gioielli - Page 27

The nature of Master Exclusive Jewelery

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Master Exclusive Jewelery, from the deep Russia a Maison that produces extraordinary pieces ♦ ︎
Izhevsk is a city in Russia, capital of the Republic of Udmurtia, not far from the Ural mountains. In short, a city far from the western centers, but also from Moscow and St. Petersburg. Yet here, in 1994, began the story of Master Exclusive Jewelery founded by Andrey Platonov, a Maison that offers incredible jewels, unique pieces that are fantastic sculptures, often inspired by the world of animals and nature. But the jewelry have not, in this case, modern lines that have some analogy with natural forms.

Collezione Animal World, il Cigno nero
Collezione Animal World, il Cigno nero

Just look at small masterpieces such as the fox or the parrot to understand how the spirit is rather that of a naturalism that even seems to evoke the Flemish painters of the seventeenth century. Modern technologies, they explain to Master Exclusive Jewelery, “have opened to the jewelers a large space for experiments and allowed to create real masterpieces”. Translated: the design with the Cad programs and the computing power of the computers facilitate the creation phase of the jewel. Then, however, there is the work of realization, entrusted to the skilled hands of the artisans. The large and medium-sized precious stones also have cuts outside the usual: diamonds, rubies, sapphires, emeralds, London Blue topazes, tourmaline, opals, baroque pearls, quartz, are used to compose the shades of feathers, petals or furs of animals or flowers represented. Too bad that the West does not sufficiently know this extraordinary Maison. Rudy Serra

Spilla coniglio nel cilindro
Spilla coniglio nel cilindro
Scoiattolo in oro, perle, zaffiri orange
Scoiattolo in oro, perle, zaffiri orange
Panda con perla e diamanti bianchi e neri, smalto
Panda con perla e diamanti bianchi e neri, smalto
Volpe in oro giallo con zaffiri orange
Volpe in oro giallo con zaffiri orange
Spilla a forma di uccello con perla, oro bianco, diamanti, pietre di colore
Spilla a forma di uccello con perla, oro bianco, diamanti, pietre di colore
Uccello che succhia il nettare, Oro bianco e giallo, tormaline, zaffiri, rubino, smeraldi, diamanti
Uccello che succhia il nettare, Oro bianco e giallo, tormaline, zaffiri, rubino, smeraldi, diamanti
Scorpione con diamanti neri e rubini
Scorpione con diamanti neri e rubini
Pesce con pavé di diamanti neri e zaffiri
Pesce con pavé di diamanti neri e zaffiri
Anello in oro a forma di frutto con peridoto
Anello in oro a forma di frutto con peridoto
Coccodrillo con perla, rubini, oro giallo, smeraldi
Coccodrillo con perla, rubini, oro giallo, smeraldi
Bulldog francese, oro bianco con diamanti e perla
Bulldog francese, oro bianco con diamanti e perla

Anello con topazio blue London
Anello con topazio blue London







Scent of a DDonna




If one woman is not enough, there is DDonna (donna means woman in italian language). With two “D” is better, they thought 20 years ago in the Paduan company founded in the late 1960s by Ruggero Broggian. The double letter D has several meanings, such as wishes, diamonds, gift, but others could be added. In any case, the brand’s catalog has been enriched over time, always following this philosophy. The elements are the classic ones of quality jewelry: gold, precious stones, pearls. The style in combining them, however, is different.

Orecchini in oro bianco, diamanti e zaffiri
Orecchini in oro bianco, diamanti e zaffiri

Just look at these images, which summarize the production of the brand, to evaluate the path taken by Broggian. And to say that the history of the company, now half a century ago, was simply that of Morellato’s supplier. The passion for jewelry was born after having met the charm of diamonds thanks to a trader from Antwerp. From the discovery of the beauty of stones to designer jewelery, with a large number of unique pieces of high jewelery: destiny is sometimes unpredictable.
Orecchini in oro con diamanti brown
Orecchini in oro con diamanti brown

Orecchini in oro bianco, diamanti e zaffiri a forma di farfalla
Orecchini in oro bianco, diamanti e zaffiri a forma di farfalla
Anello in oro rosa, zaffiri e diamanti
Anello in oro rosa, zaffiri e diamanti
Anello in oro rosa, zaffiri e diamanti
Anello in oro rosa, zaffiri e diamanti
Anello in oro bianco e diamanti
Anello in oro bianco e diamanti

Anello con diamanti e smeraldi
Anello con diamanti e smeraldi







The different jewels of Pascale Monvoisin

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Different jewels, a personal style, the search for a market niche: Pascale Monvoisin in Paris does not compete with the great Maisons of Place Vendôme, but follows her path. And so, considered he has decided to open a second boutique in the heart of the French capital, it seems that his work is appreciated. Pascale Monvoisin is one of those designers happily affected since childhood by the jewelry syndrome, a dangerous disease that causes those who suffer from it to open a company that produces rings, bracelets and earrings (we are joking). But the event that convinced him to take the step of founding his own brand was, he himself says, a trip to India.

Collana in oro, argento, diamanti, bachelite
Collana in oro, argento, diamanti, bachelite

Some years ago, in Jaipur, the jewelry and stone capital of Rajasthan, he bought a kilo of turquoises. And he immediately started designing jewelry. After that exploit, the source of inspiration completely changed: it was the photographs of Robert Mapplethorpe. Pascale Monvoisin’s jewels use gold and precious and semi-precious stones, but also unusual materials for fine jewelery, such as bakelite.
Collana in oro con citrino e diamanti
Collana in oro con citrino e diamanti

Anello Varda in oro, diamanti e bachelite
Anello Varda in oro, diamanti e bachelite
Anello Souad in oro e diamanti
Anello Souad in oro e diamanti
Anello Souad in oro e citrino con diamante
Anello Souad in oro e citrino con diamante
Collana in oro con cristallo di rocca e diamanti
Collana in oro con cristallo di rocca e diamanti

Anello in oro, diamanti e bachelite
Anello in oro, diamanti e bachelite







Alasia, legendary jewels




A small jewelry business of Casale Monferrato (Alessandria), specializes in wholesale jewelry and watches trade, had the idea to dedicate a brand to Alasia. A story that is History. According to legend, Alasia was a princess who fled before the eleventh century out of love with her Aleramo squire, son of Aldeprando of Saxony, descendant of Widukind, the head of the Saxons. But, despite the escape from the paternal mansion, years later Aleramo fought with the Army value of Alasia’s father, Otto, and was pardoned. Not only that: he became the first Marquis of Monferrato. In this royal couple over a thousand years ago it inspired the jewels of Monteferrato, a company operating in the area.

Orecchini con madreperla
Orecchini con madreperla

To rebellious princess was inspired by the designer Teresa Bazzani, who designed the collection Alasia, after working for thirty years in the historic city family jewelry. These are the scant information that you can get on the birth of this jewelery proposal: on the other hand, not surprisingly, the brand is inspired by a legend … Lavinia Andorno
Anello chevalier della collezione History
Anello chevalier della collezione History

Anello chevalier con monogramma della collezione History
Anello chevalier con monogramma della collezione History
Bracciale in oro con tessere di pietra incisa
Bracciale in oro con tessere di pietra incisa
Anello con stella alpina su smalto
Anello con stella alpina su smalto
Bracciale della collezione MIrabilis
Bracciale della collezione Mirabilis
Collezione Mandarin
Collezione Mandarin
Anelli della collezione Mirabilis
Anelli della collezione Mirabilis
Orecchini della collezione Downton
Orecchini della collezione Downton
Bracciale della collezione Downton
Bracciale della collezione Downton
Set della serie Anemoni
Set della serie Anemoni
Serie Anemoni
Serie Anemoni
Bracciale Wood
Bracciale Wood
Anelli della serie Cameo
Anelli della serie Cameo
Bracciale della serie Cameo
Bracciale della serie Cameo
Anello Mirabilis
Anello Mirabilis

Anelli Twin-Set
Anelli Twin-Set







The jewels? They are home to 23,000 bacteria




Your ring? It is a den of bacteria. Your earrings? They are a danger. Not to mention the watch … Est1897 is a British brand that retails jewelery and watches that come from the main UK pawnbrokers. But, in addition to this, Est 1897 also offers news and analysis on the world of jewelry. Among these, there is an alarming one: Est1897, in fact, conducted a study to find out how much your jewelry can carry bacteria. It was a serious study looking at how many bacteria grew after just one week of use. Result: 23,000 bacteria were identified. They are largely not too harmful bacteria. But among these there is also the dangerous Staphylococcus Aureus, which is resistant to methicillin (an antibiotic), or fungi that can cause oral candidiasis. In short, we need to take the topic seriously.

I batteri individuati sugli anelli
I batteri individuati sugli anelli

Again according to the survey by Est1897, the dangers are greater considering that, on average, a person touches his face 16 times per hour. And that every day the hands are in contact with a myriad of objects literally covered with bacteria. The analysis, therefore, used gels for the culture of bacteria at room temperature for over 74 hours and a sterile technique to measure the result. And, as mentioned, while most bacteria aren’t particularly dangerous, jewelry is also home to micro organisms that can be very harmful. On the rings, for example, five different types of bacteria and 504 bacterial colonies were found that grew after a week of using the ring. And this after only seven days.
Collezione Ink, anello in oro
Peruffo, collezione Ink, anello in oro indossato sul dito indice

In the rings, for example, a colony of penicillin-resistant staph bacteria has been identified, which can cause infections in different parts of the body. Or corynebacterium diphtheriae, bacteria that produce poisonous toxins, which can cause diphtheria, have been detected, with difficulty in breathing, heart failure, paralysis and, in some cases, even death. Another danger comes from micrococcus, which could cause pneumonia, septic arthritis, peritonitis, meningitis, and more. In addition to Staphylococcus, Corynebacterium, and Micrococcus, the rings also showed traces of black fungus and mold, which can cause dry, flaky skin and rashes.
Anello di Jaubalet indossato
Anello di Jaubalet indossato

In addition to the rings, the experiment included an analysis on watches (identified four different types of bacteria and 20,000 colonies grown in a week) and earrings (four different types of bacteria and 485 bacterial colonies after one week). The earrings, in particular, also had Bacillus, a diverse group of bacteria which, for example, causes food poisoning if ingested. Just fiddle with the earrings and then grab a cookie and, voila, the bacteria come right into your mouth. The conclusion of the experiment is obvious: in order to avoid any dangers, you need to wash the jewels often and adequately.
Pulizia di un anello con diamanti
Pulizia di un anello con diamanti







The simple avant-garde of Jasmina Jovy

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Avant-garde jewels, with a design that looks to the future, those of Jasmina Jovy. The designer from Pforzheim (Germany) has jewelry in her blood: as a child she spent many hours in her mother’s goldsmith’s workshop and when she grew up she decided to put her experience to good use. But with the contribution of new ideas, which often seem decidedly avant-garde. The jewels have a minimalist style, very Nordic, simple and clean, but they do not lack personality.

Anelli di Jasmina Jovy
Anelli di Jasmina Jovy

Earrings, necklaces and rings are in gold but, more often, in gold-plated silver, although there are also those in steel. Some pieces are finished with rhodium, white or black, sometimes pearls are used. The contrast of volumes can seem strong in some pieces. But in other cases, like in earrings, vintage is combined with contemporary style. Jasmina Jovy founded her House in 2013 after a technical apprenticeship in Design, Jewelry and Devices in Pforzheim and then studies in the field of jewelry design at the University of Design in the jewel capital city of Germany.
Anello in argento placcato oro
Anello in argento placcato oro

Orecchini in argento placcato oro
Orecchini in argento placcato oro
Bracciale in argento placcato oro
Bracciale in argento placcato oro
Collana in argento placcato oro e perla
Collana in argento placcato oro e perla

Orecchini in argento e rodio nero
Orecchini in argento e rodio nero







Vintage with surprises for Luise

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Jewels, precious, ancient, but not only. In the vast catalog that the Luise family has collected in about a century of activity, there are also unusual jewels, such as those in carved bone or in ebony and even in lava stone. In fact, the company, which has reached its fourth generation, was bornin Naples, right under Vesuvius, the volcano that overlooks the city. Now it is based a few kilometers away, in the Tarì goldsmith center in Marcianise (Caserta). The antique jewelery includes a wide choice of high-quality pieces, which can be modified and customized on request.

Anello in oro giallo e argento, pietra lavica, smeraldi, diamanti e perle
Anello in oro giallo e argento, pietra lavica, smeraldi, diamanti e perle

In addition to vintage jewelry from brands such as Bulgari, Buccellati or Chimento, there is no shortage of specialties from the area, such as coral or cameos. More, alongside jewelery, Luise offers cufflinks and watches. The company’s catalog is online, but Luise also participates in specialized jewelry fairs around the world, such as Miami, Hong Kong, Las Vegas and New York.
Orecchini in oro rosa e argento, pietra lavica e diamanti
Orecchini in oro rosa e argento, pietra lavica e diamanti

Orecchini in oro con lapislazzuli
Orecchini in oro con lapislazzuli
Orecchini in oro bianco, topazi, diamanti e zaffiri
Orecchini in oro bianco, topazi, diamanti e zaffiri
Bracciale in oro, diamanti, onice
Bracciale in oro, diamanti, onice
Anello in oro, diamanti e zaffiri
Anello in oro, diamanti e zaffiri
Anello in oro bianco, rubini, diamanti e citrini
Anello in oro bianco, rubini, diamanti e citrini

Anello cluster di diamanti, ioliti e granati
Anello cluster di diamanti, ioliti e granati







Marketing lesson: how to sell jewelry




To present the new e-commerce course for jewelry stores, Erika Zacchello and Antonio Kropp, two marketing consultants, wrote this article in which they explain that for the jewel it is necessary to set up a communication and a marketing strategy different from those that work for other products. More information on the course is available here: Jewelery E-Commerce – Specific techniques and tools for selling jewelery online.

Selling jewelry online is different.

Why does e-commerce for jewelery have to follow different rules than for other products? Why is a specific course necessary for jewelers?

Gioielleria durante il periodo natalizio
Gioielleria durante il periodo natalizio

Due to repeated lockdowns, several stores are recently considering the opportunity to sell their goods online. The jewelery sector is also proving sensitive to this issue, although most operators have always been skeptical of this type of business.
Many web agencies and digital consultants, evaluating the jewelry sector as a rich sector, propose themselves to companies by promising significant profits through online sales but, except for sporadic situations, we have no news of successful cases in the sale of jewelry through e-commerce.

It is important at this point to reflect on the fact that the jewel does not have a concrete usefulness, it does not offer the customer tangible or measurable benefits and that this aspect makes it profoundly different from other products, which is why it is so difficult to establish a new brand in this scope.
In fact, the only way to make a brand today is to radically stand out from the competition by providing a product with unique elements or characteristics that represent a real advantage for customers or a particular type of target.

At this point, several questions arise which need to be answered: What actual advantages can a jewel offer? How do we convince an online user to buy our jewel over another? And, more importantly, how do we get him to buy a jewel rather than another product?
If I need a drill, I evaluate the offer online and check the products based on my needs: width and depth of the holes I need to make, handling, noise, versatility, etc. On the basis of the descriptions, I decide to buy a product or another and I can easily do it online, provided that, if the expected characteristics are not respected, I always have the possibility to make a return. Seldom does the buyer of a drill think: “if I don’t hold it in my hand, if I don’t see it live, if it doesn’t give me emotions while I’m handling it, I won’t buy the drill”.

Lavorazione di gioielleria
Lavorazione di gioielleria

For the jewel, however, the situation is different. As we said earlier, in fact, it has no objective utility: what is the motivation for buying this product?
The answers to this question could be many, for example: it completes my outfit, makes me “trendy”, shows others that I am well off, makes me feel more beautiful, etc.
The variety of responses suggests that the purchase reasons (or rather the purchase “justifications”) are always subjective and arbitrary and that the need to buy a jewel and the reasons for choosing that jewel have their roots in something that is not properly dictated by reason, but rather by an emotional impulse.
Leaving aside the motive for now, the question is to understand what the result will be (resulting from the choice and purchase) once the jewel is worn.
That jewel will inevitably become “my” jewel, something that I have decided to bring excluding other possibilities, which I have selected from a multiplicity of alternatives as the best for me, to the point of displaying it on my body to communicate to the world that belongs to me, which is part of my life and expresses my way of showing myself, the best way I want to be perceived.

Interno della gioielleria Rocca a Catania
Interno della gioielleria Rocca a Catania

The jewel is inevitably consistent with the characteristics of the wearer, his tastes, his style, his passions, his way of being, his character.
Through the jewel the individual affirms his uniqueness more, acquires greater self-awareness and through this awareness defines his identity better and makes it more stable.
This is demonstrated, for example, by the fact that often those who accidentally find themselves in the situation of not being able to wear their jewelry, especially in contexts that produce stress, have the sensation of being “naked”, perceive a “lack” that makes them particularly vulnerable and insecure.
My jewel is a sort of amulet, a shield, something that makes me stronger in dealing with daily life in which my identity and my choices are always questioned and tested.
Gioielleria Desiderio, Capri
Gioielleria Desiderio, Capri

Esterno di una gioielleria Helzberg Diamonds
Esterno di una gioielleria Helzberg Diamonds

The long analysis carried out so far is necessary to understand that, if this is the most authentic nature of the jewel, then we have always been wrong to communicate it if we treat it as any object.
The jewel is not an accessory, an unnecessary product, a whim suitable for frivolous people. The jewel is closely connected with the nature of the individual who wears it, it is its completion, its best representation.
For this reason, to induce someone to buy a jewel online (but also offline), it is necessary to leverage the role that the jewel will have in his life, something that almost no brand can do. Only in this way will it be possible to eradicate the most recurrent prejudice in this regard: “online jewelry does not sell”.
For an ecommerce of the jewel to work it is necessary first of all to tune the communication on the true meaning of the jewel which, unlike what we hear, expresses a need, satisfies a real “need”.
Images, videos and texts must explain to the customer the benefit they will have in purchasing a jewel rather than another product and in choosing that jewel, rather than that of another brand.
Gioielleria a Milano
Gioielleria a Milano

The development of the website, the ecommerce and the overall marketing strategy, designed specifically for the jewel and consistent with what essential this product can offer to the person who will buy it, therefore becomes of fundamental importance.
We cannot speak of jewelery as a drill, but neither, as most jewelery brands do, continue to treat it as an entity for its own sake, excluding that it can make sense and convey deep meanings. which are actually the source of its charm and represent the real reason for purchase.
We need to adopt a new and revolutionary way of communicating that finds its strength in the ability to reveal to the public the most authentic meaning of that particular jewel and the role it can play in the life of its potential buyer.
For all these reasons, Antonio Kropp and I have decided to create a video course for shopkeepers relating to the online sale of jewelery, where we will talk about this new and effective way of communicating aimed at selling and all the measures to be taken to activate a marketing strategy capable of generating real purchase acts through e-commerce.

The course is available for pre-sale at this link E-Commerce del Gioiello. Specific techniques and tools for selling jewelry online.

Lo store di Tiffany in piazza Duomo, a Milano
Lo store di Tiffany in piazza Duomo, a Milano







Thelma West between pride and prejudice

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She have founded and run Igr London, an independent diamond and precious stone laboratory. She founded and directed Yeraua Diamonds, a diamond trading company. And finally, she founded a jewelry brand that bears her name: Thelma West. An intense journey, but it is not the only unusual aspect: Thelma West, in fact, is Nigerian, born in Lagos. And it is not often that a black woman makes her way into the selective world of precious stones and jewelry. Instead she did it, with understandable pride, and her jewels bounced off the pages of glossy magazines.

Anello in oro rosa con diamante taglio a pera
Anello in oro rosa con diamante taglio a pera

She, actually, had moved to London to study mechanical engineering. But she had to interrupt her studies and opted for a gemology course in Antwerp. And so, from the Belgian city she started the trading profession in the diamond market, until precious stones became the raw material for making high-end jewels. The stones, as is now customary, are guaranteed of ethical origin, while the jewels are created through an artisanal process and offered with a lifetime guarantee: a formula that has helped success.
Diamanti di Thelma West
Diamanti di Thelma West

But he hasn’t forgotten her roots: West donates a portion of every single sale to two causes in Nigeria: one for medical bills for children in hospitals and another for girls’ education through secondary school. And, of course, the designer knows that it is difficult for a woman with black skin to work in an environment like that of jewelry, even if she is confident in an improvement in perception.

Orecchini con smeraldi colombiani e diamanti bianchi e rosa
Orecchini con smeraldi colombiani e diamanti bianchi e rosa
Orecchini con diamanti bianchi e rosa
Orecchini con diamanti bianchi e rosa
Pendente a forma di ali in oro e diamanti
Pendente a forma di ali in oro e diamanti

Anello a banda SugarCane in oro giallo
Anello a banda SugarCane in oro giallo







Digital jewels with the Brafa 2021




As in 2020, unfortunately, the fairs continue to be postponed due to the covid. The Brafa in Bruxelles is no exception. just like many other events, it has opted for a digital edition. For 2021, therefore, the great fair dedicated to arts, antiques and special jewels, period or contemporary, takes place from Wednesday 27 to Sunday 31 January. Exhibitors registered for Brafa 2021 hope that their galleries in digital format will be able to give an idea of ​​their offer: it is not easy, however, since the objects lose some of their charm when viewed only on a screen. But it is the only possible alternative.

Anello Mosaico di Nardi, in oro giallo e rosso 18 carati, con diamanti fancy gialli e bianchi
Anello Mosaico di Nardi, in oro giallo e rosso 18 carati, con diamanti fancy gialli e bianchi

In total in 2021 there are 126 art dealers from 13 countries and 37 cities. The invitation is to go to the various galleries or visit the web page of each exhibitor where you can find photos and descriptions of the objects presented. As mentioned, there is no shortage of jewels, such as those of the Nardi jewelry in Venice. Bernard Bouisset, jeweler from Béziers (France) presents a ring with a large fancy yellow diamond. There are also other jewels such as those signed by prestigious Maison such as Van Cleef & Arpels, to historical designers such as René Boivin. Federico Graglia
Un classico Moretto della gioielleria Nardi realizzato con diamanti taglio navette
Un classico Moretto della gioielleria Nardi realizzato con diamanti taglio navette

Spilla Mongolfiera di Nardi, in oro 18 carati, con opale di fuoco di oltre 60 carati
Spilla Mongolfiera di Nardi, in oro 18 carati, con opale di fuoco di oltre 60 carati

Anello con diamanti fancy yellow di 10,21 carati e diamanti bianchi triangolari
Anello con diamanti fancy yellow di 10,21 carati e diamanti bianchi triangolari

Orecchini di Van Cleef & Arpels in oro giallo ed ebano
Orecchini di Van Cleef & Arpels in oro giallo ed ebano
Orecchini e anello di Van Cleef & Arpels con diamanti e rubini
Orecchini e anello di Van Cleef & Arpels con diamanti e rubini
Collana Torque Eclat in oro giallo e quarzo rutilo
Collana Torque Eclat in oro giallo e quarzo rutilo
Collana in oro giallo Sablier René Boivin, 1960 circa
Collana in oro giallo Sablier René Boivin, 1960 circa

Collana e orecchini in oro giallo con hessoniti, circa 1820
Collana e orecchini in oro giallo con hessoniti, circa 1820







Positive debut for Liv Luttrell




The wind of creativity blows in London: Liv Luttrell is one of the novelties in the British jewelery scene. She has opened a showroom in the heart of the British capital and attracted the attention of fans. All Liv Luttrell jewelry is handmade in London and the UK. Gold, silver and platinum, the designer specifies, come from sources managed by Fairtrade or recycled. The diamonds and gemstones are sourced responsibly, the stones are from Gemfields and sourced from accredited diamond supply chains. In short, the brand is new and comes with a passport of good intentions.

Anello in oro giallo con peridoto taglio ovale
Anello in oro giallo con peridoto taglio ovale

She, Liv Luttrell, attending art college, Luttrell learned the art of metal along with blacksmiths at a local art forge, then studied at the Gemological Institute of America and finally began working on her projects in 2016 , with bespoke pieces for some customers. Now it’s time to debut with your own brand. The idea, explained Liv Luttrell, is to create exciting pieces, but at the same time sober, with a sculptural, dynamic and elegant aesthetic. She also loves to range between different materials: now, for example, she anticipates that she is working with steel and bronze.

Orecchini in argento e oro con pavé di diamanti e zaffiri
Orecchini in argento e oro con pavé di diamanti e zaffiri
Orecchini Twist a cerchio in oro bianco
Orecchini Twist a cerchio in oro bianco
ORECCHINI A CERCHIO TORSIONE BORDO DIAMANTE
Orecchini Twist a cerchio in oro giallo
Anello in oro rosa con diamante vecchio taglio brillante
Anello in oro rosa con diamante vecchio taglio brillante
Anello in oro giallo con smeraldo
Anello in oro giallo con smeraldo

Anello in oro bianco con diamante taglio marquise
Anello in oro bianco con diamante taglio marquise







A new arrival in the Olympus of Paula Crevoshay

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Paula Crevoshay, a myth of fine art jewelry, has announced a new entry into her personal zoo of brooches dedicated to animals, the Endangered Species Collection. And this time the jewel is a zebra in black and white diamonds. By the way, did you know that zebras live in a harem community? The zebra pendant is the latest addition to the Endangered Species Collection, made with black and white diamonds. Like Paula Crevoshay’s other jewels, the pendant is a unique piece. And, like the others, it follows the thread of nature, which turns into exceptional jewels.

Ciondolo Zebra di Paula Crevoshay
Ciondolo Zebra di Paula Crevoshay

Another example is Bitterroot flower made with hundreds of pink and yellow sapphires. The designer says it took two years to collect enough stones in these precise colors. For jewels like these Paula Crevoshay has obtained more than 25 prestigious national and international awards and special exhibitions are dedicated to her work in the United States, Europe and Asia. Some of her pieces are part of the collections of major museums such as the Carnegie Museum, Gia Carlsbad, Gia New York, Smithsonian Institution, British Council for the Arts (India), Gwinnett Art Museum and Yale Peabody Museum among others.
Il ciondolo Bitterroot
Il ciondolo Bitterroot

Born in Baton Rouge, Louisiana, she earned a Bachelor of Fine Arts with honors in 1976 from Virginia Commonwealth University and a master’s degree with honors from the University of Wisconsin. In fact, her plan was to become a painter.
Uno dei più famosi gioielli di Paula Crevoshay: Ula, ciondolo in oro con spinello e pietra di luna, qui adagiato sopra una stoffa giapponese
Uno dei più famosi gioielli di Paula Crevoshay: Ula, ciondolo in oro con spinello e pietra di luna, qui adagiato sopra una stoffa giapponese

Her fate, however, led her to marry George Crevoshay, who had received a scholarship from the American Institute of Indian Studies for research in India. Paula Crevoshay therefore lived in a Tibetan Buddhist monastery in Pune near Bombay for four years. India played an important role in the designer’s life and artistic sensibility. After trips to Sri Lanka, Burma, Thailand and Nepal (in all 15 years in Asia), the decision was made to devote himself completely to jewelry. In 1983, she launched her first collection of hers. Obviously unique pieces, made first by artisans from Bangkok and then Hong Kong, with a long journey that has never stopped.
Bracciale e orecchini in oro con zaffiri, tanzanite, diamanti
Bracciale e orecchini in oro con zaffiri, tanzanite, diamanti

Orecchini in oro e tanzanite con rosa intagliata
Orecchini in oro e tanzanite con rosa intagliata







The elegance of Nadia Morgenthaler

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She worked for Chopard, taught at the Ecole d ’Art Appliquée in Geneva, directed the Arts Fusion high jewelery atelier but, above all, Nadia Morgenthaler has conquered a special place in the world of jewelry with her Maison. The fresh air of Lake Geneva inspired the designer the pleasure of embroidering metal and, instead of dewdrops, small pearls appeared on Nadia Morgenthaler’s jewels, like precious drops dotting rings, earrings and pendants. Now her jewels have also landed on the Net-à-porter marketplace, with seven pieces that summarize the creative path of the Swiss designer.

Anello in oro rosso 18 carati e argento sterling brunito, con spinello blu-viola
Anello in oro rosso 18 carati e argento sterling brunito, con spinello blu-viola

Her style is not imitable: Nadia Morgenthaler arrived there in 2013, after spending 25 years in the Geneva jewelery workshops. Her collections are a synthesis between a somewhat Victorian style and a little luxury of the maharajas. But they never cross over into overly flashy jewelry. They are, however, carefully crafted and, above all, have that aesthetic lightness that makes them refined and immediately desirable.
Spilla in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti
Spilla in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti

Nadia Morgenthaler, orecchini in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti
Nadia Morgenthaler, orecchini in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti
Orecchini in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti
Orecchini in oro rosso 18 carati, argento annerito, spinelli rosa e diamanti
Orecchini a clip in oro bianco rodiato 18 carati, perle, diamanti
Orecchini a clip in oro bianco rodiato 18 carati, perle, diamanti
Bracciale in oro bianco annerito 18 carati, perle, diamanti
Bracciale in oro bianco annerito 18 carati, perle, diamanti

Anello in oro rosso e bianco 18 carati e argento sterling brunito, con spinello rosa
Anello in oro rosso e bianco 18 carati e argento sterling brunito, con spinello rosa







Joana Salazar’s experiences

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From Brazil with color. Like many other colleagues of her, Joana Salazar loves composing her jewels using colored gems, many of which are extracted in the South American country: large tourmalines, but also coral and diamonds, sapphires and emeralds. In addition, the Sao Paulo-based designer is very attentive to the compositional balance of the jewel. An attention that comes from her studies in Italy. For her education, in fact, she Joana Salazar moved to Milan, the fashion capital of Italy, where she graduated in Product Design at the Milan Polytechnic.

Orecchini con tormalina Paraiba e diamanti
Orecchini con tormalina Paraiba e diamanti

Then, she continued her studies by studying gemology. But, unlike most of her colleagues, she didn’t go to New York. The designer chose to study gemology at the Gemological Institute of America in Mumbai, India. The Asian country, in fact, is one of the largest transformers of precious stones and offers an experience that is not only theoretical, but closer to practice. In short, she has a passion for travel, as well as for jewelry that she has loved since she was a child, over the years she has cultivated a vast international experience, which allows her a broad vision and a global aesthetic to her jewelry production.
Orecchini della collezione Spike in oro rosa, diamanti brown e perle di acqua dolce
Orecchini della collezione Spike in oro rosa, diamanti brown e perle di acqua dolce

Anello First Vintage in oro rosa, corallo rosa, zaffiri blu e diamanti
Anello First Vintage in oro rosa, corallo rosa, zaffiri blu e diamanti
Anello Lotus Duplo
Anello Lotus Duplo
Orecchini in oro rosa, corallo rosa, tormalina, zaffiri blu e diamanti
Orecchini in oro rosa, corallo rosa, tormalina, zaffiri blu e diamanti
Orecchini in oro rosa, tormaline rosa e rodio nero
Orecchini in oro rosa, tormaline rosa e rodio nero

Orecchini in oro rosa, diamanti, smeraldi, e un rubino
Orecchini in oro rosa, diamanti, smeraldi, e un rubino







The legacy of Adina Reyter




All thanks to great-grandmother: the Adina Reyter brand in Beverly Hills, Los Angeles, has conquered a place among the favorite jewelers of women, and not just Hollywood stars, even its first client is called Demi Moore. Founded in 2001, the Maison Adina Reyter was born after the designer worked in the world of advertising and fashion. But it is the teaching of the family clothing company that has been the fuel for her business.

Anello in oro giallo 14 carati con turchese e diamanti
Anello in oro giallo 14 carati con turchese e diamanti

As the founder of the jewelry brand tells, the story of the family begins with the great-grandmother, who immigrated to the United States without knowing the English language, but despite this, she was able to create a clothing company, then carried on by her sons. The story of those immigrants was part of Adina’s childhood, who as a young girl worked in the family business as a designer, in charge of sales, packaging and shipping. The AR brand is based on the idea of offering jewels at reasonable prices, so that women can shop for themselves and use every day, always for years to come. But quality jewelry that can be worn in any situation.
Orecchini con diamanti a forma di ferro di cavallo
Orecchini con diamanti a forma di ferro di cavallo

Collana in oro 14 carati con medaglietta e diamanti
Collana in oro 14 carati con medaglietta e diamanti
Orecchini Forget Me Knot con pavé di diamanti
Orecchini Forget Me Knot con pavé di diamanti
Bracciale in oro 14 carati e diamanti
Bracciale in oro 14 carati e diamanti
Bracciale in oro 14 carati
Bracciale in oro 14 carati

Anello in oro con diamanti bianchi e blu
Anello in oro con diamanti bianchi e blu







The transversal jewels of Yi Collection

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Style editor in the USA, jewelry designer in China with her Maison, Yi Collection. Yi Guo’s transformation runs on the thread that unites New York and Shanghai. After about ten years in the American city, which the designer considers her home, she returned to the great Chinese metropolis, where she was born, and where she worked for Vogue China. Some trips to Sri Lanka and Myanmar, world capitals of sapphires and rubies, influenced the decision to devote herself to jewelry, after three years of working for the fashion world, with the desire to deal with his creations, rather than show them in photos of the others. The first rings were created by a craftsman in Yangon, Myanmar.

Orecchini in oro 18 carati, tanzanite, tormalina, diamanti
Orecchini in oro 18 carati, tanzanite, tormalina, diamanti

Precious and semi-precious stones are the basis of Yi’s work, who sells her jewels all over the world through various online marketplaces. Tanzanites, tourmalines, aquamarines, rubies, rubellites are used with simple geometries together with gold and some touches of enamel. The result is pleasant jewels, original but not bizarre, they are transversal to ethnic origin and can please any woman on the globe, whether she lives in New York or Shanghai.
Orecchini in oro 18 carati, diamanti, rubellite e rubino
Orecchini in oro 18 carati, diamanti, rubellite e rubino

Orecchini in oro 18 carati, acquamarina e rubini
Orecchini in oro 18 carati, acquamarina e rubini
Orecchini a catena con topazio rosa e rubino
Orecchini a catena con topazio rosa e rubino
Anello in oro 18 carati, tormalina e smalto
Anello in oro 18 carati, tormalina e smalto
Anello in oro 18 carati e diamante champagne
Anello in oro 18 carati e diamante champagne
Anello in oro 18 carati e acquamarina
Anello in oro 18 carati e acquamarina

Anello Eos in oro 18 carati, tanzanite
Anello Eos in oro 18 carati, tanzanite







Boom for online jewelry shopping




The news concerns the jewelry market in the United States, but it seems clear that it is the sign of a global trend, albeit probably with different proportions in the different countries of the globe. During the Christmas period, online sales of jewelry were record-breaking, according to Mastercard. The company that manages one of the most popular credit card payment circuits has made it known that in the US, in general, excluding cars from the count, on average sales during the period preceding the holidays (11 October to 24 December) increased by 3%. But online shopping has grown much more: by 49% compared to 2019.

Gioielleria durante il periodo natalizio
Gioielleria durante il periodo natalizio

In total, sales through e-commerce platforms accounted for 19.7% of overall retail sales, up from 13.4% in 2019. Admittedly, covid restrictions have helped drive online sales. , but the data remains. Overall sales (online and in-store) of jewelry fell by 4.3% compared to the previous year, but almost half (44.6%) were concluded online. During this period, in short, almost one in two Americans bought jewelry from their smartphone or computer. Not to mention that luxury goods, excluding jewelery, fell overall by 21.1% and, therefore, the performance of the jewelery sector is even more evident.
Shopping online
Shopping online

Shopping al tempo del covid
Shopping al tempo del covid







America in Bangkok with MCL Design




Bangkok and not Paris, London or New York is the real capital of jewelry. In fact, a lot of the jewelry are produced in the capital of Thailand and then are then resold in the rest of the world. In addition to manufacturers on behalf of third parties, however, the Thai people also count on brands that offer exclusive collections. As in the case of MCL Design, which has been producing jewelry for almost a quarter of a century. However, it was not a Thai who founded the company, but an American, Matthew Campbell Laurenza.

Anello in oro bianco a forma di ragni con topazio e zaffiri rosa
Anello in oro bianco a forma di ragni con topazio e zaffiri rosa

In addition to producing elaborate jewels for other Maison, MCL Design has gained fame thanks to the precision in creating pavé with precious and semiprecious stones set by hand. The jewels signed by the Bangkok-based company use colored gems, but also enamels. The style is eclectic and is inspired by Aztec ruins, sculptures from ancient Egypt, Art Nouveau, the inevitable Art Deco and, more generally, any style that can inspire the designers of MCL Design. Jewelry, especially those that sport bright colors, has been sold by luxury stores such as Bergdorf Goodman and Neiman Marcus. One of the keys to success is also the ability to offer quality jewelry at a cheaper price than other Maison. And compared to other companies in the Asian country, it can emphasize fair treatment for employees. It’s always nice to know.
Anello con pavé di zaffiri e topazio
Anello con pavé di zaffiri e topazio

Bracciale a fiori con corniola e pavé di zaffiri
Bracciale a fiori con corniola e pavé di zaffiri
Bracciali in argento e turchese
Bracciali in argento e turchese
Anello Iris in oro 18 carati con ametista e pavé di zaffiri
Anello Iris in oro 18 carati con ametista e pavé di zaffiri

Anello con acquamarina e zaffiri colorati
Anello con acquamarina e zaffiri colorati







Roxanne’s no-limits freedom

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Can Australia inspire a jewelry designer? This is what happened to Roxanne Rajcoomar-Hadden, who moved from London to Melbourne with her husband. The cases of life. In Australia, she says, she has found an ideal feeling for independent brands, both for clothing and for jewelry. Roxanne was therefore able to put to good use her studies at London College of Fashion, at the Rough Diamond course at De Beers, and the Diamond Grading at the GIA. Her jewelry brand, on the other hand, launched it in 2013. Until she discovered the freedom to be free in the great country of the southern hemisphere.

Anello gambero in oro 9 carati
Anello gambero in oro 9 carati

Roxanne Rajcoomar-Hadden, more, is one of those women who have jewelry in their blood, with a passion that has followed them since childhood. Furthermore, her grandfather was a goldsmith in Guyana. But creative freedom comes with rigorous standards, such as using fair trade gold and ethically sourced gems. Her jewels are noticeable, both those made only in gold, perhaps in the shape of a shrimp or a crab, and whether she chooses precious stones. In addition, the designer praises the principle of comfort: jewelry must be able to be worn all day.
Anello granchio in oro 9 carati
Anello granchio in oro 9 carati

Anello Milestone in oro 18 carati e diamante
Anello Milestone in oro 18 carati e diamante
Orecchini Milestone in oro 18 carati
Orecchini Milestone in oro 18 carati
Orecchini a forma di vongola in oro 9 carati
Orecchini a forma di vongola in oro 9 carati
Pendente a forma di granchio in oro 9 carati
Pendente a forma di granchio in oro 9 carati

Orecchini Spaghetti  con olio di oliva in oro 9 carati
Orecchini Spaghetti con olio di oliva in oro 9 carati







The divine jewels of Alighieri

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The jewels of Alighieri, a London Maison inspired by the greatest medieval Italian poet, 700 years after Dante’s death ♦ ︎

In the middle of the journey of our life, I found myself in a dark forest, that the straight way was lost …

Poem by Dante Alighieri, the greatest and most famous Italian poet, author of the Divine Comedy. And of several collections of jewels. Did not you know? Although the jewels were not designed by him at the end of the thirteenth century, but by Rosh Mahtani, who graduated in Oxford in French and Italian and is passionate about the work of the medieval author. So much so that she decided to call Alighieri her jewelry Maison, based in London,

Her 24ct gold-plated bronze or silver jewelry is already on sale on portals like MatchesFashion.com, Net-a-Porter and Farfetch.

Orecchini The Refrain of the Night bagnati in oro giallo 24 carati
Orecchini The Refrain of the Night bagnati in oro giallo 24 carati

Not only did Rosh Mahtani called Alighieri his brand, but each piece corresponds to one of the hundred verses of the poet. His efforts were rewarded: he started in 2017 after working as an au pair, for stylists or in visual merchandising. But after the first order of 50 pieces, immediately sold, the success has been increasing. Also thanks to unreachable prices: from about 120 pounds to 1600. His jewels are inspired by the father of the Italian language, but they are all handcrafted in London. How would also like Dante. Giulia Netrese

Orecchini Apollos Story con perle di acqua dolce
Orecchini Apollos Story con perle di acqua dolce
Orecchini Aphrodite bagnati in oro giallo 24 carati
Orecchini Aphrodite bagnati in oro giallo 24 carati
Dante nell'affresco di Domenico di Michelino nel Duomo di Firenze
Dante raffigurato nell’affresco di Domenico di Michelino nel Duomo di Firenze
Choker The Selva Oscura, bagnata in oro 24 carati
Choker The Selva Oscura, bagnata in oro 24 carati
Bracciale The Unreal City, bagnato in oro giallo 24 carati
Bracciale The Unreal City, bagnato in oro giallo 24 carati

Anello The Infernal Storm, in argento bagnato in oro giallo 24 carati
Anello The Infernal Storm, in argento bagnato in oro giallo 24 carati







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