Giordini

Giordini Embroideries

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The gold of Arezzo seen through the jewels of Giordini, a story begun in 1964 ♦

In 1964 Olga Giordini founded the company that bears his name and which lies in the gold district of Arezzo. After half a century, the Giordini remains a family business, offering jewelry craftsmanship, an Italian special way. Parenthesis: Giordana Giordini was elected president in the spring of the Goldsmiths section of Confindustria (industrial association). The Giordini company, albeit with a long tradition, it is not anchored only to the classic, but also seeks its way to the renewal of its proposal. The idea is to bring together in a single jewel sculptural artistry and plastic “hand made” through the creativity of designers, artisans and artists, with the rules of industrial production. In short, the ability to spend wisely by a model in wax modeling unique and artistic objects produced in series. Here are two of the latest examples of their proposal. The Barocco collection, with curved signs, and of course made with gold. Another novelty is the Intrecci collection, with soft lines, like a golden lace.

Orecchini in oro 14 carati
Orecchini in oro 14 carati

The technique used
Interesting technical description of the series Ricami (embroidery). It includes jewelry made of gold with mixed media, which combining parts electroforming on which are placed perforated plates and diamond from various designs. A frame of this type presents a recess that frames where there is the perforated plate. The outline can end right or smerlettato, can wrap the entire perimeter of the tunnel or only part of it. The technique is basically “a signet” and is ancient, generally used for the stones. Instead of gems, they are used plates, perforated by delicate designs to different inspirations: floral, geometric and arabesque.
It is a process that is perceived as clean and simple, but in reality is hard-working, as you must be perfectly balanced in both the composition of the design, both in the assembly of the whole which has to ensure adherence and balance between the parties. The perforated plate requires a long process of preparation of the design is the result of processing and aesthetic choices accurate then transferred, in the production phase, in technological support able to preserve the freshness of the sketch hand made with great attention to detail.

Orecchini in oro
Orecchini in oro

The tunnel, which runs under the laser on the diamond plate, brings transparency and lightness to the metal, turning it into a real “gold lace”, a sort of “embroidery” metal, which is the central character of the composition. Predominates over form, highlighting the movement of solid and void and drawings transparent and thin confer grace and femininity to the jewel, the light when passing through creates attractive games of light and dark, of peek-evoking sell the intangible grace lace.
The process is long because these tunnels are particularly fragile, they must be carried out and finished with delicacy and care. In fact, the assembly is complex and must be carried out with scrupulous attention to give the plate a smooth movement without tearing the thin threads of gold embroidery, and then the final finishing, strictly by hand, makes use of polishing and polishing and electroplating selective in contrast to some parts, to define the design and enhance its characteristics.

Orecchini a cerchio in oro
Orecchini a cerchio in oro

Anello della collezione Smalti
Anello della collezione Smalti
Collana della collezione Papillon
Collana della collezione Papillon
Anello della collezione Smalti di Giordini
Anello della collezione Smalti di Giordini
Orecchini della collezione Ricami d'Oro
Orecchini della collezione Ricami d’Oro
Anelli della collezione Ricami d'Oro
Anelli della collezione Ricami d’Oro
Collana in oro di Giordini
Collana in oro di Giordini

Giordini, collezione Ricami d'oro
Giordini, Ricami d’oro

Orecchini in oro con motivo floreale
Orecchini in oro con motivo floreale







The young gold of GiòElle

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It is called GióElle and is a brand owned by Giordini, one of the major Italian goldsmith companies, active in the Arezzo district (Tuscany). The head of the company, Giordana Giordini, is also provincial president of the goldsmiths of Confindustria. Following the maternal footsteps, in addition to his son Jacopo Angiolini, who works in the family business, there is now also his daughter Costanza Angiolini, who studied jewelry design in Rome. The signature of GiòElle jewels is by Costanza, a fine jewelry brand that is making its mark on the market.

Anello della collezione Paper Clip in oro giallo18 carati e diamanti
Anello della collezione Paper Clip in oro giallo18 carati e diamanti
GiòElle’s jewels, despite being a young Maison, immediately showed a well-defined style. The younger imprint is noticeable in jewels such as necklaces, rings or earrings that adopt the shape of the paper clip, with an allusion to the punk-chic style. The jewels are made of gold, sometimes with the addition of small diamonds, or with semi-precious stones such as malachite or lapis lazuli. Prices start at 390 euros to go up to over 9,000 for the most precious pieces.

Orecchini pendenti in oro e diamanti
Orecchini pendenti in oro e diamanti
Orecchini in oro e smalto
Orecchini in oro e smalto
Choker Paper Clip in oro rosa e diamanti
Choker Paper Clip in oro rosa e diamanti
Bracciale rigido in oro e diamanti
Bracciale rigido in oro e diamanti
Paper Clip Chain Ring, oro 18 carati
Paper Clip Chain Ring, oro 18 carati

Bracciale della collezione Paper Clip in oro rosa carati e diamanti
Bracciale della collezione Paper Clip in oro rosa carati e diamanti







Voice-Vicenzaoro with 300 companies and many big names




Vicenzaoro has been suspended. Long live Vicenzaoro. Which, however, in September is called Voice. If the health emergency led Ieg (the company that organizes Vicenzaoro) to transform the format of the event by also changing the name, the companies in the sector have a strong need to show their production to buyers, that the appointment is called Vicenzaoro o Voice doesn’t matter. This is what can be deduced from the announcement that, in July, the companies that have chosen to exhibit their jewels at Voice-Vicenzaoro International Community Event (12 to 14 September) exceed 300.

Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com

About 300 companies means a very limited drop of about 15% compared to last year’s attendance. And taking into account that the major fairs, not only of jewelery, have been postponed to next year, number of registration to Voice is a success, perhaps unexpected. In short, Vicenzaoro, ops, Voice has a strong attraction. The names that have already reserved their space also testify to this.
VicenzaOro January 2020. Copyright: gioiellis.com
VicenzaOro January 2020. Copyright: gioiellis.com

For example, Damiani, Crivelli, Leo Pizzo, Mirco Visconti, Fope, Roberto Coin, Pesavento, Karizia, Chrysos, Ronco, Chiampesan, Riccardo Orsato, Alessi Domenico, Silvex, Daveri Vicenza, Unoaerre, Giordini, Richline, Fratelli Chini, Quadrifoglio, Amen, Annamaria Cammilli, Rosato, Pianegonda, Brosway, Rue des Milles. And there will also be companies from Campania, specialists in the processing of corals and cameos, such as Aucella, Bruno Mazza, Coscia, De Simone, Idea Coral, Mattia Mazza, Enzo Liverino.
VicenzaOro september 2018. Copyright gioiellis.com
VicenzaOro september 2018. Copyright gioiellis.com

VicenzaOro January 2019. Copyright: gioiellis.com
VicenzaOro January 2019. Copyright: gioiellis.com