Gray panthers are going up even for jewels: the 93 old Iris Apfel, fashion expert and interior designer, has become the ambassador of the American brand of jewelry Alexis Bittar. In short, gold and wisdom. But the old girl Iris is not the only testimonial: the company has chosen, in fact, the 19 year old actress and editor Tavi Gevinson. The advertising campaign that spans three generations is based on images taken by Terry Tsiolis. The brand of jewelry is not the only one which has chosen the women over 70. Céline and Saint Laurent have presented advertising starring gray-haired, as Joan Didion and Joni Mitchell.
