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Very Peri colored jewels for 2022

Published on December 27, 2021

Orecchini oro rosa con zaffiri viola naturali a taglio irregolare

Like every year, Pantone presented what defines the color of the year. For 2022, therefore, the Pantone marked with the number 17-3938 also had a name: Very Peri. The name indicates a shade of periwinkle (English: periwinkle). Basically, a violet color. But it would be too simple to call it that, as it has been for a few thousand years. Pantone, in fact, claims that “Very Peri is a symbol of the global zeitgeist of the moment and of the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing and our physical and digital lives have merged in new ways. ” Think of it as you like. The fact is that periwinkle-colored jewels could be all the rage in 2022.

Pendente Purple Illusion compost con un quarzo viola scolpito a mano, oro bianco e diamanti by Naomi Sarna

If, on the other hand, you are wondering why the color purple (pardon, periwinkle) touched in 2022, you should know that the color of the year is a marketing idea designed by Pantone to make its brand more famous. The color of the year, in fact, has only existed since 2000, when the Pantone Color Institute (which is within the company) began advertising the Color of the Year. And it is this body within Pantone that chooses the color of the year. Pantone, of course.

Anello in oro rosa e diamanti — Anello in oro rosa, calcedonio violetto e diamanti

Anello in oro bianco e zaffiri viola by Marta Paolillo

Orecchini Petit Joli con quarzite viola di Pasquale Bruni

Ciondolo con zaffiri viola di Sylva & Cie

PdPaola’s jewels for little girls

Published on October 7, 2021

/Argento

Una collana della collezione Les Petites

Jewelery (also) for girls. In fact, there are not a few mothers who make their little daughters wear jewelry designed specifically for under 13s: mini necklaces and bracelets, but also earrings for those who have decided that there is no age limit for a hole in the lobes. With this perspective, the Spanish brand PdPaola launched the Les Petites collection. Emphasizing, however, that the mini jewels can also adapt very well to those who are a few years older. In fact, the pendants that accompany the line dedicated to very young girls (geometric volumes, but also flowers, or rockets and planets), can adapt without problems even to older girls.

The small jewels, which have a size proportionate to the body of miniature women, are made of 925 sterling silver with an 18-karat gold plating and with the addition of blush or blue crystals. In short, they can be the first treasures of a jewel box destined to grow over time.

Bambini indossano la collezione Les Petites

Homi is back with the bijoux’s trend

Published on September 2, 2021

news

Esposizione di gioielli a Homi Fashion&Jewels

More 300 brands will be present, coming from 15 countries and with 25% of foreign nationality including Greece, Spain, France, India and Turkey at Homi Fashion & Jewels (18-20 September). In addition to the physical presence, the event also organized an online version, with the creation of a digital community made up of over 450 brands active all year round under the hashtag #befashionandjewels.

Homi is dedicated to bijou, trendy jewelery and fashion accessories and takes place in Rho Fiera Milano, at the same time as Micam, the international footwear fair, Mipel, dedicated to leather goods and TheOneMilano Special featured by Micam Milano, women’s haute-à-porter (19 to 21 September). Scheduled in the Style fashion jewels XXL section, with long and showy earrings with a refined design and made of different materials. The trend includes metal, silver and goldplated chains and men’s jewelry.

Anelli di Laura Volpi in bronzo e pietre semi preziose

Collana di Mitami Jewelry con listelli di ardesia e ottone

NotForAll, bijoux made in Florence

Published on August 4, 2021

/Orecchini

Bijoux: those of the NotForAll brand are made in Florence ♦

NotForAll is for everyone and was born in 2010. The name of the brand is English, as the company itself points out, yet it is very Italian, based in Calenzano, a town between the cities of Prato and Florence.
NotForAll describes itself as a project born around textile suggestions with the encounter between yarn, metal and stones. And this is because it also offers bijoux made with the style of crochet fabrics. Earrings and necklaces are quite simple, but with their own style. They are made of metal, sometimes enamelled and natural or synthetic stones. All for prices that average between 100 and 200 euros.

Curiously, the idea of NotForAll is of a cycling enthusiast, Gianni Frosali, who by profession deals with the import export of jewelery materials through another company, Jit. However, the small company achieved good visibility thanks to its participation in events such as VicenzaOro and Homi.

Collana in argento con castoni bagnati oro rosa, Orecchini in argento con castoni bagnati oro rosa, elementi color corallo

Collana in argento con castoni bagnati oro rosa, pietre sintetiche

Orecchini in argento con castoni bagnati oro rosa, dettagli color corallo — Orecchini in argento con castoni bagnati oro rosa, elementi color corallo

Orecchini in argento con castoni bagnati oro rosa, pietre sintetiche

The tropics for you with Johanna Ortiz

Published on July 24, 2021

Showroom

Orecchini con fibre di palma Iraca, conchiglie

Palm trees, flowers, tropical heat, sea. From the Colombian city of Cali, where she was born, Johanna Ortiz brought with her everything it takes to become a famous designer: her clothes are sold all over the world. Johanna Ortiz studied fashion design in Florida and upon graduation, she returned to her native Colombia, where she founded her own label. The floral cheerfulness, which is her stylistic imprint, is also reflected in the fashion-bijoux that she makes in her hometown. A part of her necklaces and earrings, composed of palm fibers, brass, shells, but also natural emeralds (Colombia is the homeland of green stone) are handcrafted with Iraca palm fibers by the artisan association of Juanita Castilo: a artisan who employs 204 Sandoná artisan women and helps to preserve the artisan heritage.

Collana con palma iraka, cotone, conciglie

Traditionally, men have the task of harvesting Iraca at night during the waning moon, selecting its color and fineness. After cleaning and washing, and sometimes dyeing, women of all ages begin to weave in family workshops. Dyes are extracted from seeds, leaves, branches, beef tongue, walnut, black cedar and minerals to achieve a wide color palette. With this beautiful artisan technique, several pieces have been made that evoke the idea of sea, sand and vacation.

Orecchini con fibre di palma, smeraldi naturali

Orecchini con fibre di palma Iraca, ottone placcato

Collana con cordoncino in pelle, conchiglia naturale, cotone

Collana in ottone con perline di diaspro

Collana in ottone placcato oro, palma iraca, cotone conciglie

The myth of Gaya colors Paris

Published on June 24, 2021

Showroom

Anello in oro, diamanti e crisocolla arcobaleno

In Greek mythology Gaia is the personification of the Earth. In Paris Gaya by Garnazelle is inspired by that myth. The founder, Céline Rivet, defines herself as free, wild and radiant, as well as a lover of nature and her balance. Before Gaya, Céline founded the Garnazelle brand, a name that derives from Solarnazelle, which in the dialect of the Sologne area (central France) indicates a particularly widespread frog. And Solarnazelle is the designer’s nickname. But, of course, the designer is also in love with jewelry. However, she began her career by working for a diamond dealer, a very useful experience for her later profession.

Collana con oro giallo e corallo inciso, opale, rubellite, turchese, tormalina, corniola, giada verde, lapislazzuli

The Gaya by Garnazelle brand was launched in 2017, with romantic, bohemian and colorful collections. The jewels are made exclusively in 18K gold, designed in France and produced in Europe. In addition to diamonds, Gaya uses a vast repertoire of stones, such as opal, rubellite, blue and green turquoise, tourmaline, carnelian, jade, lapis lazuli. Stones that come from the “most environmentally friendly mines” and, for diamonds, with the guarantee of the Kimberley Process (responsible sourcing and anti-corruption laws).

Collana in oro, sugilite, crisoberillo, tormalina verde, lapislazzuli

Colla Simbolo della vita in oro giallo 18 carati

Orecchini in oro bianco 18 carati e diamanti

The evolution of Ottaviani

Published on June 20, 2021

Argento

There are not many companies led by women, capable of dealing with management, as well as the creative part: Laura Ottaviani is one of these rare examples. And the task is even more difficult when you consider that the family business has a long tradition behind it. Ottaviani, in fact, is a company founded in 1945 with the idea of producing medals and objects for the worship of the Madonna of Loreto, in the sanctuary located in nearby Recanati (Marche, Italy), where the company is based.

The company founded by Romolo Ottaviani then evolved and today produces silver jewelry, bijoux and household items, which it sells in hundreds of multi-brand stores and official retailers in Europe. Ottaviani focuses on freshness and every three months renews the catalog of jewels (not only in silver) which, of course, have affordable prices to allow for an impulse purchase. The plus is an Italian style, much appreciated in many countries. Alongside the noble silver, Ottaviani uses bronze and sequins, rhinestones, beads, crystals, without foreclosure, while gold is not provided.

Laura Ottaviani, who took over the leadership of the company after her father Alberto, graduated in Architecture at the Milan Polytechnic with a thesis on home automation, but she also attended drawing courses at the Brera Academy of Fine Arts. The mix between art and architecture guides her creative activity.

Laura Ottaviani, subentrata alla guida dell’azienda dopo il padre Alberto, si è laureata in Architettura al Politecnico di Milano con una tesi sulla domotica, ma ha frequentato anche i corsi di disegno all’Accademia di Belle Arti di Brera. Il mix tra arte e architettura guida la sua attività creativa.

Orecchini in bronzo rodiato con glitter argento

Monte Carlo succulent with Zeades

Published on May 18, 2021

bracciale/Argento/

Pendente Voyage in argento placcato oro rosa, cristalli

From the Maison of bijoux Zeades a collection that is inspired by the succulent plants of Monte Carlo ♦ ︎

In 2012 the fashion jewelry ambitions welcomed a new protagonist: Zeades. It is a brand that has a story of its own: it proposes, in fact, bijoux, not only in metal but also in leather. Bracelets, above all, in a dual role of leather goods and jewelers. Danielle Devreese and Frédéric Brega invented this double soul, which also appeared at the last Baselworld.

Both architects have decided to base themselves in Monte Carlo: the principality of Monaco gives bijoux a particular, selective flavor, regardless of the materials used for bracelets and necklaces. Furthermore, Monte Carlo is also a source of inspiration. The Exotic Garden line, for example, was born by observing the succulent plants of the Exotic Garden of Monaco, and interprets extravagant plant forms. Danielle Devreese is the artistic director: in 1992 she won the Bruynseraede-De Witte Award, which selects the greatest hope every year at the Royal Academy of Belgium. Alessia Mongrando

Anello Bourgeon in argento placcato oro rosa, con cristalli

Anello Bulles Ye in argento placcato oro giallo, con cristalli

Anello Petit Voyage Ye in argento placcato oro giallo, con cristalli e pelle — Anello Petit Voyage Ye in argento placcato oro rosa, con cristalli e pelle

Orecchini in argento placcato oro rosa, con cristalli

Collana in argento con placcata rodio, con morganite e acquamarina

The red thread of Marie Lichtenberg

Published on May 4, 2021

COLLANE/Showroom

Pendente in oro e onice verde su cordino di cotone rosso

From glossy paper to the brilliance of jewelery: Marie Lichtenberg left the pages of Elle’s fashion to reinvent herself as a designer. But only after having designed a collection of hand-embroidered shirt in the Kama Sutra style, with gold buttons and precious stones. In short, a gradual transition from the fabrics of the clothes to bijoux, even if the pendants of the necklaces (they are the predominant part of her work) are supported by colored cotton cords, which create a link with the world of clothing.

In her bio about her, Marie Lichtenberg tells that her mother was a collector of antique and fine jewelry. In short, the designer immediately became familiar with the world of jewelry. She now she proposes large chains that she, she tells her, are inspired by her origins of her creole of hers, with medallions that have roots in the French West Indies from which a part of her family comes. But some of the jewels are inspired by India and the mystical atmospheres of Jaipur: the Mauli cotton cord recalls the rites and customs of the Asian country. The red cotton thread tied on the wrist of a temple visitor is a typical Hindu custom as an act of friendship, but also to receive an offering. But now it is also used for Marie Lichtenberg’s jewels.

Medaglione con cordino di cotone. Ciondolo in oro 14 carati con perle opaline

Catena girocollo in oro 10 carati con occhi portafortuna

Buy jewels at Met

Published on April 4, 2021

news/

Orecchini ispirati all'antico Egitto nel VI-IV secolo

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In one of the most famous museums in the world, the Met in New York, you can choose from a wide assortment of bijoux ♦

Once, the interior store of a museum was the place to buy the postcard of the exhibition just visited, maybe even the poster of the masterpiece on display or, at most, the book on the life of the artist. Other times. Now, instead, the bookshop is expected to find much, much more: works of art transformed into souvenirs, furniture, reproductions of ancient statues, pottery. And not only.

Collana in bronzo placcato canna di fucile e smalto applicato a mano

At the Met, the Metropolitan Museum of Art in New York, for example, admission is free and there are many New Yorkers who go shopping in his store, because they know they can find very original objects. Also to wear: there are bijoux that imitate the style of the pieces on show, or that recall the jewelry painted in famous paintings, or the decorations of the ancient tapestries. But there are also contemporary lines created especially as earrings and brooches with geometric shapes in gold-plated metal and African ebony, made by local artisans with a taste that would not jar out in the prêt-à-porter fashion shows.

Those who love antique jewelery can range from ancient Egypt, passing through Byzantium until you reach the nature celebrated in the backgrounds of medieval tapestries. Here are some examples.

Collana ispirata all'antico Egitto con corniola e lapislazzulo — Collana ispirata all’antico Egitto con corniola e lapislazzulo

Orecchini ispirati al celebre quadro «Iris» di Van Gogh

Guess Jewellery is made with steel, but green

Published on April 3, 2021

bracciale/COLLANE

All the polls agree: young people, and more generally people, are increasingly sensitive to respect for the environment and ask for more sustainable products, more in harmony with nature. And so Guess Jewelery, the accessories brand of the American clothing group, launches Guess my feelings, a line of bijoux in the name of green. This is the first eco-sustainable capsule, made of reconditioned steel, with residual material typical of the production process, so as to reduce the use of raw materials and minimize waste. The bijoux are available in natural or golden color.

The chains are chosen from the stock of unused material and usually destined for disposal. Particular attention was also paid to the packaging, the classic Guess pouch is replaced by a new one in recycled material, which nevertheless maintains the same look and texture of the brand’s classic packs. All of these measures made it possible to minimize waste, reducing the environmental impact.

The hot metal by Bianca D’Aniello

Published on March 20, 2021

/bracciale/COLLANE

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Neapolitan, she lives and works in Milan (Italy): Bianca D ‘Aniello creates her bijoux, which she sells in the boutique in the Brera district, with ease. After 20 years she can be satisfied. She graduated in Literature with an artistic address, she opted to create jewelry in gold-plated brass, often satin and in a pastel color, where the design element is what matters most to her. They are bracelets, necklaces and earrings with a light-hearted, informal air, commonly referred to as gipsy.

Each piece is handmade in a few copies. Often the jewels are composed of many elements, such as links or chains, some cases finished with crystals or rhinestones. The inspiration for these textures comes from the beaches and the sunny climate of Southern Italy, but they are perfectly compatible with the colder environments of the North. The creative process is very personal: Bianca does not fold the materials to a design, but she proceeds in reverse: starting from the metal elements she proceeds to build her bijoux, then dipped in gold and finished.

The star of Wald Berlin

Published on March 3, 2021

COLLANE//Rings

Anello in vermeil con cristalli Swarovski e perla di vetro

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The jewels of Wald Berlin, a brand just born, but which has been immediately successful with its bijoux made by women and grandmothers ♦ ︎

Berlin is one of the most dynamic cities in Europe from a couple of decades. After the meeting between East and West Germany, the wind of rebirth has invigorated not only the business, but also culture and design. Thus were born trends and designers who have brought a different contribution, thanks to the international atmosphere that is breathed in the city. One example is the two founders of Wald Berlin, who opened a bijoux boutique. Their proposals, in a short time, were appreciated also outside the German city and now they are also commercialized on platforms like Luisaviaroma.

Behind the Wald Berlin brand are Joyce Binneboese and Dana Roski, a former model and fashion designer.

After starting their work, years ago they also took a rest in which they traveled, for example in Bali, and during the Berlin Fashion Week 2018, on their return, they presented the jewels of the Juicy collection. Their style, in fact, is a mix that reflects their experiences and cultures encountered around the world, from oriental craftsmanship to New York design. The Juicy collection, for example, consists of 19 jewels made of materials including real shells, freshwater pearls, Swarovski crystals, silver and gold-plated silver. All the bijoux are handmade in Berlin, by “women and grandmothers”, Wald specifies. Lavinia Andorno

Orecchini in argento placcato e cristalli Swarovski

Anello in argento placcato e cristallo Swarovski — Anello in argento placcato e pietra Swarovski

Collana La Rêve in ottone e perle di acqua dolce

Bracciale in materiale acetato con pietre Swarovski

Collana in ottone placcato oro 18 carati

Sonia Petroff lives again

Published on February 10, 2021

/Showroom

Anello placcato oro con lapislazzulo simulato

The work of the designer Sonia Petroff, muse in the Rome of the Dolce Vita, relives thanks to Maria Leoni-Sceti ♦ ︎

She was called Sonia Petroff. She was a creative woman with an adventurous life: born in Bulgaria, she moved with her family to Budapest in 1933, where she received an aristocratic education. But after the Second World War, the family took refuge in Switzerland and then in Romania and Argentina. In the South American country Sonia started to create her jewels. They were in the early fifties. In the years of the Dolce Vita, Sonia Petroff moved to Rome, where she worked as a designer for Nina Ricci, Balmain and Valentino. The designer died in 2015.

Now the bijoux of Sonia Petroff relive in London thanks to Maria Leoni-Sceti, who married the designer’s nephew.

The Sonia Petroff brand does not offer real jewels, but luxury bijoux, with gold plating and synthetic gems. The impact of the jewels, derived from the work of Sonia Petroff, is remarkable. The yellow gold color, together with the large gems used, suggest theatrical jewels, which can also be seen from a distance. They are big lobster-shaped brooches, showy earrings, even belts that make a jump in the fifties. Prices: the jewels are offered from 100 to 900 pounds on average. Cosimo Muzzano

Bracciale con smeraldo cabochon simulato

Orecchini con pelle, placcatura oro, lapis e agata simulati

Collana Dragonfish con pelle, placcatura oro, lapis e agata simulati

Cintura in pelle, argento, ottone, topazio simulato

The different jewels of Pascale Monvoisin

Published on January 24, 2021

Rings/Showroom/COLLANE

Anello Souad in oro e citrino con diamante

Different jewels, a personal style, the search for a market niche: Pascale Monvoisin in Paris does not compete with the great Maisons of Place Vendôme, but follows her path. And so, considered he has decided to open a second boutique in the heart of the French capital, it seems that his work is appreciated. Pascale Monvoisin is one of those designers happily affected since childhood by the jewelry syndrome, a dangerous disease that causes those who suffer from it to open a company that produces rings, bracelets and earrings (we are joking). But the event that convinced him to take the step of founding his own brand was, he himself says, a trip to India.

Collana in oro, argento, diamanti, bachelite

Some years ago, in Jaipur, the jewelry and stone capital of Rajasthan, he bought a kilo of turquoises. And he immediately started designing jewelry. After that exploit, the source of inspiration completely changed: it was the photographs of Robert Mapplethorpe. Pascale Monvoisin’s jewels use gold and precious and semi-precious stones, but also unusual materials for fine jewelery, such as bakelite.

Anello Varda in oro, diamanti e bachelite

Collana in oro con cristallo di rocca e diamanti

The past present of Cosmo Petrone

Published on January 12, 2021

Argento//Rings

Cuore in agata thailandese con pietre semipreziose inserite in una lavorazione in lega di bronzo e ottone

Amulets. But also rings, bracelets, earrings and necklaces: bijoux with a very personal style: Cosmo Petrone is an Italian jewelry brand that differs from many other companies in the sector. The latest novelty, for example, is the Heart Collection, limited edition 2020, with heart-shaped pendants in Botswana agate, with semi-precious stones inserted in a bronze and brass alloy processing. The mix of materials used and, of course, the choice of composition for the jewels underline the diversity of this brand born in 1983 on the initiative of Cosmo Petrone and Beatrice Luperini. The idea is to create handcrafted jewelry inspired by art and antiques, but with shapes and styles that are always current and in line with trends. Today his sons Francesco and Mattia are active in the company.

Furthermore, for twenty years, the company has also specialized in private label production, that is, for other jewelry brands, alongside its own collections. Cosmo Petrone specializes in the production of 925 silver jewelry. It also uses tombac (or tombak), a brass alloy with a high copper content and 5-20% zinc, alongside brass and bronze.

Bracciale Mashira, in bronzo e ottone, perle naturali, pietre semipreziose e paste vitree

Anello Sephora con perle naturali, pietre semi preziose, paste vitree

Anello Marinacon perle naturali, pietre semi preziose, paste vitree — Anello Marina con perle naturali, pietre semi preziose, paste vitree

Amuleto a forma di corno in corallo e pietre semi preziose

Collana Mashira, in bronzo e ottone, perle naturali, pietre semipreziose e paste vitree

Water your ring

Published on December 22, 2020

/Argento

If you have a green soul and maybe you love vegan cuisine, here are the silver jewels for you, with real vegetables ♦

Are you a nature lover? As soon as you can escape the city to take refuge in the woods or on a meadow? Do you have a green thumb? In this case you might be interested in the green jewelry of Bijou Vegetal (www.bijou-vegetal.com), a brand born at the gates of the city of Angers, on the Loire river. This is no joke: this small French company actually produces jewels that, instead of precious stones, have set small green plants.

They are silver rings, or earrings and necklaces decorated with small lichens or evergreen plants. The duration of the plants obviously also depends on the care given to them: in fact, the jewels are micro metal vases. Inside the bijou there is a substrate designed specifically to provide nourishment to plants. With a careful treatment, the plant lasts several weeks, as long as it does not lack light and water: to water Bijou Vegetal provides a pipette. And then? Simple: via the internet you can buy a plant to replace the original plant. The prices of the jewelry are modest: around 70 euros for silver rings, 139 euros for larger necklaces.

Sono anelli in argento, oppure orecchini e collane ornate da piccoli licheni o piante sempreverdi. La durata delle piante dipende, ovviamente, anche dalla cura che viene loro riservata: di fatto i gioielli sono micro vasi di metallo. All’interno del bijou è posto un substrato studiato appositamente per fornire nutrimento alle piante. Con un trattamento di riguardo, la pianta dura diverse settimane, a patto di non farle mancare la luce e acqua: per innaffiare Bijou Vegetal fornisce una pipetta. E poi? Semplice: via internet si può acquistare un impianto per sostituire la pianta originaria. I prezzi dei bijou sono modesti: circa 70 euro per gli anelli di argento, a 139 euro per le collane più grandi. Matilde de Bounvilles

Orecchini in argento con rose rosse eterne. Prezzo: 99 euro

Anello in argento Prestige con fiori di pruno. Prezzo: 79 euro — Anello in argento Prestige con fiori di pruno

Anello in argento con sempreverde. Prezzo: 49,50 euro

Anello a doppio dito in argento con sempreverde. Prezzo: 49,50 euro — Anello a doppio dito in argento con sempreverde

Orecchini con sempreverde. Prezzo: 35 euro — Orecchini con sempreverde

Collana con pendente in vetro. Prezzo: 40 euro — Collana con pendente in vetro

Anello in argento con licheni. Prezzo: 49,50 euro — Anello in argento con licheni

Set e orecchini. Prezzo: 35 euro — Set e orecchini

New volumes by Marion Vidal

Published on December 21, 2020

/bracciale/COLLANE

Silver, vermeil, but also plexiglass, ceramic, brass: Marion Vidal‘s bijoux represent modern France, which is renewed. Far from tradition and shapes consolidated over time, often in plaster, the bijoux of the designer born in Montpellier, in the south of the country and who now works in Paris, have always stood out as modern, fast and original accessories. The eponymous brand was launched in 2004 and six years later Marion Vidal won the Grand Prix de la Création of the City of Paris. They are ornaments that bridge the gap between the world of jewelry and that of fashion. And, therefore, with collections that are renewed over time.

The geometric construction is the field of action of the designer, who has behind her the studio of drawing, dance, music and, above all, of architecture for six years in Paris and Milan, before joining the department dedicated to fashion at the Royal Academy of Fine Arts of Antwerp. Her ability to combine volumes and colors together has also opened the doors of Maisons such as Salviati, Céline, Christofle and Lacoste, for which she has worked. A source of inspiration for the designer are also painters, in particular the generation of abstract artists of the thirties and forties, who were able to renew not only the formal aspect of art, but also the way of looking.

Piastrone in ceramica smaltata e ottone dorato

A showcase to Daniela De Marchi

Published on December 18, 2020

Showroom/Rings

Anello Pegaso in argento brunito e pietra contornata da diamanti. Tripletta composta da onice, sodalite e cristallo di rocca

Daniela De Marchi has a boutique in Milan, but also exports her jewels to France, Great Britain or Japan.

Milan, in addition to being an Italian city, is also a brand. It rhymes with design, fashion, style. For these hidden virtues Milan is famous all over the world. It is therefore not surprising that those who design jewels in this city find an international echo. But it is also not surprising that those who succeed abroad in Italy are less well known. Nemo profeta in patria, recite the latins sacred texts (no one is a prophet in his home), as testified by Daniela De Marchi. The designer is known and appreciated in Milan, where she has boutiques and ateliers, but is also distributed throughout the rest of Italy. In addition, her bijoux are also sold abroad, such as France, Great Britain and as far as Japan.

Daniela De Marchi dedicated herself to jewelery at the age of 23, after winning a scholarship at the Ied, the European Institute of Design. Today, her jewels, with the Ddm brand, are made mainly of silver and bronze, with the addition of natural stones, but also white or brown diamonds. The designer offers silver earrings, necklaces, rings and bracelets also with colored enamels. And brass is also presented in eight different colors: golden, copper, purple, red, silver, turquoise, ultramarine and midnight. One of the flagship collections, D by Diamonds adds small white diamonds to the simple bronze, which embellish the jewel.

Orecchini in ottone ramato, corniola, quarzo fumé

Orecchini in ottone argentato, labradorite, perla

Collana in ottone argentato, labradorite, new jade e onice — Collana in ottone argentato, labradorite, new jade (serpentino) e onice

The evolutions of Poiray

Published on December 17, 2020

Showroom

Orecchini con pavé di diamanti e zaffiro giallo

It has just turned 45, but he has not lost the desire to “disturb a world, that of Place Vendôme, sometimes frozen in its convictions as in its traditions”. This is how Poiray, the Parisian brand founded by François Hérail and Michel Ermelin, describes itself. The starting idea was to offer jewels to be worn easily, on any occasion. In short, nothing to do with high jewelery, but without departing from the world of luxury. An idea strengthened in the mid-eighties with the arrival, as creative director, of Nathalie Hocq.

Il pendente Cœur Entrelacé in oro, simbolo di Poiray

It is to her that we owe the choice of the shape of the intertwined heart as a symbol of the Maison in rue de la Paix. The Cœur Entrelacé is still one of Poiray’s classic pieces. In the history of the brand, a few years ago, also the purchase by Ams, a French family company already operating in the world of luxury, must be recorded. The president thus becomes Jean-Paul Bize, owner of the brand in 2013. And he renews Poiray’s proposal, with collections such as L’Attrape-Coeur and Lolita, created by designer Aurélie Bidermann: another sign that the Maison intends to do not forget the rebellious spirit with which she was born.

Anello con pavé di diamanti e zaffiro giallo

Boucles doreilles Dune de Poiray — Orecchini in oro giallo e granati

Anelli con topazi, pietra di luna e rodolite