{"id":94214,"date":"2021-07-25T04:23:39","date_gmt":"2021-07-25T02:23:39","guid":{"rendered":"https:\/\/gioiellis.com\/?p=94214"},"modified":"2021-07-23T11:53:40","modified_gmt":"2021-07-23T09:53:40","slug":"report-un-futuro-roseo-per-la-gioielleria","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/report-un-futuro-roseo-per-la-gioielleria\/","title":{"rendered":"Un avenir radieux pour la joaillerie"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Quel est l&rsquo;<strong>avenir de la joaillerie<\/strong> ? Les <strong>analystes de McKinsey,<\/strong> l&rsquo;un des plus grands cabinets de conseil au monde, r\u00e9pondent. Spoiler : le secteur sera en plein essor.<\/p>\n<p>Selon les analystes de McKinsey, cependant, une distinction doit \u00eatre faite. Les bijoux de niveau moyen dirigeront le spectacle. Bref, les bijoux en or et pierres pr\u00e9cieuses qui constituent le c\u0153ur du secteur. Les perspectives sont bonnes pour la haute joaillerie, mais il reste un cr\u00e9neau pour ceux qui peuvent se permettre de d\u00e9penser six chiffres z\u00e9ro pour une bague ou un collier. Le rapport State of Fashion: Watches &amp; Jewellery pr\u00e9voit une augmentation \u00e0 deux chiffres pour au moins les trois \u00e0 quatre prochaines ann\u00e9es. Mais ce ne sera pas pareil pour tout le monde. Par exemple, les marques qui ont su combiner la valeur mat\u00e9rielle des bijoux avec les valeurs morales de durabilit\u00e9 et d&rsquo;environnement auront un meilleur jeu : 20-30% des ventes de bijoux seront de plus en plus conditionn\u00e9es par la perception que les consommateurs auront concernant les aspects \u00e9thiques. Qui sait si c&rsquo;est vrai.<br \/>\n<figure id=\"attachment_31542\" aria-describedby=\"caption-attachment-31542\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1.jpg\" alt=\"L&#039;interno della boutique di Roma di Van Cleef &amp; Arpels\" width=\"709\" height=\"599\" class=\"size-full wp-image-31542\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1-300x253.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1-600x507.jpg 600w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/10\/Rome-boutique-opening-photo-by-Van-Cleef-Arpels-Oct-2015-3-1-65x55.jpg 65w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-31542\" class=\"wp-caption-text\">L&rsquo;interno della boutique di Roma di Van Cleef &#038; Arpels<\/figcaption><\/figure><br \/>\nUn autre moteur de ventes concerne le positionnement g\u00e9ographique : la Chine est le lieu o\u00f9 le luxe, y compris la joaillerie, est le plus susceptible de se d\u00e9velopper. Depuis quelque temps, sans surprise, les plus grandes Maisons organisent la pr\u00e9sentation de quelques collections de haute joaillerie, ou des expositions de leurs bijoux historiques \u00e0 Shanghai ou P\u00e9kin. L&rsquo;Asie concentre d\u00e9sormais 45 % des ventes mondiales de bijoux (50 % des montres), mais McKinsey s&rsquo;attend \u00e0 une nouvelle croissance de 10 \u00e0 14 % pour la haute joaillerie et de 4 % pour les montres.<br \/>\n<figure id=\"attachment_94216\" aria-describedby=\"caption-attachment-94216\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china.jpg\" alt=\"Shopping in Cina\" width=\"709\" height=\"487\" class=\"size-full wp-image-94216\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china-300x206.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/shopping-china-400x275.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-94216\" class=\"wp-caption-text\">Shopping in Cina<\/figcaption><\/figure><br \/>\nUn aspect surprenant, pour ceux qui ne suivent pas les \u00e9v\u00e9nements du march\u00e9 de la joaillerie, concerne la pr\u00e9sence des marques. En fait, huit bijoux sur dix vendus dans le monde sont sans marque ou avec des marques non qualifi\u00e9es. Selon le cabinet de conseil, cela pourrait permettre aux grands acteurs de conqu\u00e9rir plus d&rsquo;espace, avec une augmentation comprise entre 8% et 12%. Mais attention : cela signifie aussi une concurrence accrue, avec de nouvelles marques pr\u00eates \u00e0 entrer sur ce segment de march\u00e9.<br \/>\n<figure id=\"attachment_94217\" aria-describedby=\"caption-attachment-94217\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski.jpg\" alt=\"Il fascino per le grandi marche in Cina\" width=\"709\" height=\"472\" class=\"size-full wp-image-94217\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/07\/china-swarovski-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-94217\" class=\"wp-caption-text\">Il fascino delle grandi marche in Cina<\/figcaption><\/figure><br \/>\nEnfin, un dernier aspect est int\u00e9ressant pour ceux qui travaillent dans le monde de la joaillerie, m\u00eame si ce n&rsquo;est pas une nouveaut\u00e9 : les ventes en ligne de bagues, colliers, bracelets et boucles d&rsquo;oreilles sont formidables. Toujours selon le rapport, les ventes via le Web pourraient \u00e0 nouveau augmenter de 13 \u00e0 21 %, \u00e0 condition de savoir comment les faire. Bref, les bijoutiers doivent offrir un service de vente qui ne fait pas regretter celui en boutique.<\/p>\n<p><figure id=\"attachment_58893\" aria-describedby=\"caption-attachment-58893\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/12\/cina-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/12\/cina-3.jpg\" alt=\"Modella cinese con gioielli di Annamaria Cammilli\" width=\"709\" height=\"946\" class=\"size-full wp-image-58893\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/12\/cina-3.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/12\/cina-3-225x300.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/12\/cina-3-41x55.jpg 41w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-58893\" class=\"wp-caption-text\">Modella cinese con gioielli di Annamaria Cammilli<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_6734\" aria-describedby=\"caption-attachment-6734\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang.jpg\" alt=\"\" width=\"709\" height=\"465\" class=\"size-full wp-image-6734\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang-300x196.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/09\/store-cinese-shenyang-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-6734\" class=\"wp-caption-text\">Inaugurazione di uno store Tiffany a Shenyang, in Cina<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_32847\" aria-describedby=\"caption-attachment-32847\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino.jpg\" alt=\"Il roadshow di Harry Winston in Cina\" width=\"709\" height=\"483\" class=\"size-full wp-image-32847\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino-600x409.jpg 600w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/01\/harry-winston-pechino-81x55.jpg 81w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-32847\" class=\"wp-caption-text\">Roadshow di Harry Winston in Cina<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Quel est l&rsquo;avenir de la joaillerie ? Les analystes de McKinsey, l&rsquo;un des plus grands cabinets de conseil au monde, r\u00e9pondent. Spoiler : le secteur sera en plein essor. Selon les analystes de McKinsey, cependant, une distinction doit \u00eatre faite. Les bijoux de niveau moyen dirigeront le spectacle. Bref, les bijoux en or et pierres pr\u00e9cieuses qui constituent le c\u0153ur du secteur. Les perspectives sont bonnes pour la haute joaillerie, mais il reste un cr\u00e9neau pour ceux qui peuvent se permettre de d\u00e9penser six chiffres z\u00e9ro pour une bague ou un collier. Le rapport State of Fashion: Watches &amp; Jewellery<\/p>\n","protected":false},"author":8,"featured_media":94216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[212,213,626,11321],"class_list":["post-94214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-jewelry","tag-jewellery","tag-gioielleria","tag-previsione","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/94214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=94214"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/94214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/94216"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=94214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=94214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=94214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}