In France, a giant of jewelery was born (yet it is little known): Marcel Masson Robbez acquires Christian Bernard ♦
Every now and then a news coming from the world of economics closely affects the world of jewels. The news is this: Marcel Masson Robbez becomes the first French manufacturer of high-end jewelery. He bought Christian Bernard from Evry’s Court of Commerce. The new group will have a turnover of around 100 million euros. Marcel Masson Robbez is headquartered in Lozère, Occitania (South East France) and Christian Bernard (based in Paris) are the country’s leading jewelry makers, retailers and wholesalers. Christian Bernard was in trouble after sales fell from 150 to 50 million euros. In return, Marcel Masson Robbez has a fully automated production system, which allows you to send up to 1,500 jewelery boxes per day.
The transaction was supported by the Consolidation Fund and Company Development, which in June will become a minority shareholder in Marcel Robbez Masson, with a contribution of 15 million in equity, such as Part of a funding round of 40 million. Of the banks, there were another 25 million. «The trend in jewelery is concentration. We are currently studying other acquisition goals,» predicted Frank Robbez-Masson, company ceo.
The acquired group has 200 employees in France. Abroad, Marcel Robbez Masson, who had manufacturing sites in Morocco and Portugal, employs one thousands of workers in Vietnam. Marcel Masson Robbez has 3,000 customers in France, including watchmakers, jewelers and goldsmiths in the premium jewelery segment. It also has a network of 25 franchise boutiques and will open an office in Hong Kong by the year. Federico Graglia
