Alessandro Saracino Archives

Ethical gems with Rjc certificate for Crieri

Published on October 7, 2022

Smeraldi utilizzati per la collezione Bogotà

The Responsible Jewelery Council, an international non-profit organization created to strengthen consumer confidence in the jewelery industry, has one more associate: Crieri. The Italian company from Valenza has adhered to the Rjc protocols and obtained the related certification. This is not a secondary aspect, given that consumer surveys indicate an increasing attention to the ethical origin of gold and gems that make up the jewels. The Rjc certificate attests the respect by the Maison and its partners of ethically responsible practices, with particular attention to the link with the territory and sustainable growth.

Joining the Rjc corresponds to the expression of our concrete need. Operating in the contemporary world, in a complex, multifaceted and constantly evolving context, we deemed it necessary to externalize our ethical sense and the will to act with the utmost respect for people, organizations and processes. Certification becomes an important communication message towards all our interlocutors and above all towards the final customer, who is increasingly awaiting and responsible in purchasing.
Alessandro Saracino founder and CEO of Crieri

Ethically sourced stones and gold signify opposition to any form of violence and violation of rights and to any extraction and marketing of minerals from war areas. By doing so, the use of mineral materials that are not conflict free certified is avoided by signing a declaration of suitable material compliant with Rjc’s own ethical production standards.

Lavorazione di gioielleria nell'atelier Crieri — Lavorazione di gioielleria nell’atelier Crieri

Una fase di lavorazione dei gioielli Crieri

The results of Crieri shine

Published on February 24, 2022

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It’s been a particularly precious year 2021 for Crieri. The goldsmith company of Valenza, in fact, recorded a balance sheet with double-digit growth. The turnover of the Maison, active with the Crieri and Poesia Gioielli brands, exceeded 12 million euros, with an increase of 80% compared to 2020 and (more significant) of + 40% compared to 2019. The growth in turnover , explains the company with a press release, it was driven by various factors, including the development of distinctive collections, the growth of distribution throughout the country and investments in visibility.

Anello in oro bianco, diamanti, smeraldo della collezione Bogotà by Crieri

We offer our customers a high quality product made entirely in Italy. Our efforts in recent years have been aimed at highlighting our values and making them the main object of sales and communication arguments. The market has followed us, we have won the trust of our business partners who become ambassadors of our brand on the territory, towards the end customer. The Crieri brand is very young, it was born in 2015, in a few years we have made giant steps.
Alessandro Saracino Founder & CEO Crieri

Specifically, last year the dealer network of the Crieri brand grew by 50 doors, reaching a total number of 250 dealers. 2021 was also the year that laid the foundations for the development of the retail project that began with the opening of the Crieri e Poesia Gioielli corner at the Brian & Barry Building in the center of Milan. This path will lead to the opening of the first Crieri single-brand stores, at least 2 by 2022, for which the selection of locations in the most exclusive Italian cities is already underway.

Among its strengths, Crieri emphasizes, is the success of the Bogotà collection, a line that sees the Colombian emerald as the protagonist. The company enjoys a privileged relationship with Colombia through the presence of its own local office and local partners. In this way, Crieri has the opportunity to access gems of extraordinary quality, increasingly rare, which become the center of unique creations from high jewelery to ready-to-wear jewelery. Since the launch of the Crieri project, he has been able to put his signature on a thousand Bogotà creations. The line is present in selected jewelers.

Crieri, anello della collezione Bogotà in oro bianco, smeraldo, diamanti

In March 2020, in full stagnation due to the global contingency, Crieri developed the Poesia Gioielli project, a brand with a younger target. After just over a year, the brand has developed a turnover of 1.5 million euros and is present at 120 retailers throughout Italy as well as being available through direct online sales. The Poesia collections bring a trendy touch to the point of sale proposal through creations that dare with color.

Orecchini in oro rosa 9 carati con topazio bianco e smalto lilla — Anello in oro rosa 9 carati con topazio bianco e smalto lilla di Poesia Gioielli

I am proud to have been the stimulus for the birth of Poesia Gioielli, a project that saw the light in an apparently unfavorable moment which instead proved to be the most fertile ground for such a colorful and light proposal. Poesia Gioielli, in addition to being a brand with very clear connotations, allows you to combine impulse buying with the choice of a jewel made with precious materials, gold and stones. This launch, in addition to producing effects on turnover, was a general stimulus in the company. Immediately between the two brands, Crieri and Poesia Gioielli, interesting synergies have been developed in the commercial approach, which together make it possible to cover a wider range of the market, both in terms of price positioning and stylistic proposal.
Michela Saracino, general manager of Crieri

New space for Crieri

Published on December 7, 2021

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A new store for Crieri. It is a space inside the Brian & Barry Building (12-storey multi-brand store) in Milan. Together with the Crieri jewels, an area is reserved for the sister brand Poesia Gioielli. The space is located on the second floor of the store and is spread over 45 square meters.

After the opening of the showroom in Via Monte Napoleone in 2019, the company choice was to create a new environment in Milan in which to meet the final clientele, an important showcase located in the heart of the city, a space in perfect Crieri style in able to convey the essence of the brand at 360 degrees.
Alessandro Saracino, founder and CEO of Crieri

Esterno dello store Brian & Barry, a Milano

Crieri has over 250 stores in Italy, Poesia around 110. Other moves will follow at the opening of the corner at the Brian & Barry Building: the opening of the first Crieri single-brand stores, at least a couple by 2022. Inside the Milanese corner are all the Crieri collections are available, with a particular focus on the Bogotà collection, made of Colombian emeralds and diamonds, mainly composed of unique pieces. Crieri, a jewelery brand born in Valenza, is also specialized in the production of tennis bracelets, in countless variations. The Poesia collections, dedicated to a younger audience, instead play on color with the use of enamel.