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Facet grows by focusing on sustainability

Published on September 20, 2021

Sustainability is also a fundamental concept for jewelry. For this reason, companies in the sector think it is important to communicate progress in terms of compatibility with natural balance. With this goal, the Iberian company Facet has been recognized as an example of a leading company in growth and export, investing in national production, sustainability and innovation. The recognition is testified by the consensus gathered in the Spanish press: Facet appeared in 13 different media in a week, with articles in La Vanguardia, Forbes, El Pais and another published by Grupo Prensa Ibérica with publications in 12 newspapers, including El Periodico, which listed Facet as one of the ten fastest growing SMEs in the world. In short, Facet consolidates itself in the jewelery and diamonds sector, with 65% of sales destined for international markets.

We have identified an opportunity in the midst of the crisis. Cordoba is a city with hundreds of years of jewelery tradition, one of the central poles of a sector that has had to reinvent itself to adapt to the new times. When a year ago we decided to open a new high jewelery factory here. We have been able to maintain normal production levels with the added value of proximity, pursuing those values of social responsibility and sustainability that are our strength today.
José Miguel Serret, CEO of Facet

Facet has received acclaim for its productive investments, but also for its commitment to sustainability and traceability. The company signed the Tracemark traceability protocol in September 2020, becoming the first jewelry factory in the world to provide complete traceability. In 2016, the company was one of the first in the country to become a certified member of the Responsible Jewelery Council (RJC). All of Facet’s subsidiaries, as well as its two wholly owned manufacturing plants, in India and Spain, are under the umbrella of this certification.

Facet’s traceable jewelry to guarantee who buys

Published on March 29, 2021

Rings/news/bracciale/COLLANE

Anello in oro bianco 18 carati con diamante taglio ovale e pavé di diamanti

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The Catalan company Facet has developed a system to guarantee those who buy its jewels. In fact, many diamond jewelry buyers are concerned that they will not receive an authentic stone. The spread of synthetic diamonds, created in the laboratory, chemically indistinguishable from those extracted from the earth (but with a different value) has fueled mistrust. This is why jewelers who use natural diamonds are concerned about how to guarantee the authenticity of the stones to those who buy. As did Facet, a large company based in Barcelona, Spain. Facet, in fact, specializes in diamond jewelry and has decided to guarantee the traceability of all its pieces, in particular the diamonds set on rings, bracelets, earrings and necklaces in gold, silver and platinum.

The Serret family, owner of Facet, thus created Tracemark, a company that controls and verifies the entire supply chain of raw materials, gold and diamonds, which are subjected to a certification of origin and use, production and sale, up to end customer. The traceability of jewels serves not only to guarantee authenticity, but also to achieve the goal of achieving sustainable luxury. Each piece is laser engraved with an identification number and on the label there is a QR code that redirects to a website with all the information about the jewel. Buyers can complete the card by inserting images or texts, to avoid possible falsifications or, if unlucky, to be able to identify them in case of theft.

Anello in oro bianco e diamanti baguette

Diamonds in Catalan mode

Published on April 14, 2020

Showroom/Orecchini/Rings

Orecchini Edge Line in oro giallo e diamanti

There are jewelery brand that you really know little about: it’s the case of Facet, a small empire based in Barcelona and offices in Monaco, Paris and New York. Furthermore, it is also a first-class brand of jewelry, in particular of those made with profusion of stones. It’snt a accident: in fact, the story began just forty years ago at the initiative of Zevi Paz, diamond dealer longstanding. He was used to select the purest diamonds sold in Spain, he widened his eyes on what the diamonds become, that is, elements of jewelery. Indeed, the rumors say that the temptation to expand the activities to the jewelry is from the wife, Miri Paz.

Anello in oro giallo 14 carati e diamanti

The fact is that today the company, run by the fourth generation of experts and traders of diamonds, employs over 500 people and made the strategic choice to be the center of the jewelry world. It has its own manufacturing site in India since 2005, it employs 450 people in Europe, and has an established sales force in almost 30 countries. Their latest line of jewelry, you can guess, it’s with diamonds. Giulia Netrese

Anello a tre poli in oro bianco 14 carati e diamanti

Bracciale in oro rosa 14 carati e diamanti bianchi e champagne

Ciondolo in oro bianco e giallo con diamanti

Orecchini in oro bianco 14 carati e diamanti

Bracciale tennis in oro bianco 14 carati e diamanti

Baselworld: win or flop?

Published on March 27, 2018

news

Baselworld 2018, number of visitors unchanged. Here’s who is happy and who is puzzled among jewelers ♦ ︎
It depends. The final judgment on Baselworld 2018 can be summarized as follows: it depends. Because the Basel Watch and Jewelery Fair (22-26 March 2018) had two faces. One is the one summarized by two numbers: 1300 and 650. The first is the number of exhibitors, already declining, in 2017 (there were 1500 in 2016). The second is the number of exhibitors in 2018, less than half. A massacre. «A selection», he prefers to call it the managing director of Mch, the company that organizes Baselworld. But, in fact, it depends on the points of view. Faced with such a drastic reduction could have been much worse. The final balance of Baselworld 2018, in the words of the organizers is, if not exciting, at least sufficient. The number of visitors, for example, “has remained stable”. Since the fair lasted two days less, this is considered a success. At the moment we do not know the number of buyers present. 4,400 journalists came to Baselworld, 15% less from Europe, but 5% more from Asia. And if many big brands, such as Festina or Dior, this year have defected the Basel fair, Breitling, Rolex, Patek Philippe, Swatch, Chanel and Gucci have already announced that they will also be present next year, from 21 to 26 March 2019 .
And exhibitors? The opinions are different. Again, it depends. Among the opinions collected by gioiellis.com among jewelers, prevails a lack of enthusiasm for the new formula “concentrated”, which for some is “sad” when compared to the atmosphere that was breathed until a couple of years ago. But at the same time, many have confirmed that commercial activity has not been lacking and, therefore, the presence in Basel still has a reason for being. From the comments collected during the fair, we can summarize the mood:
We are equally satisfied: Fope, Pasquale Bruni, Nanis, Alessio Boschi, Tamara Comolli, Picchiotti, Messika, Mattioli, Rivière
Everything is OK, but some perplexities: Casato, Annamaria Cammilli, Leo Pizzo, Yoko London, Giovanni Ferraris, Djoula, Facet, Crivelli
No comment: Coronet, Sutra, Butani

Tra gli stand di Baselworld — Tra i booth di Baselworld

The new face of Facet

Published on March 26, 2017

Showroom

The new collections of Facet, the company of Barcelona who invented the multi-size system ring.
After the multi-size system ring (Wondersize), which conforms to the shape and circumference of the fingers, for Facet, Maison in Barcelona, is time to celebrate the first 30 years of life. To turn off the candles on the cake, however, did not choose the bustling Ramblas, the mainstreet in Barcelona, but chose Baselworld. At the fair in Basel, Facet introduce a range of solitaire degree adapt up to 4 sizes.

Founded as Facet Pedreros, dedicated to the purchase and sale of diamonds, the company has quickly turned into jewelery brand, and now employs 500 people worldwide. Without forgetting its origin: thanks to a sophisticated analysis software of the stones it has become the largest distribution company for diamonds in Spain. But he sought a role in the world: the jewelry company has opened its factory in Mumbai in 2005.

Now it’s virtually in all the world, with branches in New York, Monaco, Germany and Paris. Its collections, however, are aimed at both a retail audience and wholesalers. In short, it also it works for third parties. At Baselworld, in addition to the rings Wondersize Facet, the company has decided to present the news of 2017. One aspect that will be loved to both individual customers and wholesalers, Facet announced, is the purchase of J-Secure, sophisticated machine that allows detection of synthetic diamonds which can be hidden among the loose stones, or on mounted in jewels. A further guarantee for buyers. Giulia Netrese
Read also The ring multi size

Il disegno dell'anello multisize — Il disegno dell’anello multisize

Orecchini pendenti in diamanti della collezione Red Carpet

Gioielli della collezione 2017 — Gioielli della collezione Facet 2017

Recarlo is wearing a tuxedo

Published on April 1, 2015

Showroom

Black and white, enamel and five different diamond cuts for Tuxedo, the new collection by Recarlo. The contrast just hint, the slender chains and settings and the simplicity of the whole recalls the elegance of the evening man’s jacket, the smoking, which in the United States takes the name from the club where it made its first appearance, the Tuxedo, indeed. Diamonds are in heart, navette, drip, octagonal and princess shape, in this case there is also the black stone, and hanging from bracelets, earrings and necklaces in white gold or black silver rhodium, or are embedded in thin stacking bangles and rings band. And then comes Facet, a diamond tennis bracelet in white or blacks diamnds with a mirror setting to make stone seem largest. A solution that assures the company, allows to lower costs while maintaining the same visual quality: practically a bracelet with stones for a total of 2 carats seems to dimensions similar to one of 4 carat with diamonds wirework setting, ie with a smaller thickness of the setting or of the four prongs that hold the stone. So the tennis bracelets in 6 different carats with black diamonds cost from 1000 to 2000 euros, while the version with white diamonds is from 1250 to 2500 euro. The range prices of Tuxedo collection instead, is from 580 to 830 euros for rings, 990 to 1200 for bracelets and up to 3800 euros for earrings with five stones and 1.65 carats. Monica Battistoni

Tuxedo, anelli con diamanti bianchi in cinque diversi tagli e diamante nero taglio princess, ossia ottagonale

Tuxedo, anello con diamante bianco taglio a cuore

Tuxedo, bracciale in argento rodiato nero con diamante bianco taglio a cuore

Tuxedo, bracciale in oro bianco con le cinque forme di diamante bianco

Tuxedo, bangle con le cinque forme di diamanti in bianco e nero

Tuxedo, orecchini in oro binaco, smalto nero e diamante a goccia bianco; orecchini in oro bianco e diamante nero taglio princess

Tuxedo, collana in argento rodiato nero con diamante bianco taglio a goccia

Facet, bracciali tennis con diamanti bianchi e neri in diverse carature

Facet, bracciali tennis con diamanti bianchi nelle sei diverse carature