Ferrarifirenze Archives | gioiellis.com

Thus FerrariFirenze became FerriFirenze

Published on November 22, 2023

La modella Lama AlaKeel indossa orecchini di FerriFirenze

Life is change, a continuous metamorphosis. And this is also the story of FerrariFirenze, an Italian brand known throughout the world which, surprisingly, decided to change its name a few months ago, without fanfare. Now the Tuscan jewelry brand is called FerriFirenze. Not only that: it has chosen the United Arab Emirates as its main market. The change is explained with the idea of shortening the original name, which referred to Giulio Ferrari, a skilled craftsman who founded the company in 2011 together with Ilaria Furlotti.

Pendente della collezione Allegra in oro 18 carati e diamanti champagne, ispirato ai giardini all'italiana — Pendant from the Allegra collection in 18k gold and champagne diamonds, inspired by Italian gardens

FerrariFirenze, now FerriFirenze, is precisely the fruit of the idea of Ilaria Furlotti, who was previously president of another Italian jewelery company, Alfieri & St Johns, then sold to the Damiani group and subsequently to a consortium of Lombard entrepreneurs. Ilaria Furlotti was also CEO of the Damas group, an international Middle Eastern retailer of Damas jewelery and watches: a link that proved invaluable. The birth of FerrariFirenze, based in Villa Corsi Salviati, a 15th century building in Sesto Fiorentino, a few kilometers from Florence, therefore marked a new professional season. Also thanks to an original style of jewellery, which often features mobile elements.

Anello della colelzione Allegra in oro, diamanti, lapislazzuli — Ring from the Allegra collection in gold, diamonds, lapis lazuli

The jewels are still produced entirely in the FerriFirenze laboratory. The company’s leadership, however, resides in Dubai. At the top, and owner of the brand, is now the founder’s daughter, Giulia Callegari, who moved to the shadow of the skyscrapers of the Arab country. A woman with a history that does not completely coincide with that of FerrariFirenze. Graduated in literature with full marks and honours, Giulia Callegari was a freelance journalist for fashion publications, then vice-president, e-commerce and luxury Asia Pacific for the communications giant Ogilvy, based in Hong Kong. Finally, she was marketing manager of Camper and Nicholson, a yachting company based in the Principality of Monaco, for which she still maintains a professional relationship. It is Giulia Callegari who decided to change the company brand and to focus heavily on the market of Arab countries. But without abandoning the connection with Tuscany, where the jewels are still designed and made. A metamorphosis, indeed.

Anello della collezione Soffio in oro e diamanti — Ring from the Soffio collection in gold and diamonds

Anello Emozione in oro 18 carati, diamanti champagne e smalto — Emozione ring in 18k gold, champagne diamonds and enamel

Jewels with Crescendo by FerrariFirenze

Published on May 6, 2022

COLLANE/bracciale/Showroom

Collezione Crescendo di FerrariFirenze, gioielli indossati

A crescendo, in musical language, indicates a gradual increase in the intensity of the sound of a piece, usually played by an orchestra. But, more generally, a crescendo is the progressive increase in the intensity of something: a passion, an involvement, a feeling. And now of a jewelry collection too. In fact, Crescendo is the name of the new collection by FerrariFirenze, a Florentine company also famous for its jewels with mobile elements. And, in fact, the geometries of the jewels in the collection have some affinity with the performance of a song or a symphony, with volumes that become more consistent or thinner, just as if they were the visual expression of a sound.

The jewels are made of gold and diamonds aligned on the individual elements that make up the necklace, bracelet and earrings. A harmony that, perhaps, is also the result of the atmosphere that the FerrariFirenze artisans breathe, who are lucky enough to work in a 16th century villa surrounded by a beautiful garden, Villa Corsi Salviati north of Florence. And who create the jewels of the Maison, entirely handmade, including the closures of the earrings and necklaces.

Gioielli della collezione Crescendo, indossati

The virtuous design of Ferrarifirenze

Published on December 29, 2020

Showroom

Anello in oro giallo e diamanti della collezione Twist Twist

Ferrarifirenze jewels, gold and precious stones with a classic made in Italy workmanship ♦ ︎

Ferrarifirenze, the name is written in this way, all joint, it is easy to guess where it is based. The young company, chaired by Giulio Ferrari, focuses on the combination of art and technology. The result is the search for soft, rich shapes, which translate into highly processed jewels. Gold and precious stones are the starting point for creating collections that stand out and boast, let the company know, competitive prices.

Gold, precious stones and a good composition are the ingredients of the Ferrarifirenze menu.

Anello fiore in oro rosa e diamanti, con petali mobili

Although young, the brand is distributed in over ten countries and focuses on exports. Take a look at the jewels. For example, the Sun collection with rings made up of 38 small petals, each individually attached to the ring’s stem: a rather laborious job, which requires craftsmen at the height. Also because the petals in question are movable: if it turns upside down, the elements move and close, like a daisy during the night. The Trottola line, instead, includes a ring with a small chain that wraps around the hands, coordinated with a pair of earrings with the same shape, while the Twist Twist collection composes the jewels as if they were flowers enclosed by petals.The Twist Twist collection, in particular, is inspired by the decorations of the Italian Renaissance, by the architectural details of the Tuscan villas. Matilde de Bounvilles

Anello in oro giallo con diamanti bianchi e brown

Orecchini in oro rosa 18 carati e diamanti

Bracciale in oro rosa 18 carati e diamanti bianchi

Ferrarifirenze blooms at the Jck

Published on June 3, 2019

Rings/Showroom

Anello ispirato al papavero con diamanti bianchi e fancy

New jewels from Ferrarifirenze at the Jck in Las Vegas. For example, a ring inspired by poppy ♦ ︎

Ferrarifirenze, a jewelry company that is a perfect represents of Italy of precious industry, has decided to participate in the Las Vegas Jck. Some pieces attract attention, like the Poppy ring, dedicated to the poppy flower, but not the one with red petals. This new flower by Florentine Maison, instead, is composed of delicate white and fancy diamonds mounted on gold, with stones in shades of yellow and pink, as well as white. Ferrarifirenze specifies that the ring has required many hours of work for the goldsmiths.

The theme of flowers, on the other hand, is one of the classics of the Tuscan company, which sometimes also uses the en tremblant technique, ie with mobile elements, as in the case of the petals. Among the novelties there is a ring from the Maya collection: in this case in 18-carat yellow gold with pink and yellow and diamonds. Lavinia Andorno

Anelli a forma di fiore della collezione Twist Twist

Anelli in oro rosa con zaffiri rosa e diamanti

Anello della collezione Maya in oro giallo, con zaffiri rosa e gialli, diamanti

Anello della collezione Twist Twist in oro rosa, diamanti e lapislazzulo