Bulgari brings a small army of the beautiful, rich and famous to present old and new jewelery masterpieces. The Italian brand, which joined the ranks of the French LVMH group two years ago, chose Corriere della Sera to cover the evening’s news. Here is the report published by the Via Solferino newspaper. Who knows if Paola Pollo, who witnessed the event, had fun…
They spent yesterday afternoon in the shadow of the wonderful Cervara cloister in the monastery of the same name overlooking the sea of Paraggi, between Portofino and Santa Margherita, where the dolphins pass. One couple at a time, about seventy in total, from everywhere in the world, he and she, husband and wife, partner or partner, among the luckiest (let alone say rich) on the planet invited by Bulgari to „view“ the new «Diva» collection of high jewelery dedicated to Liz Taylor when she became Cleopatra and loved Richard Burton.
This is the premise. In the background a violin melody accompanies the lines that appeared in the Milanese newspaper. Did you hear them? No? Listen:
The medieval cloister, then. With the ritual of the unique piece: necklace, bracelet, ring for who knows how many anniversaries. A moment around which an anachronistically incredible day revolves, the kind that has been missing in Portofino for years with comings and goings of cars with impenetrable windows and attempts to see and know: two hundred highly selected guests. Guest of honor as testimonial of the new «Diva» collection, Carla Bruni Sarkozy, wonderful, haughty and attentive, at the beginning of the evening in a white suit, then a blue cocktail dress, finally in a long one. Three changes. She wanders around the tables, talks to everyone, „how much better the climate is here than in Paris!“. With her only one „name“ allowed to leak out, Adrian Brody, an actor who makes the bejeweled ladies smile in wonder as she passes by. They are all „top clients“ of high jewelry, there is no diamond that we don’t have or that they can’t have. They come from China, Japan, Brazil, Africa, England.
Who knows what emotion. And who knows if the sales of the pieces will be enough to offset the costs of the evening…
The moment in the cloister and then the change of clothes and at sunset the parade: the wonders in diamonds and emeralds and rubies (ten pieces, each with a written story as only those of certain divines know how to be) worn by as many girls dressed in the clothes of original scenes by the Fontane sisters which have now been brought by Sofia Loren, Charlotte Rampling, Liz Taylor, Gina Lollobrigida, Claudia Cardinale. Décolleté, hands and lobes shine but even those wonders of silk and chiffon leave everyone breathless. From the fashion show to the cocktail party to the sit-down dinner. Light, naturally: trofie with pesto, sea bass, sorbet.
