{"id":95004,"date":"2021-08-23T17:13:43","date_gmt":"2021-08-23T15:13:43","guid":{"rendered":"https:\/\/gioiellis.com\/?p=95004"},"modified":"2021-09-10T11:58:19","modified_gmt":"2021-09-10T09:58:19","slug":"tiffany-arruola-beyonce-e-jay-z","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/tiffany-arruola-beyonce-e-jay-z\/","title":{"rendered":"Tiffany engage Beyonc\u00e9 et Jay-Z"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nTiffany a enr\u00f4l\u00e9 le couple Beyonc\u00e9 et JAY-Z et un super diamant pour la nouvelle campagne de communication. Tiffany ABOUT LOVE marque la derni\u00e8re \u00e9volution de la nouvelle direction cr\u00e9ative du son pass\u00e9 sous la banni\u00e8re du groupe LVMH. \u00ab\u00a0Beyonc\u00e9 et JAY-Z sont la quintessence de la romance moderne. En tant que marque qui a toujours \u00e9t\u00e9 synonyme d&rsquo;amour, de force et d&rsquo;expression de soi, nous ne pouvions pas penser \u00e0 un couple plus embl\u00e9matique qui repr\u00e9sente mieux les valeurs de Tiffany. Nous sommes honor\u00e9s que les Carter fassent partie de la famille Tiffany \u00bb, a comment\u00e9 Alexandre Arnault, vice-pr\u00e9sident ex\u00e9cutif des produits et des communications. <\/p>\n<p><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-95006\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-1024x764.jpeg\" alt=\"\" width=\"700\" height=\"522\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-1024x764.jpeg 1024w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-300x224.jpeg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-768x573.jpeg 768w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-74x55.jpeg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-1536x1146.jpeg 1536w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-2048x1528.jpeg 2048w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-400x298.jpeg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/5187559B-344B-412D-B22B-A99C5FD2A8EF-100x75.jpeg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a> <\/p>\n<p>L&rsquo;histoire d&rsquo;amour des Carters est la toile de fond du super diamant Tiffany et se d\u00e9roule avec la contribution de Equals Pi (1982) de Jean-Michel Basquiat. Port\u00e9 lors d&rsquo;une campagne pour la premi\u00e8re fois de l&rsquo;histoire, le diamant Tiffany p\u00e8se 128,54 carats et poss\u00e8de 82 facettes, soit une trentaine de plus que le diamant ordinaire taille brillant. D\u00e9couvert en 1877 dans les mines de Kimberley en Afrique du Sud, le fondateur Charles Lewis Tiffany a achet\u00e9 le diamant brut en 1878, solidifiant la r\u00e9putation de la marque en tant qu&rsquo;autorit\u00e9 dans l&rsquo;industrie du diamant. Les ic\u00f4nes de la maison, dont les cr\u00e9ations de Jean Schlumberger et la collection Tiffany T, sont \u00e9galement pr\u00e9sentes partout. <\/p>\n<p><figure id=\"attachment_86845\" aria-describedby=\"caption-attachment-86845\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany.jpg\" alt=\"La collana con il diamante giallo da 128,54 carati\" width=\"709\" height=\"472\" class=\"size-full wp-image-86845\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/08\/diamante-tiffany-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-86845\" class=\"wp-caption-text\">La collana con il diamante giallo da 128,54 carati<\/figcaption><\/figure>En particulier, JAY-Z porte la l\u00e9gendaire broche Bird on a Rock de Jean Schlumberger, reconstruite en une paire de boutons de manchette unique en son genre. Jean Schlumberger \u00e9tait surtout connu pour habiller l&rsquo;\u00e9lite de la haute soci\u00e9t\u00e9 dans les ann\u00e9es 1960 et 1970, il est donc normal que ses cr\u00e9ations uniques fassent vivre son h\u00e9ritage \u00e0 l&rsquo;une des plus grandes forces cr\u00e9atives d&rsquo;aujourd&rsquo;hui. Un film du r\u00e9alisateur acclam\u00e9 Emmanuel Adjei a \u00e9galement \u00e9t\u00e9 cr\u00e9\u00e9 et pr\u00e9sente une performance musicale de la chanson classique \u00ab\u00a0Moon River\u00a0\u00bb. <\/p>\n<figure id=\"attachment_95325\" aria-describedby=\"caption-attachment-95325\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-95325\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship.jpg\" alt=\"Beyonc\u00e9 and JAY-Z for the Tiffany &amp; Co. fall 2021 ABOUT LOVE campaign, shot by Mason Poole\" width=\"709\" height=\"531\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship-400x300.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/08\/TCO-Brand-Campaign_About-Love-Scholarship-100x75.jpg 100w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-95325\" class=\"wp-caption-text\">Beyonc\u00e9 and JAY-Z for the Tiffany &amp; Co. fall 2021 ABOUT LOVE campaign, shot by Mason Poole<\/figcaption><\/figure>\n<p>Rendue c\u00e9l\u00e8bre dans le film Breakfast at Tiffany&rsquo;s de 1961, la m\u00e9lodie embl\u00e9matique est r\u00e9invent\u00e9e avec la voix de Beyonc\u00e9, captur\u00e9e par JAY-Z sur une cam\u00e9ra Super 8. Le couple a choisi la maison Orum \u00e0 Los Angeles comme d\u00e9cor du film dans lequel des flashbacks nostalgiques s&rsquo;entrelacent avec des images cin\u00e9matographiques et oniriques. La campagne imprim\u00e9e \u00ab ABOUT LOVE \u00bb qui l&rsquo;accompagne a \u00e9t\u00e9 photographi\u00e9e par Mason Poole et stylis\u00e9e par June Ambrose et Marni Xenophon. Le film d&rsquo;accompagnement sera lanc\u00e9 sur Tiffany.com le 15 septembre et sera amplifi\u00e9 gr\u00e2ce \u00e0 des activations m\u00e9diatiques mondiales. La campagne se d\u00e9veloppera plus tard cette ann\u00e9e avec plus de films cr\u00e9\u00e9s par le r\u00e9alisateur acclam\u00e9 Dikayl Rimmasch et le r\u00e9alisateur de la deuxi\u00e8me unit\u00e9, Derek Milton.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Tiffany a enr\u00f4l\u00e9 le couple Beyonc\u00e9 et JAY-Z et un super diamant pour la nouvelle campagne de communication. Tiffany ABOUT LOVE marque la derni\u00e8re \u00e9volution de la nouvelle direction cr\u00e9ative du son pass\u00e9 sous la banni\u00e8re du groupe LVMH. \u00ab\u00a0Beyonc\u00e9 et JAY-Z sont la quintessence de la romance moderne. En tant que marque qui a toujours \u00e9t\u00e9 synonyme d&rsquo;amour, de force et d&rsquo;expression de soi, nous ne pouvions pas penser \u00e0 un couple plus embl\u00e9matique qui repr\u00e9sente mieux les valeurs de Tiffany. Nous sommes honor\u00e9s que les Carter fassent partie de la famille Tiffany \u00bb, a comment\u00e9 Alexandre Arnault, vice-pr\u00e9sident<\/p>\n","protected":false},"author":8,"featured_media":95006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10413],"tags":[10,104,258,9338],"class_list":["post-95004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tiffany","tag-tiffany","tag-beyonce","tag-diamante","tag-advertising","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/95004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=95004"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/95004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/95006"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=95004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=95004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=95004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}