Céline Assimon Archives

Wild nature in De Beers high jewelery

Published on February 9, 2021

Rings/alta gioielleria/bracciale/Showroom/COLLANE

The charm of diamonds … Does it need to be described? You need remember it? To embroider on it? No, but it is nice that a stone so loved for hundreds of centuries is transformed into small masterpieces if it happens in the right hands and minds. For Céline Assimon, new CEO of De Beers, diamonds are the usual business. Which, at times, can become special. As in the case of the new large collection of high jewelry Reflections of Nature, divided into 39 pieces and five lines: Okavango Grace, Motlatse Marvel, Namib Wonder, Landers Radiance and Ellesmere Treasure. The subject is nature or, more properly, African nature, the land from which De Beers extracts diamonds. The wild lands of Botswana and Namibia thus become evocative jewels, made with all shades of fancy diamonds: yellow, brown, green, pink.

An example above all: the Motlatse Marvel bracelet, made up of 158 diamonds for a total of 26.98 carats, which recalls the scorching sun of Africa and the subtropical environment of the South African Motlatse Canyon. Or the Namib Wonder set, inspired by the dunes of the Namibian desert, with jewels that use diamonds with yellow and white shades. Or the ring from the Okavango line, with green and pink diamonds, which seem to have been extracted from the lands of the African river delta. A collection that adds rare gems with suggestions of distant lands and still unknown to most of the world. And for this even more fascinating.

Orecchini Okavango Grace, con due file di diamanti bianchi tondi brillanti e due file di grezzi verdi e rosa che sfumano da tonalità scure a più chiare, terminando in un diamante tondo brillante rosa

Orecchini Landers Radiance, con un peso totale di 7,50 carati

Bracciale Namib Wonder con diamanti con un peso totale di 21,32 carati

Medaglione Ellesmere, composto da 478 diamanti

Anello Landers Radiance, con diamante centrale di forma ovale arancione fancy brown da 1,01 carati

Bracciale Motlatse Marvel, composto da 158 diamanti per un totale di 26,98 carati

Anello con diamanti bianchi e gialli Namib Wonder

Phase two for de Grisogono

Published on May 11, 2019

news

L'incastonatura di uno smeraldo, laboratorio de Grisogono

An external designer, scholarships for young people, an artist-muse: they are the first moves of the new CEO of de Grisogono ♦ ︎

Céline Assimon, the CEO of de Grisogono who replaced founder Fawaz Gruosi in December, took just four months to introduce novelties to the Maison. The first move is to introduce a sort of internship for designers in the Geneva company. The idea was articulated under the name of Creativity in Residence and provides, in fact, a period of collaboration in house, of one-year, for a guest designer, with the intention of injecting new creative lymph. However, the project is more extensive. It includes, for example, the identification of a well-known artist in another discipline, such as figurative art or music, who will be de Grisogono’s inspirational muse. This man or woman has not yet been identified, but it is possible that this is a relationship like that of Lady Gaga for Tiffany or Rihanna for Chopard, representative artists and internationally known.

Today de Grisogono launches a triple platform that will breathe new life into the Maison’s unique creative approach, capable of giving life to notoriously daring jewels. The peculiarity of the Creativity in Residence program is the transformation of the internal Creative Studio into a stimulated hub, nourished and enriched by all three aspects of the program; in turn the Studio will open its heritage and its extraordinary skills to new eyes, external talents and curious young minds.
Céline Assimon

There is also a third project: a scholarship in collaboration with the Haute École d’art et de design (Head) of Geneva, one of the main European schools of art and design, a concentration of talents in the expressive field and artistic. The initiatives are, in short, a sign of the Maison’s vitality, which just a year ago announced a plan to reduce 41 jobs (31 in Switzerland and 10 worldwide) out of a total of 104 employees. Now it starts again.

Alta gioielleria de Grisogono, disegni preparatori

Una collana di alta gioielleria di de Grisogono

Anello con smeraldo taglio a pera, baguette di diamanti sul gambo e smeraldi sul bordo

De Grisogono, collana ondulata con 247 carati di rubini su oro rosa annerito, sei diamanti taglio brillante da 1,50 a 3,80 carati

Alta gioielleria de Grisogono. Collana con pavé di diamanti bianchi e neri, più grande diamante taglio brillante

Fawaz Gruosi says goodbye to de Grisogono

Published on January 10, 2019

news

Farewell by Fawaz Gruosi at the board of de Grisogono, the Geneva Maison he founded 25 years ago ♦ ︎

That the changes were in the air was clear. First of all, the announcement of the downsizing of high-jewelery workers, which any case remains a strong point of the Maison. Then, the decision to defect Baselworld. Finally, the recent appointment of Céline Assimon, who became de Grisogono’s chief executive officer, in the position previously occupied by John Leitao. In short, many news in a few months. But the real bomb was a surprise (maybe) for everybody: the farewell of the founder of the Geneva Maison, Fawaz Gruosi.
The announcement came along with the clarification that the farewell of the effervescent jeweler brings the date of December 31st. In the official communiqué, the impact of the news is obviously dampened, with the addition that the decision has been made time ago and that the farewell was going on. But the surprise remains.

As the founder of this inspirational brand 25 years ago, we are grateful to Fawaz Grusoi for his incredible passion and creativity. For all this time de Grisogono has gone through a fantastic journey, moving from a high-end niche jewelry house to a high-end jewelry player that is now recognized all over the world. In line with our board’s vision and program, de Grisogono is now preparing to enter a new chapter in its history. Under the guidance of Céline Assimon and the talented company team, the design and the atelier will continue to carry out design and craftsmanship as it has been up to now, through a collective process, keeping the tradition made of bold creativity for which the brand is known .
Elmar Wiederin, Chairman of de Grisogono

Certainly the farewell of Fawaz Gruosi will not be painless for the brand, known for its ability to innovate (for example, has anticipated everybody with the use of black diamonds), but also for inspiration, the desire to live and a image linked to the Dolce Vita of our days. Memorable were the parties organized by Gruosi in Cannes or in Sardinia, Costa Smeralda. Models, show stars, artists: all attracted by events in a whirling mix as the design of some surprising Maison jewels. But the curtain sooner or later falls for everyone.

Orecchini in oro bianco, diamanti e onice della collezione Allegra Toi & Moi di de Grisogono

Anello in oro rosa, diamanti e cacholong cabochon

Anello in oro bianco con grande peridoto, ametiste e smeraldi

Anello con opali rosa, smeraldi e zaffiri

Bracciale con smeraldi, tormaline e oro rodiato — Bracciale con smeraldi, tormaline e oro bianco rodiato

High jewelery for 5 in Geneva

Published on January 9, 2019

news/alta gioielleria

Yoko London, Roberto Coin, Crivelli and Sutra, more de Grisogono: high jewelry for five in Geneva ♦ ︎

For a few days, Geneva becomes the capital of high jewelery. For the truth, in the Swiss city, which is the world capital of watchmaking, many jewelers reside all year round, such as de Grisogono, Chopard, Adler, Nadia Morgenthaler, Baunat, to name but a few. But, in particular, in the first days of January two important events are planned. An appointment is scheduled at the Grand Hotel Kempinski in Geneva, from 13 to 17 January.

In fact, in the halls of the big hotel, Yoko London, Roberto Coin, Crivelli and Sutra decided to meet.

Four brands that have in high-jewelry their strength and that, for different reasons, are not competitors because they specialize in different kind of jewelry. Roberto Coin, for example, ranges from high jewelery to fine jewellry with flair and style that come from his Vicentine matrix. Gold worked, embroidery, modern style, sometimes surprising. Crivelli is an authority in the great jewels composed of hypnotic precious stones, with a loyal clientele as much as with an impassable privacy. Yoko London is a synonym of pearls: many, unique, juxtaposed with graceful luxury. Finally, Sutra has an Indian matrix grafted onto a market, the American one, which adores the colorful fantasy that inspires the work of the designer and founder, Arpita Navlakha. But it’s not over.

In Geneva, from January 13 to 18, also opens the doors also de Grisogono, with its exhibition of jewelry and exclusive watchmaking, but in the Royal Suite of the Four Seasons Hotel.

The event also marks the debut in the new role of Céline Assimon, who became de Grisogono’s chief executive officer, in the position previously occupied by John Leitao. As Ceo, its mission is to develop the brand on an international scale and expand the product offering to reach a wider clientele. And the Geneva appointment is a good opportunity.

Roberto Coin, haute couture, anello con citrini, topazi e diamanti bianchi, oro 18 carati

Orecchini Chandelier in oro bianco, con brillanti di diverso taglio e due brillanti fancy taglio cuore — Crivelli, orecchini Chandelier in oro bianco, con brillanti di diverso taglio e due brillanti fancy taglio cuore

Collana girocollo con diamanti e perle — Yoko London, collana girocollo con diamanti e perle

Arpita Navlakha, designer di Sutra — Arpita Navlakha, designer e anima di Sutra

Sutracollana1 — Sutra, Columbian emerald collection, collana in oro bianco con smeraldi a goccia per 19 carati e diamanti taglio a goccia e ovale per 51 carati . Prezzo: 1 milione di dollari