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Amrapali, incredible India

Published on January 1, 2021

The extraordinary jewels of Amrapali, the Indian tradition revisited in a modern key ♦ ︎

It takes its name from a famous royal courtesan, Amrapali, who lived in the Vaishali Republic (in the current Bihar, east of India) around 500 BC. As an excessively easy woman (to put it mildly), Amrapali after a meeting with Buddha turned to spirituality and became a faithful follower of the Master. To this mythical figure, Rajiv Arora and Rajesh Ajmera, founders of the Maison Amrapali, were inspired at the end of the Seventies. Amrapali is now directed by Tarang Arora, daughter of the founder, gemmologist and designer.

Kate Middleton con gli orecchini di Amrapali

Also appreciated by Kate Middleton, the company based in Jaipur is one of the examples of the skill and fantasy of jewelry in India.

Anelli con diamanti polki (antico taglio indiano)

Tarang Arora grew up in Jaipur, but in 2002 she moved to London to study gemology. It is she who judges all aspects of the brand, from the procurement of stones to the design of the collections. Today Amrapali employs about 1,600 to 1,800 people in the laboratory in Jaipur, but sometimes up to 3,000. The Amrapali style can be called ethnic chic, but tradition is also filtered through a very modern design.

Jaipur, not by chance, is the capital of Indian jewelry as well as Rajasthan.

And Amrapali over time has developed a unique creative capacity: sells jewelry that cost from only $ 10 to over 1 million. Who wants to realize the extraordinary ability in the processing of jewelry can go to visit a museum in Jaipur that collects the private collection of 2,500-3,000 historical pieces collected by the founders of Amrapali. And not just Rajasthan: India has an incredible variety of costumes and shapes for jewels too. Cosimo Muzzano

Amrapali: 3232 diamonds to maharani

Published on November 9, 2019

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Amrapali sells jewelery on e-shopping portals such as Net-à-porter or Neiman Marcus. But among his historical pieces there is also a necklace with 2332 diamonds and emeralds for the modern maharani (maharaja’s wives) ♦

Amrapali is one of the most famous and appreciated Maison of Jaipur, the capital of Indian jewelry in Rajasthan. Even many Bollywood stars wear jewelry of this brand that takes the name of a famous royal courtesan, lived around 500 BC in ancient India. But now, in addition to courtesans, Amrapali pays tribute to the Queen, that is in India, the Maharani, the name by which he is known as the wife of a maharaja. It is called just that, Maharani, a necklace with 3232 diamonds with different cuts. And, in addition, there are emeralds for 365 carats.

“I wanted to use as many as possible diamonds,” said Tarang Arora, creative director at Amrapali Jewels. The market target, he said, is that of the Arab countries, where it is appreciated such a rich and flashy jewelry (and expensive). The cutting of diamonds used, rose-cut, is achieved with a technique that dates back to 1500. The stone has a flat bottom and a crown-shaped dome which rises to a single vertex from three to 24 facets. Remember, in short, the shape of a rose bud. To set Maharani necklace it took eight months of work, including three remakes to make it perfectly balanced. As well as sumptuous, the necklace also has a historical reference: is inspired by the Mughal style, the Islamic dynasty that ruled much of India for four centuries. But, of course, the series should please the women-maharani of today. Giulia Netrese

Orecchini in oro rosa con diamanti e rubini

Amrapali enchants Kate

Published on April 20, 2016

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If Kate Middleton, Duchess of Cambridge, during his trip to India wore earrings lapis lazuli and diamonds signed Amrapali there is a reason. Okay, in part it is also a sign of polite, to show that the jewelry made in India is apreciate by the British royal family. But it is also because Amrapali is one of the most famous and appreciated Maison of Jaipur, the capital of Indian jewelry. Even many Bollywood stars wear jewelry of this brand which is named (perhaps the Duchess of Cambridge ignored him) of a famous royal courtesan, lived around 500 BC in ancient India. But it is also the name of the Muse of inspiration, intuition and a higher spiritual vision through its timeless beauty and grace. It is a figure so famous in the Asian subcontinent that his name is also mentioned in the ancient Pali Buddhist traditions. A little more concretely, the jewelry company is driven by the passion of its founders, Rajesh Ajmera and Rajiv Arora, who like to revive the ancient tradition of Indian jewelery, but revisited and taken to the highest levels with a rich processing and with high quality stones. Lavinia Andorno

Collana girocollo in stile vittoriano con diamanti e perle South Sea su argento e oro Collana girocollo in stile vittoriano con diamanti e perle South Sea su argento e oro

Collana Fiore di Loto, com diamanti rubini e dettagli in smalto

Anelli con zaffiro e smeraldo, più diamanti

Orecchini Lotus con diamanti, rubini e dettagli di smalto

Bracciale Tempio del Pavone. Con rubini e smeraldi incastonati nell'argento — Bracciale Tempio del Pavone. Con rubini e smeraldi incastonati nell’argento