Daniel Wellington

Valentine’s time for Daniel Wellington




Watches to give for the feast of love. The Daniel Wellington brand offers them, from 18 January to 14 February, in a special box for Valentine’s Day: the box is pink, with a drawn heart. Daniel Wellington is the brand founded by the Swede Filip Tysander, who adopted the name of an impeccable British traveller, met by chance. A man who had a particular fondness for his vintage watches with old Nato (nylon) straps marked by time. Over time, the brand has developed and expanded its offering.

Orologi Classic da 40 millimetri con quadranti di diversi colori e cinturini in pelle o in maglia metallica
Orologi Classic da 40 millimetri con quadranti di diversi colori e cinturini in pelle o in maglia metallica

For Valentine’s Day, for example, Daniel Wellington presents new watches that join its flagship Classic, Petite and Quadro collections. Among the novelties, the 5-piece link watch for women, with a simple white dial, in white or pink mother-of-pearl, with the addition of crystals and with a yellow gold, rose gold or two-tone bracelet. The watch can be combined with a Classic bracelet or a set of crystal earrings.
For men, on the other hand, the brand offers new 40 mm Classic watches available with dials in different colors and genuine Italian leather or metal mesh straps.
Orologio 5 link con cinturino a due colori
Orologio 5 link con cinturino a due colori

Orologio 5 link con quadrante bianco semplice e cristalli
Orologio 5 link con quadrante bianco semplice e cristalli
Orologio Petite Lumine indossato
Orologio Petite Lumine indossato

Confezione Daniel Wellington per San Valentino
Confezione Daniel Wellington per San Valentino







Daniel Wellington in search of Unity

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A new line of jewelry just in time for Valentine’s Day: Daniel Wellington, a Swedish brand of watches and accessories, focuses on a very close-knit couple who feel united. And Unity is the name of the new series of bracelets and necklaces which, even symbolically, are inspired by this concept. The bijoux, in fact, are composed of a thin chain that ends with two intertwined rings. Impossible to divide them. The allusion is clear. Necklaces and bracelets are in metal and available in rose gold and silver versions. In short, a jewel that, in intentions, reaffirms the bond between two people.

Bracciale color oro rosa della linea Unity
Bracciale color oro rosa della linea Unity

The brand has decided to promote the novelty also through a campaign on digital media. Curiously, however, he chose apps like Tinder and Bumble which, notoriously, favor fleeting encounters in most cases. Legitimate, of course, but not particularly long-lasting indicate the statistics. Who knows if him will show up with a bracelet or necklace at the appointment obtained through the app?
Bracciale color silver della linea Unity
Bracciale color silver della linea Unity

Collana color silver della linea Unity
Collana color silver della linea Unity

Collana color oro rosa della linea Unity
Collana color oro rosa della linea Unity







Daniel Wellington expands the collections





Daniel Wellington, a brand born in Stockholm on the initiative of the founder-traveler Filip Tysander, renews the line of jewelry that includes necklaces, bracelets, earrings and rings with three different inspirations: Elan, Emalie and Aspiration. The jewels are always offered at an affordable price (from 35 to 69 euros) and made of stainless steel with rose gold plating.

Elan, anello triplo
Linea Elan, anello triplo

The Elan collection was initially inspired by Daniel Wellington’s most popular accessories, the bracelet and ring with the logo, characterized by the brand’s most classic and minimal style. The collection has been expanded with a pair of earrings, a bracelet, three different rings and a necklace, available in rose gold or silver.
Elan, collana con ciondolo
Elan, collana con ciondolo

The Emalie collection is a continuation and presents enameled accessories already existing in the brand’s portfolio. Now a necklace and a pair of earrings with a rose gold finish are added, completing the selection of enamel accessories.
Orecchini della linea Emalie
Orecchini della linea Emalie

The Aspiration collection is the most diverse of the three: it is inspired by the spherical shape and art deco. It is composed of the pair earrings and necklace in the variants of white and black. The main material is ceramic with a central part in stainless steel plated in rose gold, engraved with the Daniel Wellington logo.
Orecchini della linea Aspiration
Orecchini della linea Aspiration

The new jewelry collections are launched in parallel with the Be the one to go for it campaign: a campaign aimed at inspiring young women in the search for their own fulfillment and their aspirations.
Bracciale della linea Elan
Bracciale della linea Elan

Collana della linea Emalie
Collana della linea Emalie
Collana della linea Aspiration
Collana della linea Aspiration







Daniel Wellington’s exclusive rose

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On Instagram it has over 4.9 million followers: the Daniel Wellington brand has become part of the jewelry and watch manufacturers that attracts more clicks. Yet it has a recent history: the brand, in fact, was born only in 2011 in Stockholm, Sweden, from the initiative of the founder, Filip Tysander. Founder, but also traveler in love with the British style. That of old England, a bit Downton Abbey. So it happened that Tysander met a gentleman named Daniel Wellington, who wore a vintage watch on his wrist.

Bracciale in acciaio inox con doppia placcatura (316L) e smalto bianco
Bracciale in acciaio inox con doppia placcatura (316L) e smalto bianco

And it was this meeting that prompted the Swedish entrepreneur to found the company. After the watches, with leather, mesh and NATO straps, a range of accessories has arrived, with bracelets and rings. All Daniel Wellington products are available in polished stainless steel or rose gold plated. In particular, the shade of pink gold was customized for Daniel Wellington and created by mixing a pinch of copper with a 23 carat gold bar. M.D.

Bracciale in acciaio inox con doppia placcatura
Bracciale in acciaio inox con doppia placcatura
Bracciale in acciaio inox e smalto bianco
Bracciale in acciaio inox e smalto bianco
Bracciale in acciaio inox
Bracciale in acciaio inox
Anello in acciaio inox e placcatura oro rosa con smalto bianco
Anello in acciaio inox e placcatura oro rosa con smalto bianco
Anello in acciaio inox e placcatura oro rosa
Anello in acciaio inox e placcatura oro rosa
Anello in acciaio inox e smalto bianco
Anello in acciaio inox e smalto bianco

Anello in acciaio inox
Anello in acciaio inox







Daniel Wellington’s communication to Aff

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Above all watches, but also rings and bracelets: they are the specialty of Daniel Wellington, a brand that will now be managed in Italy in terms of communication by Aff, the company chosen for the press office and media strategy activities. Daniel Wellington was founded by Swedish Filip Tysander and adopted the name of a flawless British traveler met by chance. A man who had a particular fondness for his vintage watches with old Nato straps (in nylon) marked by time.

Orologio e bracciali Daniel Wellington
Orologio e bracciali Daniel Wellington

The style of the brand is therefore minimalist and at the same time refined. What is defined as accessible luxury, which will now be the focus of attention of Alessia Fattori Franchini, founder of the Milanese company of pr Aff.
Alessia Fattori Franchini
Alessia Fattori Franchini

Bracciale Daniel Weollingron
Bracciale Daniel Weollingron

Anello Daniel Weollingron
Anello Daniel Weollingron