{"id":76852,"date":"2019-10-09T04:20:44","date_gmt":"2019-10-09T02:20:44","guid":{"rendered":"https:\/\/gioiellis.com\/?p=76852"},"modified":"2019-10-07T15:49:39","modified_gmt":"2019-10-07T13:49:39","slug":"report-i-gioielli-della-gen-z","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/report-i-gioielli-della-gen-z\/","title":{"rendered":"Reportage: les joyaux de la g\u00e9n\u00e9ration Z"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Cbjo Report: voici les bijoux que veulent les jeunes de moins de 25 ans &#x2666; \ufe0e<\/h4>\n<p>Quels bijoux les jeunes veulent-ils? C&rsquo;est une grande question pour les bijoutiers, les marchands et peut-\u00eatre m\u00eame les jeunes eux-m\u00eames. Pour r\u00e9soudre ce casse-t\u00eate, la Cibjo, la conf\u00e9d\u00e9ration mondiale de la joaillerie, a publi\u00e9 un rapport sur les habitudes d&rsquo;achat et le comportement du g\u00e9n\u00e9ral Z. Les jeunes \u00e2g\u00e9s de 15 \u00e0 25 ans sont consid\u00e9r\u00e9s comme des membres du g\u00e9n\u00e9ral Z, n\u00e9 alors \u00e0 l&rsquo;\u00e8re num\u00e9rique et souvent des utilisateurs de m\u00e9dias sociaux comme Instagram, WeChat ou WhatsApp. Il y a aussi des sociologues qui font l&rsquo;hypoth\u00e8se que le G\u00e9n Z aurait un sentiment d&rsquo;instabilit\u00e9 et d&rsquo;ins\u00e9curit\u00e9, caus\u00e9 par le climat de crise \u00e9conomique qui aurait conditionn\u00e9 leur croissance. En bref, il y a beaucoup d&rsquo;inconnues. Alors, quels sont les bijoux que les jeunes aiment?<br \/>\n<figure id=\"attachment_76854\" aria-describedby=\"caption-attachment-76854\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg\" alt=\"Orecchini e anello indossati\" width=\"709\" height=\"477\" class=\"size-full wp-image-76854\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-300x202.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/giovane-donna-ingioiellata-400x269.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76854\" class=\"wp-caption-text\">Orecchini e anello indossati<\/figcaption><\/figure><br \/>\nLe pr\u00e9sident de Cibjo, Jonathan Kendall, pense que la g\u00e9n\u00e9ration Z peut \u00eatre comprise gr\u00e2ce aux choix qu\u2019elle fait sur les r\u00e9seaux sociaux: \u00ab\u00a0Ils comparent en permanence les produits, les exp\u00e9riences et les opinions. Au jour le jour, seuls les utilisateurs d&rsquo;Instagram publient plus de 95 millions de publications et leurs utilisateurs cliquent sur plus de 4,2 milliards de likes. Imaginez simplement la port\u00e9e de cette opportunit\u00e9 si votre nouveau produit r\u00e9pond \u00e0 ses aspirations et \u00e0 ses d\u00e9sirs \u00ab\u00a0.<br \/>\n<figure id=\"attachment_76855\" aria-describedby=\"caption-attachment-76855\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg\" alt=\"Giovane della Gen Z\" width=\"709\" height=\"471\" class=\"size-full wp-image-76855\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/close-up-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76855\" class=\"wp-caption-text\">Giovane della Gen Z<\/figcaption><\/figure><br \/>\nLe rapport de la conf\u00e9d\u00e9ration r\u00e9v\u00e8le d\u2019autres caract\u00e9ristiques: la g\u00e9n\u00e9ration Z aime les voyages, la spontan\u00e9it\u00e9, la recherche de l\u2019authenticit\u00e9 et des choses uniques. Kendall ajoute que la g\u00e9n\u00e9ration Z \u00ab\u00a0veut changer le monde\u00a0\u00bb et a \u00e0 coeur la durabilit\u00e9.<br \/>\n<figure id=\"attachment_76856\" aria-describedby=\"caption-attachment-76856\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg\" alt=\"Giovane shopper\" width=\"709\" height=\"602\" class=\"size-full wp-image-76856\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-300x255.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-65x55.jpg 65w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-shopping-400x340.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76856\" class=\"wp-caption-text\">Giovane shopper<\/figcaption><\/figure><br \/>\nLa solution pour rapprocher les jeunes serait donc de mettre l\u2019accent sur la capacit\u00e9 \u00e0 utiliser de l\u2019or recycl\u00e9, \u00e0 proposer des bijoux anciens retravaill\u00e9s ou \u00e0 partir d\u2019\u00e9l\u00e9ments d\u2019occasion (pierres, m\u00e9taux). Tout cela devrait \u00eatre soulign\u00e9 par des messages marketing.<br \/>\n<figure id=\"attachment_76857\" aria-describedby=\"caption-attachment-76857\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg\" alt=\"Una ragazza della Gen Z\" width=\"709\" height=\"491\" class=\"size-full wp-image-76857\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-300x208.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-con-cuffie-400x277.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76857\" class=\"wp-caption-text\">Una ragazza della Gen Z<\/figcaption><\/figure><br \/>\nDes offres de produits neutres en termes de genre sont \u00e9galement sugg\u00e9r\u00e9es comme particuli\u00e8rement int\u00e9ressantes pour la g\u00e9n\u00e9ration Z. M\u00eame les bijoutiers doivent s\u2019adapter: selon le rapport, les jeunes acheteurs \u00ab\u00a0veulent un bon service \u00e0 la client\u00e8le d\u00e9suet et des r\u00e9ponses imm\u00e9diates et claires \u00e0 leurs questions\u00a0\u00bb. En cons\u00e9quence, la formation du personnel est essentielle. En outre, la conception du magasin est importante: les plus populaires sont ceux qui sont bien organis\u00e9s et faciles \u00e0 naviguer en ligne, \u00e9tant donn\u00e9 que la g\u00e9n\u00e9ration Z ne parvient pas \u00e0 attirer l\u2019attention pendant longtemps. Une autre cons\u00e9quence de l&rsquo;utilisation compulsive des m\u00e9dias sociaux est que les tr\u00e8s jeunes lisent peu. Tout au plus, ils regardent des photos et des vid\u00e9os. Personne de moins de 25 ans ne lira probablement cet article.<br \/>\n<figure id=\"attachment_76858\" aria-describedby=\"caption-attachment-76858\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg\" alt=\"Giovane incollata allo smartphone\" width=\"709\" height=\"473\" class=\"size-full wp-image-76858\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-smartphone-400x267.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76858\" class=\"wp-caption-text\">Giovane incollata allo smartphone<\/figcaption><\/figure><br \/>\nPour \u00e9merger, une bijouterie doit sembler amicale, sociable et authentique plut\u00f4t qu&rsquo;aspirante. La communication en ligne est tr\u00e8s importante: plus de 80% des membres de la g\u00e9n\u00e9ration Z ont lu des critiques sur le Web (celles de gioiellis.com, peut-\u00eatre) avant l\u2019achat, en particulier chez les jeunes femmes. Il est donc incroyable que de nombreux sites Web consacr\u00e9s aux bijoux et aux bijoux soient encore, \u00e0 la fin de 2019, de mauvaise qualit\u00e9.<br \/>\n<figure id=\"attachment_76859\" aria-describedby=\"caption-attachment-76859\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg\" alt=\"Ricerca di informazioni prima di acquistare un gioiello. Dove? Su gioiellis.com ovviamente \" width=\"709\" height=\"471\" class=\"size-full wp-image-76859\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/10\/donna-computer-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-76859\" class=\"wp-caption-text\">Ricerca di informazioni prima di acquistare un gioiello. Dove? Su gioiellis.com ovviamente<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cbjo Report: voici les bijoux que veulent les jeunes de moins de 25 ans &#x2666; \ufe0e Quels bijoux les jeunes veulent-ils? C&rsquo;est une grande question pour les bijoutiers, les marchands et peut-\u00eatre m\u00eame les jeunes eux-m\u00eames. Pour r\u00e9soudre ce casse-t\u00eate, la Cibjo, la conf\u00e9d\u00e9ration mondiale de la joaillerie, a publi\u00e9 un rapport sur les habitudes d&rsquo;achat et le comportement du g\u00e9n\u00e9ral Z. Les jeunes \u00e2g\u00e9s de 15 \u00e0 25 ans sont consid\u00e9r\u00e9s comme des membres du g\u00e9n\u00e9ral Z, n\u00e9 alors \u00e0 l&rsquo;\u00e8re num\u00e9rique et souvent des utilisateurs de m\u00e9dias sociaux comme Instagram, WeChat ou WhatsApp. Il y a aussi des<\/p>\n","protected":false},"author":8,"featured_media":76854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[31,212],"class_list":["post-76852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielli","tag-jewelry","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/76852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=76852"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/76852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/76854"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=76852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=76852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=76852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}