{"id":84106,"date":"2020-07-09T04:00:12","date_gmt":"2020-07-09T02:00:12","guid":{"rendered":"https:\/\/gioiellis.com\/?p=84106"},"modified":"2020-07-08T11:53:09","modified_gmt":"2020-07-08T09:53:09","slug":"le-gioiellerie-online-vendono-il-doppio","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/le-gioiellerie-online-vendono-il-doppio\/","title":{"rendered":"Les bijoutiers en ligne vendent deux fois plus"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>En Italie, le <strong>nombre de bijoutiers<\/strong> <strong>diminue<\/strong> consid\u00e9rablement. Mais les <strong>ventes<\/strong> de <strong>pr\u00e9cieux en ligne augmentent<\/strong>. Pas seulement. Les bijoutiers op\u00e9rant sur le web ont en moyenne presque le double des revenus par rapport aux bijoutiers qui n&rsquo;ont pas innov\u00e9 dans le monde num\u00e9rique. Ce sont quelques-unes des donn\u00e9es fournies par le directeur de Federpreziosi (association qui rassemble une partie des joailliers italiens), Steven Tranquilli, lors d&rsquo;Ecomm Fashion 2020, la premi\u00e8re convention num\u00e9rique nationale enti\u00e8rement d\u00e9di\u00e9e au monde de la mode italienne organis\u00e9e par Velvet Media.<\/p>\n<p><figure id=\"attachment_78201\" aria-describedby=\"caption-attachment-78201\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-78201\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania.jpg\" alt=\"Interno della gioielleria Rocca\" width=\"709\" height=\"467\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania-300x198.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania-84x55.jpg 84w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/11\/interno-gioielleria-ROCCA-catania-400x263.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-78201\" class=\"wp-caption-text\">Interno della gioielleria Rocca<\/figcaption><\/figure><br \/>\nLes chiffres pr\u00e9sent\u00e9s lors de l&rsquo;\u00e9v\u00e9nement en ligne sont int\u00e9ressants: il y a plus de 14 600 bijoutiers op\u00e9rant en Italie et employant pr\u00e8s de 37 000 travailleurs. Cependant, en sept ans, de 2012 au d\u00e9but de 2020, le secteur a perdu pr\u00e8s d&rsquo;un millier d&rsquo;entreprises et plus de 3 000 employ\u00e9s. Les principales raisons de la contraction du tissu de distribution, selon l&rsquo;analyse de Federpreziosi, ont \u00e0 voir avec la r\u00e9duction progressive de la consommation et l&rsquo;av\u00e8nement du commerce \u00e9lectronique (et \u00e0 ces facteurs s&rsquo;ajoute la r\u00e9cente crise convoit\u00e9e).<br \/>\n<figure id=\"attachment_84108\" aria-describedby=\"caption-attachment-84108\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84108\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_03-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84108\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure><br \/>\nFin d\u00e9cembre de l&rsquo;ann\u00e9e derni\u00e8re, les donn\u00e9es relatives aux ventes en bijouterie trait\u00e9es par l&rsquo;Observatoire Federpreziosi Confcommercio indiquaient plus de 56% des entreprises associ\u00e9es qui ont fait \u00e9tat d&rsquo;une d\u00e9gradation des revenus au cours des deux derni\u00e8res ann\u00e9es (2018-2019) par rapport aux deux pr\u00e9c\u00e9dentes. ans (2016-2017). Pour 50,3% de ces joailliers, la baisse des revenus est imputable \u00e0 leur client\u00e8le historique: un chiffre particuli\u00e8rement accentu\u00e9 dans les r\u00e9gions du centre et du sud.<br \/>\n<figure id=\"attachment_84109\" aria-describedby=\"caption-attachment-84109\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84109\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_04-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84109\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure><br \/>\n<strong>L&rsquo;\u00e9conomie num\u00e9rique<\/strong><br \/>\nAu cours des cinq derni\u00e8res ann\u00e9es, en Italie, les bijoutiers qui ont mis en place un site web ou m\u00eame juste une page sur les r\u00e9seaux sociaux ont augment\u00e9 de 7,1% (ils \u00e9taient 66,0% en 2015 et 70,7% en 2019). Les activit\u00e9s de commerce \u00e9lectronique sont \u00e9galement en hausse: de 52,9% en 2018 \u00e0 53,1% en 2019. Le chiffre a doubl\u00e9 au cours des cinq derni\u00e8res ann\u00e9es et indique que les bijoutiers comprennent (c&rsquo;\u00e9tait maintenant) que le num\u00e9rique repr\u00e9sente aujourd&rsquo;hui l&rsquo;\u00e9l\u00e9ment cl\u00e9 du choix de marques et de produits et ils essaient de saisir toutes les opportunit\u00e9s.<br \/>\n<figure id=\"attachment_84110\" aria-describedby=\"caption-attachment-84110\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84110\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_07-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84110\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure><br \/>\nLes bijoutiers op\u00e9rant sur le web, comme mentionn\u00e9, ont en moyenne presque le double des revenus par rapport \u00e0 ceux qui n&rsquo;ont pas innov\u00e9 dans le monde num\u00e9rique. 48,1% des bijoutiers ont \u00e0 la fois leur propre site Internet et un profil de leurs bijoux sur les r\u00e9seaux sociaux, mais 22,6% n&rsquo;ont que le profil sur les r\u00e9seaux sociaux et 29,3% n&rsquo;ont pas de strat\u00e9gie de communication.<br \/>\n<figure id=\"attachment_84111\" aria-describedby=\"caption-attachment-84111\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84111\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_08-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84111\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure><br \/>\nFacebook est de loin le r\u00e9seau social le plus utilis\u00e9, presque tous les bijoutiers l&rsquo;utilisent. La majeure partie de l&rsquo;utilisation des r\u00e9seaux sociaux vise \u00e0 gagner en visibilit\u00e9 (69,0%). 41,5% des joailliers associ\u00e9s attachent une grande importance \u00e0 leur offre en ligne, ne serait-ce que pour des raisons d&rsquo;image.<\/p>\n<figure id=\"attachment_84112\" aria-describedby=\"caption-attachment-84112\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84112\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_09-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84112\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure>\n<figure id=\"attachment_84114\" aria-describedby=\"caption-attachment-84114\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"397\" class=\"size-full wp-image-84114\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12-300x168.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12-98x55.jpg 98w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_12-400x224.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84114\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure>\n<p><figure id=\"attachment_84113\" aria-describedby=\"caption-attachment-84113\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10.jpg\" alt=\"Fonte: Federpreziosi\" width=\"709\" height=\"400\" class=\"size-full wp-image-84113\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10-97x55.jpg 97w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/07\/Steven_-Tranquilli_Slide_ECOMM2020_Pagina_10-400x226.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-84113\" class=\"wp-caption-text\">Fonte: Federpreziosi<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>En Italie, le nombre de bijoutiers diminue consid\u00e9rablement. Mais les ventes de pr\u00e9cieux en ligne augmentent. Pas seulement. Les bijoutiers op\u00e9rant sur le web ont en moyenne presque le double des revenus par rapport aux bijoutiers qui n&rsquo;ont pas innov\u00e9 dans le monde num\u00e9rique. Ce sont quelques-unes des donn\u00e9es fournies par le directeur de Federpreziosi (association qui rassemble une partie des joailliers italiens), Steven Tranquilli, lors d&rsquo;Ecomm Fashion 2020, la premi\u00e8re convention num\u00e9rique nationale enti\u00e8rement d\u00e9di\u00e9e au monde de la mode italienne organis\u00e9e par Velvet Media. Les chiffres pr\u00e9sent\u00e9s lors de l&rsquo;\u00e9v\u00e9nement en ligne sont int\u00e9ressants: il y a plus<\/p>\n","protected":false},"author":8,"featured_media":78201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[626,2010],"class_list":["post-84106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielleria","tag-federpreziosi","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/84106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=84106"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/84106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/78201"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=84106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=84106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=84106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}