The bijoux of Le Petit Story are also successful thanks to the harmony with Silvia Mondoomino’s drawings that accompany them ♦ ︎
It seems strange to say, but when marketing appeals to feelings superly the value of the product. This is the case of the bijoux by Le Petit Story, a brand of the Morellato group that seems to have remarkable success. It is bijoux with a more than accessible price, like many other accessories of large production. But, unlike others, they knew how to touch the hearts of the young buyers to whom they are dedicated. Merit, in large part, also of Silvia Mondoomino, the designer who signs Omino and accompanies the collections of Le Petit Story with her romantic figures. She invented them for fun, she said, drawing post-it notes to leave to her husband. It seems that this pictures are in perfect harmony with the product, that is the bijoux of Le Petit Story.
The collections are in simple metal, sometimes colored with electroplating, with bracelets, rings and necklaces with simple shapes, a bit of heart-shaped or four-leaf clover pendants, in some cases with the addition of crystals. Prices in rare cases only exceed 30 euros. Lavinia Andorno
