Dubai - Page 2

The new jewels by Alessa, sharp, smart, minimal

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The jewelry signed by Alessa, jewelry Maison founded by a Guatemalan designer and an Indian jeweler in Dubai ♦ ︎

“Founded by a young couple Alessandra Robles and Yuvraj Pahuja, their life journey, synergy and creativity merged to create Alessa”. You can find these words in the presentation of the House born from the unprecedented synergy between the warmth of the culture of Guatemala and the tradition of an Indian family of jewelers from five generations, transplanted in Dubai. Active since 2009, the young designer couple already have several collections in the catalog.

Alessa’s style has nothing of traditional oriental jewelery. It is a very modern style, very rock.

Alessa, collana con diamanti bianchi e neri della Amara Collection
Alessa, collana con diamanti bianchi e neri della Amara Collection

Alessandra Robles calls it “modern, vibrant, minimal and edgy”. Sharp corners, lightning bolts, sharp pendants: certainly the jewelry of Alessa, which has bring its latest news to VicenzaOro September, are consistent over time. The jewels are mostly in gold, black white diamonds. But in some cases the traditional precious stones such as rubies sprout. Alessa’s jewels are distributed in the Gulf countries, but also in the US and France. Giulia Netrese





Anelli della Amara collection
Anelli della Amara collection

Bracciali della Spectrum collection
Bracciali della Spectrum collection
Bracciale della Spectrum collection, oro rosa, banda colorata, diamanti
Bracciali della Spectrum collection, oro rosa, banda colorata, diamanti
Bracciale della Spectrum collection
Bracciale della Spectrum collection

alessa jewelry AmaraCollection6

Alessa, orecchini in oro e diamanti
Alessa, orecchini in oro e diamanti
Anelli di Alessa
Anelli di Alessa

Anello in oro e diamanti della Amara Collection
Anello in oro e diamanti della Amara Collection







Artists to wear in Dubai

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Anish Kapoor, Water Pendant, oro 22 carati lucido, smalto blu. Courtesy of Louisa Guinness Gallery. Photo Credit: Richard Valencia





Jewels signed by famous artists, from Picasso to Kapoor: are on display (and on sale) in Dubai ♦ ︎
That jewels are an artistic form, obviously when they are at the high level, it’s known. And the passion of many painters and sculptors for jewelry confirms this. If you go to Dubai, for example, from 19 March to 2 June 2018 you can visit the Custot Gallery, which has organized an exhibition entitled Art and Jewelry, curated by the collector Diane Venet. As you can imagine, the exhibition is dedicated to the jewels that have been made by internationally renowned artists, such as Alexander Calder, Pablo Picasso and Niki de Saint Phalle, through Anish Kapoor, Marc Quinn, Ron Arad, or the Argentinean Pablo Reinoso, Iranian Monir Shahroudy and Lebanese Nadim Karam. Note: the 80 jewels on display are also for sale. The exhibition is an idea of ​​Stéphane Custot, who manages the gallery in the city of the Emirates.
The exhibition includes bracelets, necklaces, earrings, rings, that is, the entire spectrum of jewels. They are often pieces created by artists as a sign of love for wife companions. But not only: Alexander Calder, for example, during his life has made more than 1,800 jewels, all unique pieces. Federico Graglia




Anish Kapoor, Water Pendant, oro 22 carati lucido, smalto blu. Courtesy of Louisa Guinness Gallery. Photo Credit: Richard Valencia
Anish Kapoor, Water Pendant, oro 22 carati lucido, smalto blu. Courtesy of Louisa Guinness Gallery. Photo Credit: Richard Valencia

Collana in ottone di Alexander Calder. Foto Courtesy: Custot Gallery
Collana in ottone di Alexander Calder. Foto Courtesy: Custot Gallery
Anello Linea Indeterminata, in argento, di Bernar Venet. Foto Courtesy: Custot Gallery
Anello Linea Indeterminata, in argento, di Bernar Venet. Foto Courtesy: Custot Gallery
Niki de Saint Phalle, collana Assemblage, 1974- 2015. Foto Courtesy: Custot Gallery
Niki de Saint Phalle, collana Assemblage, 1974- 2015. Foto Courtesy: Custot Gallery

Pablo Reinoso, orecchini a forma di spaghetti. Foto Courtesy: Custot Gallery
Pablo Reinoso, orecchini a forma di spaghetti. Foto Courtesy: Custot Gallery







The Nc Rocks geometries

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Pendente in oro bianco con diamanti zaffiri, tsavorite, ametista blu

Among abstract geometries and valuable inventions by Nc Rocks, jewelry brand born by the creativity of two women.
The 18K gold, precious stones, diamonds, enamel: who would have thought that these elements could be considered rock? But are the materials with which they are born of Nc Rocks jewelry, jewelry brand that has a different story from the usual. Born, in fact, from creativity of mother and daughter, Nadine Hammoud and Chérine Altobaishi. From Lebanon (Nadine was born in Beirut and raised in London) to Great Britain, from Saudi Arabia to Los Angeles (where she grew Chérine) via Dubai, where now the brand has seat: the cultural journey of the women couple did not borders. But has, instead, a specific style: geometric, with straight and round lines, bold colors, unusual combinations of spaces, among Wassily Kandinsky and Piet Mondrian, two fathers of abstract art. But also virtuosism as Art Deco and even Optic Art. Nothing oriental, in fact. And the name? And the rock-and-roll? Difficult to understand why the choice of the brand, probably dictated only by marketing needs. There remain, however, jewels that have an undeniable personality. Alessia Mongrando

Orecchini Swinging, oro rosa, diamanti neri e bianchi, smalto
Orecchini Swinging, oro rosa, diamanti neri e bianchi, smalto

Mosaico,anello in oro bianco, diamanti, tsavorite, zaffiri
Mosaico,anello in oro bianco, diamanti, tsavorite, zaffiri
Anello in oiro nero con diamanti e zaffiri neri
Anello in oiro nero con diamanti e zaffiri neri
Orecchini Cascade con oro bianco, zaffiri, tsavorite
Orecchini Cascade con oro bianco, zaffiri, tsavorite
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Pendente in oro bianco con diamanti, smalto
Pendente in oro bianco con diamanti, smalto
Pendente in oro bianco con diamanti zaffiri, tsavorite, ametista blu
Pendente in oro bianco con diamanti zaffiri, tsavorite, ametista blu
Pendente con oro rosa, diamanti, smalto
Pendente con oro rosa, diamanti, smalto
Pendente Green Sphynx, Oro bianco, zaffiri neri, tsavorite
Pendente Green Sphynx, Oro bianco, zaffiri neri, tsavorite

In 120 with VicenzaOro in Dubai

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Shaikh Majid bin Mohammed bin Rashid Al Maktou

VicenzaOro wears the djellabah, the traditional Arab dress that is used in Dubai. In the Emirates, in fact, opens a new chapter in the history of the institution Venetian: Vicenzaoro Dubai is an event dedicated to the goldsmith-hewelley industry at International World Trade Centre (DWTC, April 23 to 26). The initiative is the realization of the joint venture between Fiera di Vicenza and DWTC, which gave birth to the new company DV Global Link. The fair in Arab land has the objective of bringing in direct contact businesses with buyers and operators not only in the Middle East, but also Russians and Asians. There are over 500 brands from 20 countries. Italians are 120, including some big, as Fope, Zydo and Garavelli. The format of the exposure involves the division into four clusters: Global Brands & About J, Fine Jewellery & National Pavilions, Gemstones & Diamonds, and Packaging & Supply. Before the opening of the new Super Show of April 23, Vicenzaoro Dubai will be presented to the Dubai Diamond Conference, which precedes the event dedicated to jewelry. Federico Graglia

Esame di un diamante a un precedente Dubai Jewellery Show
Esame di un diamante a un precedente Dubai Jewellery Show
Shaikh Majid bin Mohammed bin Rashid Al Maktou
Shaikh Majid bin Mohammed bin Rashid Al Maktou
Gioielli alla fiera di Dubai
Gioielli alla fiera di Dubai
Matteo Marzotto, presidente della Fiera di Vicenza, assieme a Corrado Facco, direttore generale
Matteo Marzotto, presidente della Fiera di Vicenza, assieme a Corrado Facco, direttore generale

VicenzaOro, winning bet

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Apparently VicenzaOro new version was successful. Fears, in effect, there were. Some grumbling among the exhibitors more refractory to change. But numbers are numbers. At the end, VicenzaOro January, with the nine pavilions at Fiera Vicenza and 29 thousand square meters of event welcomed more than 1,500 brands, and about 33 thousand presences in the six-day event. If the math is not a opinion, the average is of 5,500 visitors per day, an increase of 10% with respect to 2014 (when lasted less than one day). Even more remarkable for the operators, among the stands have passed 18,532 buyers. A confirmation of the strong international vocation of the Fair and the interest for jewelery Made in Italy, foreign operators are increased, they were 8361, arrived from 122 countries and marking a + 8%. Have also increased Italian operators, which reach 10,171 units (compared to 8,653 last year).
Not is a surprise the origin of the buyers, in general growth from the euro zone, the Balkan and Central Eastern Europe, less from Russia, while a confirmation came from the Asian republics of the former USSR . General growth also from the Mediterranean and the Middle-Eastern sub-continent. India and China confirm the growing role of markets for the high range. The United States showed a renewed interest to the Italian quality products, as well as Latin America as a whole, despite the difficult access due to customs barriers. A won bet? It seems yes: the new six exhibition areas, were well organized, in a homogeneous business. Now the next challenges will be played abroad. Beginning with the field of Dubai. Federico Graglia 

VicenzaOro 2015
VicenzaOro 2015
VicenzaOro January 2015
VicenzaOro January 2015

In Dubai the outlet of the jewel

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Facciata dell'outlet Malabar a Dubai con l'immagine dell'attrice Bollywood Kareena Kapoor Khan, testimonial dell'azienda indiana
Facciata dell’outlet Malabar a Dubai con l’immagine dell’attrice Bollywood Kareena Kapoor Khan, testimonial dell’azienda indiana

If you go on vacation or on business in Dubai do not miss the largest outlet jewelry of Gulf, inaugurated by Malabar, one of the largest Indian retailers of precious metals and diamonds. The space of 9500 square meters just opened at the Dubai Gold Souq, hosts an assortment six times superior to traditional outlets, and it seems that they are selling jewelry for a total weight of 600 kilograms of gold. You can be found jewelry from traditional and contemporary designs in 24, 22, 21 and 18K. Among them, a reproduction weighing more than 22 kilograms of the tallest skyscraper ever designed by man: the Burj Khalifa, which is just in the capital of the Emirates. Since the choice of precious is certainly not an impulse buy and requires professional assistance and, in addition, the showroom is located in one of the most popular tourist destinations, the staff includes experts from ten countries, able to communicate effectively in 31 different languages. And if that were not enough, the owners have thought of some sort of lottery: with a purchase over 2000 Dirhams, the local currency (450 euros), you receive a coupon with which you are entitled to a coin gold but it can win many more, up to a maximum of 100. Lavinia Andorno 

Interno outlet Malabar nel Gold Souq a Dubai
Interno outlet Malabar nel Gold Souq a Dubai

Facco: la nuova VicenzaOro sarà così

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corrado facco
Corrado Facco
Corrado Facco

«I nostri clienti sono sì gli espositori, (ogni edizione di VicenzaOro da sola vale 10 milioni di euro) ma sono soprattutto i buyer che devono trovare subito ciò che cercano: non possono vagare tra un padiglione e l’altro alla ricerca dello stessa tipologia di fornitore. Così abbiamo riorganizzato i 12 chilometri di corridoi della VicenzaOro secondo una distribuzione merceologica più dinamica e razionale, attenta alla domanda internazionale». Corrado Facco, laurea a Padova in Legge ed Economia, supersportivo (sci, trekking, vela), direttore generale della Fiera di Vicenza per vocazione (ci è tornato quattro anni fa dopo essere stato fino al 2007 segretario generale), anticipa a Gioiellis.com le strategie e le prossime mosse della più grande manifestazione europea dedicata al gioiello, assieme a Baselworld. Facco parla in occasione della presentazione del nuovo format espositivo di VicenzaOro, ribattezzata VicenzaOro The Boutique Show (23-28 gennaio 2015). In pratica, non più un puzzle di alta gioielleria assieme a produttori private label o catenifici, ma sei distretti ben definiti in base al posizionamento dei singoli buyer e dei gruppi d’acquisto.

Domanda. È una specie di rivoluzione in un settore molto tradizionale.

Risposta. È vero solo in parte: il mondo della gioielleria sta cambiando. In molti sentono l’esigenza di abbattere le barriere psicologiche dei clienti a entrare in negozio, il timore che li frena. La diversificazione di prodotto è lo strumento più adatto. Quindi, chi viene a Vicenza lo fa per trovare nuove o aggiuntive opportunità di vendita e vuole massimizzare il tempo a disposizione. Con il nuovo format avrà più tempo a disposizione.

A sinistra, il presidente di Fiera Vicenza, Matteo Marzotto. A destra, il direttore generale, Corrado Facco
A sinistra, il presidente di Fiera Vicenza, Matteo Marzotto. A destra, il direttore generale, Corrado Facco

D. Ma così gli espositori si ritrovano vicino ai concorrenti. Come siete riusciti a convincerli?

R. In effetti, qualche resistenza all’inizio c’è stata, ma poi hanno compreso i vantaggi del nuovo layout. Per esempio, a ognuno dei tre distretti della gioielleria, Icon, Creation e Look, corrisponde un insieme di valori che caratterizzano immediatamente lo spazio e l’espositore. Quindi, non solo maggiore visibilità, ma anche la possibilità di personalizzare il marchio in un ambito preciso, che inevitabilmente porta a una valorizzazione dell’identità dell’azienda.

D. C’è chi, però, si è chiesto come mai investire in progetto d’innovazione e internazionalizzazione per poi organizzare una replica della manifestazione a Dubai. Non si rischia di cannibalizzare VicenzaOro?

R. Innanzitutto, è stato il Dubai World Trade Centre, quindi il governo degli Emirati, a proporci tra tutte le fiere al mondo questa joint venture. Mi sembra si tratti di un riconoscimento importante del nostro know how. Inoltre, non è una replica della nuova fiera di gennaio perché sarà di dimensioni minori e poiché saremo noi a selezionare gli espositori, avremo sotto controllo la situazione. Comunque, sarebbe sbagliato non vederla come un’opportunità, anche in vista dell’Expo 2020. Senza contare che sarebbe stato un rischio non cogliere al volo la proposta.

VicenzaOro Fall
VicenzaOro Fall

D. È un’opportunità perché è un ponte verso il Medio Oriente? Non sarebbe meglio continuare a fare venire in Italia i compratori?

R. Attenzione, Dubai è anche un ponte verso l’Africa, mercato in grande crescita. E, inoltre, c’è un’ampia fetta di buyer che in Italia non arrivano per problemi di visto. Penso a coloro che provengono dai Paesi orientali a cavallo tra Asia ed Europa, che invece volano senza alcun ostacolo fino a Dubai. Insomma, si tratta di allargare il bacino dei potenziali clienti. E di questi tempi è vitale.

D. E il rischio invece, quale sarebbe stato?

R. È ovvio, la concorrenza. Vi faccio io una domanda: in un territorio che da solo importa 1,2 miliardi di euro di preziosi made in Italy, è meglio che a lavorare con le istituzioni sia la Fiera di Vicenza o il suo omologo cinese? Monica Battistoni

VicenzaOro The Boutique Show (23-28 gennaio 2015)
VicenzaOro The Boutique Show (23-28 gennaio 2015)

 

ukFacco: that is going to be the new VicenzaOro

«Our customers are of course exhibitors (any edition VicenzaOro alone is worth 10 million Euros) but mostly buyers, that need to find quickly what they are looking for: they can not wander from one hall to another in search of the same type of the supplier. So, we reorganized the 12 kilometers corridors of VicenzaOro by sector: something more dynamic and efficient, attentive to the international demand». Corrado Facco, degrees in Law and Economics at Padua University, very sporty (skiing, hiking, sailing), general manager of the Fiera di Vicenza by calling (he came back four years ago after being up to 2007 general secretary), anticipates to Gioiellis.com strategies and next steps of the largest European event dedicated to jewelery, together at Baselworld. Facco speaks at the launch of the new format of VicenzaOro, renamed VicenzaOro The Boutique Show (23-28 January 2015). This means, no longer a puzzle of fine jewelry along with private label manufacturers or chain manufacturers, but six districts well-defined on the positioning of individual o buying groups.

Question. It is a kind of revolution in a very traditional sector.

Answer. It is only partly true: the jewelry world is changing. In many feel the need to break down the psychological barriers of customers to enter the store, the fear that stops them. Diversification of product is the most appropriate way. Thus, who is in Vicenza does to find new or additional selling opportunities and want to maximize the time available. With the new format he will have more time available.

Q. But in this way exhibitors can be set close to competitors. How did you get them?

A. Yes sure, at the beginning, there was a little resistance, but then they realized the benefits of the new layout. For example, each of the three jewelry districts, Icon, Creation and Look, corresponds to a set of values that characterize the space and the exhibitor immediately. So, i twill bring not only greater visibility, but also the ability to customize the brand in a specific area, which inevitably leads to an enhancement of the company.

Q. Some people, however, wondered why invest in innovation and internationalization project and then organize a replica of the event in Dubai. It is not likely to compete with VicenzaOro?

A. First, it was the Dubai World Trade Centre, therefore the UAE government, to offer us, among all over the world fairs, this joint venture. I think it is an important recognition of our know-how. In addition, this is not a replica of the January new exhibition because it will be smaller and because we will then select the exhibitors, we will have the situation under control. However, it would be wrong not to see the offer as an opportunity and it would be a risk not seize upon the proposal.

D. Is an opportunity because it is a bridge to the Middle East? It would have’t been preferable to have buyers come to Italy?

A. Dubai is also a bridge to Africa, a fast growing market. And also, there is a large proportion of buyers that do not come to Italy due to visa problems. For example the ones from Eastern countries between Asia and Europe, that instead can go to Dubai without any obstacle. So, this is to increase the number of potential business customers. And in these days is basic.

D. The risk instead, what would be?

R.It is obvious, competition. Let me give you a question: in an area that imports italian jewellry for € 1.2 billion, what it would be best? That Fiera di Vicenza works with the institutions or the Chinese counterpart ?

france-flagFacco: ainsi va être la nouvelle VicenzaOro

«Nos clients sont des exposants de cours (ne importe quelle édition VicenzaOro vaut à elle seule 10 millions d’euros), mais la plupart des acheteurs, qui ont besoin de trouver rapidement ce qu’ils cherchent: ils ne peuvent pas se promener d’une salle à une autre à la recherche du même type de la fournisseur. Donc, nous avons réorganisé les 12 km de couloirs VicenzaOro par secteur: quelque chose de plus dynamique et efficace, attentif à la demande internationale». Corrado Facco, diplômes en Droit et d’économie à l’Université de Padoue, très sportif (ski, randonnée, voile), directeur général de la Fiera di Vicenza par vocation (il est revenu il ya quatre ans après avoir été jusqu’en 2007 secrétaire général), prévoit à Gioiellis.com de stratégies et les prochaines étapes de la plus grande manifestation européenne dédiée à la joaillerie, ensemble à Baselworld. Facco parle lors du lancement de la présentation du nouvelle VicenzaOro, rebaptisé VicenzaOro The Boutique Show (23-28 Janvier 2015). Cela signifie, ne est plus un casse-tête de la haute joaillerie avec les fabricants d’étiquettes privées ou des fabricants de la chaîne, mais six districts bien définie sur le positionnement de l’individu o groupes d’achat.

Question. Ce est une sorte de révolution dans un secteur très traditionnel.

Réponse. Ce ne est que partiellement vrai: le monde de la bijouterie est en train de changer. Dans beaucoup ressentent le besoin de briser les barrières psychologiques des clients à entrer dans le magasin, la crainte que les arrête. La diversification des produits est la façon la plus appropriée. Ainsi, qui est à Vicenza fait de trouver de nouveaux ou supplémentaires opportunités de vente et de vouloir maximiser le temps disponible. Avec le nouveau format, il aura plus de temps disponible.

Q. Mais de cette manière exposants peuvent être réglés près de concurrents. Comment les avez-vous?

R. Oui, bien sûr, au début, il y avait un peu de résistance, mais ensuite ils ont réalisé les avantages de la nouvelle mise en page. Par exemple, chacun des trois districts de bijoux, Icône, Création et Look, correspond à un ensemble de valeurs qui caractérisent l’espace et l’exposant immédiatement. Donc, je sergé apporter non seulement une plus grande visibilité, mais aussi la possibilité de personnaliser la marque dans un domaine spécifique, qui conduit inévitablement à une amélioration de la société.

Q. Certaines personnes, cependant, se demandent pourquoi investir dans l’innovation et le projet de l’internationalisation et ensuite organiser une réplique de l’événement à Dubaï. Il ne est pas susceptible de concurrencer VicenzaOro?

R. D’abord, ce était le World Trade Centre de Dubaï, par conséquent, le gouvernement des EAU, pour nous offrir, entre partout dans les foires du monde, cette joint-venture. Je pense que ce est une reconnaissance importante de notre savoir-faire. En outre, ce ne est pas une réplique de la Janvier nouvelle exposition, car il sera plus petit et parce que nous allons ensuite sélectionner les exposants, nous aurons la situation sous contrôle. Cependant, il serait erroné de ne pas voir l’offre comme une occasion et il serait un risque pas saisi sur proposition.

Q. Est une occasion parce que ce est un pont vers le Moyen-Orient? Il serait have’t été préférable d’avoir les acheteurs viennent à l’Italie?

R. Dubaï est aussi un pont vers l’Afrique, un marché en croissance rapide. Et aussi, il ya une grande proportion d’acheteurs qui ne viennent pas à l’Italie en raison de problèmes de visa. Par exemple ceux de pays de l’Est entre l’Asie et l’Europe, que la place peuvent aller à Dubaï sans aucun obstacle. Donc, ce est d’augmenter le nombre de clients commerciaux potentiels. Et dans ces jours est vitale.

Q. Le risque à la place, ce serait?

R. Il est évident, la concurrence. Permettez-moi de vous donner une question: dans une zone qui importe bijoux italien pour € 1,2 milliards, ce que ce serait mieux? Ce Fiera di Vicenza travaille avec les institutions ou l’homologue chinois?

german-flagFacco: das wird der neue VicenzaOro sein

«Unsere Kunden sind natürlich Aussteller (beliebige Edition VicenzaOro allein im Wert von 10 Millionen Euro), aber vor allem den Kunden, dass Notwendigkeit, schnell zu finden, was sie suchen: Sie können nicht von einer Halle auf der Suche nach der gleichen Art von die wandern zu einem anderen Lieferant. So haben wir im 12 Kilometer Gänge des VicenzaOro nach Sektoren: etwas dynamischer und effizienter, aufmerksam auf die internationale Nachfrage». Corrado Facco, Grad der Rechts- und Wirtschaftswissenschaften an der Universität Padua, sehr sportlich (Skifahren, Wandern, Segeln), General Manager der Fiera di Vicenza aus Berufung (vor vier Jahren kam er zurück, nachdem er bis 2007 Generalsekretär), geht davon aus, bis Gioiellis.com-Strategien und die nächsten Schritte des größten europäischen Veranstaltung zum Schmuck gewidmet, zusammen auf der Baselworld. Facco spricht bei der Einführung des neuen Formats VicenzaOro, umbenannt VicenzaOro The Boutique Show (23-28 Januar 2015).. Das bedeutet, nicht mehr ein Puzzle von edlen Schmuck zusammen mit Private-Label-Hersteller oder Kettenhersteller, aber sechs Bezirke von der Positionierung der einzelnen o Einkaufsgruppen gut definiert.

Frage. Es ist eine Art Revolution in einem sehr traditionellen Bereich.

Antwort. Es ist nur zum Teil richtig: der Schmuck Welt verändert sich. In vielen das Bedürfnis verspüren, brechen die psychologischen Barrieren der Kunden, um den Laden zu betreten, die Angst, die sie hält. Diversifizierung Produkt ist der geeignetste Weg. So, die in Vicenza ist der Fall, neue oder zusätzliche Verkaufsmöglichkeiten zu finden und wollen die zur Verfügung stehende Zeit zu maximieren. Mit dem neuen Format wird er mehr Zeit zur Verfügung.

F. Aber auf diese Weise Aussteller können in der Nähe von Wettbewerbern festgelegt werden. Wie haben Sie sie bekommen?

A. Ja sicher, am Anfang gab es ein wenig Widerstand, aber dann die Vorteile des neuen Layouts erkannten sie. Beispielsweise kann jeder der drei Schmuckviertel , Icon, Erstellung und Schau, entspricht einem Satz von Werten, die den Raum und die Aussteller hiervon unverzüglich zu charakterisieren. Also, Köper i bringen nicht nur mehr Transparenz, sondern auch die Fähigkeit, die Marke in einem bestimmten Bereich, was unweigerlich zu einer Steigerung der Unternehmens anpassen.

F. Manche Menschen jedoch gefragt, warum in Innovation und Internationalisierung Projekt zu investieren und dann organisieren eine Replik der Veranstaltung in Dubai. Es ist nicht wahrscheinlich, mit VicenzaOro konkurrieren?

A. Zunächst war es der Dubai World Trade Centre, daher die Regierung der VAE, um uns, unter der ganzen Welt Messen, dieses Joint Venture. Ich denke, es ist eine wichtige Anerkennung von unserem Know-how. Darüber hinaus ist dies nicht eine Replik der Januar neue Ausstellung, weil es kleiner und weil wir anschließend die Aussteller, werden wir die Situation unter Kontrolle zu haben. Allerdings wäre es falsch, das Angebot nicht als Chance zu sehen, und es wäre ein Risiko nicht auf den Vorschlag zu ergreifen.

F. Ist eine Chance, weil es ist eine Brücke in den Nahen Osten? Es wäre vorzuziehen, have’t haben Käufer kommen nach Italien?

A. Dubai ist auch eine Brücke nach Afrika, einem schnell wachsenden Markt. Und außerdem gibt es einen großen Anteil der Käufer, die nicht nach Italien wegen Visa-Problemen kommen. Zum Beispiel die, die aus den östlichen Ländern zwischen Asien und Europa, dass stattdessen können nach Dubai ungehindert gehen. Also, das ist die Anzahl der potenziellen Geschäftskunden zu erhöhen. In diesen Tagen ist einfach.

F. Das Risiko statt, was wäre?

A. Es ist offensichtlich, Wettbewerb. Lassen Sie mich eine Frage geben: in einem Gebiet, das italienische Schmuck € 1,2 Milliarden importiert, was es am besten wäre? Das Fiera di Vicenza arbeitet mit den Organen oder den chinesischen Amtskollegen?

flag-russiaFacco: что будет новый VicenzaOro

«Наши клиенты, конечно, участников (любая версия VicenzaOro только стоит 10 миллионов евро), но в основном покупатели, которые необходимо быстро найти то, что они ищут: они не могут блуждать из одного зала в другой в поисках того же типа поставщиком. Таким образом, мы реорганизовали 12 километров коридоров VicenzaOro по секторам экономики: что-то более динамичное и эффективное, внимательное к международному требованию». Corrado Facco, град в области права и экономики в Университета Падуи, очень спортивный (лыжи, походы, парусный спорт), генеральный менеджер Fiera ди Виченца по призванию (он вернулся четыре года назад после того, как до 2007 генеральный секретарь), предполагает, чтобы Gioiellis.com стратегии и последующие шаги из крупнейших европейских мероприятии, посвященном ювелирных изделий, а также на выставке Baselworld.Facco говорит на презентации нового формата VicenzaOro, переименованный VicenzaOro The Boutique Show (23-28 января 2015 года). Не Это означает, что больше не головоломки ювелирных украшений наряду с частными производителями этикеток и производителей цепей, но шесть районов корректно определена на позиционирование индивидуального Ø покупке группы.

Вопрос. Это своего рода революция в традиционном секторе.

Ответ. Это верно лишь отчасти: ювелирном мире меняется. Во многих чувствую потребность сломать психологические барьеры клиентов, чтобы войти в магазин, страх, который останавливает их. Диверсификация продукта наиболее подходящим способом. Таким образом, кто находится в Виченце делает, чтобы найти новые или дополнительные возможности продаж и хотите увеличить время, отведенное. В новом формате он будет иметь больше времени имеется.

В. Но в этом случае участники могут быть установлены рядом с конкурентами. Как вы их?

О. Да, конечно, в начале, было небольшое сопротивление, но затем они осознали преимущества нового макета. Например, каждый из трех ювелирных районах, значок, создание и смотрите, соответствует набору значений, характеризующих пространство и экспонента немедленно. Таким образом, я саржевого принести не только большую наглядность, но и возможность настройки бренда в конкретной области, что неизбежно ведет к усилению компании.

В. Некоторые люди, однако, не задумывались, почему инвестировать в инновации и интернационализации проекта, а затем организовать копию события в Дубае. Это не вероятно, чтобы конкурировать с VicenzaOro?

О. Во-первых, это было Всемирный торговый центр Дубая, поэтому правительство ОАЭ, чтобы предложить нам, в том числе во всем мире ярмарок, это совместное предприятие. Я думаю, что это важное признание нашего ноу-хау. Кроме того, это не копия январе новой выставки, потому что она будет меньше, и потому, что мы затем выберите экспонентов, мы будем иметь ситуацию под контролем. Тем не менее, было бы неправильно не видеть предложение как возможность и было бы риск не ухватиться предложения.

В. Это возможность, потому что это мост на Ближнем Востоке? Было бы have’t предпочтительнее иметь покупатели приходят в Италию?

О. Dubai также мост в Африку, быстро растущем рынке. А также, есть большая доля покупателей, которые не входят в Италию из-за проблем с визой. Например те, из восточных стран между Азией и Европой, что может вместо этого перейти в Дубай без каких-либо препятствий. Таким образом, это, чтобы увеличить количество потенциальных корпоративных клиентов. И в эти дни является основным.

В. Риск Вместо того, что бы быть?

О. Очевидно, конкуренция. Позвольте мне дать вам вопрос: в районе, который импортирует итальянское драгоценности для 1200000000 €, что было бы лучше? Это в городе Виченца работает с учреждениями или китайским коллегой?

spagna-okFacco: que va a ser el nuevo VicenzaOro

«Nuestros clientes son de los expositores del curso (cualquier edición VicenzaOro por sí solo vale 10 millones de euros), pero en su mayoría los compradores, que necesitan encontrar rápidamente lo que están buscando: no pueden deambular de una sala a otra en busca del mismo tipo de proveedor. Así, reorganizamos los 12 kilometros de pasillos VicenzaOro por sector: algo más dinámico y eficiente, atento a la demanda internacional». Corrado Facco, graduado en Derecho y Economía en la Universidad de Padua, super deportivo (esquí, senderismo, vela), gerente general de la Fiera di Vicenza por vocación (regresó hace cuatro años después de haber sido hasta el 2007 secretario general), anticipa a Gioiellis.com estrategias y los próximos pasos de el mayor evento europeo dedicado a la joyería, juntos en Baselworld. Facco habla en el lanzamiento del nuevo formato de VicenzaOro, rebautizado VicenzaOro The Boutique Show (23-28 enero 2015). Esto quiere decir, no mas un rompecabezas de la joyería fina, junto con los fabricantes de marca propia o de fabricantes de la cadena, pero seis distritos bien definidos en el posicionamiento de la persona o grupos de compra.

Pregunta. Es una especie de revolución en un sector muy tradicional.

Respuesta. Es sólo parte de la verdad: el mundo de la joyería está cambiando. En muchos sienten la necesidad de romper las barreras psicológicas de los clientes a entrar en la tienda, el miedo a que se lo impide. La diversificación de producto es la forma más adecuada. Por lo tanto, quien se encuentra en Vicenza hace para encontrar nuevos o adicionales oportunidades de venta y quieren maximizar el tiempo disponible. Con el nuevo formato que tendrá más tiempo disponible.

P. ¿Pero de esta manera los expositores se pueden establecer cerca de los competidores. ¿Cómo los consigue?

R. Sí seguro, al principio, había un poco de resistencia, pero luego se dio cuenta de los beneficios de la nueva disposición. Por ejemplo, cada uno de los tres distritos de la joyería, Icono, Creación y Mira, corresponde a un conjunto de valores que caracterizan el espacio y el expositor de inmediato. Así, i sarga traer no sólo una mayor visibilidad, sino también la posibilidad de personalizar la marca en un área específica, lo que conduce inevitablemente a una mejora de la empresa.ù

P. Algunas personas, sin embargo, se preguntaban por qué invertir en la innovación y la internacionalización del proyecto y luego organizar una réplica del evento en Dubai. No es probable que competir con VicenzaOro?

R. En primer lugar, fue el World Trade Centre de Dubai, por lo tanto, el gobierno de los Emiratos Árabes Unidos, para ofrecernos, entre todo las ferias mundiales, esta empresa conjunta. Creo que es un reconocimiento importante de nuestro know-how. Además, esta no es una réplica de la nueva exposición enero, ya que será más pequeño y porque entonces vamos a seleccionar los expositores, tendremos la situación bajo control. Sin embargo, sería un error no ver la oferta como una oportunidad y sería un riesgo no apoderarse de la propuesta.

P.¿Es una oportunidad porque es un puente hacia el Medio Oriente? Sería have’t sido preferible disponer de los compradores vienen a Italia?

R. Dubai también es un puente hacia África, un mercado de rápido crecimiento. Y también, hay una gran proporción de compradores que no vienen a Italia debido a problemas de visado. Por ejemplo los de los países del Este entre Asia y Europa, que en lugar pueden ir a Dubai sin ningún obstáculo. Por lo tanto, esto es aumentar el número de clientes potenciales de negocios. Y en estos días es básico.

P. El riesgo en su lugar, lo que sería?

R. Es obvio, la competencia. Déjame darte una pregunta: en un área que importa joyas italiano para € 1200 millones, lo que sería mejor? Que la Fiera di Vicenza trabaja con las instituciones o sea la contraparte china?

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