{"id":73483,"date":"2019-05-30T04:20:21","date_gmt":"2019-05-30T02:20:21","guid":{"rendered":"https:\/\/gioiellis.com\/?p=73483"},"modified":"2019-05-28T18:25:22","modified_gmt":"2019-05-28T16:25:22","slug":"influencer-flop-per-la-vendita-di-gioielli-invece-kate","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/influencer-flop-per-la-vendita-di-gioielli-invece-kate\/","title":{"rendered":"Les influenceurs sont un flop pour vendre les bijoux, Kate \u00e0 la place &#8230;"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Les influenceurs n&rsquo;influencent pas les ventes de bijoux, comme le fait Kate Middleton. Parole d Annoushka Ducas &#x2666;<\/h4>\n<p>Nous alertons les bijoutiers, les concepteurs, les entreprises de luxe: payer des soi-disant influenceurs est un gaspillage d&rsquo;argent. C\u2019est l\u2019opinion de la designer britannique Annoushka Ducas, qui a fait la diff\u00e9rence entre investir dans des influenceurs jeunes et moins jeunes, avec des centaines de milliers d\u2019abonn\u00e9s sur Instragram, et b\u00e9n\u00e9ficier de l\u2019influence (gratuite) de quelqu&rsquo;un qui a vraiment une effet sur les ventes: Kate Middleton, duchesse de Cambridge.<br \/>\n<figure id=\"attachment_73485\" aria-describedby=\"caption-attachment-73485\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg\" alt=\"Kate Middleton con gli orecchini di Annoushka Ducas\" width=\"709\" height=\"472\" class=\"size-full wp-image-73485\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-middleton-orecchini-400x266.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73485\" class=\"wp-caption-text\">Kate Middleton con gli orecchini di Annoushka Ducas<\/figcaption><\/figure><\/p>\n<p>L\u2019analyse d\u2019Annoushka Ducas a \u00e9t\u00e9 rapport\u00e9e sur le site Web de Professional Jeweler et aboutit \u00e0 une conclusion: d\u00e9terminer qui peut r\u00e9ellement influencer les ventes est avant tout une personne r\u00e9elle, faisant autorit\u00e9, et qu\u2019il est consid\u00e9r\u00e9 positivement.<br \/>\nUn sp\u00e9cialiste britannique de la bijouterie a d\u00e9clar\u00e9, lors de son discours au Hay Literary Festival au Pays de Galles, que les cr\u00e9ateurs de bijoux n&rsquo;utilisaient pas des demi-mots: \u00ab\u00a0Les gens paient une fortune aux influenceurs pour porter des bijoux quand ils sont sur le podium ou \u00e0 la c\u00e9r\u00e9monie des Oscars. Mais mon exp\u00e9rience est que ils n\u2019ont absolument aucune influence sur les ventes sauf s\u2019il ya quelqu&rsquo;un comme la duchesse de Cambridge. \u00a0\u00bb<br \/>\n<figure id=\"attachment_73487\" aria-describedby=\"caption-attachment-73487\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg\" alt=\"Annoushka Ducas\" width=\"709\" height=\"709\" class=\"size-full wp-image-73487\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/Annoushka-Ducas-ok-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73487\" class=\"wp-caption-text\">Annoushka Ducas<\/figcaption><\/figure><br \/>\nContrairement aux influenceurs, l&rsquo;effet Kate sur ses ventes est \u00ab\u00a0ph\u00e9nom\u00e9nal. Elle est sa propre marque, elle est mondialement connue et g\u00e9n\u00e8re du trafic de partout dans le monde\u00a0\u00bb. Kate Middleton porte les bijoux Annoushka depuis des ann\u00e9es. Et la cr\u00e9atrice de bijoux dit avoir vu une augmentation ph\u00e9nom\u00e9nale de ses ventes apr\u00e8s que la duchesse de Cambridge ait \u00e9t\u00e9 vue portant ses boucles d&rsquo;oreilles. Qui, entre autres, ont un prix modeste, un peu plus de 300 livres. <strong>Alessia Mongrando<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_73488\" aria-describedby=\"caption-attachment-73488\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg\" alt=\"Bracciale con ciondoli a forma di baccello di piselli in oro con perle\" width=\"709\" height=\"709\" class=\"size-full wp-image-73488\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/ciondoli-baccello-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73488\" class=\"wp-caption-text\">Bracciale con ciondoli a forma di baccello di piselli in oro con perle<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_73489\" aria-describedby=\"caption-attachment-73489\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg\" alt=\"Kate Middleton con orecchini di  Annoushka Ducas\" width=\"709\" height=\"1080\" class=\"size-full wp-image-73489\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-197x300.jpg 197w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-672x1024.jpg 672w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-36x55.jpg 36w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/kate-400x609.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73489\" class=\"wp-caption-text\">Kate Middleton con orecchini di  Annoushka Ducas<\/figcaption><\/figure>\n<figure id=\"attachment_73490\" aria-describedby=\"caption-attachment-73490\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg\" alt=\"Orecchini in oro e brillanti a forma di bamboo\" width=\"709\" height=\"709\" class=\"size-full wp-image-73490\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-300x300.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-55x55.jpg 55w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-bamboo-400x400.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73490\" class=\"wp-caption-text\">Orecchini in oro e brillanti a forma di bamboo<\/figcaption><\/figure>\n<p><figure id=\"attachment_73491\" aria-describedby=\"caption-attachment-73491\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg\" alt=\"Orecchini di  Annoushka Ducas\" width=\"709\" height=\"540\" class=\"size-full wp-image-73491\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-300x228.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-72x55.jpg 72w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-400x305.jpg 400w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-100x75.jpg 100w, https:\/\/gioiellis.com\/wp-content\/uploads\/2019\/05\/orecchini-di-Annoushka-Ducas-195x150.jpg 195w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-73491\" class=\"wp-caption-text\">Orecchini di  Annoushka Ducas<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les influenceurs n&rsquo;influencent pas les ventes de bijoux, comme le fait Kate Middleton. Parole d Annoushka Ducas &#x2666; Nous alertons les bijoutiers, les concepteurs, les entreprises de luxe: payer des soi-disant influenceurs est un gaspillage d&rsquo;argent. C\u2019est l\u2019opinion de la designer britannique Annoushka Ducas, qui a fait la diff\u00e9rence entre investir dans des influenceurs jeunes et moins jeunes, avec des centaines de milliers d\u2019abonn\u00e9s sur Instragram, et b\u00e9n\u00e9ficier de l\u2019influence (gratuite) de quelqu&rsquo;un qui a vraiment une effet sur les ventes: Kate Middleton, duchesse de Cambridge. L\u2019analyse d\u2019Annoushka Ducas a \u00e9t\u00e9 rapport\u00e9e sur le site Web de Professional Jeweler et<\/p>\n","protected":false},"author":8,"featured_media":73485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[452,6839],"class_list":["post-73483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-kate-middleton","tag-annoushka-ducas","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/73483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=73483"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/73483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/73485"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=73483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=73483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=73483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}