{"id":61298,"date":"2018-03-15T04:00:11","date_gmt":"2018-03-15T02:00:11","guid":{"rendered":"https:\/\/gioiellis.com\/?p=61298"},"modified":"2018-04-20T19:37:56","modified_gmt":"2018-04-20T17:37:56","slug":"tiffany-e-cartier-star-online","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/tiffany-e-cartier-star-online\/","title":{"rendered":"Tiffany et Cartier, les \u00e9toiles en ligne"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<strong>Tiffany et Cartier ont les meilleurs services en ligne dans le classement L2 \u2666 \ufe0e<\/strong><br \/>\nL2 est une soci\u00e9t\u00e9 de conseil bas\u00e9e \u00e0 New York qui se sp\u00e9cialise dans l&rsquo;analyse comparative de la performance num\u00e9rique de la marque. Maintenant, L2 a publi\u00e9 son rapport annuel, qui classe l&rsquo;expertise num\u00e9rique de certaines des plus grandes marques de montres et de bijoux au monde. En bref, c&rsquo;est un classement de ceux qui utilisent le web et les m\u00e9dias sociaux. R\u00e9sultat: sur 70 marques examin\u00e9es, seules deux sont promues avec des notes compl\u00e8tes: Tiffany et Cartier.<br \/>\nL&rsquo;examen par L2 s&rsquo;est concentr\u00e9 sur quatre facteurs: le site Web et le commerce \u00e9lectronique, avec l&rsquo;examen de la vitesse de chargement, les pages de produits, l&rsquo;exp\u00e9rience de l&rsquo;utilisateur et le soutien \u00e0 la client\u00e8le en ligne. Et puis, l&rsquo;efficacit\u00e9 du marketing digital, par exemple la visibilit\u00e9 dans les recherches Google, et les articles sur les m\u00e9dias, mais pas ceux pay\u00e9s. Autrement dit, ceux que vous lisez sur gioiellis.com, contrairement aux photos et citations publi\u00e9es sur de nombreux blogs qui ne sont que de la publicit\u00e9 masqu\u00e9e. Les autres facteurs pris en compte pour le classement sont la vitesse de chargement sur tablettes et smartphones, et plus g\u00e9n\u00e9ralement les fonctionnalit\u00e9s test\u00e9es sur diff\u00e9rents appareils.<br \/>\nApr\u00e8s avoir radiographi\u00e9 les activit\u00e9s num\u00e9riques des 70 marques, L2 a attribu\u00e9 des points dans cinq cat\u00e9gories: Genius (pour ceux qui ont d\u00e9pass\u00e9 140), Dou\u00e9 (110-139), Moyen (109-90), D\u00e9fi\u00e9 (89-70) et Feeble (&lt;70). Seulement deux sont finalement revenus \u00e0 la cat\u00e9gorie Genius: Tiffany &amp; Co. (144 points) et Cartier (140).<br \/>\nTiffany, par exemple, poss\u00e8de les meilleures pages de produits, ainsi que d&rsquo;excellents commentaires dans des articles sur divers journaux. D&rsquo;autre part, Cartier a obtenu des points pour la facilit\u00e9 de r\u00e9servation en ligne et une forte pr\u00e9sence sur YouTube et Instagram. Juste en dessous des deux meilleures performances est Swarovski (139), suivi par Alex &amp; Ani (138) et David Yurman (136). Pandora et deux marques du groupe LVMH, \u00e0 savoir Bulgari et TAG Heuer, sont \u00e9galement class\u00e9es dans les dix premi\u00e8res places. Enfin, les marques incluent Longines (by Swatch Group), eMontblanc, une marque au lieu de Richemont. Cependant, ces marques sont revenues \u00e0 la cat\u00e9gorie des surdou\u00e9s. Parmi les marques de joaillerie, elles ont collect\u00e9 des points Faberg\u00e9 (68), marque d\u00e9pos\u00e9e de Gemfields; Buccellati (63) et Graff (58).<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<div style=\"text-align:center;\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/z2v0vF39gbg\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n<\/div>\n<div style=\"text-align:center;\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R5EU0FLlPeM\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n<\/div>\n<figure id=\"attachment_51355\" aria-describedby=\"caption-attachment-51355\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg\" alt=\"Bracciale in oro rosa. Prezzo: 7.550 euro\" width=\"709\" height=\"483\" class=\"size-full wp-image-51355\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550-300x204.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Bracciale-a-maglie.-Collezione-Tiffany-City-HardWear-7550-81x55.jpg 81w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51355\" class=\"wp-caption-text\">Tiffany, bracciale in oro rosa. Prezzo a maggio 2017: 7.550 euro<\/figcaption><\/figure>\n<figure id=\"attachment_51354\" aria-describedby=\"caption-attachment-51354\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg\" alt=\"Orecchini in oro. Prezzo: 3.150 euro\" width=\"709\" height=\"885\" class=\"size-full wp-image-51354\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-EARRINGS-44x55.jpg 44w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51354\" class=\"wp-caption-text\">Orecchini in oro. Prezzo: 3.150 euro<\/figcaption><\/figure>\n<p><figure id=\"attachment_51353\" aria-describedby=\"caption-attachment-51353\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg\" alt=\"Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro\" width=\"709\" height=\"885\" class=\"size-full wp-image-51353\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE-240x300.jpg 240w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/TIFFANY-CITY-HARDWEAR-CHA_NECKLACE-44x55.jpg 44w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51353\" class=\"wp-caption-text\">Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro<\/figcaption><\/figure><figure id=\"attachment_55050\" aria-describedby=\"caption-attachment-55050\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg\" alt=\"Collana della collezione R\u00e9sonances con diamanti\" width=\"709\" height=\"536\" class=\"size-full wp-image-55050\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-300x227.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-73x55.jpg 73w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/collana-resoance-diamanti-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55050\" class=\"wp-caption-text\">Cartier, collana della collezione R\u00e9sonances con diamanti<\/figcaption><\/figure><\/p>\n<figure id=\"attachment_55049\" aria-describedby=\"caption-attachment-55049\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg\" alt=\"Collana Ecume in platino con diamanti bianchi e fancy yellow briolette\" width=\"709\" height=\"493\" class=\"size-full wp-image-55049\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette-.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette--300x209.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Ecume-collana-in-platino-con-diamanti-e-diamanti-Fancy-Yellow-briolette--79x55.jpg 79w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55049\" class=\"wp-caption-text\">Cartier, collana Ecume in platino con diamanti bianchi e fancy yellow briolette<\/figcaption><\/figure>\n<p><figure id=\"attachment_55048\" aria-describedby=\"caption-attachment-55048\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg\" alt=\"Collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate\" width=\"709\" height=\"555\" class=\"size-full wp-image-55048\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti-300x235.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/08\/Cartier-Bengalore-in-oro-bianco-con-perline-zaffiro-perline-rubino-perline-smeraldo-smeraldi-intagliati-zaffiri-intagliati-rubini-scolpiti-e-diamanti-70x55.jpg 70w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-55048\" class=\"wp-caption-text\">Cartier, collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Tiffany et Cartier ont les meilleurs services en ligne dans le classement L2 \u2666 \ufe0e L2 est une soci\u00e9t\u00e9 de conseil bas\u00e9e \u00e0 New York qui se sp\u00e9cialise dans l&rsquo;analyse comparative de la performance num\u00e9rique de la marque. Maintenant, L2 a publi\u00e9 son rapport annuel, qui classe l&rsquo;expertise num\u00e9rique de certaines des plus grandes marques de montres et de bijoux au monde. En bref, c&rsquo;est un classement de ceux qui utilisent le web et les m\u00e9dias sociaux. R\u00e9sultat: sur 70 marques examin\u00e9es, seules deux sont promues avec des notes compl\u00e8tes: Tiffany et Cartier. L&rsquo;examen par L2 s&rsquo;est concentr\u00e9 sur quatre<\/p>\n","protected":false},"author":6,"featured_media":61300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,10413],"tags":[10,33,34,117,131,292,418,2998],"class_list":["post-61298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tiffany","tag-tiffany","tag-faberge","tag-gemfields","tag-cartier","tag-swarovski","tag-graff","tag-buccellati","tag-david-yurman","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/61298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=61298"}],"version-history":[{"count":0,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/61298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/61300"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=61298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=61298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=61298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}