{"id":90257,"date":"2021-02-25T13:00:08","date_gmt":"2021-02-25T11:00:08","guid":{"rendered":"https:\/\/gioiellis.com\/?p=90257"},"modified":"2021-02-25T13:00:08","modified_gmt":"2021-02-25T11:00:08","slug":"damiani-spinge-sul-digitale-e-chiama-andrea-ferrazzi","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/damiani-pousse-le-numerique-et-appelle-andrea-ferrazzi\/","title":{"rendered":"Damiani pousse le num\u00e9rique et appelle Andrea Ferrazzi"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script>x<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><strong>Damiani<\/strong> a nomm\u00e9 <strong>Andrea Ferrazzi<\/strong> \u00e0 la t\u00eate du d\u00e9partement Digital. Objectif: renforcer et structurer davantage le processus de num\u00e9risation d\u00e9j\u00e0 en cours dans le Groupe. Les ventes, m\u00eame pour le secteur de la bijouterie, ne passent plus uniquement par le canal traditionnel, c&rsquo;est-\u00e0-dire les boutiques. Pour cette raison, Damiani envisage de renforcer et de d\u00e9velopper une plateforme e-commerce et omnicanal pour toutes les marques du groupe (notamment Damiani, Salvini et Bliss). L&rsquo;objectif est la consolidation de la pr\u00e9sence digitale sur tous les march\u00e9s et du CRM (gestion de la relation client, c&rsquo;est-\u00e0-dire relation client et management) pour le d\u00e9veloppement d&rsquo;une exp\u00e9rience client digitale int\u00e9gr\u00e9e au r\u00e9seau de distribution, qui permet aux passionn\u00e9s de visualiser \u00e0 tout moment ( et partout dans le monde) une large s\u00e9lection de cr\u00e9ations, notamment \u00e0 travers de nouvelles exp\u00e9riences digitales organis\u00e9es avec d&rsquo;excellents partenaires pour valoriser le patrimoine de la marque et des produits associ\u00e9s.<br \/>\n<figure id=\"attachment_81546\" aria-describedby=\"caption-attachment-81546\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta.jpg\" alt=\"L&#039;ex spazio Expo Piemonte, ora di propriet\u00e0 della famiglia Damiani\" width=\"709\" height=\"478\" class=\"size-full wp-image-81546\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta-300x202.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/03\/Expo_Piemonte_Valenza_Italy_tricolore_alta-400x270.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-81546\" class=\"wp-caption-text\">L&rsquo;ex spazio Expo Piemonte, ora di propriet\u00e0 della famiglia Damiani<\/figcaption><\/figure><br \/>\nEn outre, de nouveaux services num\u00e9riques et de commerce \u00e9lectronique seront mis en \u0153uvre pour soutenir les sites et les activit\u00e9s de communication num\u00e9rique des d\u00e9taillants agr\u00e9\u00e9s, ainsi qu&rsquo;un service d&rsquo;assurance en ligne.<br \/>\n<figure id=\"attachment_90259\" aria-describedby=\"caption-attachment-90259\" style=\"width: 1800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani.jpg\" alt=\"Andrea Ferrazzi\" width=\"1800\" height=\"1947\" class=\"size-full wp-image-90259\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani.jpg 1800w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani-277x300.jpg 277w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani-768x831.jpg 768w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani-947x1024.jpg 947w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani-51x55.jpg 51w, https:\/\/gioiellis.com\/wp-content\/uploads\/2021\/02\/Andrea-Ferrazzi-damiani-400x433.jpg 400w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/a><figcaption id=\"caption-attachment-90259\" class=\"wp-caption-text\">Andrea Ferrazzi<\/figcaption><\/figure><br \/>\nAndra Ferrazzi, dipl\u00f4m\u00e9e en design au Politecnico di Milano avec une th\u00e8se sur les tendances de l&rsquo;information num\u00e9rique \u00e0 travers le multicanal, sp\u00e9cialis\u00e9e dans l&rsquo;exp\u00e9rience utilisateur, le design et la communication num\u00e9rique, et \u00e9tait responsable du marketing num\u00e9rique au sein du groupe Tod&rsquo;s.<br \/>\n<figure id=\"attachment_85700\" aria-describedby=\"caption-attachment-85700\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea.jpg\" alt=\"La boutique Damiani a Busan, in Corea\" width=\"709\" height=\"399\" class=\"size-full wp-image-85700\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea-98x55.jpg 98w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/09\/damiani-corea-400x225.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-85700\" class=\"wp-caption-text\">La boutique Damiani a Busan, in Corea<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_49801\" aria-describedby=\"caption-attachment-49801\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/03\/21March-DV2_4050.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/03\/21March-DV2_4050.jpg\" alt=\"Da sinistra, Giorgio Damiani, Silvia Damiani e Guido Grassi Damiani\" width=\"709\" height=\"432\" class=\"size-full wp-image-49801\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/03\/21March-DV2_4050.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/03\/21March-DV2_4050-300x183.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/03\/21March-DV2_4050-90x55.jpg 90w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-49801\" class=\"wp-caption-text\">Da sinistra, Giorgio Damiani, Silvia Damiani e Guido Grassi Damiani<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>x Damiani a nomm\u00e9 Andrea Ferrazzi \u00e0 la t\u00eate du d\u00e9partement Digital. Objectif: renforcer et structurer davantage le processus de num\u00e9risation d\u00e9j\u00e0 en cours dans le Groupe. Les ventes, m\u00eame pour le secteur de la bijouterie, ne passent plus uniquement par le canal traditionnel, c&rsquo;est-\u00e0-dire les boutiques. Pour cette raison, Damiani envisage de renforcer et de d\u00e9velopper une plateforme e-commerce et omnicanal pour toutes les marques du groupe (notamment Damiani, Salvini et Bliss). L&rsquo;objectif est la consolidation de la pr\u00e9sence digitale sur tous les march\u00e9s et du CRM (gestion de la relation client, c&rsquo;est-\u00e0-dire relation client et management) pour le<\/p>\n","protected":false},"author":8,"featured_media":85700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[25],"class_list":["post-90257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-damiani","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/90257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=90257"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/90257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/85700"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=90257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=90257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=90257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}