The Art Deco geometries of Vainard, brand of the German group Hans D. Krieger ♦ ︎
The German company Hans D. Krieger has a long history. The jewelry business of the Krieger family is listed in Idar-Oberstein’s town records already in 1720. The descendants are still in the lead. But since then, the German Maison has gone a long way and has become a big active group in the jewelry. And so many years ago he decided to multiply his business by adding another brand: Vainard.
The idea is to combine Hans D. Krieger’s industrial expertise with the aesthetics of Art Deco. Not only that: Vainard jewels are largely made with a mix of white gold, diamonds and black acrylic glass, a material that allows you to obtain particularly precise and composite geometric shapes. The contrast between the shiny black color and the sparkling white diamonds gives a strong visual impact. The idea has proved to be a success, so that Vainard has opened a single store in Zurich, but the German brand jewelry is distributed also in Germany, as well as in France, Canada and oddly in the Cayman Islands. Maybe, even in the small state known to be one of the tax havens, they love Art Deco. Giulia Netrese