{"id":92295,"date":"2021-05-12T04:00:07","date_gmt":"2021-05-12T02:00:07","guid":{"rendered":"https:\/\/gioiellis.com\/?p=92295"},"modified":"2021-05-11T16:45:29","modified_gmt":"2021-05-11T14:45:29","slug":"pdpaola-raddoppia-e-si-riposiziona","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/pdpaola-raddoppia-e-si-riposiziona\/","title":{"rendered":"PdPaola double et repositionne"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>C&rsquo;est un paradoxe, mais covid a pouss\u00e9 les ventes de <strong>PdPaola<\/strong>, une entreprise de joaillerie catalane fond\u00e9e en 2014 \u00e0 Barcelone par Paola Sasplugas et son fr\u00e8re Humbert. La marque, distribu\u00e9e en France, en Allemagne, en Italie, au Royaume-Uni, aux \u00c9tats-Unis ainsi qu&rsquo;en Espagne, a progress\u00e9 en 2020 \u00e0 trois chiffres: elle a augment\u00e9 ses ventes de 105%, avec un chiffre d&rsquo;affaires de 24 millions d&rsquo;euros. Beaucoup, mais la Maison compte faire encore mieux cette ann\u00e9e, avec un objectif de 45 millions d&rsquo;euros de chiffre d&rsquo;affaires. Tout cela gr\u00e2ce \u00e0 la vente en ligne, ainsi qu&rsquo;\u00e0 la comp\u00e9tence du designer et des 60 employ\u00e9s de l&rsquo;entreprise.<br \/>\n<figure id=\"attachment_92297\" aria-describedby=\"caption-attachment-92297\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg\" alt=\"PdPaola collezione New Letters\" width=\"709\" height=\"505\" class=\"size-full wp-image-92297\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-300x214.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-77x55.jpg 77w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-4-400x285.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92297\" class=\"wp-caption-text\">PdPaola collezione New Letters<\/figcaption><\/figure><br \/>\nEn fait, 90% des ventes de PdPaola ont lieu hors d&rsquo;Espagne. La marque de joaillerie enregistre 80% de son chiffre d&rsquo;affaires via son propre e-commerce et 20% avec des distributeurs agr\u00e9\u00e9s, ou des marketplaces comme Zalando. Dans tous les cas, la marque est distribu\u00e9e dans 1 500 points de vente, dont 300 en Espagne. Et, apr\u00e8s avoir marqu\u00e9 un objectif avec le e-shopping, la Maison envisage de d\u00e9velopper les ventes dans les magasins traditionnels, avec l&rsquo;ouverture de magasins phares. Et pas seulement: la marque veut se repositionner dans le domaine du luxe accessible, en am\u00e9liorant la qualit\u00e9. En Italie, la marque vend actuellement environ 12% de ses bijoux.<\/p>\n<figure id=\"attachment_92298\" aria-describedby=\"caption-attachment-92298\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg\" alt=\"Collana Engrave Me\" width=\"709\" height=\"570\" class=\"size-full wp-image-92298\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-300x241.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-68x55.jpg 68w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Engrave-me-400x322.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92298\" class=\"wp-caption-text\">Collana Engrave Me<\/figcaption><\/figure>\n<figure id=\"attachment_92299\" aria-describedby=\"caption-attachment-92299\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg\" alt=\"Orecchini Esssential\" width=\"709\" height=\"467\" class=\"size-full wp-image-92299\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-300x198.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-84x55.jpg 84w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_Essential-1-400x263.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92299\" class=\"wp-caption-text\">Orecchini Esssential<\/figcaption><\/figure>\n<p><figure id=\"attachment_92300\" aria-describedby=\"caption-attachment-92300\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg\" alt=\"Collezione New Letters indossata\" width=\"709\" height=\"614\" class=\"size-full wp-image-92300\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-300x260.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-64x55.jpg 64w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/05\/PDPAOLA_New-Letters-1-400x346.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-92300\" class=\"wp-caption-text\">Collezione New Letters indossata<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est un paradoxe, mais covid a pouss\u00e9 les ventes de PdPaola, une entreprise de joaillerie catalane fond\u00e9e en 2014 \u00e0 Barcelone par Paola Sasplugas et son fr\u00e8re Humbert. La marque, distribu\u00e9e en France, en Allemagne, en Italie, au Royaume-Uni, aux \u00c9tats-Unis ainsi qu&rsquo;en Espagne, a progress\u00e9 en 2020 \u00e0 trois chiffres: elle a augment\u00e9 ses ventes de 105%, avec un chiffre d&rsquo;affaires de 24 millions d&rsquo;euros. Beaucoup, mais la Maison compte faire encore mieux cette ann\u00e9e, avec un objectif de 45 millions d&rsquo;euros de chiffre d&rsquo;affaires. Tout cela gr\u00e2ce \u00e0 la vente en ligne, ainsi qu&rsquo;\u00e0 la comp\u00e9tence du designer<\/p>\n","protected":false},"author":8,"featured_media":92297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[917,10318,13420],"class_list":["post-92295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ricavi","tag-budget","tag-pdpaola","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/92295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=92295"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/92295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/92297"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=92295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=92295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=92295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}