VicenzaOro increasingly international. And in September show of Greek designers.
Now is the time of the final. Disassembled the stands, VicenzaOro has come to terms with the numbers of the winter edition of what is one of the leading trade fairs for the jewelry industry. Result: stable despite the crisis, mainly due to the foreign attendance. «Although 2016 was a particularly difficult year for the goldsmith and jewelry sector, having recorded in the first nine months, an overall decline of 27% of gold consumption for the production of precious, VicenzaOro January was able to give new impetus to market, with a very detailed proposal of new collections, he responded with a presence of very satisfying at the international demand, «reads the final communiqué. «The six-day event has indeed registered the entry of more than 18,500 buyers, generating a total of over 33,000 visitors.» A little ‘less so than last year (in 2016 there were 35,000 visitors, with 19,381 buyers), but we can speak of a substantial confirmation.
The organizers, in the new role of Italian Exhibition Group, the result of the union between companies Vicenza Fair and Rimini Fiera, do not hide «a significant drop in Italian attendance compared to other editions of 2016,» but at the same time they underline that «have increased attendance by overseas buyers, even from those economies which during 2016 had recorded less force in purchases. The total number of foreign workers has far exceeded the national presence. » In particular, from China, Russia and the former Soviet Republics, the Gulf countries, have performed well, with the addition of the Iranian presence, cleared by the international environment (for now) more relaxed. Good the presences from US and some Latin American countries. As for the European Union, according to the analysis of the organizers, there is a confirm of a selection to high of the purchase decisions that favor researched and innovative collections. Good results with some of the most dynamic countries of South East Asia, including Thailand.
It is positive or negative the budget? For the positive Fair, why he did face a difficult market situation. For the Italian jewelry not too rosy, because purchases of italians are in stand-by. Concept reiterated by the Director General of the Italian Exhibition Group, Corrado Facco: «It is a very good budget on all fronts, in some ways almost unexpected, given the contraction of global demand for gold for jewelry that have characterized 2016, in particular in some of the main countries of reference. In this edition we have instead recorded a great number of foreign buyers and, in general, a very positive sentiment of our customers, who presented collections of excellence, rich in innovation and design. »
The novelty of September
It has certainly helped the atmosphere the area dedicated to 12 international designers (we talked about here). «VicenzaOro is proving a real global player goldsmith and jewelery, a brand with a high quality standard thanks to the format The Boutique Show and the new content of global interest inserted, by The Design Room to the theme of Corporate Social Responsibility. The birth of IEG, with its economies of scale, can only strengthen the group with positive effects on its trade products, among them VicenzaOro «, is the comment of the vice president of IEG, Matteo Marzotto.
About designers and international news. Gioiellis.com is pleased to anticipate that the September edition of VicenzaOro will house a large contingent of designers of Greece, one of the countries that looks like the cradle of a new generation of great designers, as evidenced by the Palladio prize awarded to Nikolas Koulis. The Fair will host the exhibition A Jewel Made in Greece. Another step towards greater internationalization.
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