Reed Krakoff Archives | gioiellis.com

Colors and suggestions of Tiffany’s Blue Book 2021 collection

Published on February 11, 2021

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Collana in platino con gemme multicolori e diamanti

Every year Tiffany is able to get admiring glances with her Blue Book, a collection of high jewelery that keeps the reputation of the New York Maison high. This year, the Blue Book 2021 collection by Tiffany & Co. is called Colors of Nature and is a kaleidoscope of gems that includes jewels of the highest quality, declined on four themes: earth, sea, earth and sky. In particular, the Blue Book Collection combines the creations of the historic designer Jean Schlumberger with the high-end jewelry designs of Tiffany. But the protagonists, more than the botanical elements evoked by the collection, are the extraordinary stones with which the jewels are made: green tourmalines, rare Colombian emeralds, aquamarine, tsavorite, spinels, kunzite, orange sapphires and, of course, many diamonds are the gems used for the collection.

There are also jewels, such as a couple of necklaces, which use the full range of colors offered by these gems. A butterfly-shaped brooch in 18k yellow gold, on the other hand, uses purple sapphires and diamonds. The most precious stone is a diamond of over 21 carats purchased in Lesotho, Africa: the artisans cut the internally flawless diamond into a marquise shape.

Anello in oro, diamanti e ametista in un prezioso cofanetto

From the designs of Jean Schlumberger derives instead a platinum necklace with over 85 carats of diamonds. In all there are 130 pieces. In case you are interested, know that the price of these jewels varies from a minimum of $ 50,000 to over 5 million. The collection also represents the swan song of Reed Krakoff, creative director of Tiffany who will leave the Maison after the change of management due to the passage under the wing of the LVMH group.

Anello in platino con una tormalina Paraiba di oltre 11 carati, con cofanetto in oro 18 carati

Anello in oro e diamanti, con un grande opale nero al centro

Bracciale con diamanti bianchi e fancy yellow

Collana con diamanti. Al centro, un grande diamante pendente taglio marquise

Spilla in oro giallo con diamanti e zaffiri viola

Tiffany from jewels to perfumes (also for men)

Published on September 21, 2019

news/Tiffany

I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her

Tiffany besides jewels: the Maison launches two new fragrances, also for men

The jewels have no smell, and not even a fragrance. But the luxury brands, yes. For this reason, as other Maison have done, Tiffany & Co. relaunches perfumes with its prestigious and global brand. The jewelery company headed by Alessandro Bogliolo, in fact, for October 1 decided to launch a global campaign for two new fragrances, Tiffany & Love for Him and Tiffany & Love for Her. Tiffany already sells three perfumes: Signature, Sheer and Intense. But now also a fragrance for man is added and the impression is that the brand aims to broaden its field of action. In recent months, for example, new silver home accessories have been announced. And, for jewelry, a line reserved for men.

La campagna pubblicitaria realizzata con le fotografie di Cass Bird

The new fragrances, according to Tiffany, are “a tribute to the emotional connection and the many ways in which love is defined and expressed”. For the chief artistic officer, Reed Krakoff, the new fragrances are “a reflection of modern love and authentic connections that reflect the strength, joy and promise we find in each other “.

Naturally Tiffany does not directly produce the fragrances, which come from the laboratories of Coty, a company that also takes care of other luxury fragrances, including those with the Calvin Klein and Burberry brands. Tiffany & Love for Him, as anticipated, has a citrus scent with an infused wooden base, created by perfumers Sophie Labbé and Nicolas Beaulieu of International Flavors & Fragrances. Tiffany & Love for Her, on the other hand, is a floral and woody fragrance, created by perfumers Honorine Blanc and Marie Salamagne of the Swiss aroma and perfume company Firmenich.
The perfume bottles are the same in volume, but each with a different shade of blue, with a black cap for him and one in the classic Tiffany Blue color for her.

Five super models for Tiffany

Published on April 18, 2019

news/Tiffany

Five super models for the Tiffany spring summer 2019 advertising campaign. Here’s who they are ♦ ︎

Five super models to re-launch Tiffany & Co. The American Maison is focusing on top models for its spring / summer 2019 campaign. Faces of young women, known in the fashion world, admired and certainly associated with the concept of elegance, freshness and youth, as requested by Reed Krakoff, chief artistic officer of Tiffany.

The images of the models are combined with the jewels on which the famous brand focuses most. The faces are those of Kendall Jenner, model and celebrity also known for her worldly appearances, and her colleagues Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun, portrayed by fashion photographer Craig McDean. The Tiffany campaign is centered on the classic Tiffany Blue, the nuance of color that characterizes the brand and, of course, the jewels, in particular the Tiffany T collection, but also earrings with cluster diamonds. Lavinia Andorno

Tiffany Blue Book for Lady Gaga

Published on January 28, 2019

COLLANE/Tiffany/bijoux

Lady Gaga again with the high jewelry Tiffany at the Screen Actors Guild Awards ♦ ︎

It seems Lady Gaga has become a kind of Tiffany ambassador. After the Golden Globe runway, where he wore a diamond necklace consisting of over 300 diamonds worth $ 5 million, he again chose Tiffany for the Screen Actors Guild Awards red carpet, one of Hollywood’s biggest events, dedicated to performances of the protagonists in the cinema and in prime time television.

Lady Gaga for the occasion presented herself with a preview of the Tiffany Blue Book Collection 2019.

Lady Gaga agli Screen Actors Guild Awards

The high jewelery of Tiffany, in this case, was represented by a necklace and earrings in yellow gold and diamonds. The Lady Gaga necklace is composed of diamonds of over 16 carats (Tiffany specifies that they are diamonds of sustainable origin), composed in the design of the chief artistic officer, Reed Krakoff. Not only: Lady Gaga has completed her look with Tiffany T True gold bracelets by Tiffany T Collection.

The Tiffany Blue Book Collection shows our exquisite designs of fine jewelry handmade by Tiffany artisans. Lady Gaga embodies the bold innovation that has always been at the center of the collection and we are thrilled to see her celebrated for her work in A Star Is Born.
Reed Krakoff

Lady Gaga con collana e orecchini in oro giallo e diamanti

La collana di Tiffany indossata da Lady Gaga

Cultivation at Tiffany

Published on December 20, 2018

news/Tiffany

Annaffiatoio in argento e rame di TIffany. Prezzo: 35.000 dollari

To the Everyday Objects collection by Tiffany, more and more expensive pieces are added ♦ ︎

Goodbye breakfast at Tiffany’s. From now on there will be cultivation at Tiffany. Of flowers, carrots, zucchini: you decide. The important thing will be to use the watering can signed by the biggest jewelry house in the world. Price: $ 35,000. Obviously the Tiffany watering can is not of tin, but of silver and copper (not present, however, on the European market). And it is the last piece that is added to the line of objects for the home of the American Maison.

Next to jewelry, Tiffany has launched time ago the Everyday Objects line, composed of a series of products for everyday use. But precious.

The watering can, which costs like a car, is one of these. The collection, which was introduced last year, was renewed by the new creative director, Reed Krakoff. Everyday Objects includes, for example, a silver ball of 11,000 euros, a clothespin, also in silver, 650 euros, or the elements of the Lego game, but in silver, 2,100 euros. It seems that it is a category of growing products, explained the CEO of the Maison, Alessandro Bogliolo. That in November, in a conference with financial analysts said to be “very satisfied” with the performance of household items.
In the collection there are also pencil holders in silver and vermeil, flower vases, clothespins, crystal chains, miniature folding chairs and, for some markets, a 275,000 dollar greenhouse in silver, copper and glass, a lantern in limited edition ($ 20,000), a tape measure (1,250).

Lattina porta matite in argento e vermeil

Who was at the Tiffany Blue Book 2018

Published on October 11, 2018

alta gioielleria/Tiffany/bijoux

High jewelery and bejeweled celebrities at the presentation of the Tiffany Blue Book 2018 ♦ ︎

It is not news that the presentation of Tiffany & Co high-end jewelry, that is the annual Blue Book collection, is a mundane event. That turning point at the Four Seasons in New York for the Blue Book 2018, however, seemed a little more worldly than others. In fact, on display, next to the high jewelry designed by creative director Reed Krakoff, were celebrity shows perfect for the people infected by the Instagram virus, which post hearts and shouts of jubilation whatever the polished protagonists of the digital world.

But on this occasion Kim Kardashian West, Zoe Kravitz, Kris Jenner and Priyanka Chopra wore jewels from the new collection.

Mary J. Blige, Kim Kardashian West, Priyanka Chopra, Rowan Blanchard, Rachel Brosnahan, Bria Vinaite e Zoe Kravitz all’evento di presentazione della collezione Tiffany Blue Book 2018

Unlike many other luxury events or fake luxury of online stars, in fact, this time the creations that make up the Blue Book are worthy of admiration. The jewels of the collection are dedicated to the beauty of nature and its seasons. Here, then, what the luxury queens have worn.
Kim Kardashian has also exhibited a choker with about 26 carats of the Tiffany Blue Book 2018 collection, combined with seven rings in platinum with diamonds. The choker is inspired by the New York skyline and industrial design.
Zoe Kravitz has supplied platinum and diamond earrings, also from the Tiffany Blue Book 2018 collection combined with a bracelet with diamonds.
Priyanka Chopra was decorated with a platinum and yellow gold necklace with diamonds, diamond earrings and a ring with diamonds and tanzanite.
Kris Jenner, finally, wore platinum earrings with sapphires and diamonds, but from the Tiffany Paper Flowers collection and two rings with tanzanite.
The evening’s report also includes the participation of Rachel Brosnahan (Emmy-winning director for The Marvelous Mrs. Maisel) Mary J. Blige, Rowan Blanchard, Olivia Cooke and Hikari Mori.

Collana in oro rosa, zaffiri e diamanti blu del Blue Book 2018

Tiffany, Blie Book 2018, bracciale con zaffiri blu

Kim Kardashian alla presentazione del Blue Book 2018

Spilla con diamanti rosa e bianchi di Tiffany & Co.

The jewels of the Oscar 2018

Published on March 5, 2018

bijoux

Giada Colagrande, assieme al marito Willem Defoe, con orecchini e anello della collezione Eden in oro bianco e diamanti, collier e bracciale Masterpiece Eden in oro bianco e diamanti di Damiani

The jewels worn at the Oscars 2018 by the movie stars: Damiani, Tiffany, Harry Winston and … ♦ ︎
Who won the 2018 Oscars? All right, the jury has rewarded film, director, actress … But who, really, has won the statuette of liking in front of the flash of the photographers? Much of the success (or failure) depends on the dress and the jewelry worn. As always, the stars who parade on the red carpet in the most important evening for the cinema compete in the exhibition of jewels that, it is good to remember for those who do not know, are almost never owned by them, but are lent by the great Maison. Impossible to list all the jewels that have sparkled under the lights of the evening.
Damiani, for example, was chosen by Giada Colagrande. The Italian recording and actress, who joined her husband Willem Defoe as Best Supporting Actor for the film Un sogno called Florida, wore earrings and ring from the Eden collection in white gold and diamonds, the Masterpiece Eden necklace and bracelet in white gold and Damiani diamonds.
Gal Gadot, on the other hand, wore a jewel from the Tiffany Blue Book 2018 collection: a necklace with a 27-carat aquamarine and more than a thousand diamonds. “Inspired by the Tiffany Art Deco jewels of the 1930s, the platinum and diamonds necklace with aquamarine has classic lines but a graphic form, which gives it an absolutely modern look”, commented Reed Krakoff, Tiffany & Co.’s chief artistic officer « It took about a year to make it with perfect stones, supplied in a totally ethical manner ». In Tiffany also the director Greta Gerwig, who wore a collier from the Maison’s archives designed by Louis Comfort Tiffany (1910-1920), earrings with diamonds and a ring with sapphires. And in Tiffany also Zoey Deutch, with earrings and rings in platinum and diamonds.

Greta Gerwig ha indossato un collier degli archivi della Maison disegnato da Louis Comfort Tiffany (1910-1920), orecchini con diamanti e un anello con zaffiri

Allison Janney, con collier di diamanti di Forevermark

Jennifer Garner, con orecchini di diamanti e zaffiri di Piaget

Meryl Streep con gioielli firmati Fred Leighton

Nicole Kidman con orecchini di diamanti Harry Winston

Salma Hayek ha indossato gioielli per olrew 4,2 milioni di dollari firmati Harry Winston

Gal Gadot con collier con acquamarina da 27 carati e più di mille diamanti di Tiffany

Zoey Deutch, con orecchini e anelli in platino e diamanti di Tiffany

Tiffany & shock

Published on February 6, 2017

news/Tiffany

New earthquake at Tiffany: resigns the number one of managers, Frederic Cumenal.
You could call it Tiffany & Choc. After the departure of creative director Francesca Amfitheatrof, replaced by Reed Krakoff, the CEO Frederic Cumenal has resigned with immediate effect. Michael J. Kowalski, chairman and former CEO of Tiffany assumed the position of interim CEO. The headhunters are already working to identify the successor of Cumenal. The decision was pushed by the same reason that caused the changing of the guard of the designer number one: the disappointing financial results. A company statement reaffirms the commitment to find the right path. By a strange coincidence, the announcement came a few hours before Lady Gaga made its appearance during the Superbowl in a movie signed Tiffany, and more, the company has created the silver oval ball awarded to the winner of the football game team. A completely different match was held instead in hushed rooms in Manhattan, home to the largest group of the world’s jewelery. Now Tiffany must find a way to return to go in goal. According to the company’s forecasts in 2017 profits are expected to decline by about 5%, while global net sales will decrease by a single-digit percentage. Federico Graglia

Lady Gaga behind the scenes of the Tiffany & Co. Legendary Style campaign shoot Product: Tiffany City HardWear triple drop earrings in 18k yellow gold. Photo Credit: Hanna Besirevic

Earthquake at Tiffany’s

Published on January 17, 2017

news/Tiffany

Tiffany changes Creative Director: via Francesca Amfitheatrof, arrives Reed Krakoff. What will change?
Earthquake at Tiffany’s. Breakfast, this time, is for Reed Krakoff, new chief artist officer. Simultaneously resigned Francesca Amfitheatrof, design director of the brand since 2013. A sudden lightning? Maybe. Because the changing of the guard takes place after one year not particularly positive for sales of American brand. Krakoff, who was also the creative mind of Coach and Ralph Lauren, already collaborated with Tiffany since last year for gift collections, home and accessories. Now, however, he will have in hand all the creativity of Tiffany. The direction of Francesca Amfitheatrof came up against a market that, according
many, has lost its attractiveness for Millenials. For two years the store of Tiffany have marked sales rather gray, mitigated by the statement given in the fall, but that relates to China and Japan. In contrast, sales of jewelry with blue boxes are stagnant in the United States, area that is more than 50% of group turnover. Even the legendary store in downtown New York has suffered this year due to the proximity of the Trump Tower, became the target of opponents of the new occupant of the White House: the store for that fell by 14% in November and December. Now for Tiffany it is the turning point.