Fratelli Bovo

Peruffo, geometry lessons





The solid geometries by Peruffo, brand of the Vicenza company Fratelli Bovo ♦ ︎

It is called Peruffo and is the creature of the brothers Bovo, a company founded in 1977 by the brothers Ivana and Luciano Bovo in Trissino, near Vicenza. In the goldsmith’s district the company has consolidated with jewelery production, and is now guided by its cousins ​​Michele, Enrico and Roberto, each with different and complementary skills. In addition to producing jewelery with the company’s trademark and on behalf of third parties, Fratelli Bovo has created Peruffo, a jewelery brand at affordable prices but with its own distinct identity.

Anello in oro, peridoto e topazio London della Stones collection
Anello in oro, peridoto e topazio London della Stones collection

First of all with regard to style, very clean and based on well-defined geometries, with precious stones such as quartz, onyx or agate and 9 carat gold. In addition, unlike many other competing brands, FratelliBovo emphasizes that he is a member of the Responsible Jewelery Council, an organization with regulatory tasks set up to promote ethically responsible, human, social and environmental rights throughout the diamond and gold chain. A choice that is highly appreciable.
Bracciale con catena groumette in oro giallo 18 carati
Bracciale con catena groumette in oro giallo 18 carati

Furthermore, a non-secondary aspect of Peruffo is the interest in experimentation. “Body and symbolic architectures, signs, semiotic elements on the body: the concept becomes matter through continuous experimentation on materials and the hands of skilled artisans. Deconstructed and reconstructed shapes thanks to innovative goldsmithing techniques and the continuous exchange between different but complementary skills: those of designers, modellers and each of the departments necessary for the creation of each single piece”, is the philosophy of the brand.

Orecchino pendente singolo con catena groumette e 3 anelli ovali in oro giallo
Orecchino pendente singolo con catena groumette e 3 anelli ovali in oro giallo
Orecchino ricurvo singolo in oro giallo con elementi mobili e topazio London
Orecchino ricurvo singolo in oro giallo con elementi mobili e topazio London
Orecchino in oro giallo e topazio London
Orecchino in oro giallo e topazio London
Orecchino singolo con doppia fila di Stud in oro e agata blu
Orecchino singolo con doppia fila di Stud in oro e agata blu

Orecchino indossato della Stones colelction
Orecchino indossato della Stones colelction







The protagonists of We Are Jewelery


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The digital version of Oroarezzo, but it would be better to say the alternative format that replaces the fair in the Italian gold capital, takes another step forward. The event organized by Italian Exhibition Group is called We Are Jewelery and has selected the 32 Made in Italy goldsmith and jewelery companies that will be on the catwalk on March 23 for the live streaming b2b event.

Il backstage del fashion movie realizzato dagli specialisti delle fashion week ad Arezzo
Il backstage del fashion movie realizzato dagli specialisti delle fashion week ad Arezzo

They are Alunno & Co., Artlinea, Coar 56ar, Daverivicenza, Del Pia, Family Gold, Femar, Gold Art, Golden Clef International, Goldetruria, Graziella & Braccialini, Migliorini Gioielli, Neri Romualdo, Quadrifoglio, SILO, Unoaerre Industries from the district Arezzo goldsmith. Furthermore, Vicenza Alessi Domenico, Better Silver, Fratelli Bovo, J-Tech, Karizia, Kimiya Gioielli, Italy Line, Maria De Toni, Punto Oro Vi Giordana Castellan, Re Sole, Sade, Veneroso, Antonini Milano, Bronzallure Milano, Bulganeri, Cameo Italian.
Backstage del video per We Are Jewellery
Backstage del video per We Are Jewellery

The Jewelery Golden Cloud will offer a digital environment enhanced by advanced features that will favor targeted matchmaking between companies and operators, who will be able to access it starting from next March 19th to explore the first contents of exhibitors, waiting for the live streaming on March 23rd.
Immagine del backstage del video per We Are Jewellery
Immagine del backstage del video per We Are Jewellery

They will be original Jewelery Frame, tableau vivant intended for Italian jewelery, in a fashion movie made by the specialists of fashion weeks in Arezzo, under the artistic direction of Beppe Angiolini, the most famous Italian fashion buyer inside Palazzo Lambardi, now home to the boutique Sugar.
La realizzazione dei tableau vivant destinati al gioiello italiano
La realizzazione dei tableau vivant destinati al gioiello italiano







The friendly technology of the Bovo Brothers

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Vicenza (Italy), the heart of Italian jewelry. In the Veneto district there are many companies in the gold sector. Among these, a historical brand is Fratelli Bovo. The company was founded in Trissino (Vicenza) in 1977 by the brothers Ivana and Luciano Bovo and produces jewelry that it sells under its own brand and makes for third parties. The style is versatile, able to adapt to the alternating waves of fashion and taste, but without forgetting traditional designs. Now the company is led by the second generation, with the cousins ​​of the founders Michele, Enrico and Roberto who have taken over the reins of production.

Bracciale in oro e ametista
Bracciale in oro e ametista

Gold, light and worked to the state of the art, is the material at the base of the company’s goldsmith production. A feature that distinguishes Fratelli Bovo from other companies is the use of the Slm technique, Selective laser melting, which consists in the deposition on a work surface of a thin layer of powder, which is melted by a laser that follows the specific coordinates resulting from the model you want to produce. In addition, the company explains, this technique is suitable for objects that have as a priority the surface aesthetic qualities, the lightness of the object and the freedom of forms. And, unlike common casting techniques, Slm technology has practically no environmental impact.
Bracciale in oro a due colori
Bracciale in oro a due colori

Bracciale in oro giallo e bianco
Bracciale in oro giallo e bianco
Bracciale a catena in oro
Bracciale a catena in oro

Pendente in oro rosa e bianco
Pendente in oro rosa e bianco







Oroarezzo, the winners of Premier digital version




It is the year of digital fairs, given that almost all those scheduled have been suspended due to covid-19. But it is also the year of digital prizes, such as Premiere, a competition usually combined with Oroarezzo which is precisely one of the events that have surrendered to the pandemic. Premiere, which the organizing company Italian Exhibition Group has launched in an entirely digital capacity, has therefore decreed live on Instagram the winners among the 63 companies competing from all the main production districts of Made in Italy.

Parure di Annaratone
Parure di Annaratone

Here, then, are the winners of the 30th edition of Premiere. For the Fashion category, Annaratone, Daniela Coaro, Del Pia, Govoni Fabio, Italian Fashion. For the Entertainment category, Alessi Domenico, Golden Clef International, Lusi, Orolò, Oxygene. For the Press category: Chimera Gold, Eclat, Falcinelli Italy, Femar, Fratelli Bovo. Special digital prize: New Jewels. Special mention to the historic companies of Arezzo in Unoaerre, Graziella Group, Giordini.
Bracciale di Chimera
Bracciale di Chimera

Anello di Daniela Coaro
Anello di Daniela Coaro
Eclat, premio Stampa
Eclat, premio Stampa
Pendente di Falcinelli
Pendente di Falcinelli
Bracciale di Femar
Bracciale di Femar
Set di Govoni Gioielli
Set di Govoni Gioielli
Italian Fashion, Premio Moda
Italian Fashion, Premio Moda
Orolò, Premio Spettacolo
Orolò, Premio Spettacolo

Orecchini di Oxigene
Orecchini di Oxigene







The tech jewels of Fratelli Bovo





In Vicenza, Fratelli Bovo produces delicate and eclectic jewelery thanks to a sophisticated technology ♦

It is not true that the goldsmith tradition can not combine with technological innovation, as demonstrated by the company of Vicenza, Fratelli Bovo, founded in 1977 by Ivana brothers and Luciano Bovo, now led by the cousins ​​Michele, Enrico and Roberto. In an area where gold jewelry crafting is often passed down as a father to son as a secret, Fratelli Bovo decided to go to the limit of the possibilities offered by the technique: from the traditional burning, to the three-dimensional plate processing with laser cutting and assembly, by Cnc machining up to the more recent introduction of the SLM technology. Because, probably, you will never have heard of it, now we explain it.

Fratelli Bovo, pendente e bracciale
Fratelli Bovo, pendente e bracciale

In essence, the jewelry made with this technique are first drawn with 3D computer. Then, a special machine deposited on a work surface a thin layer of a metal powder which is then melted by a laser. Obviously the movement follows the 3D drawing. Layer by layer the jewel is dialed up to complete the drawing. But the realization of this technique also allows to realize forms hitherto impossible with the traditional investment casting techniques. The result sees it in some of these images (most of jewelry continues to be done with the usual systems).

Parure firmata Fratelli Bovo
Parure firmata Fratelli Bovo
Bracciale, collana con pendente, orecchini
Bracciale, collana con pendente, orecchini
Bracciale e anello
Bracciale e anello
Orecchini e collana
Orecchini e collana
Orecchini, bracciale e collana
Orecchini, bracciale e collana
Collana con pendente e orecchini
Collana con pendente e orecchini