The Brazilian Maison of jewelry shows photo shoot of 2012 with the American actress Katie Holmes.
A few weeks ago, Roberto Stern was in London to inaugurate a boutique of the House that bears his name. Surprisingly, for the occasion, the president of the Brazilian brand has revived the photos taken in 2012 on the beach near New York starring Katie Holmes, wearing only a bikini and, of course, the H.Stern jewels. This means, it is the message, that these jewels are not related to current trends, but accompanied by a woman for many years. In fact this is the philosophy of the brand, which boasts what the Brazilians call ginga, ie a special touch.
The company was founded in 1940 by Hans Stern, a German jew escaped with his family from Nazi Germany. In Rio de Janeiro Hans Stern started to deal with semi-precious stones, which abound in Brazil. Then he turned to jewelry. H.Stern now has 280 stores in 32 countries. The son, Roberto Stern, in the eighties has modernized the image of the House, with a more alive design, together with his brother Ronaldo, vice president.
Among the specialties of the house, though, there are not only stones, but also gold. H.Stern, after 180 tests, has identified a top secret alloy, called Noble Gold, which is a very light yellow, yellow to white. In all these years there have been many collections that convinced jewelry lovers and stars such as Catherine Deneuve, Angelina Jolie, Catherine Zeta-Jones, Sharon Stone Jennifer Lopez Lily Collins. Some collections also are entrusted to external designers, as in the case of DVF Diane von Furstenberg. But there is one line that probably the House loves more: it is Stars, who represents the family name. Stern in German means, precisely, star. Giulia Netrese
