Annoushka Ducas Archives

The Annoushka Dukas’ diary-bracelet

Published on October 1, 2020

There are those who retrace the important stages of their lives by leafing through a photo album. Others choose the pages of a diary. And then there are those who, like British designer Annoushka Ducas, synthesize the important things in a bracelet. To be precise, a bracelet with seven charms. The fashion of adding a pendant to a bracelet to celebrate every important event began with Queen Victoria and has never been forgotten. Indeed, it has made a comeback in the last decade. But charms are not always of high quality.

Annoushka Ducas, on the other hand, decided that the idea is beautiful if made with precious jewelry. Thus was born the My Life in Seven Charms bracelet. The seven pendants are in 18K gold and gems. They can be created ad hoc after an interview with the designer, who will make them in three to six months. Starting price for the complete bracelet: £ 35,000. The result, however, is a gorgeous and personalized bracelet with pendants that use precious stones but, above all, they will be unique and tailored. And even fun if the client, man or woman, has a little sense of humor.

Ciondolo funivia in oro rosa, rubini e diamanti

Annoushka Ducas, for example, produced her bracelet, which corresponds to a small autobiography: a sapphire-yellow submarine, reminiscent of the famous Beatles song (she danced it as a child with her mother), a gold fishbone to represent the fishing activity always managed by the mother, a golden pod with four pearls, that is the number of her children …

Ciondolo baccello di piselli con tsavorite, perle e oro

Ciondolo Sottomarino giallo in oro e diamanti

In the geometric garden of Annoushka Ducas

Published on March 13, 2020

COLLANE/Orecchini/Showroom

Annoushka Ducas studied at the Sorbonne, lived in Hong Kong, and moved to London. But now he has chosen to live in the garden. Not in a real sense, but ideal. Indeed, the designer launched the Garden Party collection. In fact, the British passion for gardening and greenery is known. But, in this case, the garden that inspired Annoushka Ducas is rather the one in Italian or French style. In short, those gardens that have hedges and shrubs cut with geometric shapes. And it’s also the designer’s home garden in Sussex.

Orecchini della collezione Garden Party in oro e diamanti

The jewels are made of 18 carat gold, with diamonds and black rhodium lines that make the volume of the jewels even more geometric. For example, with earrings that take the form of ornamental trees, pendants of different sizes that can be worn on a traditional 18-karat gold chain or combined with the torque necklace inspired by the seventies. There is also a cocktail ring (limited edition) which represents a micro labyrinth framed by diamonds and golden beads.

Anello ispirato a un labirinto in oro, diamanti, quarzo

Influencers are flop for selling jewelry, Kate instead …

Published on May 30, 2019

news

Kate Middleton con gli orecchini di Annoushka Ducas

Influencers do not influence jewelry sales, as Kate Middleton does instead. Word of Annoushka Ducas ♦ ︎

We alert the jewelers, designers, luxury companies: paying so-called influencers is a waste of money. It is the opinion argued by British designer, Annoushka Ducas, who has experienced the difference between investing in young and less young influencers, with hundreds of thousands of followers on Instragram, and benefiting from the (free) influence of someone who really has a prodigious effect on sales: Kate Middleton, Duchess of Cambridge.

The analysis by Annoushka Ducas was reported by the Professional Jeweler website, and leads to a conclusion: who really can influence sales is first and foremost an real, authoritative person, as well as being positively considered.
Speaking at the Hay Literary Festival in Wales, the British specialist website writes, the jewelry designer did not use half-words: “People pay influencers a fortune to wear jewelry when they are on the catwalk or at the Oscars. But my experience is that they have absolutely no influence on sales unless there is someone like the Duchess of Cambridge. ”

Unlike influencers, the Kate effect on its sales is “phenomenal. She is her own brand, is internationally well known and drives traffic from all over the world “. Kate Middleton has been wearing the Annoushka jewels for years. And the jewelry designer says she saw a phenomenal increase in sales after the Duchess of Cambridge was spotted wearing her earrings. Which, among other things, have a modest price, just over 300 pounds. Alessia Mongrando

Bracciale con ciondoli a forma di baccello di piselli in oro con perle

Kate Middleton con orecchini di Annoushka Ducas

Orecchini in oro e brillanti a forma di bamboo

The magic seeds of Annoushka Ducas

Published on November 12, 2018

bracciale/Showroom/COLLANE

Ciondolo a forma di seme di ippocastano in oro giallo, diamanti brown, quarzo fumé, tsavoriti

The pendants from the Seed collection of the British designer Annoushka Ducas ♦ ︎

To each his amulet. There are those who chose to those typical of its culture, its region, its customs. And who turns the good luck charm or, if you prefer, against bad luck, in jewelry. Indeed, the jewels during the dawn of humanity had above all this function. If you then think that the amulets will save you if you cross the street with the red light, decide it yourself.

Surely the amulets that become jewels can be very pleasant, like those of the Mythology collection of Annoushka.

Annoushka, bracciale con charms della linea Seeds

The British designer Annoushka Ducas, in fact, has designed a series of pendants, to be added to bracelets and necklaces, which look like lucky jewels. Now the collection has been enriched with the Seed line. And the seeds, you know, are auspicious. Acorns carved in smoky quartz, conker made of ebony, diamond olives and amethyst, turn the rich gold pendants with pavé diamonds, sapphires, small pearls. Prices: the pendants cost an average of 3,000 to 9,000 euros. Lavinia Andorno

Ciondolo a forma di oliva in oro rosa, diamanti, ametiste

Ciondolo a forma di lina in oro bianco, diamanti, perle

Ciondolo a forma di ghianda in oro rosa, diamanti, quarzo fumé

Ciondolo a forma di seme di ippocastano in oro giallo, diamanti, ebano

Wood and Russia with Annoushka Ducas

Published on September 5, 2017

Showroom

Annoushka Ducas touches wood and recalls her childhood in Russia ♦ ︎
Touch wood, in many countries has a talismanic meaning. It is an action, that is to keep the bad luck away. But touching wood can also mean attachment to an object, perhaps a jewel. This is what the British designer Annoushka Ducas has also thought. She joined the two concepts and launched his latest collection, Touch Wood, inspired by her childhood memories in Russia. The jewels have domes with onion shape as those of the Kremlin churches, along with a noble and resistant wood, the ebony, like the ring that was worn by the designer’s mother. Together with domes, which become pendants, rings or earrings, gold tassels also appear, and a cross but in a Christian-orthodox version, with three bars horizontally. Ebony is sometimes visible, for example as an onion-shaped pendant, while sometimes wood, hand-worked, is hidden inside the jewel but always in contact with the skin: it is its function catch lucky. In addition to wood, jewels are made of gold, diamonds, aquamarine. Giulia Netrese

Croce cristiano ortodossa con 88 diamanti e oro rodiato nero

Anello in oro, diamanti e ciondolo in ebano

Annoushka Ducas, ciondolo con prenite, oro, diamanti, ebano

Collana con ciondoli della collezione Touch Wood

Anello in oro giallo con diamanti e ebano

Flamenco for Annoushka Ducas

Published on September 20, 2016

Showroom

The British designer Annoushka Ducas dedicates to flamenco his latest collection.
The charm of Andalusia, its colors and its music: the flamenco. It is not often that the jewels are inspired by music: flowers and animals are the most frequented stylistic formulas. Flamenco, however, it now inspires British designer Annoushka Ducas (we have already spoken here) with a collection. Driven by memories and friendships, but above all by the rhythm music of Southern Spain, the designer decided to transform as jewels the fan moved with grace and voluptuousness by flamenco dancers. Diamonds and jade or pink mother pearl are among the elements used for this set of earrings, bracelets and necklaces, mounted in white gold and black rhodium. To soften strong colors of the Iberian land, in short, Annoushka Ducas chose the pastel shades. Prices: a bracelet in white gold, diamonds and mother of pearl costs 39,000 pounds. Earrings with diamonds and jade 13,500 pounds. Alessia Mongrando

Anello in oro, madreperla rosa e diamanti

Orecchini in oro, madreperla rosa e diamanti

Bracciale in oro, madreperla rosa e diamanti

Annoushka Flamenco collection from Annoushka Jewellery on Vimeo.

Annoushka circular world

Published on March 12, 2016

Showroom

Pendente con libellula, oro annerito e diamanti

Annoushka Ducas is in love has always been the same guy: the circle. Whether earrings, bracelets, necklaces, and rings, the round is transformed, in some cases as house that hosts small metal creatures. One of the collections, in fact, is called Hoopla and plays on the most perfect form and inscrutable, the circumference. There is a grasshopper that protrudes from a gold circle blackened, a dragonfly that flies on the diameter line, a ladybug clinging to the outside edge. But, of course, the world of Annoushka Ducas jewelry is wider. In 2009 the designer founded and managed the London jewelery company that bears his name, Annoushka. But, in reality, she studied in Paris at the Sorbonne. It really is not a beginner in the world of jewelry: the end of the eighties, in fact, she founded with her husband, John Ayton, the brand Links of London, luxury jewelry mainly in silver, at very affordable prices and available in 25 countries. But then he decided to follow his creative path. Now it has two independent shops in the center of London and is in any department store. Rudy Serra

Collezione Hoopla, pendente con coleottero