Bracciale della collezione Prima in oro rosa e diamanti neri
Bracciale della collezione Prima in oro rosa e diamanti neri







Men with pearl necklace by Assael




In the seventeenth century, gentlemen did not disdain brooches or pearl jewelry. Likewise, Indian maharajas have often used pearls, along with precious gems, to decorate turbans or embellish brooches. Understandably, jewelers today are aiming for a return of the male audience to high jewelery. This is the case of Assael, a New York Maison specializing in pearls and coral, which presents a 2023 communication campaign in which the man wears a string of pearls and a flashy brooch.

Anello della collezione Bubble con perle di Tahiti
Anello della collezione Bubble con perle di Tahiti

It is not the first brand to try to persuade men to wear high jewelry: before Assael also brands like Mikimoto or Boucheron presented models wearing precious jewels instead of the usual chains with plaques and leather bracelets. The Assael campaign was shot in Miami by fashion photographer David Benoliel and involves models Michaela Kocianova and James Lorenzo, who wear Assael jewelry. A precious consensus to the style of the campaign came from the jewelery historian Vivienne Becker. Will it be enough to convince a manager to show up at the bank with a pearl necklace instead of a tie?

Orecchini con corallo della Sardegna
Orecchini con corallo della Sardegna
Collana di perle della collezione Bubble
Collana di perle della collezione Bubble
Immagine della campagna 2023 si Assael
Immagine della campagna 2023 si Assael







Tommy Hilfiger bijoux for men with Thom Trade

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Thomas Jacob Hilfiger is the American designer who founded the Tommy Hilfiger brand, now owned by the Pvh group, which markets perfumes and accessories in addition to women’s clothing. Thom, on the other hand, is the holding that controls Histoire d’Or, the first retailer in jewelry in France and market leader in Europe with 572 stores, which a few years ago also bought Stroili. The subsidiary, Thom Trade Italy, will now market Tommy Hilfiger jewelery and will distribute watches of the same brand produced by the American Movado, intended for men.

Bracciale in metallo dorato Tommy Hilfiger
Bracciale in metallo dorato Tommy Hilfiger

The market launch of the Tommy Hilfiger Jewels complements the existing distribution of the watches and is already giving excellent feedback. The proposal we present will grow in the assortment from season to season, with the aim of winning over a contemporary customer, in line with the brand image of Pvh Group.
Andrea Busato, GM Thom Trade

Bracciale in cuoio e acciaio
Bracciale in cuoio e acciaio

The Tommy Hilfiger Jewels bijoux collection includes bracelets made of steel, in a natural version or with black or gold PVD treatment, and leather in blue, black, red and brown, or rope and nylon. The line also includes necklaces with the classic medal. The price ranges from 49 up to 89 euros, they have a casual and minimalist style.
Bracciale di Tommy Hilfiger
Bracciale di Tommy Hilfiger

Collana con medaglietta in acciaio
Collana con medaglietta in acciaio
Bracciale in acciaio collezione uomo
Bracciale in acciaio collezione uomo
Bracciale in nylon colorato
Bracciale in nylon colorato

Bracciale in acciaio colorato nero
Bracciale in acciaio colorato nero







A solitaire Tiffany. For him

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A solitaire. But for men. Times change and Tiffany adapts. The great American Maison pushes on the accelerator of the jewelry dedicated to him, with a look at Ltgb weddings. The ring for men also has a name: The Charles Tiffany Setting and is, explains Tiffany, the first men’s engagement ring with an important solitaire diamond. The ring takes its name from the founder Charles Lewis Tiffany, who in 1886 introduced the Tiffany Setting, that is the solitaire with the stone stopped by six (thinner) prongs instead of four. At that time, however, the solitaire was reserved only for young brides.

Anelli per uomo Tiffany
Anelli per uomo Tiffany

The Charles Tiffany Setting pays homage to this romantic Tiffany & Co. legacy of love and inclusion. These, however, are engagement rings that deviate from the usual wedding band. The rings are in platinum and titanium, with a shape reminiscent of the chevalier model worn on the little finger. The first edition of the Charles Tiffany Setting will be available with brilliant-cut and emerald-cut diamonds up to 5 carats. The models with brilliant-cut diamonds are characterized by a tapered and thin band, inspired by that of the iconic Tiffany Setting, while in the emerald-cut diamond rings the edges are solid, rounded, architectural.
The Charles Tiffany Setting
The Charles Tiffany Setting

Also in this case, the New York brand underlines, the stones used are subject to traceability for the entire processing path: region or countries of origin of the diamond and in which it was cut and polished, classified and subjected to quality control. , as well as mounted on the jewel, can be requested from any sales person and will also be printed on the Tiffany Diamond Certificate.
L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles







Pearl necklaces for men by Comme des Garçons and Mikimoto

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“Darling, will you pass my pearl necklace?” It’s not a habitual question that a man asks to woman, but now Comme des Garçons and Mikimoto think it’s time for a change. In fact, the Japanese clothing brand and the jewelery brand specializing in pearls have introduced a collection of unisex pearl necklaces. And, to underline it better, advertising also focuses entirely on a male figure wearing a pearl necklace. Above the tie.

La pubblicità di Comme des Garçons e Mikimoto
La pubblicità di Comme des Garçons e Mikimoto

Of course, the fashion industry has long decided that the border between the sexes is more blurred: often on catwalks the men wear accessories that one time were used typically by female , such as the handbag. The pearl necklace, however, is new. And according to Rei Kawakubo, the visionary founder of Comme des Garçons, which is based in Tokyo, “men also look good when they wear pearls”.

Collana di perle per uomo
Collana di perle per uomo

The necklaces for men are made of strings of white South Sea or Akoya pearls set in sterling silver. Some pieces have clearly visible metal elements, always in silver. The collection was unveiled in January during the haute couture week. The price of the necklaces ranges from 2800 to 39000 dollars. Necklaces for men, yes, but he must be wealthy.
Collana di perle Akoya s e argento
Collana di perle Akoya s e argento

comme de gacon perle 3
Collana di perle maschile







Men’s items (but not jewels) signed Tiffany

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In addition to jewelry for men, for him Tiffany offers silver objects such as a yo-yo, a whistle, a removable meter and … ♦ ︎

After announcing it, Tiffany & Co showed her first jewelry collection dedicated to men at the Hollywood Athletic Club in Los Angeles. Obviously with male guests, and obviously famous: A $ AP Ferg, Lili Reinhart, Rowan Blanchard, Debby Ryan, Miles Chamley-Watson, Christian Combs, Miles Richie, James Turlington, Lucky Blue Smith, Kemio, Yosuke Kubozuka and Vic Mensa. But the New York Maison has also thought of another type of man: one that does not wear jewelry. And, perhaps, the one you never know what to give him because he has of everything.

Yo-Yo in argento e legno di noce
Yo-Yo in argento e legno di noce

Tiffany’s answer is summarized in a series of objects dedicated to man, also presented in Los Angeles, which have nothing to do with jewelry, except for the same blue-toned package that distinguishes the products of the American company . Apart from the classic watches, Tiffany offers objects such as a whistle (not to be used in the office, but on a sports field), a yo-yo, playing cards, ping-pong rackets, a harmonica (also this not to be used on the workplace), a removable meter, various ornaments and even a golf club. In short, after the fragrances for men, the choice of products to conquer the other half of the market has expanded.





L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Bracciale in oro da uomo di Tiffany
Bracciale in oro da uomo di Tiffany

Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Bracciale da uomo in argento Tiffany T Square
Bracciale da uomo in argento Tiffany T Square

Il cantante Cody Simpson
Il cantante Cody Simpson

Racchette da ping-pong Tiffany
Racchette da ping-pong Tiffany

Il modello James Turlington all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
Il modello James Turlington all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Fischietto in argento
Fischietto in argento

 L’attore Justin Theroux
L’attore Justin Theroux

Mazza da golf in argento
Mazza da golf in argento

Il campione del mondo di fioretto Miles Chamley-Watson
Il campione del mondo di fioretto Miles Chamley-Watson

Metro in argento
Metro in argento

Armonica in argento
Armonica in argento







Tiffany launches jewelry for men

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Tiffany is preparing to launch a hundred jewels dedicated to the male audience: necklaces, rings, bracelets of high jewelry for men ♦ ︎

Tiffany focuses on man. The largest jewelery group has announced, by voice of artistic director, Reed Krakoff, that the Maison is preparing to launch a hundred jewels dedicated to the male audience. Actually, something is already there: but the offer for the man of the brand has been limited to rings, cufflinks, money clips and some bracelet as Tiffany T Square. The new launch, scheduled for October in the 300 Tiffany stores around the world, will also include high-end men’s jewelery, with prices ranging from 200 to 14,000 euros or dollars. According to the company, men’s jewels have become popular thanks to rappers, who wear eye-catching rings and necklaces.

Bracciale da uomo in argento Tiffany T Square
Bracciale da uomo in argento Tiffany T Square

Alongside the jewelery to be worn, Tiffany has also decided to dedicate items for the male public, such as shakers and beer mugs. The move, announced in an interview with the Associated Press, is part of Tiffany’s strategy to attract the younger generation of luxury product buyers. Half of Tiffany’s customers are already in the male genre, but buy jewelry for women. Now he will have an extra spending opportunity. Lavinia Andorno




Gioielli della collezione Uomo Tiffany
Gioielli della collezione Uomo Tiffany

Bracciale in oro da uomo di Tiffany
Bracciale in oro da uomo di Tiffany

Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers
Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers

Reed Krakoff
Reed Krakoff