Gobbi

Gobbi has 175 and launches his first jewelery collection ♦ ︎
In the world, he discovered a few years ago a search, few big companies manage to exceed 40 years of life. If, however, you considered the small businesses in Italy, life is even shorter: the national average is around 12-13 years.
This premise serves to emphasize a record, that of a jewelery store that is located in the center of Milan, just in Piazza Duomo: Gobbi. The company, in fact, holds the Guinness of longevity in the industry: it has now 175 years. Not only. In spite of the venerable age, Gobbi is flirty, as has been demonstrated by an excellent dinner party organized at the Sforzesco Castle in Milan to celebrate the birthday, along with Rolex and Patek Philippe. Not only that: the occasion was also used to launch Fairytale, the first Gobbi jewelery collection. The location was also adequate because it reminds the company’s origins, which are related to the time when castles were not just a tourist destination.
Therefore, since Gobbi represents a unicum, it is worth recalling the story of this family enterprise that is rooted in 1842. The following is the reconstruction of its story as tells the company.

In 1842 Raimondo Gobbi, enthusiast of watchmaking, opened in Modena, under the Portico of the Collegio San Carlo, his shop. The activity was carried out with such expertise and commitment as ten years later, in 1852, the Gran Duca granted him the status of Orologio del Real Court. At that time, trade and assistance were only for pocket and pendulum items. His younger son Giuseppe contributed with his technical skills to the development of the company and in 1896 moved to Milan where he opened his shop on Corso Vittorio Emanuele II, also today awarded the honor of Boutique Storica. At that time, her nephew Adriana married Luigi Pozzolini, an enterprising representative of watchmaking brands who took over in the direction of family business. The great-grandchildren Aldo and Gastone have been engaged in the company since the early thirties, deciding on their definitive success and gaining the primacy in Swiss watch trade in Italy. It was with them that the jewelry and jewelery were added later and they took shape with the activity as we know it today. Unfortunately, the first venue was destroyed during the Second World War, but strong on the history and the path undertaken until that moment, on 4 September 1949 was inaugurated the current boutique which still enjoys the original furnishings of the time and its top floor technical workshop. The company is currently run by Luca Pozzolini Gobbi, son of Gastone, and his daughter Serena.

In short, a historic company which, however, still today is active and attentive to current trends. “We can proudly say that it is a very important point of reference for Milanese customers and today also for the international one, a small and exclusive lounge where you can choose your object of desire,” commented Serena Pozzolini Gobbi. “We want to carry on our philosophy and to promote our tradition as we have done so far, always remaining faithful to the principle of never sacrificing quality for ephemeralism and always ensuring the utmost seriousness and competence. We are convinced that there is not only a perfect watchmaker’s watch, but also a precise and timely service. The passion for watches naturally influenced our personal vision in creating this jewelery line. There is a very subtle blend between soul and body, between thought and rationality, between creativity and realization. We have found in the spiral the perfect symbol to represent the DNA of our company and of our secular tradition.”
The collection of jewels includes 20 pieces of necklaces, rings, earrings and pendants, soft shapes and spiral-shaped sinuous lines, a universal symbol that combines the idea of ​​continuous movement of the watch with the most classic of immortality.