green

Boccadamo is increasingly green




Is it possible to create green jewels even if they are other colors? It is the path that more and more companies are taking, convinced and aware that the aspect of environmental impact is no longer secondary, even in the choice of who buys. Boccadamo, a company specialized in affordable bijoux based in Frosinone, has also decided to follow a green path. Pushing on a decisive turn towards sustainability is the owner of the company, Tonino Boccadamo, who claims attention to the green ahead of its time, that is, already present for several years. Now the company has decided to underline the stages of the journey that began in 2013, with the decision to invest in photovoltaic systems.

Bracciale in argento Zoe
Bracciale in argento Zoe

The panels were used to use clean energy and make production self-sufficient, limiting energy supplies and reducing carbon dioxide emissions during plant operation, with minimal environmental impact. Then, Boccadamo also decided to use recycled silver and bronze, choosing certified suppliers, companies of reference in the trade, recovery and refining of precious metals, which have accreditations and certifications obtained from the main national and international authorities, concerning product quality , process, attention to the environment and safety.

Tonino Boccadamo
Tonino Boccadamo

Gold and silver are materials that can be recycled indefinitely, without losing their quality. The use of recycled silver and bronze, underlines the company, for Boccadamo jewels involves a reduction of carbon dioxide emissions, water consumption and other impacts on the environment, since the use of recycled metals requires a much lower amount of resources than those extracted. Furthermore, the percentage of extracted silver still used for Boccadamo creations comes from transparent extractive mines, which respect and protect workers’ rights and encourage responsible commercial practices. The Chain of Custody and Code of Practice (CoP) certifications of the Responsible Jewelery Council (RJC), held by Boccadamo suppliers, constitute a guarantee of the integrity of the products and materials used, allowing the company to know the complete history of how they have been sourced, tracked and processed, from mine to retail. Finally, the crystals and semi-precious stones used do not contain lead and are all certified nickel free.

Anello in argento e cristallo della collezione Zoe
Anello in argento e cristallo della collezione Zoe
Artigiani al lavoro nel laboratorio Boccadamo
Artigiani al lavoro nel laboratorio Boccadamo







Antonini in New York announces the green turn




From Milan to New York, passing through Piazza Italia. A journey that Antonini, the historic Milanese brand, undertakes to broaden the horizon of the market. For this reason, the company has signed an agreement with Piazza Italia, a company based in the American city which aims to create networks for the distribution of Italian products in the States. Indeed, the American market is already a market of primary importance for the jewels designed by Sergio Antonini, creative director of the Maison. Piazza Italia is proposed as a platform for companies. For example with events, such as the one scheduled from 14 to 16 March, in which the jewelery brand will also participate.

Collezione Anniversary 100
Collezione Anniversary 100

I strongly believe in this project, which will allow Antonini to have an office and a permanent showcase in New York in the beautiful spaces of Piazza Italia on Madison Avenue and a privileged channel of dialogue with interlocutors who are looking for the best made in Italy.
Diego Nardin, CEO of Antonini Milano

Diego Nardin, Ceo di Antonini Milano
Diego Nardin, Ceo di Antonini Milano

Furthermore, Antonini has decided to take the ethically correct path with the choice of a supplier of diamonds that do not come from war zones and to use packaging with certified recyclable material and coated with natural varnish for its jewels to water.
Sergio Antonini
Sergio Antonini

Anello in oro e smeraldi della collezione Extraordinaire
Anello in oro e smeraldi della collezione Extraordinaire







Tiffany goes green




Tiffany gold will be green. In a proactive sense, that is, more sustainable. The American Maison controlled by the French group Lvmh announces an ecological turning point, with the aim of “accelerate its commitment to the fight against climate change with the commitment to achieve zero net emissions of greenhouse gases (GHG) in all its operations (Scope 1 and 2) and supply chain (Scope 3) by 2040 in compliance with the Net-Zero Standard of the Science Based Targets Initiative (SBTi). It’s not an easy goal. On the other hand, with the arrival of the French group on the bridge, the company has taken on connotations that are increasingly sensitive to social issues. And consumers, especially the younger ones, have expressed their appreciation for environmental protection policies.

Tiffany Net-Zero
Tiffany Net-Zero

Tiffany & Co., with this in mind, has set a short-term GHG reduction goal for 2030 in line with SBTi’s Net-Zero Standard. By 2030, the New York City company is committed to reducing Scope 1 and 2 emissions by 70 percent: emissions generated by Tiffany operations, such as stores, distribution centers, manufacturing and offices. Not only that: the brand wants to reduce Scope 3 emissions by 40%, i.e. those generated in the supply chain, which represent the vast majority of the Maison’s ecological footprint. The commitment to zero the climate footprint by 2040 precedes the Paris Climate Agreement by ten years. Additionally, Tiffany is responding to climate scientists’ call to keep warming to no more than 1.5 degrees Celsius to prevent climate change from worsening.
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

But that’s not all: the next step is the net-zero goal, which will include a 90% reduction of Scope 1, 2 and 3 emissions by 2040. The remaining 10% of emissions will be neutralized by 2040, with removals of carbon thanks to Tiffany’s investments in nature-based solutions. Usually this translates, for example, into a policy of planting trees in some areas of the Earth. Tiffany also summarized her next moves, which we report below:
Esame delle gemme
Esame delle gemme a Tiffany

• Towards 100% sourcing of precious metals (gold, silver and platinum) from known recycled sources. Sourcing of recycled precious metals could reduce carbon emissions associated with metal sourcing by up to 90%, resulting in significant advances in Tiffany’s Scope 3 purchased goods and services category.
* This emissions reduction was calculated based on 2021 gold, silver and platinum procurement volumes and assumes 2022 procurement volumes will be consistent with 2021 volumes.
Lavorazione dei gioielli Tiffany
Lavorazione dei gioielli Tiffany

• Investing in sustainable transport, including a new partnership with Toshi, winner of the sixth Lvmh Innovation Award and last mile luxury delivery and services company. Founded in 2017, Toshi offers customer-scheduled 60-minute deliveries for luxury customers online and executes all deliveries with zero carbon emissions. Tiffany & Co. will launch with Toshi in New York and London in 2022, with plans to expand to other cities in 2023.

• Construction and renovation of more sustainable buildings across its retail, manufacturing, office and distribution sites. All major new construction, expansions, renovations and interior fittings are in the planning stage for Leadership in Energy and Environmental Design (LEED) Silver or higher certification.

Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York

• Use 100% renewable electricity by 2030 and invest in operational energy efficiency initiatives. In 2021, 89 percent of Tiffany’s global electricity consumption came from clean, renewable sources, including power generated by solar panels at Tiffany & Co. locations and purchased renewable electricity credits. Tiffany & Co. will continue to invest in energy efficiency improvements such as LED lighting, HVAC (heating, ventilation, air conditioning and cooling) upgrades, and improved building management systems.

• Expand investment in nature-based solutions, building on the House’s long heritage in protecting natural ecosystems. Tiffany & Co. will continue to prioritize projects that protect and restore natural ecosystems, reduce carbon emissions, and strengthen local communities.

Diamante nel laboratorio Tiffany di Anversa
Diamante nel laboratorio Tiffany di Anversa







With Aether Diamonds the zero environmental impact diamond




Synthesis diamonds that have zero or negative environmental impact. Aether Diamonds is the first company that can boast true environmental sustainability for its laboratory-produced stones. A goal that is not, as many believe, easy to achieve. Diamonds produced in the laboratory, that is, in high-tech factories, are always offered as gems that have no impact on the environment, unlike those extracted in mines. Too bad it’s not true: producing diamonds consumes a lot of energy. And the energy is produced in many cases with coal (for example in China most of the power plants are still of this type), or gas and petroleum derivatives. Only a small part of energy is produced thanks to the wind or the sun. In short, synthetic diamonds or, according to marketing storytelling, “grown in the laboratory” (as if they were vegetables) are not zero-impact.

Diamante di laboratorio prodotto da Aether Diamonds
Diamante di laboratorio prodotto da Aether Diamonds

Aether Diamonds, which is based in New York, appears to be different. It is, in fact, the first company in the world that produces diamonds to obtain the B Corp certification. The acronym, also referred to as B Corporation or B Lab, is a certification issued to virtuous companies for their social and environmental performance. It is awarded by B Lab, a global non-profit organization with offices in the United States, Europe, Canada, Australia and New Zealand, and a partnership in Latin America with System B. To obtain and maintain certification, companies must receive a minimum score and pay an annual fee based on annual sales. Companies must also repeat the certify every three years.
Orecchini con diamanti di laboratorio di Aether Diamonds: sono venduti a quasi 40.000 dollari
Orecchini con diamanti di laboratorio di Aether Diamonds: sono venduti a quasi 40.000 dollari

The B Lab has assigned Aether Diamonds an impact score of 96.5 (the minimum is 80) after a long evaluation of the company’s business. Aether has committed to removing 20 tons of CO2 from the atmosphere for every carat sold, effectively offsetting the carbon footprint of the average American customer of 1.25 years. According to Ryan Shearman, co-founder and CEO of Aether, the B Corp certification reassures customers that by purchasing an Aether diamond they are helping to create a better future for themselves and the planet.
Synthesis diamond con taglio a pera
Synthesis diamond con taglio a pera







The gold of Dabakarov

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The green gold and the large colored stones of Dabakarov, the Russian tradition transplanted to New York ♦ ︎

One of the main Russian cities is New York. It seems a paradox, but in the Big Apple lives a community of about 600,000 people who emigrated from Russia, before and after the collapse of the Berlin Wall. Among these families there is also that of the Dabakarov, with Jewish roots in the area that today is Uzbekistan. This long story behind and a craftsmanship skills that are emigrated with them, have pushed the two generations of the Dabakarov family to propose their model of jewelry in the USA. The Dabakarov jewelery keeps the oriental atmosphere that derives from the family tradition.

Orecchini pendenti con diamanti bianchi, neri e champagne
Orecchini pendenti con diamanti bianchi, neri e champagne

But not only that: they also added a pinch of novelty: they specialized in green gold. It is AU79, a patented gold alloy, which gives off green tones. The style of the jewels is quite elaborate, with evident inspiration from oriental roots: curls, scrolls, and small ones that enrich the perimeter and volumes of the jewels. There is also a wide use of semi-precious stones. Their jewels are distributed throughout the vast territory of the United States.
Anello in oro giallo con ametista verde
Anello in oro giallo con ametista verde

Orecchini in oro giallo e giada indiana
Orecchini in oro giallo e giada indiana
Orecchini in oro giallo 14 carati in filigrana, con diamanti brown e bianchi
Orecchini in oro giallo 14 carati in filigrana, con diamanti brown e bianchi
Orecchini pendenti
Orecchini pendenti

Anello in oro bianco di Debakarov
Anello in oro bianco di Debakarov

Anello in oro verde e diamanti di Dabakarov
Anello in oro verde e diamanti di Dabakarov







Gold becomes greener

A worldwide survey reveals an increasing consumer interest in extracted gold respecting the environment ♦ ︎

Who doesn’t love nature? Who wants a more polluted environment? Who doesn’t want clean air and fresh water? Nobody. But not everyone has the same sensitivity. And these differences can be translated into a different purchase choice. This concept also concerns jewels: everyone likes to own something precious, but not everyone chooses the same thing. This is why it is interesting to read the conclusions of a research on consumption conducted by the World Gold Council. Although tastes vary from one population to another, there are data in common, at least for some trends.

Belloni
Belloni: fede in oro giallo etico certificato Alliance for Responsable Mining

The research involved over 18,000 people in six countries: the United States, India, China, Canada, Germany and Russia, with the aim of understanding opinion of gold as an investment or as an ornament. The first result concerns the percentage of already purchased or is about to buy a gold jewel: 48%. In practice, half of the consumers which were surveyed, while 38% said they were willing to buy one and only 13% said they were not interested.

Anello in oro etico certificato. Prezzo: 1800 euro
Jem, anello in oro etico certificato

Another interesting fact, however, concerns the environmental impact and the ethical nature of the metal: consumers around the world are interested in where their gold comes from and what impact it has on the people who extract it. And it is an aspect that concerns young people in a greater way. Although, overall, only a quarter (23%) of buyers would give up buying a jewel for an ethical reason, 70% want to buy ethically produced jewelry, with minimal impact on the environment and fair working conditions for those who extract.

Generazione Z
Generazione Z

The interest in gold mined without environmental damage is particularly high among Gen Z consumers, from 9 to 22 years old. And so, Greta Thunberg could influence the sale of jewelry for consumers who get now on the market. Also because, according to the survey, Gen Z consumers intend to buy less gold jewelry than their parents. In the United States, for example, 18% of respondents over the age of 39 and 19% of Millennials (aged between 23 and 38) said they wanted to buy gold jewelry within the next 12 months. Among the very young, however, only 11%.

Shopping di gioielli in A Shenyang
Shopping di gioielli a Shenyang

A figure should worry those who produce and sell jewelery: in China, Gen Z is the least interested in jewelery. Only 12% of Chinese young people intend to buy gold jewelry in the next year, compared to 37% of Millennials and 42% of adults. And this not because of a lack of money, but because of less interest in gold jewelery than their parents.

Gen Z
Gen Z

In short, it is better to concentrate on potential buyers. Among those who have not yet bought gold jewelry, but do not rule out doing so, 28% claim that it is held back by a lack of trust, 19% are worried about the purity of the metal (in practice the actual number of carats) and the 14% do not trust retailers.

Also interesting are some aspects that concern the typology of products: the United States Millennials, for example, love rose gold more than those over 39 years old. And three quarters of those who do not buy gold jewelery consider the yellow metal too flashy and prefer silver or diamonds.

Vetrina di gioielleria a Zurigo
Vetrina di gioielleria a Zurigo