{"id":66495,"date":"2018-09-21T04:30:32","date_gmt":"2018-09-21T02:30:32","guid":{"rendered":"https:\/\/gioiellis.com\/?p=66495"},"modified":"2024-02-04T17:17:34","modified_gmt":"2024-02-04T15:17:34","slug":"i-gioielli-dei-millenials","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/i-gioielli-dei-millenials\/","title":{"rendered":"Les bijoux des mill\u00e9naires"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Une enqu\u00eate sur les Millenials r\u00e9v\u00e8le les bijoux pr\u00e9f\u00e9r\u00e9s des jeunes. Le type le plus us\u00e9 est &#8230; &#x2666; \ufe0e<\/h4>\n<p>Il y a des g\u00e9ants de la bijouterie qui sont en alerte: les Millenials, la g\u00e9n\u00e9ration n\u00e9e au tournant des ann\u00e9es 2000, vont toujours aimer les diamants, les ensembles chers, les colliers avec des pierres pr\u00e9cieuses? Une recherche internationale, men\u00e9e par l\u2019Ecole Polytechnique de Milan et d\u00e9di\u00e9e aux Mill\u00e9naires, a tent\u00e9 de r\u00e9pondre \u00e0 la question. La recherche a \u00e9t\u00e9 men\u00e9e sur plus de 500 jeunes (351 filles et 170 gar\u00e7ons de 30 pays, pour 65% d&rsquo;Italiens). Le r\u00e9sultat a \u00e9t\u00e9 pr\u00e9sent\u00e9 \u00e0 Homi, la foire (\u00e9galement) de bijoux qui a eu lieu \u00e0 Milan du 14 au 17 septembre, avec 650 exposants dans les pavillons d\u00e9di\u00e9s au bijou de mode.<\/p>\n<figure id=\"attachment_66497\" aria-describedby=\"caption-attachment-66497\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/gioielli-casual.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66497\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/gioielli-casual.jpg\" alt=\"Giovane millenial con bijoux\" width=\"709\" height=\"475\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/gioielli-casual.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/gioielli-casual-300x201.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/gioielli-casual-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66497\" class=\"wp-caption-text\">Giovane millenial con bijoux<\/figcaption><\/figure>\n<h4>La conclusion de l&rsquo;\u00e9tude devrait rassurer ceux qui produisent des bijoux: plus des deux tiers des jeunes interrog\u00e9s les portent.<\/h4>\n<p>Mais attention, la valeur v\u00e9nale n\u2019est pas clairement d\u00e9finie. En effet, selon les recherches, les jeunes sont indiff\u00e9rents \u00e0 la mati\u00e8re avec laquelle les bijoux sont fabriqu\u00e9s: pr\u00e9cieux et bijoux. La valeur recherch\u00e9e par les jeunes ne r\u00e9side pas dans la mati\u00e8re ou la forme, mais dans le plaisir que chaque accessoire \u00e9voque. En bref, le c\u00f4t\u00e9 \u00e9motionnel est plus attrayant, l\u2019histoire qu\u2019un bijou peut raconter.<\/p>\n<figure id=\"attachment_66498\" aria-describedby=\"caption-attachment-66498\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66498\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl.jpg\" alt=\"Il 52% delle ragazze sceglie di indossare orecchini \" width=\"709\" height=\"472\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/orecchini-girl-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66498\" class=\"wp-caption-text\">Il 52% delle ragazze sceglie di indossare orecchini<\/figcaption><\/figure>\n<h4>Le choix se porte principalement sur les boucles d&rsquo;oreilles (52% choisies pour leur praticit\u00e9), suivies des bagues (44%), des colliers (37%) et des bracelets (32%).<\/h4>\n<p>Il n\u2019est cependant pas surprenant que les plus jeunes portent des bijoux pendant leur temps libre, \u00e0 l\u2019\u00e9cole ou au travail. Outre les achats de bijoux sur les march\u00e9s de rue (28%), probablement aussi en raison de co\u00fbts moins \u00e9lev\u00e9s, il est int\u00e9ressant de noter qu\u2019ils aiment les bijoux de cr\u00e9ateurs ind\u00e9pendants (25%) suivis sur des profils sociaux ou sur le Web. en ligne, mais aussi dans des magasins sp\u00e9cialis\u00e9s. Bref, moins de bijoux de type industriel, et des produits plus exclusifs ou aux caract\u00e9ristiques uniques.<br \/>\nUn chiffre moins positif est toutefois la tendance des gar\u00e7ons \u00e0 acheter essentiellement par impulsion. En bref, avec moins d&rsquo;informations, ils ont tendance \u00e0 acheter la premi\u00e8re chose qui les d\u00e9place. Les filles du mill\u00e9naire auront des go\u00fbts diff\u00e9rents mais, comme leurs m\u00e8res, elles aiment recevoir des bijoux en cadeau (cela est arriv\u00e9 \u00e0 39% des personnes interrog\u00e9es), m\u00eame si certaines (environ 24%) choisissent de les acheter personnellement.<br \/>\nQuel style pr\u00e9f\u00e8re les Millenials? Personne en particulier, m\u00eame si le choix se porte principalement sur des bijoux minimalistes ou classiques. Pour les deux tiers des gar\u00e7ons interrog\u00e9s, les bijoux et les bijoux ont une signification particuli\u00e8re et repr\u00e9sentent \u00e9galement un souvenir, le symbole d&rsquo;une relation ou un moment sp\u00e9cial de leur vie. Mais cela s&rsquo;applique \u00e9galement \u00e0 leurs parents.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_66499\" aria-describedby=\"caption-attachment-66499\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66499\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial.jpg\" alt=\"Giovane millenial sbarazzina\" width=\"709\" height=\"529\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial-300x224.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial-74x55.jpg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/giovane-millenial-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66499\" class=\"wp-caption-text\">Giovane millenial sbarazzina<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_66500\" aria-describedby=\"caption-attachment-66500\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Elena-valenti-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66500\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Elena-valenti-1.jpg\" alt=\"Collana di Elena Valenti\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Elena-valenti-1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Elena-valenti-1-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Elena-valenti-1-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66500\" class=\"wp-caption-text\">Collana di Elena Valenti<\/figcaption><\/figure>\n<figure id=\"attachment_66501\" aria-describedby=\"caption-attachment-66501\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Francesca-Bianchi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66501\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Francesca-Bianchi.jpg\" alt=\"Bijoux di Francesca Bianchi\" width=\"709\" height=\"474\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Francesca-Bianchi.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Francesca-Bianchi-300x201.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Francesca-Bianchi-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66501\" class=\"wp-caption-text\">Bijoux di Francesca Bianchi<\/figcaption><\/figure>\n<figure id=\"attachment_66502\" aria-describedby=\"caption-attachment-66502\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66502\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2.jpg\" alt=\"L&#039;area di Gemmarium a Homi\" width=\"709\" height=\"1063\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2-200x300.jpg 200w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2-683x1024.jpg 683w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Gemmarium-2-37x55.jpg 37w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66502\" class=\"wp-caption-text\">L&rsquo;area di Gemmarium a Homi<\/figcaption><\/figure>\n<figure id=\"attachment_66503\" aria-describedby=\"caption-attachment-66503\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66503\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa.jpg\" alt=\"Bijoux di Guendalina Bottega Creativa\" width=\"709\" height=\"472\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Guendalina-Bottega-creativa-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66503\" class=\"wp-caption-text\">Bijoux di Guendalina Bottega Creativa<\/figcaption><\/figure>\n<p><figure id=\"attachment_66504\" aria-describedby=\"caption-attachment-66504\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Le-Camille.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66504\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Le-Camille.jpg\" alt=\"Orecchini di Le Camille\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Le-Camille.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Le-Camille-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Le-Camille-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66504\" class=\"wp-caption-text\">Orecchini di Le Camille<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Une enqu\u00eate sur les Millenials r\u00e9v\u00e8le les bijoux pr\u00e9f\u00e9r\u00e9s des jeunes. Le type le plus us\u00e9 est &#8230; &#x2666; \ufe0e Il y a des g\u00e9ants de la bijouterie qui sont en alerte: les Millenials, la g\u00e9n\u00e9ration n\u00e9e au tournant des ann\u00e9es 2000, vont toujours aimer les diamants, les ensembles chers, les colliers avec des pierres pr\u00e9cieuses? Une recherche internationale, men\u00e9e par l\u2019Ecole Polytechnique de Milan et d\u00e9di\u00e9e aux Mill\u00e9naires, a tent\u00e9 de r\u00e9pondre \u00e0 la question. La recherche a \u00e9t\u00e9 men\u00e9e sur plus de 500 jeunes (351 filles et 170 gar\u00e7ons de 30 pays, pour 65% d&rsquo;Italiens). Le r\u00e9sultat a<\/p>\n","protected":false},"author":8,"featured_media":66499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[31,107,3562],"class_list":["post-66495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielli","tag-bijoux","tag-homi","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/66495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=66495"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/66495\/revisions"}],"predecessor-version":[{"id":121063,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/66495\/revisions\/121063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/66499"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=66495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=66495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=66495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}