Apparently VicenzaOro new version was successful. Fears, in effect, there were. Some grumbling among the exhibitors more refractory to change. But numbers are numbers. At the end, VicenzaOro January, with the nine pavilions at Fiera Vicenza and 29 thousand square meters of event welcomed more than 1,500 brands, and about 33 thousand presences in the six-day event. If the math is not a opinion, the average is of 5,500 visitors per day, an increase of 10% with respect to 2014 (when lasted less than one day). Even more remarkable for the operators, among the stands have passed 18,532 buyers. A confirmation of the strong international vocation of the Fair and the interest for jewelery Made in Italy, foreign operators are increased, they were 8361, arrived from 122 countries and marking a + 8%. Have also increased Italian operators, which reach 10,171 units (compared to 8,653 last year).
Not is a surprise the origin of the buyers, in general growth from the euro zone, the Balkan and Central Eastern Europe, less from Russia, while a confirmation came from the Asian republics of the former USSR . General growth also from the Mediterranean and the Middle-Eastern sub-continent. India and China confirm the growing role of markets for the high range. The United States showed a renewed interest to the Italian quality products, as well as Latin America as a whole, despite the difficult access due to customs barriers. A won bet? It seems yes: the new six exhibition areas, were well organized, in a homogeneous business. Now the next challenges will be played abroad. Beginning with the field of Dubai. Federico Graglia
