{"id":66397,"date":"2018-09-15T04:30:14","date_gmt":"2018-09-15T02:30:14","guid":{"rendered":"https:\/\/gioiellis.com\/?p=66397"},"modified":"2018-09-15T11:26:25","modified_gmt":"2018-09-15T09:26:25","slug":"e-boom-per-i-gioielli-per-uomo","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/cest-un-boom-pour-les-bijoux-pour-hommes\/","title":{"rendered":"C&rsquo;est un boom pour les bijoux pour hommes"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Augmente la vente des bijoux pour hommes. Et beaucoup de bijoutiers ne perdent pas l&rsquo;occasion \u2666 \ufe0e<\/h4>\n<p>Il y a des hommes qui ne veulent pas en entendre parler. Il y a des femmes qui n&rsquo;aiment pas les hommes qui les portent. Pourtant, le New York Times a consacr\u00e9 un long article aux bijoux pour hommes. Partant d&rsquo;un fait incontestable: on peut l&rsquo;aimer ou non, mais les ventes mondiales de bijoux de luxe pour hommes ont atteint 5,3 milliards en 2017, en hausse de 22% par rapport aux 4,3 milliards en 2012 (donn\u00e9es d&rsquo;Euromonitor International). Bien s\u00fbr, explique le journal am\u00e9ricain, le chiffre reste bien inf\u00e9rieur \u00e0 celui des femmes, estim\u00e9 \u00e0 31,9 milliards de dollars en 2017. Mais la bijouterie masculine est une tendance qui affecte de plus en plus les budgets des entreprises du secteur.<\/p>\n<figure id=\"attachment_66399\" aria-describedby=\"caption-attachment-66399\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66399\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci.jpg\" alt=\"Modello con collana alla sfilata Gucci autunno-inverno 2018\" width=\"709\" height=\"458\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci-300x194.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci-85x55.jpg 85w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/collana-gucci-380x245.jpg 380w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66399\" class=\"wp-caption-text\">Modello con collana alla sfilata Gucci autunno-inverno 2018<\/figcaption><\/figure>\n<h4>Au premier plan, selon les experts, il y a des anneaux.<\/h4>\n<p>Aux \u00c9tats-Unis, par exemple, les bagues pour hommes g\u00e9n\u00e8rent un tiers des ventes de bijoux et sont en hausse. En second lieu, il y a des colliers, g\u00e9n\u00e9ralement des cha\u00eenes, qui g\u00e9n\u00e8rent un quart des ventes. Acteurs, rappeurs et athl\u00e8tes \u00e0 succ\u00e8s ont contribu\u00e9 \u00e0 cette tendance gr\u00e2ce \u00e0 un usage intensif de bijoux voyants pour les hommes. Il y a cependant un probl\u00e8me: les hommes ne sont pas (habituellement) habitu\u00e9s \u00e0 porter des bracelets, des bagues et des colliers. Apr\u00e8s quelques minutes, ils sont agac\u00e9s. Pour cette raison, certains producteurs ont commenc\u00e9 \u00e0 proposer des bijoux confortables, c&rsquo;est-\u00e0-dire faciles \u00e0 porter. Une id\u00e9e qui ne d\u00e9rangerait probablement pas trop de femmes. L&rsquo;astuce consiste, par exemple, \u00e0 cr\u00e9er des anneaux dans lesquels la bande m\u00e9tallique est arqu\u00e9e, de sorte qu&rsquo;elle ne soit pas compl\u00e8tement en contact avec la peau.<\/p>\n<figure id=\"attachment_66400\" aria-describedby=\"caption-attachment-66400\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Slick-Rick.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66400\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Slick-Rick.jpg\" alt=\"Il rapper Slick Rick\" width=\"709\" height=\"797\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Slick-Rick.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Slick-Rick-267x300.jpg 267w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Slick-Rick-49x55.jpg 49w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66400\" class=\"wp-caption-text\">Il rapper Slick Rick<\/figcaption><\/figure>\n<h4>De nombreux bijoutiers inscrits, tels que David Yurman, proposent des bijoux pour hommes depuis un certain temps.<\/h4>\n<p>Les bagues de David Yurman sont \u00e9galement en titane, carbone, diamants noirs et atteignent pr\u00e8s de 8 000 $. Et il y a ceux, comme l&rsquo;Italien Marco Dal Maso, qui ont commenc\u00e9 par se concentrer davantage sur les bijoux pour hommes que pour les femmes. Stephen Webster a pr\u00e9sent\u00e9 sa ligne masculine pour la premi\u00e8re fois il y a 20 ans et a sorti une collection unisexe l&rsquo;an dernier. En outre, sur les podiums des d\u00e9fil\u00e9s de mode pour hommes, de grandes marques de mode telles que Gucci, Dior ou Chanel ont d\u00e9fil\u00e9 des mod\u00e8les portant des colliers voyants. La collection pour hommes Alexander McQueen comprend \u00e9galement des colliers avec des cristaux Swarovski noirs et des pendentifs m\u00e9daillon.<br \/>\n<figure id=\"attachment_66401\" aria-describedby=\"caption-attachment-66401\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/bracciale-in-oro-con-teschi-di-david-yurman.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66401\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/bracciale-in-oro-con-teschi-di-david-yurman.jpg\" alt=\"Bracciale in oro con teschi di David Yurman\" width=\"709\" height=\"482\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/bracciale-in-oro-con-teschi-di-david-yurman.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/bracciale-in-oro-con-teschi-di-david-yurman-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/bracciale-in-oro-con-teschi-di-david-yurman-81x55.jpg 81w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66401\" class=\"wp-caption-text\">Bracciale in oro con teschi di David Yurman<\/figcaption><\/figure><\/p>\n<h4>D\u00e9fil\u00e9s et exp\u00e9riences<\/h4>\n<p>Mais il semble que, outre les dimensions plus grandes, la philosophie qui accompagne les bijoux pour les hommes soit \u00e9galement diff\u00e9rente. Par exemple, nombreux sont ceux qui recherchent des bijoux qui ont non seulement une fonction d\u00e9corative, mais aussi une signification. C&rsquo;est pourquoi la Maison Dune Jewelry am\u00e9ricaine a introduit une collection de disques transparents contenant du sable il y a dix ans. Mais ce n\u2019est pas du sable: il provient d\u2019environ 3 300 endroits sp\u00e9cifiques dans le monde entier, tels que le Yankee Stadium, les plages de Duba\u00ef et des Maldives, ou encore des parcours de golf en Irlande. Les pi\u00e8ces deviennent alors personnalis\u00e9es et Dune appelle ce type \u00ab\u00a0bijou exp\u00e9rientiel\u00a0\u00bb. Cela fait aussi business. <strong>Cosimo Muzzano<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_66408\" aria-describedby=\"caption-attachment-66408\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66408\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI.jpg\" alt=\"Anello in argento inciso con lapislazzulo di Marco Dal Maso\" width=\"709\" height=\"522\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI-300x221.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI-75x55.jpg 75w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/MARCO-DAL-MASO-ARA-ENGRAVED-SILVER-RING-W-LAPIS-LAZULI-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66408\" class=\"wp-caption-text\">Anello in argento inciso con lapislazzulo di Marco Dal Maso<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_66406\" aria-describedby=\"caption-attachment-66406\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/X-Jwellery-ISPIRAZIONE-SPIRITO-LIBERO.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66406\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/X-Jwellery-ISPIRAZIONE-SPIRITO-LIBERO.jpg\" alt=\"Bracciale a catena di X Jewellery\" width=\"709\" height=\"498\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/X-Jwellery-ISPIRAZIONE-SPIRITO-LIBERO.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/X-Jwellery-ISPIRAZIONE-SPIRITO-LIBERO-300x211.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/X-Jwellery-ISPIRAZIONE-SPIRITO-LIBERO-78x55.jpg 78w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66406\" class=\"wp-caption-text\">Bracciale Spirito Libero a catena di X Jewellery<\/figcaption><\/figure>\n<figure id=\"attachment_66404\" aria-describedby=\"caption-attachment-66404\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/maria-de-toni-anello-black-panther.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66404\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/maria-de-toni-anello-black-panther.jpg\" alt=\"Anello Black Panther firmato Maria De Toni\" width=\"709\" height=\"482\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/maria-de-toni-anello-black-panther.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/maria-de-toni-anello-black-panther-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/maria-de-toni-anello-black-panther-81x55.jpg 81w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66404\" class=\"wp-caption-text\">Anello Black Panther firmato Maria De Toni<\/figcaption><\/figure>\n<figure id=\"attachment_66403\" aria-describedby=\"caption-attachment-66403\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/catena-police-morellato.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66403\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/catena-police-morellato.jpg\" alt=\"Catena della linea Police di Morellato\" width=\"709\" height=\"734\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/catena-police-morellato.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/catena-police-morellato-290x300.jpg 290w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/catena-police-morellato-53x55.jpg 53w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66403\" class=\"wp-caption-text\">Catena della linea Police di Morellato<\/figcaption><\/figure>\n<figure id=\"attachment_66407\" aria-describedby=\"caption-attachment-66407\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/zancan-limited-edition2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66407\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/zancan-limited-edition2.jpg\" alt=\"Catena con pendente a forma di pistola di Zancan\" width=\"709\" height=\"780\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/zancan-limited-edition2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/zancan-limited-edition2-273x300.jpg 273w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/zancan-limited-edition2-50x55.jpg 50w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66407\" class=\"wp-caption-text\">Catena con pendente a forma di pistola di Zancan<\/figcaption><\/figure>\n<p><figure id=\"attachment_66402\" aria-describedby=\"caption-attachment-66402\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Braccialetto-in-oro-con-filo-spinato-di-Djula-Jewelry..jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66402\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Braccialetto-in-oro-con-filo-spinato-di-Djula-Jewelry..jpg\" alt=\"Bracciale in oro a forma di filo spinato di Djula Jewelry\" width=\"709\" height=\"474\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Braccialetto-in-oro-con-filo-spinato-di-Djula-Jewelry..jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Braccialetto-in-oro-con-filo-spinato-di-Djula-Jewelry.-300x201.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/09\/Braccialetto-in-oro-con-filo-spinato-di-Djula-Jewelry.-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-66402\" class=\"wp-caption-text\">Bracciale in oro a forma di filo spinato di Djula Jewelry<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Augmente la vente des bijoux pour hommes. Et beaucoup de bijoutiers ne perdent pas l&rsquo;occasion \u2666 \ufe0e Il y a des hommes qui ne veulent pas en entendre parler. Il y a des femmes qui n&rsquo;aiment pas les hommes qui les portent. Pourtant, le New York Times a consacr\u00e9 un long article aux bijoux pour hommes. Partant d&rsquo;un fait incontestable: on peut l&rsquo;aimer ou non, mais les ventes mondiales de bijoux de luxe pour hommes ont atteint 5,3 milliards en 2017, en hausse de 22% par rapport aux 4,3 milliards en 2012 (donn\u00e9es d&rsquo;Euromonitor International). Bien s\u00fbr, explique le journal<\/p>\n","protected":false},"author":8,"featured_media":66399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[130,285,1020,103,2998,31,8014,816,2330],"class_list":["post-66397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anello","tag-bracciale","tag-catena","tag-collana","tag-david-yurman","tag-gioielli","tag-marco-dal-maso","tag-uomo","tag-zancan","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/66397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=66397"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/66397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/66399"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=66397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=66397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=66397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}