Lila Moss, 21 years old on September 29, and daughter of Kate Moss, is the protagonist of the new Calvin Klein watch and jewelery campaign. The fashion brand, like many others, has licensed the making of jewelry and watches. They are produced at an affordable price, classified in the so-called fashion jewelry, which focuses more on the logo than on the materials used. The choice of Lila Moss, however, makes news and will contribute to the notoriety of the jewels. In the advertising campaign, the young model wears a ring, a necklace, an adjustable bracelet and a gold-colored watch from the new collection, inspired by raindrops.
The watch is gold plated and features a very simple dial with a mesh strap. Curiously, the daughter of supermodel Kate Moss a few months ago was one of the faces of the under 30 brand of American jeweler David Yurman, but she had already collaborated with Calvin Klein in 2022.
Three stars of the entertainment for Tiffany
Art and entertainment: these seem to be the tracks on which the Tiffany communication train runs. This is confirmed by the new campaign of the great American brand, which is part of the French empire Lvmh. Tiffany & Co. has chosen three ambassadors for its latest campaign focused on the Tiffany T and Tiffany HardWear collections: actress, singer and model Zoë Kravitz, Jimin, Korean star of the Bts pop group and actress Gal Gadot. According to the company, the claim that accompanies the advertising campaign, This is Tiffany, underlines the importance of being yourself. But it also underlines the importance of proposing a strong brand, known all over the world.
Our This Is Tiffany campaign is a true tribute to individual style. We create the jewels, but it is the house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and interpret them at their best.
Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.
The two collections on which the American Maison points its cards are not new, but they seem to be the most functional ones for the market. Surprisingly introduced in pandemic 2020, Tiffany T uses Tiffany’s initial letter as a design motif. The Tiffany HardWear collection was introduced in 2017 and has become one of the most distinctive of Tiffany & Co. It is inspired by the architecture and lifestyle of New York City, the birthplace of the Maison.
Sara Sampaio for Marco Bicego
The Portuguese top model and social face with 8.5 million followers Sara Sampaio is the new face for Marco Bicego’s jewels. The model is the star of the 2023-2024 global advertising campaign in the images taken by photographer Giampaolo Sgura, flanked by Israeli stylist Tanya Jones.
We have chosen Sara Sampaio as our new face for the campaign because she perfectly embodies the style of the brand, infusing our collections with an unrivaled glamor and radiance. Sara is a young woman, aware and in harmony with herself, naturally beautiful but above all fresh and spontaneous: her elegant and luminous image of her tells a story absolutely consistent with our brand, with a captivating energy.
Marco Bicego, founder and creative director of the brand
In addition to the institutional shots of the advertising campaign, the brand has also included images of the Sicilian photojournalist Claudio Majorana, as a backstage diary. Shots sometimes imperfect, but true. The launch of the new advertising campaign represents an important stage in the evolution of the visual identity of the Marco Bicego brand, a brand which has been constantly growing and developing since 2000. The new look, which sees all the company’s assets renewed in line with the evolution of the brand positioning, reflects the desire to create an incisive and recognizable image, which reinforces the concept of contemporary and authentic luxury, enhancing the characteristics of versatility and everyday life so typical of Marco Bicego jewellery.
Breil full of surprises
Breil advertising has often entered the list of those that are remembered, with stars such as the young Monica Bellucci. The Milanese brand of the Binda Group tries again for the launch of the fall winter 2023 collections, which display the new watches and jewelry. The digital campaign is titled The Unpredictable Moment, which is something you don’t expect.
With this new activity, we strengthen our communication at a strategic moment of the year. Our choice of planning for the current year has favored digital media with the aim of supporting the visibility of the brand. With the production of this new campaign we have created a content in which our client can recognize himself, bringing to the fore gestures, often random actions, small “secrets” of the protagonists, who are then those of everyone.
Marialba Consoli, Binda Italy Marketing Manager
The clip revolves around four young people, two girls and two boys, with stories that cross in moments of everyday life and the ability to adapt and react to an unpredictable detail, even with a touch of humor. In the video, the girls wear the brand new B Whisper jewelry collection and the transformable Magnetica System line, while for men the jewels from the Ceramic collection. The campaign was created by the Milky agency, while Marc Lucas is the art director.
Beyoncé in a maxi size for Tiffany
Beyoncé is, for all intents and purposes, Miss Tiffany. The American Maison, in fact, continues to entrust the singer with the image of her brand, at least as regards the more traditional jewelry. This time Tiffany & Co. has chosen black and white for its campaign entitled Lose Yourself in Love. Beyoncé wears the jewels of the New York house in a video directed by Grammy Award-winning director Mark Romanek, which reveals a deep nostalgia for the seventies, Studio 54 in New York and Donna Summer’s hit disco reinterpreted with Beyoncé’s music of Summer Renaissance, the finale of the last album.
The film, shot with a rare 65 mm camera (it is a maxi format, now also in digital version, used in classic Hollywood films such as Cleopatra, Patton, 2001: A Space Odyssey), evokes the Manhattan of half a century ago. and mobilizes a cast of 90 people, through the choreography of Fatima Robinson. It goes without saying that Beyoncé wears custom creations and iconic Tiffany jewelry, as well as the dancers involved in the video. Specifically, Beyoncé wears a platinum Tiffany Setting engagement ring with an internally flawless round brilliant diamond of over 10 carats, as well as pieces by legendary designer Jean Schlumberger. A custom Tiffany HardWear necklace was also created specifically for the campaign and will be available for purchase.
Beyoncé returns to wave the Tiffany flag
Beyoncé has been the number one star accompanying Tiffany’s communication for some years. The contact and contract between the symbol of pop music, winner of a Grammy Award, and the symbol of US jewelry, continues with a new campaign, which according to the Maison celebrates individuality, love and universal connection and certainly celebrates the Tiffany jewelry. The ad campaign also has a name: Lose Yourself in love. In the images accompanying the advertising, Beyoncé wears collections such as Tiffany T, Tiffany City HardWear, Tiffany Knot and the new Tiffany Lock.
A fearless exploration of creativity. Lose Yourself in love embodies the beauty of self-love and enhanced elegance. Beyoncé is an inspiration to many because she embodies these qualities. We are honored to continue our partnership for the second consecutive year and to usher in an exciting new era of love.
Alexandre Arnault, executive vice president of products and communications
In particular, the star wears a custom Tiffany City HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and hand polished and has 18K gold links three times the scale of the existing Tiffany City HardWear Graduated Link Necklace. A limited quantity of these maxi necklaces will be available for purchase. Pieces designed by Jean Schlumberger and Elsa Peretti are also part of the campaign.
The press campaign was shot at Hangar Studios in Los Angeles by Mason Poole, with the video by Dikayl Rimmasch, styled by Marni Xenophon and Patti Wilson. Thomas Petherick’s scenography. A video focusing on Beyoncé’s latest hit song, Summer Renaissence, will be launched in the fall. There is no lack of reference to the politically correct, already present on other occasions: the campaign, explains Tiffany, reflects the continuous support for underrepresented communities.
I am honored to continue the partnership with Tiffany and Co. and explore even more deeply how beautiful our connections are, when we truly celebrate the relationship and the importance of the love we have for ourselves as individuals.
Beyoncé
T by Tiffany with Hailey Bieber
American model Hailey Bieber is the daughter of Stephen Baldwin, actor, producer and director, but she is also the grandson of Alec, American actor, film producer, comedian and political activist, Daniel (other actor) and William Baldwin (you guessed it, actor too he). Not only about her: her maternal grandfather is the Brazilian artist Eumir Deodato, but her surname is that of her husband, the Canadian singer Justin Bieber. Now Hailey Bieber’s resume adds advertising for Tiffany & Co. The model, in fact, is the face of the new campaign for the T.
It is Hailey Bieber’s first campaign for the American Maison since she was named Global House Ambassador last October. For the occasion, Hailey was photographed in Los Angeles with some of the most representative models of the T collection, including the new diamond pavé earrings and oversized pendants. The T motif of the collection, presented in 2014, is inspired by the Maison logo.
I have wonderful memories of the women I admire most wearing Tiffany & Co. jewelry. It is a real honor to be part of this tradition as the face of the T Collection.
Hailey Bieber
The new models of the T collection are now available and include pendants and hoop earrings, including diamond pavé jewelry. A rose gold pavé diamond ear cuff will be unveiled in September 2022, while pendants in yellow, pink and white gold will be unveiled in early 2023.
An icon of modern style, Hailey Bieber embodies the spirit of the T Collection. We are thrilled to have her as the star of our new T Collection campaign.
Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co
Scarlett Johansson for David Yurman
Scarlett Johansson was the highest paid actress in the world in 2018 and 2019 and has appeared multiple times on Forbes’ 100 celebrity list. Her films have grossed over $ 14.3 billion worldwide. But she also has another characteristic: she was born in New York and loves her city. Perhaps this is why she too has become the ambassador of a jewelry brand that never ceases to celebrate New York: David Yurman. The Maison, born in the eighties, is known for its characteristic jewels with the design of a twisted cable. Some time ago the American brand also launched a collection of pendants with the skyline of the Big Apple.
It was Evan Yurman who proposed to the actress to appear in her advertising campaign, where she stars in a video posted on the jewelry house’s Instagram site, where she appears with actor Henry Golding. In David Yurman’s new commercial, Scarlett is seen as a movie star, photographed in her black top and a bold gold necklace as she leaves a New York City hotel.
Did you believe that the color of love was red? Error. Blue is the Color of Love, says Tiffany & Co. The American Maison which passed under the Lvmh group banner, has chosen this phrase for the new campaign in view of Valentine’s Day 2022. Phrase that accompanies the collaboration with Curtis Kulig, artist of New York famous for the Love me mantra, its distinctive symbol. Love Me was conceived as something very personal and has naturally morphed into something that is played by others and that’s what makes it interesting, says Curtis Kulig.
The visual aspect entrusted to Curtis Kulig is obviously accompanied by the Tiffany jewels from the collections to the Tiffany City HardWear, Tiffany Knot and Tiffany T collections. Kulig’s work consists of messages such as Dare Me, Know Me and Kiss Me, which reinterpret the concept of his most famous work Love Me, but using the Tiffany Blue color. The work of the artist, Love Me, in fact, is very simple to understand and, probably for this reason, it has appeared everywhere: on the city walls in paintings, in neon lights, in metal sculptures.
Kendall Jenner for Messika’s campaign
Two stars who meet, but on Earth: Kendall Jenner and Valérie Messika. The American model is the new face of the campaign proposed for spring 2022 by the Maison founded by the Parisian designer. The meeting was organized in the south of France and produced a new communication campaign with images signed by Chris Colls. Kendall Nicole Jenner, 27, is an American model and influencer. She started her modeling career at the age of 14 and owes her fame to her participation in some reality shows. She is also one of the highest paid models in the world.
Valérie Messika, on the other hand, is the founder of the Maison of jewelry and high jewelry, who loves an innovative and often surprising design. The new jewels from one of her most famous collections, Move, shine on Kendall’s body in images taken in a marine environment. The video footage and shots during the work on the set document the event, together with an unprecedented selfie of the two protagonists.
Tiffany has enlisted the couple Beyoncé and JAY-Z and a super diamond for the new communication campaign. Tiffany ABOUT LOVE marks the latest evolution of the new creative direction of the bran that passed under the banner of the LVMH group. “Beyoncé and JAY-Z are the epitome of the modern romance. As a brand that has always been synonymous with love, strength and self-expression, we couldn’t think of a more iconic couple that better represent Tiffany’s values. We are honored to have the Carters as part of the Tiffany family, ”commented Alexandre Arnault, Executive Vice President of Product and Communications.
The Carters’ love story is the backdrop to the super diamond Tiffany and is set with the contribution of Equals Pi (1982) by Jean-Michel Basquiat. Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts 82 facets, about thirty more than the common brilliant-cut diamond. Discovered in 1877 in the Kimberley mines in South Africa, founder Charles Lewis Tiffany bought the diamond in the rough in 1878, solidifying the brand’s reputation as an authority in the diamond industry. The icons of the house, including designs by Jean Schlumberger and the Tiffany T collection, are also present everywhere. In particular, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a one-of-a-kind pair of cufflinks. Jean Schlumberger was best known for dressing up the high society elite in the 1960s and 1970s, so it’s fitting that his unmistakable models live his legacy on one of today’s greatest creative forces. A film by acclaimed director Emmanuel Adjei has also been created and features a musical performance of the classic song “Moon River”.
Made famous in the 1961 film Breakfast at Tiffany’s, the iconic melody is reimagined with Beyoncé’s voice, captured by JAY-Z on a Super 8 camera. The couple chose the Orum House in Los Angeles as the setting for the film. in which nostalgic flashbacks intertwine with cinematic and dreamlike images. The accompanying “ABOUT LOVE” print campaign was shot by Mason Poole and stylized by June Ambrose and Marni Xenophon. The accompanying film will launch on Tiffany.com on September 15 and will be amplified through global media activations. The campaign will develop further later this year with more films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.
The new Tiffany campaign for fall season 2017 encompasses five successful women. And a man ♦ ︎
The cure Alessandro Bogliolo, from October new number one of Tiffany (see also Bogliolo, new jewel of Tiffany) has not yet begun. But the big company of jewelry of New York is preparing for the autumn-winter season 2017 with a new advertising campaign. The goal, as it was with Lady Gaga’s and the Hardwear collection in the spring, is to try to involve the younger people. The new campaign will be called There’s Only One, and is focused on six women who have achieved success in a creative way. Actress Elle Fanning (Dakota’s little sister) walked on the red carpet of the Cannes Film Festival, singer Janelle Monáe has just won the CFDA Fashion Icon Award, Zoë Kravitz has become a trendsetter, while St. Vincent’s, art name of Annie Clark, is a successful multi-instrumentalist, while Cameron Russell is a US supermodel. There is also a man, the Bolshoi and the Ballet Theater of America first star, David Hallberg. Tiffany’s faces were photographed by the Dutch duo Inez & Vinoodh. Giulia Netrese