Gianni Carità

Two centuries of jewels with Gianni Carità




There are only a few years left, now to cross the finish line of two centuries of history: there are few jewelery companies that can boast roots as long as those of Gianni Carità, which is almost an institution in Naples. But not only in the Italian city: rings and earrings of the high jewelery brand are sold all over the world, from the United States to Japan. A story that began in 1834, when the progenitor Vincenzo Carità opened his first workshop, accrediting himself as a jeweler at the court of the Bourbons, the Spanish noble dynasty that then reigned over southern Italy.

Orecchini con diamanti e smeraldi
Orecchini con diamanti e smeraldi

Worn by nobles and empresses such as Queen Maria Theresa of Austria, the jewels of the Carità family gained recognition thanks to the quality of the workmanship and the choice of the most precious materials. Over the centuries, a Vincenzo Carità and a Giovanni Carità have always followed one another at the helm of the Maison. Now it is Gianni Carità who has been leading the family business since the second half of the seventies, who makes his jewels in the nearby goldsmith center Tarì di Marcianise. However, the classic style and quality have remained the same as ever.
Anello in oro rosa con diamanti e rubini
Anello in oro rosa con diamanti e rubini

Anello in oro rosa con pavé di rubini
Anello in oro rosa con pavé di rubini
Bracciale tennis in oro rosa con zaffiri rosa
Bracciale tennis in oro rosa con zaffiri rosa

Orecchini con diamanti e corallo
Orecchini con diamanti e corallo







The Bon Ton by Gianni Carità

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The Bon Ton line by Gianni Carità & Figli, luxury jewelry made in the South Italy ♦ ︎
The wedding celebrated last summer (2017) in Capri between Pierpaolo Carità and Dalila Leperino (with 200 guests), has put back in the spotlight what is now a dynasty of jewelers accredited by success. Gianni Carità & Figli (Pierpaolo is the youngest of the three) is based in Tarì, a goldsmith’s center a few kilometers from Naples. But the company’s jewels are particularly popular many miles away, in countries like Belgium, Germany, England, Poland, Romania, Russia, Spain and the United States, but also Japan, where they arrived in 1985 with the opening of the first corner in the Department Store of Yokohama. The jewels of the Neapolitan Maison are not, however, linked to the particular style of the local tradition. To summarize, the company is not specialized only in coral jewelry or cameos. As exemplified by the collections based on white gold and diamonds, Gianni Carità & Figli, they travel in the high-end territory, in the wake of the classic goldsmith tradition. As well as, equally classic, is the processing of jewelry, consolidated in a goldsmith tradition of craftsmanship. An example? The Bon Ton Brillanti line, with pavé processing rings. Giulia Netrese





Anello con brillanti
Anello con brillanti

Gianni Carità, collezione Bon Ton
Gianni Carità, collezione Bon Ton
Anello con pavé di brillanti
Anello con pavé di brillanti

Anello in oro bianco e diamanti
Anello in oro bianco e diamanti







Gianni Carità unchained

From Naples to Tokyo to present a new collection: it’s the one that will take place on January 18 (2016), when the jeweler, Gianni Carità, will go at Italian embassy in the Japanese capital to present the new line of jewelry, Chain, consisting of a set of gold jewelry and precious stones like emeralds, sapphires and rubies. You can see the preview pictures on this page. The Neapolitan goldsmith company is on the Japanese market from 1985 with the opening of the first corner at the Department Store in Yokohama. But the jewels of Gianni Carità are also present in Belgium, Germany, England, Poland, Romania, Russia, Spain and United States. The brand is on the market for the past five generations (it’s born in 1834): according to Euromonitor International, the signature Gianni Charity was ranked third, in 2014, among the high-end brands purchased by foreigners. The jewels of the Neapolitan brand are distributed in about 150 jewelers Italian high-end, while the other brands Fogi and Kemira are present in 500 stores specializing in jewelry ready-to-wear. Federico Graglia

Chain, orecchini, bracciali e pendente
Chain, orecchini, bracciali e pendente
Gianni Carità
Gianni Carità
La collezione Chain
La collezione Chain
La collezione Chain firmata Gianni Carità
La collezione Chain firmata Gianni Carità