Now Damiani, through the Calderoni brand, also sells diamonds as a form of investment. Repurchase guaranteed for the most expensive gems ♦ ︎
Not only jewels: Damiani expands its offer to diamonds. Stones to buy as an investment. Have you already heard of it? In Italy, and not only, the judiciary has accused of fraud banks and companies that have sold diamonds as a form of investment. So, why does Damiani take the field, even if with the Calderoni Diamonds brand, a company completely controlled by the group of Valenza ?
The objective, the official explanation states, is to become the reference point for consumers who approach this market and to accompany customers throughout the selection, purchase and eventual resale of the diamond, with transparency and offering the highest quality in service.
The misadventures of those who bought diamonds over the past few years thinking of securing a safe asset that cannot lose value are not canceled. “Calderoni is available to assist, as a consultant, individuals and banks affected by the recent events, also evaluating the purchase of their diamonds and offering to mount them for them on the jewels of the brand.”
To protect the buyer, each Calderoni natural diamond is stored in the special CertiCard blister, excellence in the field of security and anti-counterfeiting: the security seal is unalterable, the diamond cannot be replaced and the identification data cannot be changed.
Furthermore, Calderoni guarantees the quality of its diamonds not only by accompanying them with an official certificate of the most important international gemological laboratories, but also by engraving the number of the relative certificate on the stone: these are laser incisions visible only with a strong magnification. Not only: to further protect the consumer, Calderoni Diamonds offers a free insurance policy.
The point is, however, that of the liquidity of the diamond. In essence, once purchased can it be resold? Regarding this, Calderoni will periodically publish the list of its diamonds, determined on the basis of the Rapaport Price List (international reference used by the experts to establish the prices of the diamond in all the main markets) in order to guarantee the best transparency of purchase.
The Calderoni offer will range from natural diamonds of small caliber with prices starting from around 100 euros, destined to become gifts on special occasions such as baptisms, graduations and the like, up to larger stones to be purchased as a gift. The latter will be accompanied by some exclusive accessory services, such as the security of being able to liquidate the asset. In essence: a market for the most expensive stones will be assured, with price and conditions to be determined.
Finally, Damiani-Calderoni Diamonds guarantees the ethical value, adhering to the principles of the Kimberley Process, which make the traceability of diamonds transparent and confirm that they have not contributed to child exploitation or to finance wars.
The Calderoni Diamonds project has just begun but has already aroused considerable interest and received the adhesion of some hundreds of the best Italian jewelers. The Damiani Group’s goal is to become the absolute leader in the segment of the sale of loose diamonds to the public. Federico Graglia
