{"id":82051,"date":"2020-04-17T14:40:06","date_gmt":"2020-04-17T12:40:06","guid":{"rendered":"https:\/\/gioiellis.com\/?p=82051"},"modified":"2020-04-17T14:40:06","modified_gmt":"2020-04-17T12:40:06","slug":"debacle-baselworld-lascia-anche-lvmh","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/debacle-baselworld-lascia-anche-lvmh\/","title":{"rendered":"D\u00e9bacle Baselworld, quitte \u00e9galement Lvmh"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Si quelqu&rsquo;un avait des doutes, le coup de gr\u00e2ce est venu \u00e0 <strong>Baselworld<\/strong>. L&rsquo;ex\u00e9cution prend la forme d&rsquo;une d\u00e9claration du <strong>groupe LVMH<\/strong>. Les fabricants horlogers suisses du groupe Lvmh, qui incluent <strong>Tag Heuer, Hublot et Zenith et la Maison Bvlgari<\/strong>, ont pris acte de l&rsquo;abandon de Baselworld par Rolex, Tudor, Patek Philippe, Chanel et Chopard, indique la note officielle du groupe fran\u00e7ais. \u00ab\u00a0Dans ce contexte d&rsquo;affaiblissement \u00e9vident de la repr\u00e9sentativit\u00e9 de l&rsquo;industrie horlog\u00e8re suisse, les marques de la Division et de la Maison Bvlgari ont d\u00e9cid\u00e9 d&rsquo;annuler leur participation au Salon afin de pr\u00e9server leur image et leurs relations avec les clients et les m\u00e9dias. Elles vont donc ne participera pas \u00e0 l&rsquo;\u00e9dition 2021 de Baselworld. Les quatre maisons \u00e9valuent diff\u00e9rents formats d&rsquo;\u00e9v\u00e9nements pour pr\u00e9senter leurs strat\u00e9gies et innovations produits \u00e0 leurs partenaires commerciaux et \u00e0 la presse internationale en 2021. La division Montres LVMH d&rsquo;une part et Bvlgari d&rsquo;autre part commenter leurs plans futurs dans les semaines \u00e0 venir, en fonction de leurs objectifs respectifs \u00ab\u00a0.<br \/>\n<figure id=\"attachment_79909\" aria-describedby=\"caption-attachment-79909\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg\" alt=\"La piazza di Baselworld. Copyright: gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-79909\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/01\/piazza-baselworld-copyright-gioiellis-com-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-79909\" class=\"wp-caption-text\">La piazza di Baselworld. Copyright: gioiellis.com<\/figcaption><\/figure><\/p>\n<blockquote><p>Nous sommes d\u00e9sol\u00e9s d&rsquo;avoir \u00e0 abandonner cet \u00e9v\u00e9nement plus que centenaire, auquel notre Maison a \u00e9t\u00e9 fid\u00e8le. Cependant, il est clair que, dans ces conditions, nous devons r\u00e9agir rapidement et d\u00e9velopper d&rsquo;autres strat\u00e9gies. Nous avons l&rsquo;opportunit\u00e9 de r\u00e9inventer le format et le contenu de l&rsquo;un des moments cl\u00e9s de notre ann\u00e9e horlog\u00e8re, qui a repr\u00e9sent\u00e9 un grand d\u00e9fi commercial et un levier strat\u00e9gique pour l&rsquo;influence de nos marques. Dans cette perspective, nous mettrons tout en \u0153uvre pour \u00eatre pr\u00e9sents avec l&rsquo;autre prestigieuse Maison qui se r\u00e9unira \u00e0 Gen\u00e8ve en avril 2021, pour r\u00e9pondre aux besoins de nos partenaires et clients et leur offrir une exp\u00e9rience unique.<br \/>\nSt\u00e9phane Bianchi, PDG de la division Montres LVMH<\/p><\/blockquote>\n<p><figure id=\"attachment_82053\" aria-describedby=\"caption-attachment-82053\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith.jpg\" alt=\"L&#039;area del marchio Zenith\" width=\"709\" height=\"473\" class=\"size-full wp-image-82053\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2020\/04\/zenith-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-82053\" class=\"wp-caption-text\">L&rsquo;area del marchio Zenith<\/figcaption><\/figure><br \/>\nBref, les piliers de ce qui fut le plus grand salon d\u00e9di\u00e9 \u00e0 la joaillerie et \u00e0 l&rsquo;horlogerie s&rsquo;effondrent. \u00c0 l&rsquo;heure actuelle, il est difficile de penser \u00e0 un Baselworld d\u00e9pourvu de ses marques qui a attir\u00e9 des milliers de visiteurs et acheteurs du monde entier. D\u00e9sormais, l&rsquo;activit\u00e9 horlog\u00e8re se concentre sur Gen\u00e8ve. Et les bijoux? La tendance des marques de main suivra-t-elle?<br \/>\n<figure id=\"attachment_72582\" aria-describedby=\"caption-attachment-72582\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg\" alt=\"Bulgari a Baselworld 2019\" width=\"850\" height=\"579\" class=\"size-full wp-image-72582\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019.jpg 850w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-768x523.jpg 768w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-81x55.jpg 81w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/BULGARI-BASELWROLD-2019-400x272.jpg 400w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><figcaption id=\"caption-attachment-72582\" class=\"wp-caption-text\">Bulgari a Baselworld 2019<\/figcaption><\/figure><\/p>\n<blockquote><p>Rassemblant l&rsquo;ensemble de l&rsquo;industrie horlog\u00e8re suisse en un seul endroit, Gen\u00e8ve, capitale historique de l&rsquo;horlogerie et en une seule date, est une excellente occasion de relancer enfin un secteur affaibli par trop de divisions et d&rsquo;int\u00e9r\u00eats divergents par rapport au reste du secteur du luxe en France. dont Bvlgari est le protagoniste et qui progresse beaucoup plus rapidement. Nous avons h\u00e2te de nous rendre \u00e0 Gen\u00e8ve en avril 2021, bien qu&rsquo;il nous reste \u00e0 d\u00e9finir les modalit\u00e9s de notre participation, que nous pr\u00e9ciserons dans les prochaines semaines. Nous nous r\u00e9jouissons \u00e9galement de ne pas avoir \u00e0 compenser, comme en 2020, l&rsquo;absence de salons institutionnels de l&rsquo;horlogerie, ce qui nous a oblig\u00e9s cette ann\u00e9e \u00e0 prendre des initiatives utiles \u00e0 court terme mais non strat\u00e9giques \u00e0 moyen terme.<br \/>\nJean-Christophe Babin, PDG du groupe Bvlgari<\/p><\/blockquote>\n<p><figure id=\"attachment_38876\" aria-describedby=\"caption-attachment-38876\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy.jpg\" alt=\"Jean Christophe Babin con Carla Bruni Sarkozy (da Twitter)\" width=\"709\" height=\"472\" class=\"size-full wp-image-38876\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy-600x399.jpg 600w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/06\/Jean-Christophe-Babin-with-Carla-Bruni-Sarkozy-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-38876\" class=\"wp-caption-text\">Jean Christophe Babin con Carla Bruni Sarkozy (da Twitter)<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_71611\" aria-describedby=\"caption-attachment-71611\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis.jpg\" alt=\"Baselworld 2019. Copyright gioiellis.com\" width=\"709\" height=\"473\" class=\"size-full wp-image-71611\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/03\/5-Baselworld-2019-copyright-gioiellis-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-71611\" class=\"wp-caption-text\">Baselworld 2019. Copyright gioiellis.com<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_71950\" aria-describedby=\"caption-attachment-71950\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg\" alt=\"Il booth di Jacob a Baselworld\" width=\"709\" height=\"473\" class=\"size-full wp-image-71950\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/04\/booth-jacob-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-71950\" class=\"wp-caption-text\">Il booth di Jacob &#038; Co a Baselworld<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Si quelqu&rsquo;un avait des doutes, le coup de gr\u00e2ce est venu \u00e0 Baselworld. L&rsquo;ex\u00e9cution prend la forme d&rsquo;une d\u00e9claration du groupe LVMH. Les fabricants horlogers suisses du groupe Lvmh, qui incluent Tag Heuer, Hublot et Zenith et la Maison Bvlgari, ont pris acte de l&rsquo;abandon de Baselworld par Rolex, Tudor, Patek Philippe, Chanel et Chopard, indique la note officielle du groupe fran\u00e7ais. \u00ab\u00a0Dans ce contexte d&rsquo;affaiblissement \u00e9vident de la repr\u00e9sentativit\u00e9 de l&rsquo;industrie horlog\u00e8re suisse, les marques de la Division et de la Maison Bvlgari ont d\u00e9cid\u00e9 d&rsquo;annuler leur participation au Salon afin de pr\u00e9server leur image et leurs relations avec<\/p>\n","protected":false},"author":8,"featured_media":82053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[27,230,3897,5924,11652],"class_list":["post-82051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-lvmh","tag-baselworld","tag-hublot","tag-tag-heuer","tag-zenith","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/82051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=82051"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/82051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/82053"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=82051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=82051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=82051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}