{"id":63913,"date":"2018-06-13T04:00:11","date_gmt":"2018-06-13T02:00:11","guid":{"rendered":"https:\/\/gioiellis.com\/?p=63913"},"modified":"2018-06-12T15:19:04","modified_gmt":"2018-06-12T13:19:04","slug":"tiffany-come-apple","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/tiffany-come-apple\/","title":{"rendered":"Tiffany comme Apple"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Tiffany inaugure un magasin de style Apple \u00e0 Londres. Est-ce un tournant pour la marque am\u00e9ricaine? \u2666 \ufe0e<\/h4>\n<p>Tiffany comme Apple? La comparaison est \u00e9videmment risqu\u00e9e. Pourtant, la grande maison am\u00e9ricaine est pr\u00eate \u00e0 prendre un nouveau chemin et \u00e0 ouvrir une r\u00e9flexion diff\u00e9rente avec les Millenials. Ou du moins \u00e7a essaie. La nouveaut\u00e9 est un nouveau magasin qui, au c\u0153ur de Londres, \u00e0 James Street, est propos\u00e9 comme quelque chose de nouveau pour le monde de la bijouterie. Selon Tiffany, la boutique, active \u00e0 partir de juillet, se pr\u00e9sente comme un lieu de cr\u00e9ation et de jeu. En bref, une approche interactive avec les clients. Une route parcourue par Apple, dans le domaine technologique, avec ses Magasins o\u00f9 exp\u00e9rimenter les produits de la soci\u00e9t\u00e9 fond\u00e9e par Steve Jobs. Dans ce cas, cependant, l&rsquo;innovation aura la marque d&rsquo;Alessandro Bogliolo, PDG de Tiffany depuis l&rsquo;\u00e9t\u00e9 2017.<br \/>\nSelon les experts en marketing, le principal probl\u00e8me de la Maison serait pr\u00e9cis\u00e9ment celui de la relation avec le public plus jeune, moins affect\u00e9 par le charme de la marque historique. Que ce soit vrai ou non, l&rsquo;exp\u00e9rience de Londres pourrait ouvrir une nouvelle voie, car l&rsquo;espace invitera les visiteurs \u00e0 explorer, personnaliser, cr\u00e9er leur propre style. Bref, une bijouterie plus informelle qui n&rsquo;intimide pas.<br \/>\nLa boutique comprendra \u00e9galement l&#8217;emballage Tiffany Blue avec les accessoires Everyday Objects de la marque, la personnalisation #MakeItTiffany et un distributeur automatique de parfums. Le magasin sera \u00e9galement promu avec des \u00e9v\u00e9nements, des sessions de style, des performances, des installations et des animations.<strong> Federico Graglia<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<figure id=\"attachment_63914\" aria-describedby=\"caption-attachment-63914\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/Tiffany-insegna.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63914\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/Tiffany-insegna.jpg\" alt=\"Insegna di Tiffany a Londra\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/Tiffany-insegna.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/Tiffany-insegna-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/Tiffany-insegna-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-63914\" class=\"wp-caption-text\">Insegna di Tiffany a Londra<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_54346\" aria-describedby=\"caption-attachment-54346\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/07\/bogliolo-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54346\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/07\/bogliolo-2.jpg\" alt=\"Alessandro Bogliolo, ceo di Tiffany\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/07\/bogliolo-2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/07\/bogliolo-2-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/07\/bogliolo-2-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-54346\" class=\"wp-caption-text\">Alessandro Bogliolo, ceo di Tiffany<\/figcaption><\/figure>\n<figure id=\"attachment_62949\" aria-describedby=\"caption-attachment-62949\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Tiffany-Blue-York_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62949\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Tiffany-Blue-York_01.jpg\" alt=\"Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers\" width=\"709\" height=\"508\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Tiffany-Blue-York_01.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Tiffany-Blue-York_01-300x215.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Tiffany-Blue-York_01-77x55.jpg 77w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-62949\" class=\"wp-caption-text\">Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers<\/figcaption><\/figure>\n<figure id=\"attachment_62948\" aria-describedby=\"caption-attachment-62948\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62948\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york.jpg\" alt=\"Audrey Hepburn in \u00abColazione da Tiffany\u00bb\" width=\"709\" height=\"524\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york-300x222.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york-74x55.jpg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Breakfast-at-Tiffanys_new-york-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-62948\" class=\"wp-caption-text\">Audrey Hepburn in \u00abColazione da Tiffany\u00bb<\/figcaption><\/figure>\n<figure id=\"attachment_62845\" aria-describedby=\"caption-attachment-62845\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Anello-aperto-Tiffany-Paper-Flowers-in-platino-con-diamanti..jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62845\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Anello-aperto-Tiffany-Paper-Flowers-in-platino-con-diamanti..jpg\" alt=\"Anello aperto della collezione Tiffany Paper Flowers\" width=\"709\" height=\"502\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Anello-aperto-Tiffany-Paper-Flowers-in-platino-con-diamanti..jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Anello-aperto-Tiffany-Paper-Flowers-in-platino-con-diamanti.-300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/Anello-aperto-Tiffany-Paper-Flowers-in-platino-con-diamanti.-78x55.jpg 78w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-62845\" class=\"wp-caption-text\">Anello aperto della collezione Tiffany Paper Flowers<\/figcaption><\/figure>\n<figure id=\"attachment_62850\" aria-describedby=\"caption-attachment-62850\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/tiffany-paper-flowersdiamond-and-tanzanite-flower-drop-earrings-61625712_984449_ED.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62850\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/tiffany-paper-flowersdiamond-and-tanzanite-flower-drop-earrings-61625712_984449_ED.jpg\" alt=\"Orecchini con diamanti bianchi e tanzaniti\" width=\"709\" height=\"497\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/tiffany-paper-flowersdiamond-and-tanzanite-flower-drop-earrings-61625712_984449_ED.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/tiffany-paper-flowersdiamond-and-tanzanite-flower-drop-earrings-61625712_984449_ED-300x210.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/05\/tiffany-paper-flowersdiamond-and-tanzanite-flower-drop-earrings-61625712_984449_ED-78x55.jpg 78w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-62850\" class=\"wp-caption-text\">Orecchini con diamanti bianchi e tanzaniti<\/figcaption><\/figure>\n<p><figure id=\"attachment_63915\" aria-describedby=\"caption-attachment-63915\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/genius-bar-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63915\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/genius-bar-.jpg\" alt=\"Apple Store a New York\" width=\"709\" height=\"509\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/genius-bar-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/genius-bar--300x215.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2018\/06\/genius-bar--77x55.jpg 77w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-63915\" class=\"wp-caption-text\">Apple Store a New York<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Tiffany inaugure un magasin de style Apple \u00e0 Londres. Est-ce un tournant pour la marque am\u00e9ricaine? \u2666 \ufe0e Tiffany comme Apple? La comparaison est \u00e9videmment risqu\u00e9e. Pourtant, la grande maison am\u00e9ricaine est pr\u00eate \u00e0 prendre un nouveau chemin et \u00e0 ouvrir une r\u00e9flexion diff\u00e9rente avec les Millenials. Ou du moins \u00e7a essaie. La nouveaut\u00e9 est un nouveau magasin qui, au c\u0153ur de Londres, \u00e0 James Street, est propos\u00e9 comme quelque chose de nouveau pour le monde de la bijouterie. Selon Tiffany, la boutique, active \u00e0 partir de juillet, se pr\u00e9sente comme un lieu de cr\u00e9ation et de jeu. En bref,<\/p>\n","protected":false},"author":8,"featured_media":63914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10413],"tags":[10,160,9284],"class_list":["post-63913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tiffany","tag-tiffany","tag-new-york","tag-alessandro-bogliolo","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/63913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=63913"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/63913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/63914"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=63913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=63913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=63913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}