{"id":97717,"date":"2021-11-12T11:43:29","date_gmt":"2021-11-12T09:43:29","guid":{"rendered":"https:\/\/gioiellis.com\/?p=97717"},"modified":"2021-11-12T11:43:29","modified_gmt":"2021-11-12T09:43:29","slug":"baselworld-addio","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/baselworld-addio\/","title":{"rendered":"Adieu Baselworld"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>C&rsquo;\u00e9tait facile \u00e0 pr\u00e9voir. Mais maintenant, il y a une confirmation officielle : <strong>Baselworld<\/strong> est officiellement une foire d\u00e9funte. M\u00eame si les organisateurs se contentent de communiquer qu&rsquo;il s&rsquo;agit d&rsquo;une pause de r\u00e9flexion. Une tr\u00e8s longue pause, cependant. Un communiqu\u00e9 de presse de Mch Group, la soci\u00e9t\u00e9 qui organise (ou plut\u00f4t a organis\u00e9) le grand salon de l&rsquo;horlogerie et de la joaillerie, explique que \u00ables organisateurs de Baselworld ont d\u00e9cid\u00e9 de consacrer plus de temps au lancement du nouveau concept. Baselworld, pr\u00e9vu au printemps 2022, n&rsquo;aura donc pas lieu \u00bb. La d\u00e9cision marque \u00e9galement l&rsquo;\u00e9chec du projet du directeur g\u00e9n\u00e9ral Michel Loris-Melikoff, qui a donc d\u00e9cid\u00e9 de quitter l&rsquo;entreprise.<br \/>\n<figure id=\"attachment_93449\" aria-describedby=\"caption-attachment-93449\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff.jpg\" alt=\"Michel Loris-Melikoff\" width=\"709\" height=\"515\" class=\"size-full wp-image-93449\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/06\/Michel-Loris-Melikoff-400x291.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-93449\" class=\"wp-caption-text\">Michel Loris-Melikoff<\/figcaption><\/figure><br \/>\nLa d\u00e9cision, qui n&rsquo;a pas d\u00fb \u00eatre facile, \u00ab s&rsquo;appuie d&rsquo;une part sur l&rsquo;exp\u00e9rience acquise lors du Pop Up Event des Geneva Watch Days et sur d&rsquo;intenses discussions avec les fabricants et les d\u00e9taillants. D&rsquo;autre part, il prend en compte le fait qu&rsquo;il est particuli\u00e8rement difficile de lancer un nouveau concept pour un nouveau segment cible en raison de la nouvelle aggravation de la situation du covid et de l&rsquo;incertitude associ\u00e9e parmi les clients \u00bb. La v\u00e9rit\u00e9, cependant, est plus douloureux : Watches and Wonders se tiendra r\u00e9guli\u00e8rement \u00e0 Gen\u00e8ve du 30 mars au 5 avril, avec les grandes marques du secteur, ainsi qu&rsquo;une s\u00e9lection de marques de joaillerie qui se sont organis\u00e9es pour un \u00e9v\u00e9nement parall\u00e8le qui a lieu s&rsquo;appelle Haute Jewels Geneva.<br \/>\n<figure id=\"attachment_79907\" aria-describedby=\"caption-attachment-79907\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1.jpg\" alt=\"Baselworld. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-79907\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/baselworld-copyright-gioiellis-com-1-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-79907\" class=\"wp-caption-text\">Baselworld. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>\n<blockquote><p>Au cours des derniers mois, nous avons \u00e9tudi\u00e9 en d\u00e9tail notre \u00e9cosyst\u00e8me de montres, de bijoux et de pierres pr\u00e9cieuses et avons obtenu des informations importantes lors de discussions avec des repr\u00e9sentants cl\u00e9s de l&rsquo;industrie. L&rsquo;essentiel est que le march\u00e9 existe pour une plate-forme B:B:C, r\u00e9unissant des fabricants de taille moyenne et sp\u00e9cialis\u00e9e avec des revendeurs ind\u00e9pendants. Mais leurs besoins doivent \u00eatre analys\u00e9s plus en d\u00e9tail. Cela signifie que nous avons besoin de beaucoup plus de temps pour l&rsquo;atteindre.<br \/>\nBeat Zwahlen, PDG de MCH Group<\/p><\/blockquote>\n<figure id=\"attachment_79908\" aria-describedby=\"caption-attachment-79908\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com.jpg\" alt=\"Ingresso a Baselworld 2019. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-79908\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/ingresso-baselworld-copyright-gioiellis-com-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-79908\" class=\"wp-caption-text\">Ingresso a Baselworld 2019. Copyright: gioiellis.com<\/figcaption><\/figure>\n<p>L&rsquo;entreprise suisse pr\u00e9voit donc que \u00abdans les prochains mois, une \u00e9quipe interdisciplinaire du groupe Mch analysera les segments cibles et, en \u00e9change \u00e9troit avec les fabricants et les d\u00e9taillants, approfondira leurs besoins en marketing et en transaction. Dans ce contexte, une attention particuli\u00e8re sera port\u00e9e aux derni\u00e8res tendances en mati\u00e8re de marketing et de distribution dans la perspective de la p\u00e9riode post-pand\u00e9mique, notamment l&rsquo;internationalisation et la num\u00e9risation. L&rsquo;objectif reste de cr\u00e9er de la valeur ajout\u00e9e pour l&rsquo;activit\u00e9 de la communaut\u00e9 sur ses march\u00e9s de r\u00e9f\u00e9rence avec la marque Baselworld ancr\u00e9e \u00e0 l&rsquo;international et des plateformes innovantes \u00bb.<br \/>\n<figure id=\"attachment_76158\" aria-describedby=\"caption-attachment-76158\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b.jpg\" alt=\"Baselworld 2019, scale mobili. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-76158\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/09\/baselworld-2019-b-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76158\" class=\"wp-caption-text\">Baselworld 2019, scale mobili. Copyright: gioiellis.com<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_79909\" aria-describedby=\"caption-attachment-79909\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg\" alt=\"La piazza di Baselworld. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-79909\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-79909\" class=\"wp-caption-text\">La piazza di Baselworld. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>C&rsquo;\u00e9tait facile \u00e0 pr\u00e9voir. Mais maintenant, il y a une confirmation officielle : Baselworld est officiellement une foire d\u00e9funte. M\u00eame si les organisateurs se contentent de communiquer qu&rsquo;il s&rsquo;agit d&rsquo;une pause de r\u00e9flexion. Une tr\u00e8s longue pause, cependant. Un communiqu\u00e9 de presse de Mch Group, la soci\u00e9t\u00e9 qui organise (ou plut\u00f4t a organis\u00e9) le grand salon de l&rsquo;horlogerie et de la joaillerie, explique que \u00ables organisateurs de Baselworld ont d\u00e9cid\u00e9 de consacrer plus de temps au lancement du nouveau concept. Baselworld, pr\u00e9vu au printemps 2022, n&rsquo;aura donc pas lieu \u00bb. La d\u00e9cision marque \u00e9galement l&rsquo;\u00e9chec du projet du directeur g\u00e9n\u00e9ral<\/p>\n","protected":false},"author":8,"featured_media":80894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[230,10301,10559,11181,13817],"class_list":["post-97717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-baselworld","tag-mch","tag-michel-loris-melikoff","tag-haute-jewels-geneva","tag-watches-and-wonders","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/97717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=97717"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/97717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/80894"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=97717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=97717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=97717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}