news, Tiffany — September 21, 2019 at 4:30 am

Tiffany from jewels to perfumes (also for men)





Tiffany besides jewels: the Maison launches two new fragrances, also for men

The jewels have no smell, and not even a fragrance. But the luxury brands, yes. For this reason, as other Maison have done, Tiffany & Co. relaunches perfumes with its prestigious and global brand. The jewelery company headed by Alessandro Bogliolo, in fact, for October 1 decided to launch a global campaign for two new fragrances, Tiffany & Love for Him and Tiffany & Love for Her. Tiffany already sells three perfumes: Signature, Sheer and Intense. But now also a fragrance for man is added and the impression is that the brand aims to broaden its field of action. In recent months, for example, new silver home accessories have been announced. And, for jewelry, a line reserved for men.

La campagna pubblicitaria realizzata con le fotografie di Cass Bird
La campagna pubblicitaria realizzata con le fotografie di Cass Bird

The new fragrances, according to Tiffany, are “a tribute to the emotional connection and the many ways in which love is defined and expressed”. For the chief artistic officer, Reed Krakoff, the new fragrances are “a reflection of modern love and authentic connections that reflect the strength, joy and promise we find in each other “.

Naturally Tiffany does not directly produce the fragrances, which come from the laboratories of Coty, a company that also takes care of other luxury fragrances, including those with the Calvin Klein and Burberry brands. Tiffany & Love for Him, as anticipated, has a citrus scent with an infused wooden base, created by perfumers Sophie Labbé and Nicolas Beaulieu of International Flavors & Fragrances. Tiffany & Love for Her, on the other hand, is a floral and woody fragrance, created by perfumers Honorine Blanc and Marie Salamagne of the Swiss aroma and perfume company Firmenich.
The perfume bottles are the same in volume, but each with a different shade of blue, with a black cap for him and one in the classic Tiffany Blue color for her.





Flacone del profumo Intense di Tiffany
Flacone del profumo Intense di Tiffany

I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her
I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her

Alessandro Bogliolo, ceo di Tiffany
Alessandro Bogliolo, ceo di Tiffany

Reed Krakoff
Reed Krakoff







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