survey Archives | gioiellis.com

Do you still like pearls?

Published on September 4, 2021

Even in the most ancient jewels the pearl was a star. Pearls have always been considered a classic in the world of jewelry, loved by queens and princesses, but also by women in general. But now? Do pearls retain their charm? What do the younger generations think? These questions are answered by a survey conducted in the USA by the Cultured Pearl Association of American and carried out by Mvi Marketing. Of course, the survey was conducted on American consumers, but it is very likely that the results differ not much from those that would be achieved in other countries.

Bracciale da mano Asteroid in oro giallo 18kt con perle 1 — Bracciale in oro e perle di Tasaki

The study was conducted July 19-24 with questionnaires to 1,012 people who bought at least $ 200 worth of jewelry in the past three years. The respondents are between the ages of 25 and 55, 73% female, while 27% male. The identikit also considers a family income of over $ 50,000. Additionally, 73 percent of the survey respondents were white, 9 percent African American, 9 percent of Asian descent, and 6 percent Latin American.

La collana di Yoko London indossata con gli orecchini abbinati — Collana girocollo di Yoko London indossata con gli orecchini abbinati

Result: pearls are among the favorite materials and 66% indicate that they have at least one jewel with the white spheres, daughter of the sea. Of this share, 69% own a string of pearls and 62% have pearl earrings. Again: 65% say they have at least one family jewel in their collection. And 46% say that pearls are a very common purchase, both because they are also bought for themselves as well as as a gift. Pearls are also linked to special occasions: 52% bought or received pearl jewelry for a birthday, while 46% for an anniversary. Young people like them too: Consumers between the ages of 25 and 35 think pearls are exceptional.

Giovanni Ferraris, anelli Vanity con perle

There are also two new trends among younger consumers: men wearing pearls and pearl engagement rings. Men between the ages of 25 and 45, in particular, are interested in wearing pearl jewelry: 42% of those aged 25 to 35 and 47% of those aged 36 to 45, compared to 16% of men aged between 46 and 55 years old.

But, unfortunately, there are also negative aspects: for example, the general lack of information on the world of pearls. 81% of consumers have heard of cultured pearls, but only 34% know what it means and 60% do not know the connection between pearls and sustainability. In addition, 23% go against the tide and think that pearls belong to their grandmother’s time and 8% consider them outdated.

The Chinese are buying more gold. But it is not in vogue

Published on September 11, 2020

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According a survey 62% of Chinese women own gold jewelry, a percentage that exceeds those with a smartphone (51%). But is this enough to consider China a great opportunity for jewelry manufacturers? A survey of 2,021 women, fashion and lifestyle consumers, in various Chinese cities raises some doubts. The survey was carried out on behalf of the World Gold Council and reached non-trivial conclusions.

liu wen — La modella cinese Liu Wen inanellata

30% of Chinese women say they have never bought gold jewelry, but consider doing so in the future. But young women between 18 and 24 are less interested in gold than those in other markets. For young Chinese women, gold is seen as too flashy and unsuitable for their style. Furthermore, they consider it too difficult to buy and not good value for money. Not to mention that they consider they already have enough gold jewelry. Not enough: for young Chinese women, gold jewelery is obsolete and lacking in style. Among those who have never bought gold jewelry, 90% cite reasons related to fashion.

fan binbing — L’attrice, cantante e produttrice cinematografica cinese Fan Bingbing

Different speech for the average of women over 24. Most continue to positively consider gold jewelry, which is part of the family heritage, a durable and precious asset, and a testimony of success, but at the same time more than a demonstration of wealth or an investment.

Modella cinese con gioielli di Annamaria Cammilli

Spending on gold jewelry is on the rise, especially among consumers in larger cities. Rapid economic development in China may have shown signs of decelerating in recent years, the survey report noted, but the increase in individual wealth and, with it, spending power is remarkable. And so there is a significant increase in accessibility to gold jewelry that has lasted since 2016. Overall, consumers are buying more gold now than they were five years ago: 79% say they spend more and 81% of buy more jewelry.

Stanislas de Quercize assieme all'attrice cinese Gong Li — Stanislas de Quercize assieme all’attrice cinese Gong Li

If, however, gold is compared with the category of fashion and lifestyle as a whole, the yellow metal is behind in its perception of trend. Consumers motivated by style, fashion and self-expression do not consider gold jewelry to be particularly trendy, a perception that probably represents a barrier to purchase.

store cinese shenyang — Inaugurazione di uno store Tiffany a Shenyang, in Cina

Will you go to Baselworld? Mini survey

Published on September 15, 2019

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Il booth di Jacob & co a Baselworld. Copyright: gioiellis.com

Will you participate in Baselworld? Here is the result of the mini survey by gioiellis.com among the companies at VicenzaOro ♦ ︎

Will you participate in Baselworld? We have asked the question to about thirty companies present at VicenzaOro, with a mini survey that certainly does not have the ambition to be exhaustive, but at the same time it can indicate which are the moods among the protagonists of the jewelry. The result? The reading is positive or negative according to which point of view the answers are considered. If we were to summarize the general sense, it is that a sense of uncertainty prevails: well, maybe, we are thinking about it, we’ll see, we haven’t decided yet. A good part of the answers were of this tone, even if the yes and no decisions were not lacking.

For example, there are those who, like Yoko London or Fope, have assured that they will be present at the next Basel fair. But others preferred to postpone the decision. One of the factors that make uncertain, explained several industry players at Gioiellis.com (with the promise of anonymity), is the shift of the date by over a month. Indeed, by 2020 Baselworld has postponed the start of the fair to 30 April to coordinate with the Sihh in Geneva. And doesn’t like this change to somebody. Other jewelers, on the other hand, said they were waiting to understand what the changes announced by Michel Loris-Melikoff, managing director of Baselworld, will be at the closing press conference of the last edition.
Of course, the news that another big jeweler, Jacob & co, decided to desert the Basel jewelry fair did not contribute to stimulating the desire to participate.
Poll Results
Number of respondents: 29
Yes, we will definitely return to Baselworld: 7 (24.1%)
We have no intention of participating in Baselworld: 10 (34.5%)
Perhaps, we are undecided: 12 (41.4%)

Michel Loris-Melikoff. Copyright: gioiellis.com

Baselworld 2019. Copyright: gioiellis.com

Baselworld 2019, scale mobili. Copyright: gioiellis.com

Baselworld 2019, booth nella grande hall. Copyright: gioiellis.com

Il booth di Palmiero a Baselworld. Copyright: gioiellis.com

Il booth di Verdi Gioielli a Baselworld. Copyright: gioiellis.com

Nel booth di Yoko London a Baselworld. Copyright: gioiellis.com