Alfieri & St. John launches a new collection: 1402, dedicated to St. Valentine. Pictures and prices of jewelry.
The Alfieri & St.John brand has a feature that sets it apart from other brands: assigns to its collections a number that marks a major milestone for the company itself or for history in general. For example, a collection is called 1954, which is the date of the introduction of color television in Italy. The latest collection is called, instead, 1402. But, be careful, you do not think at the year in which there was the Battle of Ankara, when the Mongols led by Tamerlane inflicted a heavy defeat to the Ottoman Turks. It is, instead, a homage to Valentine’s Day, which marks the 14th day of the second month of the year, ie the 02. Loose the puzzle, here is the collection, which includes earrings, necklaces, bracelets and rings, but especially the new cross Alfieri & St. John. The cross is, in fact, the jewel of the brand icon, which has now been revised and engineered. In the collection, a heart drawn with sinuous curves is presented with a number of variants: for all are used gold and diamonds. The price ranges from 395 to 750 euro, depending on the size of the pendant and carat jewel.
The new collection, with debut in VicenzaOro January, marks another stage of the brand’s revival, bought by Gens Aurea (owner of the brand Orocash) a couple of years ago by the Damiani Group. The new property has also decided to press on the accelerator as regards the distribution. After the opening of boutiques in Rome and Milan, Alfieri & St. John aims to increase the presence in multi-brand jewelry stores and the opening of single-brand beyond the Italian borders.
