Breil Archives | gioiellis.com

Breil with light pleats

Published on February 9, 2024

Breil jewels take a new turn. The Milanese brand presents Plissé, a new collection of steel jewellery. According to Breil, the suppleness that characterizes the jewels are evocative of famous works made with pleated paper. But not only. Pleats are also one of the essential elements in fashion. And as happens with the fabric that folds according to the designer’s design, also with the Plissé collection the steel is modeled to take on an ethereal and light consistency.

The steel folded into small waves gives shape to necklaces and earrings in polished steel or polished steel with IP gold finish. The 39 centimeter long choker (adjustable up to 45 centimeters) is available in polished steel (65 euros) and IP gold polished steel (75 euros). The sautoir with pendant uses a 39 x 41 centimeter element that sways attached to a 70 centimeter necklace (adjustable up to 75) available in polished steel (79 euros) and IP gold polished steel (89 euros). The earrings are maxi in the polished steel (65 euro) and IP gold polished steel (75 euro) versions.

Orecchini in acciaio finitura Ip, gold — Ip, gold finish steel earrings

Collane Plissé indossate — Plissé necklaces worn

Orecchini Plissé indossati — Plissé earrings worn

Breil’s Valentine’s Day jewels

Published on January 9, 2024

Bracciale in acciaio con finitura color oro

The metaphor is that of the knot, symbol of a close and indivisible bond, imagined to be consciously accepted in the couple’s relationship: with this idea Breil proposes the Tie Up line in view of Valentine’s Day 2024. The Valentine’s Day, marked by special evenings, perhaps combined with a gift for your partner, it therefore takes on a symbolic value even in the choice of jewellery. The Tie Up collection, like the previous B&ME Knot Love line, still focuses on the concept of the shape of the metal that curves to form a knot, but not only that. Another element that marks the collection concerns a reworking of the chain.

Necklaces and bracelets in this case are attached with elongated elements. In the case of necklaces, the adjustable closure allows you to easily change the size. Breil jewelery is made of polished steel, also in the version with a gold-coloured finish. The price of the necklaces is 119 euros, the bracelet 79 euros, for the ring it drops to 45 euros.

Anelli della linea Tie Up — Rings from the Tie Up line

Collana in acciaio con finitura color oro — Steel necklace with gold-colored finish

Jewels with hexagon for Breil

Published on December 21, 2023

Showroom

The geometry of the hexagon is the protagonist in various natural aspects, such as bee honeycombs. And the hexagon is also the protagonist of the Hexagonia line and of Breil’s Flake watches. The watches with Flake hexagonal geometry have a 24×25 mm case in steel or gold-plated steel, and a white dial with guilloche workmanship. Four crystals indicate the hours 12, 3, 6 and 9. The seconds hand personalized with the B for Breil. The hexagon is also found on the bracelet, making it close to a jewel. Inside Flake watches there is a quartz movement. The timepieces are waterproof up to 3 meters. Price: 149 and 159 euros.

Hexagonia is a line that includes a pendant for necklaces in steel (55 euros) or steel with IP gold finish (65 euros). The bracelets are wrapped around the wrist with two thin chains in the steel (49 euro) and IP gold steel (59) versions. Always with the same style are the hoop earrings in the two versions in natural steel or with IP gold steel (49 and 55). The hexagon of the jewels has a rounded and soft cut.

Orecchini Hexagonia — Hexagonia earrings

Orecchini Hexagonia indossati — Hexagonia earrings worn

Breil takes off with a store in Oriocenter

Published on November 15, 2023

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The Milanese brand Breil, of the Binda group, opens a new 54 square meter mono-brand store inside the Oriocenter mall, opposite the Orio al Serio international airport (Bergamo). The opening follows, a few months later, that of Carugate, on the outskirts of Milan and integrates the physical distribution on the national territory, represented by authorized retailers and digital through the e-commerce site www.breil.com and the various marketplaces. Also in the Orio Center location, the shop presents a mural painting, in this case created by Iconosaik, a new project by the Italian artist Giovanni Magnoli. The protagonists of the artwork are the characteristic elements of the brand: The claim Don’t touch my Breil and the Manta which represents one of the brand’s flagship watches.

L’artwork nello store Breil — Artwork at Breil store

In continuity with the one created by Seacreative at the Carugate store, this work represents the new step of a broader project destined to renew itself and be fueled by ever new and different urban and contemporary creativity and stimuli.

The single-brand store is the place where the Breil universe is expressed in its entirety. For us it is a territory of welcome, involvement and treatment of customers, always at the center of every action. We chose to open in the context of the Oriocenter due to the quality of the offer and the notable turnout of the public, both Italian and international. This shopping Center is a true showcase on the world. This Breil Store, like the one previously opened on the outskirts of Milan, is also characterized by the presence of a unique and original work of art, which celebrates the history of the brand with an eye to the future. Marialba Consoli, Marketing Manager of Breil

Breil’s folded jewels

Published on November 10, 2023

Twisted, folded, softened metal: the Retwist collection by Breil revolves around this concept. The idea of the Milanese jewelry brand is to use surfaces that fold on themselves with an effect that can recall the works of Escher, the artist who guessed in his paintings impossible constructions, explorations of the infinite, impossible superpositions of the plane and space. Retwist which is made up of necklaces, bracelets, rings and earrings. The minimal design enhances the consistency of the steel which offers surfaces of different colours. The collection features semi-rigid necklaces in polished steel, in versions with a gold or silver finish, shiny and satin, which are tied to a chain with an adjustable lobster clasp closure.

Breil, collezione Retwist — Breil, Retwist collection

The open rigid bracelets are also offered in gold and silver versions. Volume and movement also for the rings, available in three sizes (14,16 and 18), always in two colors (gold and silver). The earrings are offered in mini and maxi gold versions. Prices between 55 and 95 euros.

Collana in acciaio e in versione Pvd oro — Necklace in steel and gold PVD version

Bracciale e orecchino in acciaio Pvd oro — Bracelet and earring in gold PVD steel

Goodbye battery for Breil’s Manta 1970 Solar chronographs

Published on July 9, 2023

Orologi

Watches that are not afraid of the heat. They are the Breil Manta 1970 Solar chronographs. The Manta watch collection now features a solar-powered calibre. The new Manta 1970 Solar chronograph collection focuses on the characteristics that have distinguished the watches in this collection for half a century, associating a distinctive design with a VR42 solar calibre. The light (solar or artificial) recharges the watch which therefore becomes more sustainable, since it avoids the need to change the battery.

Cassa d’acciaio di 44 mm di diametro con lunetta zigrinata, graduata e girevole unidirezionale blu e rosso — Steel case measuring 44 mm in diameter with blue and red fluted, graduated and unidirectional rotating bezel

The chronographs of the Manta 1970 collection have a 44 mm diameter steel case with a fluted, graduated and unidirectional rotating bezel available in black (TW2009), blue and red (TW2010) and blue (TW2008) with silver details, a black (TW2009) or blue (TW2010, TW2008) dial. The model with a blue dial and bezel is on sale exclusively on the Milanese company’s website.

On the dial the hours are marked by silver applied indexes, the luminescent hour and minute hands are accompanied by a red seconds hand. The chrono counters, with CD pattern, are placed at 3, 6 and 9 o’clock. The counter at 6 o’clock also houses the power reserve indication (L, M, H) and the word solar. At 12 o’clock the Breil logo. Among the functions, the date with magnifying glass finds space between 4 and 5 o’clock. The watches are equipped with seven-link steel bracelets with a bilux finish and a safety clasp. They have a screw-down case back and crown to guarantee water resistance up to 20 atmospheres.

L'orologio ha un datario con lente, contatori crono e indicatore della riserva di carica — The watch has a loupe date window, chrono counters and power reserve indicator

CHRONOFRAFO MANTA 1970 SOLAR Technical specifications
Case: round 44 mm in steel with screw-down crown
Bezel: Unidirectional rotating black (TW2009), blue and red (TW2010)
and blue (TW2008) with silver scale
Dial: black (TW2009) or blue (TW2010, TW2008) silver indexes,
date window with lens, chrono counters and power reserve indicator
Glass: mineral
Bracelet: 7-link bilux steel with safety clasp
Movement: Solar VR42
Case back: screw
Water resistance: 20ATM
Price: 279 Euros

New colors for Breil’s Magnetica System

Published on June 6, 2023

New colors for the Magnetica System bijoux series by Breil. The name of the line of necklaces and bracelets refers to the magnetic closure system, which makes it easier to put on the jewels. The novelty of the line consists in the strings of agate beads with irregular facets of the spheres, combined with a tight serpentine mesh. Agate is a variety of chalcedony and can have different colours. In this case the stone is proposed in turquoise color, with the necklace and bracelet called Aquarius, in Overseas blue, coral red-orange. Another variant consists of opalescent pearls.

Bracciale Acquarius con perle di agata azzurra — Aquarius bracelet with blue agate beads

The steel of the bijoux is in the original color, or in an IP Gold finish. Bracelets and necklaces are offered in two versions: small and medium. The peculiarity of the collection also allows the different bijoux to be combined or hooked through the magnetic closures, to experiment with different combinations. The Magnetic System line consists of necklaces and bracelets of different lengths, which combined together can generate choker necklaces, sautoirs and lengthen to become a belt.

Breil softly with B Whisper

Published on April 12, 2023

Showroom

You don’t need to shout your desires, fears, hopes to the world. A whisper is enough, a right word pronounced in a barely audible tone. Who knows if Breil‘s B Whisper collection was inspired by the words of love whispered as a couple. Breil’s jewels are, as always, in steel, with a modern design designed in 3D that focuses on concave and convex surfaces, solids and voids, glossy and opaque effects. This design is applied to the groumette chain with large, flowing and sinuous links for necklaces, bracelets and earrings.

The necklace, which can be worn as a choker or as a choker, is characterized by the links of the chain, which support the central Be Whisper element, and is closed by a carabiner with the brand tag. The bracelet culminates in two Be Whisper elements, asymmetrical and with an enveloping design, which contrast the glossy effect with the satin one. There is also a soft bracelet with the new large link chain that encircles the wrist. The earrings are offered in the hoop version in two sizes. They can be worn in different ways, to mix and match with each other.

Bracciale a catena groumette in acciaio finitura Ip gold

Breil B Whisper orecchini gialli — Orecchini in acciaio finitura Ip Gold

Twist dance for Breil

Published on March 15, 2023

Magnetica System is the name of a line of jewelry by Breil, a brand of the Binda group also known for the production of watches. Now the jewels made with a magnetic closure that facilitates their use are expanded with Twists, chokers and bracelets made with multi-strand micro-chains in intertwined steel proposed in silver and in the IP gold tone. Twist bijoux are inspired by the trend of large and simple jewels with the fusion of different elements. The design is essential and with a vintage flavour. The oversized braid made with multi-strand chains fits perfectly with the magnetic closure.

Girocollo composto da catena multifilo a treccia in acciaio

Like the other pieces in the Magnetica System collection, the Twist elements can be worn individually, combined with each other or joined with others in the collection through the magnetic closures, to create personalized and transformable jewels. The line consists of necklaces and bracelets of different lengths. Prices: the choker composed of a multi-strand braided steel chain 80 euros, with IP gold treatment 99 euros. Multi-strand braided steel chain bracelet 60 euros, with IP gold treatment 80 euros.

Bracciale composto da catena multifilo a treccia in acciaio con trattamento IP gold

Bracciale composto da catena multifilo a treccia in acciaio

Girocollo composto da catena multifilo a treccia in acciaio con trattamento IP gold

For Breil it is the hour of the single -brand

Published on February 27, 2023

Orologi

Remove everything, but not the new single -brand store. Breil, brand of the Binda group, has opened a store that is characterized by the intervention of Seacreative, pseudonym of Fabrizio Sarti, scratch and illustrator. A way to bring a young audience closer. Inside the Seacreative store, he painted a large black and white mural, with a graphic novel style, with the writing Don’t Touch My Breil at the center, which is the historic claim of the watch and steel watches and jewels.

The store is located inside the Il Carosello shopping center, in Carugate (Milan) and develops on a total area of 42 square meters, with a large window of 6 x 9 meters large. And, of course, the windows with jewelry and watches.

For Breil, the single -branding is the opportunity to make available to customers a space of exchange and sharing, a place where the brand expresses itself to the maximum, especially through a unique and exhaustive offer of its universe. The Breil Store supports and integrates the physical distribution on the national territory, represented by the selected and digital dealers through the e-commerce site www.breil.com and the various marketplace. It is a strengthening of our consumer services, for us always at the center of each action.
Marialba Consoli, Breil marketing manager

The hours for her with Darling by Breil

Published on February 17, 2023

Orologi

Breil, an Italian brand of the Binda group, offers a series of small-sized watches, suitable for a female audience. They are the ones from the Darling collection, with a retro looking look. The watches have round steel cases with a diameter of 18 millimeters, a bezel worked with a geometric pattern that reflects light and creates three-dimensionality. The crown is knurled, the dials have a minimal design with a sunray effect, while the indexes to indicate the hours are in the shape of a stick. At 12 o’clock is the Breil logo.

I tre modelli di orologio Breil Darling — I tre modelli di Breil Darling

The watches adopt a soft Milanese mesh for the steel bracelet with a sliding clasp that is easily adjustable to the size of the wrist. The collection offers three color variants: case and bracelet in steel and silver dial, in steel with IP light gold finish and in IP rose steel, with ruby red dial. In each model, the indexes and hands are in nuances with the color of the steel. The watches in the Darling collection mount a VX00 Time Module two-hand quartz movement and are water resistant to 30 metres.

Gli orologi Breil Darling hanno casse d’acciaio rotonde del diametro di 18 millimetri

Technical specifications
Darlings
Case 18 mm TW1934 steel / TW1935 light gold IP steel / TW1936 pink IP steel
Sunray dial with applied indexes
Milanese mesh bracelet
VX00 Time Module movement
Waterproof, 3 ATM
Price, €135 TW1934 / €140 TW1935 / €140 TW1936

Breil debuts in smartwatches

Published on January 26, 2023

Orologi

Il quadrante dello smartwatch in versione con le app

Breil also turns to smartwatches. The Binda group brand enters the segment of watches with digital functions with a model that is part of the Breil Tribe collection, the company’s youngest nuance. The SBT-1 Breil Tribe model is a timepiece available in different colours: the easy pin system allows you to easily interchange the two straps with which it is sold. The smartwatch software system is compatible with iOS (iPhone) and Android systems. Not only that: the watches are programmed to monitor ten different sports, such as climbing, badminton, basketball, soccer, walking, cycling, running, spinning, treadmill and yoga.

Combinazioni dello smartwatch SBT-1 Breil Tribe

The SBT-1 Breil Tribe model is proposed as unisex with a rectangular metal alloy case, with rounded corners and dimensions of 36 x 44 mm. The color variants for the cases are three: Ip rose, silver and Ip black combined. Each one has two straps made of silicone. The watches come with three pre-set dials: a timepiece-only version, with a very essential BT textured background. The second version is only time, in which the details of the Arabic numerals appear on the indexes, as well as the Breil logo at 12 o’clock and lime green details. The third option is the multifunction which features three counters and a sports-style minute track in gray and red. An app also allows you to download other dial variants.

The 1.69” displays have a resolution of 240×280 pixels, a full touch screen and Bluetooth 5.0 connectivity. The battery guarantees a duration of 6-10 days. Smart watches manage various functions, such as call or message notifications, music control, remote photo taking, alarm clock, mobile phone finder, weather forecast, connected GPS, calorie counter and pedometer, heart rate monitoring, blood pressure monitoring and blood oxygenation, sleep quality monitoring, body temperature measurement, menstrual cycle monitoring, sedentary reminder. Price: 119.90 euros.

Technical specifications
Metal case 36X44 mm
3 pre-set customized Breil Tribe dials, with the possibility of downloading other dials online
Battery life 6-10 days
1.69 inch display, 240×280 pixel full touch screen resolution
Function of Call/Message Notifications, Music control, Remote photo taking, Alarm clock, Phone finder, Weather forecast, Connected GPS, Calorie counter and pedometer, Heart rate monitoring, Blood pressure and oxygen monitoring, Sleep quality monitoring, Heart rate measurement body temperature, menstrual cycle monitoring, sedentary reminder
Silicone strap with “BT” pattern and ardillon buckle. Second interchangeable silicone strap with pin buckle.

Il quadrante dello smartwatch in versione solo tempo

Breil’s Rays with Bow Shot

Published on January 19, 2023

Orologi

Bow Shot, watches for those who don’t want to compromise. Breil watches with a strong character, as is the nature of the Binda group brand. The Bow Shot chronographs have a 43-millimeter steel case decorated with a fluted matte-finish lacquered bezel, which is also the identifying element of the collection. The black dial, with its sunburst texture, takes up the motif of the bezel and punctuates the background. The essential minute track, in white, is followed by indexes with luminous.

At twelve o’clock the Breil logo and the 12 in large Arabic numeral, which becomes an aesthetic but also functional element of the dial. Between 4 and 5 o’clock, between the chrono counters, the date window also appears. The collection consists of three chronographs, in three different colors: bilux steel, bilux IP gold steel and bilux IP rose steel. Every steel detail on the dial picks up on the colors of the case and bracelet in shades, as well as the crown and the chrono buttons.

The steel bracelets are three-link satin-finished in the center and polished at the ends with a push-button deployant clasp. The timepieces are equipped with a Tmi VD53 quartz chronograph movement and are waterproof up to 5 atmospheres.

Technical specifications
Bow Shot Chronograph
43 mm case in bilux steel (TW1980) bilux steel IP gold (TW1981), bilux steel IP rose (TW1982)
Black sunburst dial, luminescent applied hour markers
Three link bracelet in bilux steel with satin central section
TMI VD53 quartz chronograph movement
Screw back
Waterproof, 5 ATM
Prices: 235 euros (TW1980), 259 euros (TW1981), 259 euros (TW1982)

Tra le ore 4 e 5, tra i contatori crono, compare anche la finestrella della data

A ore dodici il logo Breil e il 12 in numero arabo di grande dimensione, che diventa un elemento estetico ma anche funzionale del quadrante

Breil design with B&ME Knot Love

Published on January 12, 2023

Showroom

Anelli con finitura in smalto lucido, bianco e nero

In view of the Valentine’s Day comes a love knot to wear. It is that of Breil, a Binda Italia brand, which offers the new B&ME Knot Love collection. The knot, if it is shared, is one of the symbols of the union of the couple. But in this case it is not a simple way to join two different personalities, but rather a symbolic interpretation, because the knot actually forms the stylized shape of the heart. The original design is, in fact, one of the characteristics of Breil.

Bracciali rigidi in acciaio silver e con finitura IP gold

The B&ME Knot Love collection is made with a steel wire that forms a heart-knot in a single movement, without interruptions. The metal is available in a glossy, silver and IP gold finish. The golden steel version of the Knot Love ring is also offered with a glossy, white or black enamel finish (49 euros). The bracelets in silver and IP gold steel have an adjustable closure with a snap hook (60 euros in silver steel, 70 euros in IP gold steel). The collection also includes semi-rigid bracelets, with a thin chain and adjustable closure (49 euros in silver steel; 60 euros in IP gold steel).

Anello B&ME Knot in acciaio con finitura IP gold

Bracciale B&ME Knot in acciaio con finitura IP gold

Breil’s Magnetica System in gold color

Published on October 18, 2022

Showroom

In ancient times, magnetism was considered a mysterious phenomenon. Today physics knows perfectly the mechanisms, which are used in the most varied activities Even in jewelry. Magnetic closures, for example, have long been used by Breil in its Magnetica System collection. The contact closure type allows the jewelry collection to be transformed in many different ways: chains and metal wires can be bracelets or necklaces in a simple way. Each single element can be worn alone or combined with others, and hooked through the magnetic closures.

Collane della collezione Magnetica System indossate

Now Breil adds an Ip gold shade to the collection. The yellow gold color warms the metal used for the bijoux produced by Binda Italia. The Comet bracelet and necklace made up of six thin chains dotted with small elements of polished IP gold steel are part of the line. The Black Sun bracelet and necklace elements, on the other hand, add polished IP Gold steel to a string of black spinel spheres. All the new elements are equipped with a magnetic closure and are compatible with all the creations in the collection.

Bracciale in acciaio colore Ip gold e spinelli neri

Collana-bracciale a più fili in acciaio Ip gold

Bracciale in acciaio Ip gold con chiusura magnetica

Breil full of surprises

Published on October 11, 2022

news

Immagine della campagna The Unpredictable Moment

Breil advertising has often entered the list of those that are remembered, with stars such as the young Monica Bellucci. The Milanese brand of the Binda Group tries again for the launch of the fall winter 2023 collections, which display the new watches and jewelry. The digital campaign is titled The Unpredictable Moment, which is something you don’t expect.

Gioielli della collezione B Whisper e la linea trasformabile Magnetica System indossati

With this new activity, we strengthen our communication at a strategic moment of the year. Our choice of planning for the current year has favored digital media with the aim of supporting the visibility of the brand. With the production of this new campaign we have created a content in which our client can recognize himself, bringing to the fore gestures, often random actions, small “secrets” of the protagonists, who are then those of everyone.
Marialba Consoli, Binda Italy Marketing Manager

The clip revolves around four young people, two girls and two boys, with stories that cross in moments of everyday life and the ability to adapt and react to an unpredictable detail, even with a touch of humor. In the video, the girls wear the brand new B Whisper jewelry collection and the transformable Magnetica System line, while for men the jewels from the Ceramic collection. The campaign was created by the Milky agency, while Marc Lucas is the art director.

The new Breil collection is B Whisper

Published on September 28, 2022

Showroom

Whispers, but not for the eyes. The new collection by Breil, a Binda Italia brand, suggests nuances of the voice, but also bright reflections. Because the B Whisper collection is proposed with a clearly visible and eye-catching design. On the other hand, this is precisely the philosophy of the brand since its inception, which has left an imprint in the history of costume with sensual videos (one with Monica Bellucci) to communicate the products. The new collection is made of steel, as per Breil’s tradition, with two shades: silver and Ip gold. The jewelry design is soft, rounded, with the metal having a pleasantly shiny finish.

Anelli della collezione B Whisper di Breil indossati

The line includes necklaces, bracelets, rings, earrings and a brooch (available exclusively on the Breil e-commerce site). Among the various pieces, the oversized double ring stands out, also available in a more easy-to-wear version, with a single element made of polished steel, while the lobe earrings are inspired by the seventies. The B Whisper collection also offers a multiturn necklace, with a double chain and two pendants of different sizes.

Lucky collection for Breil

Published on May 31, 2022

COLLANE/bracciale/Showroom

Orecchini in acciaio dorato della My Lucky Collection

The element of luck accompanies everyone’s life. Who knows if the new Breil collection, a brand launched years ago by Binda Italia, will really bring luck to the wearer. In fact, the new collection is called My Lucky Collection and features an unprecedented line in golden steel and cubic zirconia that differs considerably from the brand’s usual style, more tuned to aggressive designs. The collection consists of 11 pieces, including necklaces, bracelets, rings and earrings, designed to be worn and combined in different combinations and in some cases transformable.

The collection plays on the elongated shape of the eye, suggested through a simple design, with marquise-cut cubic zirconia that are added to the choker with thin chain (price: € 59.90), to a double-strand bracelet (49.90) , a double ring (49.90), pendant earrings with four removable fringes (69.90) and a set of three stud earrings (49.90). The oval element is placed in the center of the three-strand necklace (69.90) and the matching bracelet (49.90), as well as in three thin bands that create a set (69.90). The bolder set consists of a necklace (69.90) defined by an almond-shaped chain, a shimmering hoop earring (39.90) and a singular pair of S-shaped earrings (59.90). The capsule was designed in collaboration with Giulia Salemi, a young Italian presenter and model of Iranian origins.

Anello in acciaio dorato con cubic zirconia

To Barbara Gianuzzi the communication of Breil and Hip Hop

Published on May 18, 2022

news

Collane della collezione Breil Magnetica System

The jewels and watches of the Binda Italia brands in the communicative hands of Barbara Gianuzzi. The company, which controls the Breil and Hip Hop brands, has chosen to entrust the press office to the agency Barbara Gianuzzi Comunicazione. The Milanese company has chosen the communicator, one of the most competent on the market and specialist in the watch and jewelry sectors, as a partner to support the launch of new products and new projects. The narration of Breil’s Untouchable Spirit will be of great importance, the leitmotif of the brand’s communication.

To correctly tell our (new) stories, to communicate the multifaceted universe of our brands, we have chosen Barbara Gianuzzi’s studio. Her experience in the sector and the sensitivity that derives from it will be precious for us to further outline the profile of the collections, highlighting the details that make the difference.
Marialba Consoli, Marketing Manager of Binda Italia

The studio’s communication will adapt the message to new habits, behavior and style with lines such as the Magnetica System and watches that offer a unique approach, of which The B is the most original expression. Hip Hop, on the other hand, is a brand of cool watches, which presents a new design through the brand new Hero.Dot model.

The position of Binda Italia is a reason of great pride for us. We grew up in the myth of these brands and today we have the opportunity to make our experience, professionalism and team enthusiasm available to work alongside the company and contribute to achieving results.
Barbara Gianuzzi

Barbara Gianuzzi. Copyright: gioiellis.com

Breil in golden chain

Published on September 21, 2021

bracciale/Showroom/COLLANE

The slightly transgressive girl grows up and also changes style. Or rather, she adjusts it to her new status. The new Breil collection, Hyper, abandons the dark tones of the previous lines to soften with a more classic line, even if with accentuated volumes. The Hyper collection, in fact, has chosen the path of the thick-link chain, for a more classic elegance. The collection uses the groumette chain for bracelets and necklaces, to which is added a pair of hoop earrings.

The chains of the Hyper collection are made of metal with the Ip gold technique. The abbreviation Ip stands for Ion plating, a system used to form a film on the metal, obtained through the physical deposition of vapor. If you are curious, know that the Ip technique consists in bombarding the surface to be treated with a flow of ionized particles. The surface is immersed in an inert gas (often argon), together with the covering materials. Subsequently, the temperature is raised and an electric arc applied, so as to evaporate the metal component of the covering material. And the ionized particles eventually form a thin film.