David Joshach Archives | gioiellis.com

JJewels in Samba time

Published on November 4, 2022

The autumn of JJewels, a brand of BlueWhiteGroup, is in time for Samba. This is the name of the new collection in solid 18-karat gold and diamonds. The dance, in a sense, is part of the style of these jewels which are composed with a fringe pattern. Earrings, necklaces, rings and bracelets feature thin gold threads, interspersed with lines of small diamonds. The movement of the body of the wearer, for example, also induces the jewels to follow their trend. An effect that is obviously accentuated if you move a few dance steps. Another novelty of the brand are gold jewels with malachite inserts from the Sofia collection. In this case the geometry of the jewels is rigorous, but softened by the green color of the stone, together with gold and diamonds.

Orecchini della collezione samba in oro 18 carati e diamanti

JJewels is a brand founded in 1974 by David Joshach, a diamond trader who founded BlueWhiteGroup, active both in the b2b gem trade and in the world of jewelry. It is a member of the Italian Diamond Exchange and collaborates with the most important gemological institutes around the world.

Anello Samba in oro bianco, diamanti e rubini

Anello Sofia in oro rosa, diamanti, malachite e smalto nero

Collane Sofia in oro rosa, diamanti, malachite e smalto nero

Orecchini in oro, diamanti e smalto rosa della collezione Demetra

Blue White Group’s online jewels with DavidJMilano

Published on November 26, 2021

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Anello a Spirale in oro rosa con diamanti e rubino

Blue White Group is a historic Italian company, based in Milan and founded by David Joshach in 1974: for 45 years it has been operating in the sector of importing diamonds and precious stones from the main world stock exchanges in Tel Aviv, Antwerp, New York and Mumbai. Alongside the stone trade, however, Blue White Group is also active in the jewelry sector. One of its flagship brands is Leaderline, which specializes in fashion mini jewelry. The jewels are small, light, with innovative, unusual, modern, design shapes. But the company has now launched DavidJMilano, a brand created for the digital jewelry store in gold, diamonds and precious stones. DavidJMilano is therefore de facto the new consumer brand of the group.

BlueWhiteGroup is a family-run company specializing in the trading of precious stones in the Italian market. In fact, the company is a member of the most influential International Diamond Exchanges and with partners in Antwerp and Tel Aviv. Modern, light jewels, made of 18-karat white or pink gold, with natural diamonds and even precious gems. But, above all, always with a design that never fails to surprise.

Anello doppio in oro rosa e diamanti neri

Anello in oro bianco e diamanti bianchi e neri

Orecchini Arabesque in oro rosa e diamanti

Orecchino a graffetta in oro bianco e diamanti bianchi

Where Leaderline brings

Published on September 26, 2017

Showroom

The collections by Leaderline Jewelery, which is part of Blue Withe Group ♦ ︎
Leaderline is a trademark of Italian jewelery that is part of Blue White Group, a company founded in Milan by David Joshach in 1974. Along with diamonds and jewelery business, the businessman has created brands as JJewels, Duepunti and BlueWhite Diamonds, each with a different audience. Leaderline, for example, points to modern design, simple but refined, trendy. The company defines its production as ‘fashionable micro jewels’. It is certainly for those looking for a jewel that differs from the classic ones, which are unchangeable for generations. Rings, bracelets, earrings and necklaces all have the same stylistic look: they are made with decided lines, in some cases with the addition of more popular elements such as the star or the cross. But in most cases the design is abstract. All jewels are made of 18-karat gold and the diamonds have a proven background from “no-conflict” areas and respect the Kimberley process, that is, they were not used to fueling military activities. Cosimo Muzzano
Read also: JJewels’s Goals

Leaderline, bracciale in oro bianco e rosa, diamanti

Leaderline, anello in oro rosa e diamanti — Leaderline, anello in oro rosa, smeraldo e diamanti

Anello in oro rosa e diamanti di Leaderline

Jjewels looks ahead

Published on September 12, 2017

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Continues the march through Jjewels specialty fairs, jewelery brand of Milan ♦ ︎
Classic jewels, but at the same time trendy. Under this intent was born JJewels, one of the brands of BlueWhiteGroup, a Milan company founded in 1974 by David Joshach. Starting with diamond trading and cutting (activity still ongoing), the entrepreneur with JJewels wanted to point to a brand new and sophisticated. In the end, Milan is the capital of Italian fashion: in this case, the experience in the field of gemmology has united itself to the feeling with the changing of world of fashion. But jewels offered by Jjewels have nothing to do with the fashion bijoux. Instead they are jewels of gold and precious stones such as sapphires, rubies and of course the diamonds of the house. The original commitment of the brand has to be appreciated, as Jjewels now don’t misses at the most important event appointments, from VicenzaOro to the International Jewelery Watch Show scheduled for 2018 in Abu Dhabi: the Maison of Milan has already enrolled among the participants.
Read also: Jjewels’s Goals

Collana in oro bianco, zaffiri e diamanti

Bracciale di Jjewels in oro bianco, diamanti bianchi e brown

Anello in oro rosa, diamanti, zaffiri, rubini, ametiste

Anello in oro rosa con diamante navette e tsavoriti

The JJewels goals

Published on September 4, 2016

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Anello in oro rosa, con tanzanite, diamanti e smeraldi

The ambitious jewelry by JJewels, mark of White Blue Group.
In VicenzaOro is renewed every year the rite of Trendvision Jewellery + Forecasting. It is the independent observatory of Vicenza Fair which this year presented the Trendbook 2018+, now in its 15th edition and guide dedicated to trends in the world of jewelery (we talked about here). Among the brands included in the analysis 2016 also appears Blue White Group, Milan-based company that brings together four brands: JJewels, Duepunti and BlueWhite Diamonds, while Leaderline business is of wholesale market. Each of these brands is able to interpret the needs of a specific market segment. JJweles caters to an audience more inclined to innovation, most canny and unconventional, but looking for quality jewelry. Duepunti proposes, instead, a jewelry line affordable, with a curious mix of synthetic materials and diamonds. Not to mention that remains alive activity centered on the gemstone trade of the group’s founder, David Joshach, who in 1974 established the company. Alessia Mongrando

Orecchini in oro bianco, diamanti, rubini

Orecchini in oro rosa, diamanti, ametiste, peridoto

Anello in oro bianco, perle e diamanti bianchi

Orecchini in oro bianco e diamanti bianchi

Orecchini in oro rosa con diamanti champagne

Anello in oro bianco con perle e diamanti