jewels - Page 2

The precious wood of Nalj




From the Venice Lagoon, or from Africa, Indonesia … in the name of nature. Annalisa Mirizzi and Mimmo Demattia are the two jewelry designers of Nalj, a small Apulian brand based in Polignano a Mare, a town that stands on a rocky spur and is a tourist destination. The two designers have chosen to use different types of wood to make their jewels. Earrings, bracelets, necklaces, rings are therefore composed of kauri, millennial New Zealand wood, or American walnut, Lebanese cedar, olive, oak, ebony, wenge, accando semiprecious and semiprecious stones, 925 silver and gold. But not only. Another idea of ​​Nalj, in fact, is to use the wood of the Venetian briccole,

Anello realizzato con il legno di una briccola
Anello realizzato con il legno di una briccola

The briccole of Venice are those oak poles planted in the middle of the water to facilitate the direction of the boats that ply the lagoon. The briccole last for decades, but periodically (after about five to ten years) they must be replaced. The jewels of the Nalj line, therefore, reuse this wood tempered by the wind of the Venetian lagoon to make their own jewels. Years ago, for example, with this wood Nalj presented a collection in combination with the luxury motorboat brand Riva.
Anello con legno kauri
Anello con legno kauri

Anello in legno e argento
Anello in legno e argento
Anello in legno e argento by Nalj
Anello in legno e argento by Nalj
Anello in legno e cubic zirconia
Anello in legno e cubic zirconia
Collana con legno e argento dorato
Collana con legno e argento dorato

Collana by Nalj
Collana by Nalj

Gondole e briccole a Venezia
Gondole e briccole a Venezia







Homi Fashion & Jewels moved to mid-March

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After Vicenzaoro, the covid is also postponing the Homi Fashion & Jewels Exhibition, an event dedicated to fashion jewelery and accessories. The event was scheduled from 18 to 21 February. Instead, it was repositioned from 11 to 14 March, again within the Fiera Milano Rho exhibition center. It will therefore be in partial coexistence with Micam, the International Footwear Exhibition, scheduled for March 13 to 15 together with The One Mmilano, Salone dell’Haut-à-Porter. The hope is that the decline in infections will make the atmosphere more serene and, above all, favor a greater influx of visitors.

Esposizione di gioielli a Homi Fashion&Jewels
Esposizione di gioielli a Homi Fashion&Jewels

“Aware that physical fairs are essential for the business of companies in the fashion sector, the organizers have once again united in the decision to reposition, keeping faith with the claim #BetterTogether but above all after having listened to the needs of the market”, is the message of the organizers. Which coincides with that of the operators.

Una passata edizione di Homi
Una passata edizione di Homi







The jewels of the tsars




It was found a rare catalog that contains 406 pictures of jewels and gems belonged to the czar of Russia.

For nearly a century, thery a mystery. But now on the jewelry that belonged to Tsar it opens a new chapter. It was indeed found one of the few surviving examples (about 20) of a vintage catalog Bolshevik, an inventory of 406 jewelery seized by the revolutionaries to the Russian royal family. The catalog dates back to 1925 and is now also available online, as other 200 other rare and historically significant books on gems and jewelry, on archive.org site. The photographs are of course in black and white, but the volume is interesting because it shows, in addition to the crown jewels are exhibited in Russian museums, including pieces have disappeared.

At this link you will find the official document.

La corona imperiale
La corona imperiale

According to Dona Dirlam, director of the Gia library, which has retrieved the rare book, in 1925-1926, the Bolshevik government has published this catalog with the idea that the Romanov jewels would never have been sold.

The jewels presented in catalog are all belonged to the czars, beginning with the reign of Peter the Great, in 1689, until the end, with the last Emperor Nicholas II, who was killed in 1917. Among the 406 treasures there are the Imperial set with the Scepter which 189 carat diamond, the imperial globe, with a sapphire of 200 carats, the Great Imperial crown, and the bridal wreath. Federico Graglia

Collana con diamanti e pietre preziose
Collana con diamanti e pietre preziose
Set con collana, bracciale e orecchini
Set con collana, bracciale e orecchini
Collana con diamanti e pietre
Collana con diamanti e pietre
La copertina del catalogo
La copertina del catalogo
Diadema principesco
Diadema principesco
Set di spille
Set di spille
Copricapo con perle e diamanti
Copricapo con perle e diamanti
Spilla appartenuta agli zar
Spilla appartenuta agli zar
I gioielli della corona dei Romanov
I gioielli della corona dei Romanov

Lo zar Nicola II e famiglia
Lo zar Nicola II e famiglia







The restart of Anzie Jewelry




The threads of life are difficult to decipher. And, sometimes, they surprise. For example, a new story of a completely different kind can arise from a tragic event. This is the case of Anzie Jewelry, founded by a Canadian woman, Anzie Stein. Before becoming involved in jewelry, Anzie was an established artist and created paintings and engravings. Her husband Barry, however, was diagnosed with cancer. From that experience came the idea of ​​creating a line of jewelry to help raise funds for those affected by the disease. This was in 1999.

Pendente con diamanti e zaffiri multicolori
Pendente con diamanti e zaffiri multicolori

The business then continued successfully in Montreal and today the designer is joined by her two daughters, Jaclyn and Joanna. The jewels are simple and cheerful, to be worn every day, in the classic style of everyday luxury. Anzie Jewelry’s style is defined as eclectic, reflecting the spirit of Montreal and the classic French woman who is effortlessly chic. The jewels are small in size, which makes it possible to wear several at the same time. The jewels are in 14 or 18 carat gold, or in silver, with diamonds, multicolored sapphires or semi-precious stones such as turquoise or moonstone.
Orecchini in oro 14 carati con diamanti
Orecchini in oro 14 carati con diamanti

Catena in argento con pendente
Catena in argento con pendente
Pendente in oro con turchese
Pendente in oro con turchese

Orecchini in oro 14 carati con pietra luna e diamanti
Orecchini in oro 14 carati con pietra luna e diamanti

Orecchini in oro 14 carati e diamanti
Orecchini in oro 14 carati e diamanti







Doris Hangartner, jewelry and chocolate

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The five senses, but above all the palate, which celebrates the combination of chocolate and jewels. It is the original and creative idea of ​​Doris Hangartner ♦ ︎

There are two things that make a woman happy: jewels and chocolate. Instead, there is only one woman who has decided to combine the two elements: Doris Hangartner. She has a very varied curriculum behind her: after graduating in Gemology at the Gemological Institute of America in Santa Monica (California), she worked for jewelry companies, in particular as a gemologist, but also dealt with antiques and vintage jewelry.

I cioccolatini abbinati alle gemme
I cioccolatini abbinati alle gemme

How she came up with the idea of ​​combining chocolate and jewelry is not known. But the marriage is part of a broader philosophy of the brand, which is based in Zurich, Switzerland (not surprisingly the homeland of chocolate). Doris Hangartner’s goal, in fact, is to identify a person’s personality in order to find affinity with a gem. In short, a jewelry that involves the five senses. For example, peridot inspires smooth flavor of matcha (finely ground powder of green tea leaves, with the same color as the bud) combined with notes of jasmine and cedar surround the toasted almond in a special praline. Or a shocking but delicious splash of vodka, absinthe, peppermint and lime are the components of another praline, filled with liquid alcohol and dedicated to Paraiba tourmaline, the house specialty. Gem chocolates are handmade by a traditional Maison in Zurich (they are excellent, we can assure you). In short, each chocolate represents a gem: the imperial topaz (chocolate, honey, incense, orange and elderflower), red spinel (nougat, hot pepper and szechuan pepper, star anise, sesame and fleur de sel).

Anello con tormalina Paraiba a goccia
Anello con tormalina Paraiba a goccia

But, perhaps to prevent someone from eating a peridot or sniffing a garnet, you decided to evolve the idea. For example, combining essences and scented candles with jewels, to satisfy the olfactory buds. Without forgetting hearing, with Gem Dance, Let’s Tango, a ballet inspired by red spinel and tango music, created with internationally renowned dancers and choreographers such as Oleksandr and Sergiy Kirichenko and the Stradivari Quartett. Ah, yes, there are also jewels: after this premise, it is easy to understand that stones have a prominent role. They are lively, strong stones with personality. Used in jewelry thanks to the good and nice creative director of the Maison, Karen McGlashan.

Anello con due pietre luna
Anello con due pietre luna
Orecchini con morganite e perle rosa
Orecchini con morganite e perle rosa
Dorsi Hangartner, orecchini con giada e tormalina
Doris Hangartner, orecchini con giada e tormalina
Anello con con tormalina e smeraldi
Anello con con tormalina e smeraldi
Anello zon zircone malese e ceramica
Anello zon zircone malese e ceramica
Anello con morganite
Anello con morganite
Anello con grande tormalina paraiba e zirconi naturali
Anello con grande tormalina paraiba e zirconi naturali
Orecchini con tormalina paraiba
Orecchini con tormalina paraiba
Orecchini con perle rosa e morganite
Orecchini con perle rosa e morganite

Collana con perle e morganite
Collana con perle e morganite







Simon Teakle’s stellar vintage jewels

Not everyone likes the jewels of the latest collection, or those related to the fashion of the moment. On the contrary, there are those who love jewels that have a history behind them, created by great fashion houses, perhaps owned by famous women. In short, the type of jewelry that is often sold at auction by the major companies specializing in auction sales. Jewels that, however, can be purchased even without participating in one of the Magnificent Jewels auctions that are held periodically in Geneva, or in Hong Kong, London and New York. This type of jewelry is the specialty of Simon Teakle, who sells them in his boutique in Greenwich (London) or online, on platforms such as Moda Operandi.

Spilla con diamanti su conchiglia di Verdura
Spilla con diamanti su conchiglia di Verdura

Teakle is an internationally known figure in the jewelry industry. Not surprisingly, before setting up on his own he worked at Christie’s for twenty years, managing the New York department. He has contributed to the sale of many of the most important precious stones and private collections, including the Agra diamond, Indore diamonds, Salimah Aga Khan’s jewels, Rockefeller Sapphire, Eva Peron’s jewels. Teakle is also a qualified gemologist and has managed many of the most important collections of precious stones and jewelry in the world, including The Agra Diamond, The Rockefeller Sapphire and jewelry belonging to Eva Peron, Doris Duke and Elizabeth Taylor.

Bracciale di Jean Mahie in oro giallo 22 carati
Bracciale di Jean Mahie in oro giallo 22 carati
Bracciale con nappe in oro 18 carati e turchesi
Bracciale con nappe in oro 18 carati e turchesi
Bracciale in oro 18 carati e turchese
Bracciale in oro 18 carati e turchese
Orecchini a cerchio in oro giallo 18 carati e diamanti di Cartier
Orecchini a cerchio in oro giallo 18 carati e diamanti di Cartier
Collana con cordoncino in oro tipo regata e diamanti
Collana con cordoncino in oro tipo regata e diamanti
Spilla a forma di cavalluccio marino in oro, diamanti, citrini e peridoto
Spilla a forma di cavalluccio marino in oro, diamanti, citrini e peridoto

The enchanted fate of Sicis

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Gioia Placuzzi, creative director of Sicis Jewels, followed an enchanted destiny. The queen of the micro mosaic, after graduating in economics from Bocconi University in Milan and specializing in marketing at the Cass Business School in London, followed her passion until she graduated as a Graduate Gemologist at the Gemological Institute of America in London. The art of gems was then put into practice with the jewelry division of the family business, the Italian Sicis, specializing in mosaics.

La collana Destino Incantato
La collana Destino Incantato

But Incantate Destiny is also the name of the new high jewelery necklace. It is a special piece in white gold, with diamonds for 14.33 carats, tanzanites for 3.91 carats and rubellites for 4.23 carats. But the even more special aspect, in addition to the richness of the materials used, lies in the meticulous and patient work of composition through thousands of micro mosaic tiles, set to form the jewel’s pavé. No wonder that 300 hours of work were required to make this necklace. It is the destiny of Sicis expert craftsmen.

Gioia Placuzzi. Copyright: gioiellis.com
Gioia Placuzzi. Copyright: gioiellis.com

La collana in oro bianco, con diamanti per 14.33 carati, tanzaniti per 3,91 carati e rubelliti per 4,23 carati
La collana in oro bianco, con diamanti per 14.33 carati, tanzaniti per 3,91 carati e rubelliti per 4,23 carati







How to become a jewelry designer




Designing jewels, creating rings, necklaces, earrings, designing entire collections of jewelry: it is a dream that sometimes becomes reality. But how do you become a jewelry designer?
Becoming a jewelry designer isn’t difficult, but it’s not easy either: it depends on many factors. But, first of all, why do you want to become a jewelry designer? Are you planning to open your own boutique and also become a jeweler? Or are you thinking of looking for a job in a large company that produces jewelry? Or, finally, would you like to simply show your creativity with handcrafted jewelry designed by you?

Harry Winston, schizzo di anello con granato mandarino
Harry Winston, schizzo di anello con granato mandarino

Several options. Although designing jewelry may seem like a precise activity, designing rings, earrings and necklaces is not always the same thing: it depends on the context in which you find yourself. An artisanal activity, in which a few handmade jewels are designed, is different from preparing the design of a collection for a large brand. In the first case, for example, a craftsman can more easily adapt the design of a jewel to the materials available to him, as the size or shape of the stones. A large company, on the other hand, needs to design jewels that are always the same, with standard stone sizes and more easily achievable in large-scale production. Furthermore, in a large company the designer creates after having received the indications on the type of jewel to create, also in terms of cost.
Schizzo preparatorio per anello
Schizzo preparatorio per anello

Paint jewelry. In short, if you imagine the activity of a designer as that of a painter who draws wonderful jewels with many colored stones on cardboard, you should know that this is not the case. But, sure, designers often use a preparatory sketch for their best jewelry. It takes an artist’s hand to draw a necklace with pencil and tempera colors. Keep in mind, however, that it is not easy: the sketch must be very proportionate, because even the difference in tenth of a millimeter, in reality, is of great importance. You need to know how to evaluate the size of a stone you want to insert: most jewels, for example, use gems of predefined dimensions. In any case, no one will ever prevent you from designing your collections starting from a sheet of paper, a pencil and a thin brush. But then you have to know how to do something else.
Laura Bicego, designer e fondatrice di Nanis
Laura Bicego (a sinistra), designer e fondatrice di Nanis

After the sketch. Of course, to create a jewel you have to start from an idea. At this stage, drawing sketches on paper with a pencil can be helpful. Thus, the final design of the jewel is approached. The preliminary sketch will be the basis on which to work. This is the beginning of the creative process. The second step, on the other hand, is to transform the idea, the aesthetics of the jewel, into a project that is achievable. The jewel must not only be pleasant to look at, but also sturdy enough despite being made up of a few grams of metal. In addition, it must also be pleasant to wear, not too heavy or uncomfortable in contact with the skin. All aspects that need to be refined.
Vanessa Martinelli, designer di Lugano (Svizzera) in una foto pubblicata su Facebook
Vanessa Martinelli, designer di Lugano (Svizzera) in una foto pubblicata su Facebook

3D design. After a possible sketch on paper, in most cases the jewel must be designed for industrial production. It needs takes precise measurements, which must be transferred to the production machinery. Obviously, the designer’s job consists in proposing something original, but also achievable with the tools available to the company. Of course, if the jewel is handmade in an artisanal way, the expert eye of the person making it will be especially important. But normally the artistic work on paper is transformed into a special 3D CAD (Computer Aided Design) file with the use of special software. In a certain type of production, for example, the file can later be used to create a plastic model made with a 3D printer. This prototype is then used to make a plaster mold that will be used to proceed with the subsequent processing of the jewel. This last part must also be well known to the designer, who must design jewels that can actually be worked. But at that point the designer is already thinking about the next collection.
Nikos Koulis
Nikos Koulis, grande designer-gioielliere

Training. In short, how do you become a designer? In the world of jewelry there is no shortage of great designers with a self-taught path. But they are exceptions. To become a good designer you don’t need to be skilled only in drawing. Fantasy is not enough. It is necessary to know the whole production cycle of the jewel and, better still, to have at least knowledge of gemology. For example, you need to know the difference in treatment between an opal and a diamond. Furthermore, it is evident, it is necessary to know how to design a jewel. You can learn all this, or almost all, with an apprenticeship in a goldsmith’s shop, or directly in a jewelry company. And there are many who have followed this path, especially in the jewelry districts, such as Valenza in Italy, Geneva in Switzerland or Pforzheim in Germany. But the best solution is to enroll in a jewelry school. There are many, in all major countries and major cities. In fact, once out of school, a small jewelry brand may just ask for a trial period to test your skills. But large companies in the sector can ask for a practical test, organize several interviews to test your preparation and even a written exam. In short, even to become a jewelry designer, creativity is not enough: you need to broaden your knowledge.

Garavelli, progettazione Cad
Garavelli, progettazione Cad







The Golden Globe jewels


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Among the victims of the covid pandemic there are also the red carpets on which actresses and models parade at festivals and galas. But at the Golden Globe Awards 2021, awards conferred by the 87 members of the Hollywood Foreign Press Association to the protagonists of both American and international cinema and American television, some exceptional jewels were seen, despite the digital format of this edition. In short, jewels, yes, but seen through the home connection monitors.

Gal Gadot con il collier di TIffany composto da una zoisite bicolore da più di 48 carati e diamanti
Gal Gadot con il collier di TIffany composto da una zoisite bicolore da più di 48 carati e diamanti

Gal Gadot, for example, wore a necklace from the Tiffany Blue Book Awards high jewelery collection. The jewel was handmade in yellow gold with a two-tone zoisite of more than 48 carats and diamonds. Gal Gadot completed her look with a diamond ring and earrings, also by Tiffany. From the same Maison the jewels of Anya Taylor-Joy, winner in the Best Actress category for the mini-series dedicated to chess: she wore a necklace composed of diamonds for more than 14 carats, with an elegant marquise-cut diamond, as well as earrings with diamonds over 18 carats and a diamond ring.
Anya Taylor Joy con il collier di Tiffany
Anya Taylor Joy con il collier di Tiffany

On the other hand, the diamonds of the British actress Olivia Colman are signed Messika, with the Love Knot earrings from the Once Upon a Time collection, associated with the Diamond Catcher ring. Also from the French Maison the jewels of the American actress Tiffany Haddish, who chose Messika jewels from the Kate Moss collection of high jewelery with Sun XL, hoop earrings, and Bohemian Chic, ring.
Olivia Colman in Messika
Olivia Colman in Messika

Diamonds, but also excellent precious stones with Harry Winston: from the American Maison were the jewels of Salma Hayek, Kaley Cuoco, Sarah Paulson, Awkwafina and Kristen Wiig. Salma, presenter of the event, wore the Candy ring with a 19.07 carat rubellite surrounded by almost 14 carats of diamonds and sapphires. In addition, also by Harry Winston, chandelier diamond earrings on platinum, a 69.43 carat bracelet, a brooch-watch with emeralds, earrings.
Salma Hayek con i gioielli Harry Winston
Salma Hayek con i gioielli Harry Winston

Kaley Cuoco (best actress for television series) opted for rich diamond cluster earrings, a diamond ring. Diamonds and sapphires for another presenter, Awkwafina, with hoop earrings, and a ring with diamonds on platinum. Finally, Kristen Wiig, presenter, wore a total of 76 carats of diamonds, including an Art Deco bracelet, earrings and ring. Too bad to see them only on the screen.
Kristen Wiig con gioielli Harry Winston
Kristen Wiig con gioielli Harry Winston







Caye Joaillier’s alphabet

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From the gray sky of Belgium to the sky occupied by the skyscrapers of New York. Ayesha Mehta spent her childhood among the diamonds of the family business, Elite Jewels, which is based in Antwerp, the capital of the gem trade in Europe, but makes jewels in Italy. In fact, a large community of Indian diamond traders has been operating in the Belgian city for some time. But Ayesha Mehta decided to broaden the horizon and flew to New York, where she founded her company, Caye Joaillier.

Anello monogramma in oro giallo 18 carati e diamanti. La lettera può essere mossa lungo la banda dell'anello
Anello monogramma in oro giallo 18 carati e diamanti. La lettera può essere mossa lungo la banda dell’anello

Diamonds, as it is easy to imagine, are the characteristic touch of the jewels of this young Maison. Without departing too much from the classic canons, the jewels add a pinch of extra lightness. For example, in the series of rings characterized by a mobile monogram, a letter of the alphabet that can indicate the initial of the name of the wearer. Prior to founding Caye Joaillier, Ayesha Mehta worked as managing director for Elite Jewels, shortly after finishing her studies at Regent’s University in London with a degree in Global Business Management with Design. Studies that you have now put to good use.

Collana in oro giallo con monogramma e diamante
Collana in oro giallo con monogramma e diamante
Orecchino in oro con zaffiri rosa
Orecchino in oro con zaffiri rosa
Anello monogramma in oro bianco 18 carati e diamanti
Anello monogramma in oro bianco 18 carati e diamanti
Orecchini in oro giallo con monogramma e diamanti
Orecchini in oro giallo con monogramma e diamanti
Anello monogramma in oro rosa 18 carati e diamanti
Anello monogramma in oro rosa 18 carati e diamanti

Anello monogramma in oro giallo 18 carati e diamanti
Anello monogramma in oro giallo 18 carati e diamanti







Marketing lesson: how to sell jewelry




To present the new e-commerce course for jewelry stores, Erika Zacchello and Antonio Kropp, two marketing consultants, wrote this article in which they explain that for the jewel it is necessary to set up a communication and a marketing strategy different from those that work for other products. More information on the course is available here: Jewelery E-Commerce – Specific techniques and tools for selling jewelery online.

Selling jewelry online is different.

Why does e-commerce for jewelery have to follow different rules than for other products? Why is a specific course necessary for jewelers?

Gioielleria durante il periodo natalizio
Gioielleria durante il periodo natalizio

Due to repeated lockdowns, several stores are recently considering the opportunity to sell their goods online. The jewelery sector is also proving sensitive to this issue, although most operators have always been skeptical of this type of business.
Many web agencies and digital consultants, evaluating the jewelry sector as a rich sector, propose themselves to companies by promising significant profits through online sales but, except for sporadic situations, we have no news of successful cases in the sale of jewelry through e-commerce.

It is important at this point to reflect on the fact that the jewel does not have a concrete usefulness, it does not offer the customer tangible or measurable benefits and that this aspect makes it profoundly different from other products, which is why it is so difficult to establish a new brand in this scope.
In fact, the only way to make a brand today is to radically stand out from the competition by providing a product with unique elements or characteristics that represent a real advantage for customers or a particular type of target.

At this point, several questions arise which need to be answered: What actual advantages can a jewel offer? How do we convince an online user to buy our jewel over another? And, more importantly, how do we get him to buy a jewel rather than another product?
If I need a drill, I evaluate the offer online and check the products based on my needs: width and depth of the holes I need to make, handling, noise, versatility, etc. On the basis of the descriptions, I decide to buy a product or another and I can easily do it online, provided that, if the expected characteristics are not respected, I always have the possibility to make a return. Seldom does the buyer of a drill think: “if I don’t hold it in my hand, if I don’t see it live, if it doesn’t give me emotions while I’m handling it, I won’t buy the drill”.

Lavorazione di gioielleria
Lavorazione di gioielleria

For the jewel, however, the situation is different. As we said earlier, in fact, it has no objective utility: what is the motivation for buying this product?
The answers to this question could be many, for example: it completes my outfit, makes me “trendy”, shows others that I am well off, makes me feel more beautiful, etc.
The variety of responses suggests that the purchase reasons (or rather the purchase “justifications”) are always subjective and arbitrary and that the need to buy a jewel and the reasons for choosing that jewel have their roots in something that is not properly dictated by reason, but rather by an emotional impulse.
Leaving aside the motive for now, the question is to understand what the result will be (resulting from the choice and purchase) once the jewel is worn.
That jewel will inevitably become “my” jewel, something that I have decided to bring excluding other possibilities, which I have selected from a multiplicity of alternatives as the best for me, to the point of displaying it on my body to communicate to the world that belongs to me, which is part of my life and expresses my way of showing myself, the best way I want to be perceived.

Interno della gioielleria Rocca a Catania
Interno della gioielleria Rocca a Catania

The jewel is inevitably consistent with the characteristics of the wearer, his tastes, his style, his passions, his way of being, his character.
Through the jewel the individual affirms his uniqueness more, acquires greater self-awareness and through this awareness defines his identity better and makes it more stable.
This is demonstrated, for example, by the fact that often those who accidentally find themselves in the situation of not being able to wear their jewelry, especially in contexts that produce stress, have the sensation of being “naked”, perceive a “lack” that makes them particularly vulnerable and insecure.
My jewel is a sort of amulet, a shield, something that makes me stronger in dealing with daily life in which my identity and my choices are always questioned and tested.
Gioielleria Desiderio, Capri
Gioielleria Desiderio, Capri

Esterno di una gioielleria Helzberg Diamonds
Esterno di una gioielleria Helzberg Diamonds

The long analysis carried out so far is necessary to understand that, if this is the most authentic nature of the jewel, then we have always been wrong to communicate it if we treat it as any object.
The jewel is not an accessory, an unnecessary product, a whim suitable for frivolous people. The jewel is closely connected with the nature of the individual who wears it, it is its completion, its best representation.
For this reason, to induce someone to buy a jewel online (but also offline), it is necessary to leverage the role that the jewel will have in his life, something that almost no brand can do. Only in this way will it be possible to eradicate the most recurrent prejudice in this regard: “online jewelry does not sell”.
For an ecommerce of the jewel to work it is necessary first of all to tune the communication on the true meaning of the jewel which, unlike what we hear, expresses a need, satisfies a real “need”.
Images, videos and texts must explain to the customer the benefit they will have in purchasing a jewel rather than another product and in choosing that jewel, rather than that of another brand.
Gioielleria a Milano
Gioielleria a Milano

The development of the website, the ecommerce and the overall marketing strategy, designed specifically for the jewel and consistent with what essential this product can offer to the person who will buy it, therefore becomes of fundamental importance.
We cannot speak of jewelery as a drill, but neither, as most jewelery brands do, continue to treat it as an entity for its own sake, excluding that it can make sense and convey deep meanings. which are actually the source of its charm and represent the real reason for purchase.
We need to adopt a new and revolutionary way of communicating that finds its strength in the ability to reveal to the public the most authentic meaning of that particular jewel and the role it can play in the life of its potential buyer.
For all these reasons, Antonio Kropp and I have decided to create a video course for shopkeepers relating to the online sale of jewelery, where we will talk about this new and effective way of communicating aimed at selling and all the measures to be taken to activate a marketing strategy capable of generating real purchase acts through e-commerce.

The course is available for pre-sale at this link E-Commerce del Gioiello. Specific techniques and tools for selling jewelry online.

Lo store di Tiffany in piazza Duomo, a Milano
Lo store di Tiffany in piazza Duomo, a Milano







The yellows of 2021

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What will the yellow jewels of 2021 be like? It is questionable since Pantone, like every year, has chosen a guide color for the 12 months of the calendar. By the way, if you want to know how the color of the year is chosen, read here.

Anello in oro bianco con cupola in smalto giallo che si apre by Solange Azagury-Patridge
Anello in oro bianco con cupola in smalto giallo che si apre by Solange Azagury-Patridge

For 2021, in truth, Pantone has chosen two colors: a particular shade of yellow, but also a neutral gray. Gray stones are not uncommon, as are jewelery metals with this shade, for example a darkened gold or titanium. But it is easier for the choice of a jeweler to fall on the yellow color, more warm and lively. To begin with, yellow is also the color of gold, although it often takes on other shades, such as pink and white when alloyed with other metals such as copper, or silver and palladium. There are also many precious and semi-precious yellow stones, such as sapphires, topaz, citrine. Of course, only a particularly light and vibrant shade of yellow accords with Pantone’s choice.
Bea Bongiasca, anello Baby Vine Tendril
Bea Bongiasca, anello Baby Vine Tendril

In keeping with the choice of the American company, the color yellow has already been chosen by some designers, such as the Milanese Bea Bongiasca, who has always used enamel for her jewelry. The ring is made of 9-karat gold and silver with a marquise-cut topaz and enamel with a bright yellow. Or like certain glazes used by Solange Azagury-Patridge. In short, there is no shortage of yellow jewels, but beware: yellows tuned to 2021 are rarer.
Orecchini in poliammide e argento placcato oro
Orecchini in poliammide e argento placcato oro by Boltenstern

Kamyen, orecchini con smalto e diamanti
Kamyen, orecchini con smalto e diamanti

Anello in oro con diamanti taglio fantasia
Anello in oro con diamanti taglio fantasia by Swati Dhanak
Collana di Toao gialla e grigia, in perfetto stile Pantone 2021
Collana di Toao gialla e grigia, in perfetto stile Pantone 2021
Golden Hour Earrings, yellow gold and platinum earrings set with 2 radiantcut fancy vivid yellow diamonds (approx. 3.10 cts and 3.05 cts), 24 marquise-cut yellow diamonds (approx. 5.52 cts), 26 marquise-cut diamonds (approx. 7.97 cts) and 12 brilliant-cut diamonds (approx. 1.14 cts). Unique creation
Golden Hour Earrings, yellow gold and platinum earrings set with 2 radiantcut fancy vivid yellow diamonds (approx. 3.10 cts and 3.05 cts), 24 marquise-cut yellow diamonds (approx. 5.52 cts), 26 marquise-cut diamonds (approx. 7.97 cts) and 12 brilliant-cut diamonds (approx. 1.14 cts). Unique creation by Piaget
Anello con topazio giallo, onice e diamanti
Anello con topazio giallo, onice e diamanti di Melis Goral
Anello con citrino taglio lecca-lecca, contraddistinto da piccole sfaccettature casuali, tutto tagliato a mano. Prezzo: 2695 dollari
Anello con citrino taglio lecca-lecca, contraddistinto da piccole sfaccettature casuali, tutto tagliato a mano

Ippolita Rostagno, anello con citrino
Ippolita Rostagno, anello con citrino







Jose Hess, luxury pop

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Jose Hess, from necklaces refined gold and diamonds, to the cufflinks with Mickey’s face: the luxury meets pop.

One of the most imaginative designers of the century: perhaps can be defined in this way Jose Hess, but is also ok a definition as an artist or craftsperson. In short, it is one of those rare people who can do many things well but, above all, has a very definite personality, which turns her skills into precious objects. Master goldsmith, designer and gemologist, is a supporter of an American jewelry design, somewhere between pop and the extra luxury. Alongside refined necklaces, like the necklace Ribbon, you see on this page, you can find the twins by gold wrist with the face of Mickey Mouse. In addition to focusing on the creative process, moreover, Jose Hess teaches jewelry design at the Fashion Institute of Technology, he worked as a consultant for jewelry companies in the US and abroad, and draws collections of jewelry that are sold on television, with himself to make live presentations.

Orecchini con diamanti battuti all'asta da Christie's
Orecchini con diamanti battuti all’asta da Christie’s

Another proof of its many attitudes? It was also the first American president to Cibjo, an international association that seeks to establish uniform standards for the jewelry industry worldwide. Jose is worshiped also in Hollywood, by celebrities such as Demi Moore, Cindy Crawford, Sarah Michelle Gellar and Candy Spelling. Jose Hess also has a story to tell: he was born in Germany, but fled with his family to Colombia, South America, before Nazi rule. In the South American country he was apprenticed to a goldsmith, where he learned the art of jewelry making. In 1951 Hess moved to New York, still working in the jewelry industry. He also served as a soldier for two years in the United States Army. Back in civilian life, he made models and jewelry for David Webb, before working for himself. Hess has also received numerous awards, including the De Beers Diamonds International Award. Alessia Mongrando

Anello in oro giallo e diamanti
Anello in oro giallo e diamanti
Jose Hesse, anello in oro giallo e diamanti
Jose Hesse, anello in oro giallo e diamanti
Collana in oro giallo e diamante
Collana in oro giallo e diamante
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Orecchini in oro giallo a fiocco e diamanti
Orecchini in oro giallo a fiocco e diamanti
Orecchini in oro giallo e diamanti
Orecchini in oro giallo e diamanti

Pendente con pavé di diamanti
Pendente con pavé di diamanti






The evolutions of Poiray




It has just turned 45, but he has not lost the desire to “disturb a world, that of Place Vendôme, sometimes frozen in its convictions as in its traditions”. This is how Poiray, the Parisian brand founded by François Hérail and Michel Ermelin, describes itself. The starting idea was to offer jewels to be worn easily, on any occasion. In short, nothing to do with high jewelery, but without departing from the world of luxury. An idea strengthened in the mid-eighties with the arrival, as creative director, of Nathalie Hocq.

Il pendente Cœur Entrelacé in oro, simbolo di Poiray
Il pendente Cœur Entrelacé in oro, simbolo di Poiray

It is to her that we owe the choice of the shape of the intertwined heart as a symbol of the Maison in rue de la Paix. The Cœur Entrelacé is still one of Poiray’s classic pieces. In the history of the brand, a few years ago, also the purchase by Ams, a French family company already operating in the world of luxury, must be recorded. The president thus becomes Jean-Paul Bize, owner of the brand in 2013. And he renews Poiray’s proposal, with collections such as L’Attrape-Coeur and Lolita, created by designer Aurélie Bidermann: another sign that the Maison intends to do not forget the rebellious spirit with which she was born.
Anello con pavé di diamanti e zaffiro giallo
Anello con pavé di diamanti e zaffiro giallo
Orecchini con pavé di diamanti e zaffiro giallo
Orecchini con pavé di diamanti e zaffiro giallo

Collana con granato rodolite e perla
Collana con granato rodolite e perla
Bracciale in oro giallo e granati
Bracciale in oro giallo e granati
Boucles doreilles Dune de Poiray
Orecchini in oro giallo e granati
Anelli con topazi, pietra di luna e rodolite
Anelli con topazi, pietra di luna e rodolite







Nigel O’Reilly’s Irish ballad




In Castlebar, a small town in the north of the Republic of Ireland, Nigel O’Reilly works. It is not a place renowned for fine jewelry, yet O’Reilly does just that, and with success. Sotheby’s has just auctioned off a ring in the shape of a damask rose paved with rubies and 757 tsavorites for $ 25,000. Sotheby’s also sold another ring, Plato’s Garnet, with a 10.69-carat garnet surrounded by 220 orange and pink sapphires, pink and green diamonds and tsavorites, for $ 18,900.

Anello Rosa Damascena con rubino, tsavorite e diamante
Anello Rosa Damascena con rubino, tsavorite e diamante

Another surprising aspect is that, unlike designers born in circles already introduced to the gemstone or jewelry industry, O’Reilly comes from a family of cattle ranchers. He spent his youth on a farm in Claremorris in the west of Ireland. Passionate about football and David Bowie’s music, the designer followed a four-year apprenticeship in precision engineering and automation, and later worked for a company that manufactures heart valves.
L'anello Rosa damascena
L’anello Rosa damascena

Falling in love with jewelry is the consequence of falling in love with Tracy Sweeney, a young artist who has become Mrs. O’Reilly. For her, thanks to the mechanical expertise, he made a ring with the steel used for the heart valves. He did quite well, it seems, because Tracy advised him to start the profession of jeweler. After a jewelry course, to learn the art of gold and precious stones, the study of famous setters and an apprenticeship, O’Reilly began the life of the jeweler with difficulty. First as a setter for other Maison, and then finally with his own business, and he moved to Castlebar. He has several admirers. Her rings and earrings were worn by Saoirse Ronan and Jazmin Grace Grimaldi, the eldest daughter of Prince Albert II of Monaco and granddaughter of Grace Kelly, whose family had roots in County Mayo.

Platone's Garnet, con un granato da 10,69 carati circondato da 220 zaffiri arancioni e rosa, diamanti rosa e verdi e tsavorite
Platone’s Garnet, con un granato da 10,69 carati circondato da 220 zaffiri arancioni e rosa, diamanti rosa e verdi e tsavorite
Anello con tormalina verde, taglio fancy
Anello con tormalina verde, taglio fancy
Anello con raro topazio blu svizzero di 13,28 carati, taglio fancy
Anello con raro topazio blu svizzero di 13,28 carati, taglio fancy
Anello con granato con taglio fancy
Anello con granato con taglio fancy

Anello con perla e pavé di tsavoriti
Anello con perla e pavé di tsavoriti







Joan Collins jewels for sale




Do you remember Joan Collins? Today she is 87 years old, but she has been one of the sex symbols of Hollywood cinema, even if in reality she is British, Londoner. In addition to starring in numerous films, Joan Collins owes her fame to a long-running television series, Dinasty, which raged in the 1980s. Her career is not in dispute, but now the actress is selling her most precious jewels, which will be auctioned in London by Bonhams on 12 November. An opportunity for jewelry lovers, but also for those who collect objects related to celebrities.

Joan Collins assieme a Nicky Haslam
Joan Collins assieme a Nicky Haslam

The jewels at auction are worthy of the character of Alexis Colby played in Dynasty by Joan Collins, the vengeful ex-wife of the tycoon Blake Carrington. One of the most precious jewels on sale, in fact, is a diamond necklace purchased in 1985, during the heyday of the series. Perhaps to make people forget the evil TV personality, part of the proceeds from the sale of the jewelry will go to The Shooting Star Children’s Hospice, a charity that cares for babies, children and young people with life-limiting conditions, and their families. of which Collins is patron.
Collana di diamanti
Collana di diamanti

Spilla di diamanti di Van Cleef & Arpels di proprietà di Joan Collins
Spilla di diamanti di Van Cleef & Arpels di proprietà di Joan Collins
Collana in oro e diamanti
Collana in oro e diamanti

Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti







Great jewels at the online auction with Christie’s




Great jewels at auction, but online. It is the obligatory trend of this period. The sale, Christie’s Important Jewels, takes place from November 4th to 18th and includes a wide range of jewels from different eras, from the late 18th century to the present day. A group of Victorian insect brooches, opulent Belle Epoque and Art Deco jewelery, bold yellow gold and enamel gems from the 1960s to 1980s, and a wide selection of contemporary pieces signed by the most renowned jewelery houses are on sale of the world including Bulgari, Cartier, Van Cleef & Arpels, Graff and Tiffany & Co.

Antica collana con diamanti a forma di cuscino chiusa sul retro, nastro di velluto nero, 1790 circa
Antica collana con diamanti a forma di cuscino chiusa sul retro, nastro di velluto nero, 1790 circa

The main lots of the sale include an elegant Edwardian wreath-shaped tiara (estimate 45,000-65,000 pounds), an Art Deco bracelet with diamonds and cabochon rubies by Drayson (40,000-60,000 pounds), a rare antique necklace with a diamond collar and a detachable cluster pendant (100,000-150,000) and a limited edition Crash diamond bracelet watch from Cartier (40,000-60,000).
Collana con rubini ovali e circolari, diamanti baguette
Collana con rubini ovali e circolari, diamanti baguette

A cultured pearl, diamond and enamel bracelet, formerly owned by Dame Vera Lynn (aka Vera Margaret Welch, was a British singer who died aged 103), will be sold for the benefit of The Dame Vera Lynn Children’s Charity Established by Dame Vera in 2001, the association has helped more than 600 families who have children with cerebral palsy. The bracelet features an enamel plaque depicting the iconic image of blue birds flying over the white cliffs of Dover in reference to Dame Vera’s great record of wartime victories. This special and very personal bracelet was made in 2007 by Queen Harry Collins jeweler on the occasion of Dame Vera’s 90th birthday.
Bracciale di perle coltivate e smalto appartenuto a Dame Vera Lynn
Bracciale di perle coltivate e smalto appartenuto a Dame Vera Lynn

Bracciale Serpente di Bulgari con turchesi e diamanti
Bracciale Serpente di Bulgari con turchesi e diamanti
Anello con diamante taglio brillante di 5,07 carati e diamanti baguette
Anello con diamante taglio brillante di 5,07 carati e diamanti baguette

Tiara con design a ghirlanda, gocce di diamanti a forma di pera, vecchi diamanti circolari e taglio singolo, platino, circa 1910
Tiara con design a ghirlanda, gocce di diamanti a forma di pera, vecchi diamanti circolari e taglio singolo, platino, circa 1910







Doyle & Doyle, vintage jewels in New York




Doyle & Doyle: jewelery in New York specializing in vintage and charming pieces 

If you are in New York and go in search of vintage jewelry, straight bets on Doyle & Doyle. It is a jewelry store founded by Elizabeth and Irene Pamela Doyle who has a special feature: does not sell anything that does not have the charm of a life lived. In much of the jewelry is vintage, the last century or even the nineteenth century. To these have been added over time the jewels designed by the two Doyle, such as Heirloom collection, which otherwise comply with the style and charm of the past. Elizabeth has a degree in gemology at Gia, Pamela Irene worked for one of the top traders in Manhattan specializing in colored diamonds.

Anello in oro con ametista e perle
Anello in oro con ametista e perle

The proposal to Doyle & Doyle looks so eclectic. And, above all, it addressed to strong choices, very personal. Pieces that are the result of inheritance of the past, with prices ranging from under $ 200 to $ 100,000 for the rarest antiques. “But the goal is to help customers find that special something that really gets them”, he explain the two sisters. Giulia Netrese

Bracciale in oro con diamanti, perla, ametista, lapislazzuli, zaffiro, granato, turchese, pietra luna e opale
Bracciale in oro con diamanti, perla, ametista, lapislazzuli, zaffiro, granato, turchese, pietra luna e opale
Orecchini con diamanti e giada incisa
Orecchini con diamanti e giada incisa
Pendente in oro a forma di telefono
Pendente in oro a forma di telefono
Anello con rubino e diamanti
Anello con rubino e diamanti

Anello con zaffiro e diamanti
Anello con zaffiro e diamanti







Leonori high jewelry with Victoria




When a jewel remembers a person, it offers something more. When an entire collection is a tribute to a small human being, the value still increases. This is the case of the Victoria collection by Leonori, which takes its name from the last born in the Maison: Baby Victoria. The collection includes bracelets, necklaces, rings and earrings in yellow and pink gold, with diamond finishing, and with an original and graceful design. They are precious jewels but, at the same time, easy to wear on any occasion.

Anello con un diamante fancy yellow al centro e  244 diamanti bianchi
Anello con un diamante fancy yellow al centro e 244 diamanti bianchi

The collection, however, also includes a special piece, which Baby Victoria will probably appreciate when it is older: it is a ring with a fancy yellow diamond in the center, enriched by a precious lace canvas made with 244 white diamonds. Although it is a particularly precious jewel, it should be remembered that high jewelery is part of the DNA of Leonori, an Italian Maison born in 1962 on the initiative of Agostino Leonori, who has always used diamonds, emeralds, sapphires and rubies for his collections. Now the company has reached the third generation, represented by the two sisters Elisabeth and Eleonora, who have launched the brand on the international market. And the Victoria collection seems can will be appreciated by everyone.

Anelli in oro rosa e giallo
Anelli in oro rosa e giallo
Anelli in oro rosa e bianco
Anelli in oro rosa e bianco
Bracciali in oro rosa e giallo
Bracciali in oro rosa e giallo
Collana con pendente di Leonori gioielli
Collana con pendente di Leonori gioielli
Orecchini in oro rosa e diamanti
Orecchini in oro rosa e diamanti

Orecchini pendenti in oro rosa e diamanti
Orecchini pendenti in oro rosa e diamanti







Jewels for an aperitif with Roberta Risolo




The global health crisis leads the world of jewelry to rethink the way we communicate. Here is a new one: aperitifs via Instagram. The idea is by Roberta Risolo, goldsmith artist from Otranto, a small (and enchanting) village in Puglia (it is also the most eastern point of Italy). The designer inaugurated a series of events called Aperitif with jewel overlooking the sea, live on Instagram from Otranto on the profile www.instagram.com/robertarisoloartjewels. The desire expressed by the designer “is to give a positive message, shortening distances through new digital tools, and to share the beauty of Otranto, talking about craftsmanship and jewelry with everyone”. Also through the words of history scholars such as Emanuela Fogliadini and François Boespflug.

Roberta Risolo nel suo atelier a Otranto
Roberta Risolo nel suo atelier a Otranto

Meanwhile the Atelier Roberta Risolo Art Jewels in the ancient village of Otranto is ready to welcome visitors following all the current indications in terms of safety. Fantasy in promoting your business, therefore, but also in your work.
Anello con legno d'ulivo e perla
Anello con legno d’ulivo e perla

Her creations, she explains, are linked to the culture of Salento, both for the characteristic materials such as olive wood and for the architecture of its territory. Like the rose window of the Cathedral of Otranto, the rings in olive wood and pearl, the pendants inspired by the decorative motifs of the Basilica of Santa Caterina di Alessandria in Galatina and much more.
Anello con citrino
Anello con citrino

After her studies, interest in goldsmithery led Roberta Risolo to Vicenza, one of the Italian jewelry districts, where she attended specialization courses and had her first work experiences. Back in Puglia, today she alternates teaching with the activity of her Atelier in Porta Terra, inaugurated in 2016. Her motto: “Always believe in the beauty of your dreams”.
Roberta Risolo, lavorazione delle Chiavi di Otranto
Roberta Risolo, lavorazione delle Chiavi di Otranto

Orecchini con perle
Orecchini con perle

Pendente Chiave di Otranto
Pendente Chiave di Otranto

Anello con ametista
Anello con ametista