{"id":64333,"date":"2018-06-26T04:00:39","date_gmt":"2018-06-26T02:00:39","guid":{"rendered":"https:\/\/gioiellis.com\/?p=64333"},"modified":"2018-06-25T15:00:50","modified_gmt":"2018-06-25T13:00:50","slug":"gioielli-cosi-fanno-shopping-i-giovani","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/gioielli-cosi-fanno-shopping-i-giovani\/","title":{"rendered":"Les bijoux, les jeunes font du shopping de cette fa\u00e7on"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>En ligne ou hors ligne? Par internet ou dans un magasin traditionnel? Une enqu\u00eate r\u00e9v\u00e8le les pr\u00e9f\u00e9rences des jeunes dans les achats de bijoux \u2666 \ufe0e<\/h4>\n<p>Qui ach\u00e8te, mais aussi qui vend des bijoux, depuis quelques ann\u00e9es a une question: vaut-il mieux acheter (ou vendre) en ligne? Ou est-ce que le magasin traditionnel est toujours l&rsquo;endroit pr\u00e9f\u00e9r\u00e9 pour acheter (ou vendre) une bague, un collier, un bracelet? Ces questions sont encore plus br\u00fblantes \u00e0 l&rsquo;\u00e9gard des jeunes, appel\u00e9s Millenials. Mais les hypoth\u00e8ses correspondent-elles \u00e0 la v\u00e9rit\u00e9?<br \/>\nMaintenant, pour ajouter un \u00e9l\u00e9ment de r\u00e9flexion, vient l&rsquo;enqu\u00eate du groupe I-Am, men\u00e9e en Grande-Bretagne, mais avec des r\u00e9sultats qui ne devraient pas beaucoup varier d&rsquo;un pays \u00e0 l&rsquo;autre. Dans l&rsquo;enqu\u00eate, faite par <em>Professional Jeweler<\/em>, et r\u00e9alis\u00e9e aupr\u00e8s de jeunes entre 18 et 35 ans, la surprise prime sur toutes les donn\u00e9es: le pourcentage de ceux qui ach\u00e8teraient un bijou en ligne est \u00e9lev\u00e9, 26%. Mais 74% pr\u00e9f\u00e8rent encore acheter un bijou dans le magasin. Mais si ceux qui vendent des bijoux peuvent sourire \u00e0 la lumi\u00e8re de ces r\u00e9sultats, il y a un aspect qui n&rsquo;est pas favorable aux magasins traditionnels. Pr\u00e8s de la moiti\u00e9 des r\u00e9pondants (46%) ne sont pas satisfaits du traitement re\u00e7u. En particulier, les critiques sont adress\u00e9es au personnel de magasin, pas suffisamment empathique et pr\u00e9par\u00e9. \u00c0 tel point que pr\u00e8s d&rsquo;un tiers (28%) des r\u00e9pondants ach\u00e8teraient facilement dans des magasins sans personnel. Mais surtout, 71% d\u00e9clarent que le personnel des magasins doit \u00eatre mieux inform\u00e9. Un autre aspect int\u00e9ressant: les jeunes pr\u00e9f\u00e8rent les magasins multimarques par rapport aux magasins monomarques.<br \/>\nConclusion: le magasin de bijoux physiques a encore des cartes \u00e0 jouer, mais le personnel doit \u00eatre inform\u00e9 de ce qu&rsquo;ils vendent, ainsi que d&rsquo;\u00eatre gentil avec le client. Et se concentrer sur une marque est dangereux, \u00e0 moins que la marque ait assez de force pour convaincre un Millennial d&rsquo;entrer dans le magasin. <strong>Cosimo Muzzano<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_34822\" aria-describedby=\"caption-attachment-34822\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34822\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA.jpg\" alt=\"Vetrina di gioielleria\" width=\"709\" height=\"1064\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA-200x300.jpg 200w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA-682x1024.jpg 682w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA-600x900.jpg 600w, https:\/\/gioiellis.com\/wp-content\/uploads\/2016\/02\/GIOIELLERIA-37x55.jpg 37w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-34822\" class=\"wp-caption-text\">Vetrina di gioielleria<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_26763\" aria-describedby=\"caption-attachment-26763\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26763\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze.jpg\" alt=\"Gioielleria di Ponte Vecchio, a Firenze\" width=\"709\" height=\"531\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze-300x225.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/07\/gioielleria-a-firenze-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-26763\" class=\"wp-caption-text\">Gioielleria di Ponte Vecchio, a Firenze<\/figcaption><\/figure>\n<figure id=\"attachment_22545\" aria-describedby=\"caption-attachment-22545\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22545\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1.jpg\" alt=\"\" width=\"709\" height=\"472\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/04\/gioielleria1-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-22545\" class=\"wp-caption-text\">Anelli con smeraldi in gioielleria<\/figcaption><\/figure>\n<p><figure id=\"attachment_8094\" aria-describedby=\"caption-attachment-8094\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/12\/gioielleria.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8094\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/12\/gioielleria.jpg\" alt=\"Vetrina con gioielli\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/12\/gioielleria.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/12\/gioielleria-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/12\/gioielleria-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-8094\" class=\"wp-caption-text\">Vetrina con gioielli<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En ligne ou hors ligne? Par internet ou dans un magasin traditionnel? Une enqu\u00eate r\u00e9v\u00e8le les pr\u00e9f\u00e9rences des jeunes dans les achats de bijoux \u2666 \ufe0e Qui ach\u00e8te, mais aussi qui vend des bijoux, depuis quelques ann\u00e9es a une question: vaut-il mieux acheter (ou vendre) en ligne? Ou est-ce que le magasin traditionnel est toujours l&rsquo;endroit pr\u00e9f\u00e9r\u00e9 pour acheter (ou vendre) une bague, un collier, un bracelet? Ces questions sont encore plus br\u00fblantes \u00e0 l&rsquo;\u00e9gard des jeunes, appel\u00e9s Millenials. Mais les hypoth\u00e8ses correspondent-elles \u00e0 la v\u00e9rit\u00e9? Maintenant, pour ajouter un \u00e9l\u00e9ment de r\u00e9flexion, vient l&rsquo;enqu\u00eate du groupe I-Am, men\u00e9e en<\/p>\n","protected":false},"author":8,"featured_media":8094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[31,626],"class_list":["post-64333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gioielli","tag-gioielleria","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/64333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=64333"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/64333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/8094"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=64333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=64333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=64333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}