{"id":57673,"date":"2017-11-11T04:00:27","date_gmt":"2017-11-11T02:00:27","guid":{"rendered":"https:\/\/gioiellis.com\/?p=57673"},"modified":"2024-08-08T18:37:30","modified_gmt":"2024-08-08T16:37:30","slug":"baselworld-%d1%81%d0%be%d0%ba%d1%80%d0%b0%d1%89%d0%b0%d0%b5%d1%82-%d0%ba%d0%be%d0%bb%d0%b8%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%be-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%bd%d0%b8%d0%ba%d0%be%d0%b2","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/baselworld-%d1%81%d0%be%d0%ba%d1%80%d0%b0%d1%89%d0%b0%d0%b5%d1%82-%d0%ba%d0%be%d0%bb%d0%b8%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%be-%d1%83%d1%87%d0%b0%d1%81%d1%82%d0%bd%d0%b8%d0%ba%d0%be%d0%b2\/","title":{"rendered":"Baselworld r\u00e9duit les exposants"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"fluid\" data-ad-layout=\"image-side\" data-ad-layout-key=\"-fe+6a+31-k2+pr\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script><br \/>\n     (adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><br \/>\n<strong>Baselworld change: r\u00e9duit de moiti\u00e9 le nombre d&rsquo;exposants (600-700), mais avec plus d&rsquo;innovation &#x2666; \ufe0e<\/strong><br \/>\nCette nouvelle int\u00e9ressera tous les bijoutiers et passionn\u00e9s qui migrent chaque ann\u00e9e en Suisse pour suivre Baselworld, le plus grand et le plus prestigieux salon mondial de la joaillerie et de l&rsquo;horlogerie. \u00c7a change. En substance, l&#8217;emprise note que le march\u00e9 est chang\u00e9 et s&rsquo;ajuste. (Lire aussi: <a href=\"https:\/\/gioiellis.com\/un-addio-pesante-a-baselworld\"><strong>Un grand adieu \u00e0 Baselworld<\/strong><\/a>).<br \/>\nMCH Swiss Exhibition, la soci\u00e9t\u00e9 organisatrice du salon de B\u00e2le, explique que \u00able march\u00e9 de l&rsquo;horlogerie et de la bijouterie traverse une p\u00e9riode de transformation profonde, en premier lieu par la consolidation du march\u00e9 en termes de production et de marketing, mais aussi pour la tecnologie\u00bb. En r\u00e9ponse \u00e0 cette \u00e9volution, Baselworld 2018 sera \u00absous une forme plus dense et plus concentr\u00e9e sous diff\u00e9rents aspects\u00bb. La dur\u00e9e sera r\u00e9duite \u00e0 six jours. \u00abLe nombre d&rsquo;entreprises exposantes se situera entre 600 et 700\u00bb, explique B\u00e2le. La d\u00e9cision r\u00e9duit consid\u00e9rablement le nombre d&rsquo;entreprises: cette ann\u00e9e, il y avait 1 300 exposants de 45 pays sur 140 000 m\u00e8tres carr\u00e9s. Et le nombre a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9duit de plus de 13% par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. \u00abLa foire n&rsquo;est pas bas\u00e9e sur la quantit\u00e9, mais restera l&rsquo;\u00e9v\u00e9nement principal pour les premi\u00e8res marques mondiales, et ce dans tous les segments\u00bb, a r\u00e9it\u00e9r\u00e9 l&rsquo;entreprise suisse, demandant l&rsquo;avis de certaines grandes marques.<br \/>\nSelon Karl-Friedrich Scheufele, co-pr\u00e9sident de Chopard, \u00abBaselworld 2018 sera plus coh\u00e9rent et plus cibl\u00e9, je suis impatient de participer \u00e0 l&rsquo;\u00e9dition 2018 et je pense que la d\u00e9cision de Baselworld a pris la bonne direction. Commencer le changement\u00bb. Pour Eric Bertrand, pr\u00e9sident du Comit\u00e9 des exposants de Baselworld, \u00ables premiers pas dans un futur tr\u00e8s avanc\u00e9\u00bb.<br \/>\nLa soci\u00e9t\u00e9 affirme \u00e9galement que \u00abpour continuer \u00e0 r\u00e9pondre aux besoins de l&rsquo;industrie, tous les efforts seront d\u00e9ploy\u00e9s pour d\u00e9velopper le traditionnel salon dans une vaste plate-forme de marketing et de communication. Depuis 2018, de nouvelles formes de communication num\u00e9rique seront offertes en temps r\u00e9el. en m\u00eame temps, les approches conceptuelles pour les \u00e9ditions futures sont d\u00e9j\u00e0 en train de se d\u00e9velopper\u00bb. Mots qui sugg\u00e8rent que le 2018 c&rsquo;est une ann\u00e9e de transition pour un nouveau concept de juste. <strong>Monica Battistoni<\/strong><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 320px; height: 100px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><\/p>\n<figure id=\"attachment_57677\" aria-describedby=\"caption-attachment-57677\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC07502.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57677\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC07502.jpg\" alt=\"Interno a Baselworld\" width=\"709\" height=\"474\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC07502.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC07502-300x201.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC07502-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-57677\" class=\"wp-caption-text\">Interno a Baselworld<\/figcaption><\/figure>\n<figure id=\"attachment_57678\" aria-describedby=\"caption-attachment-57678\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08419-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57678\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08419-2.jpg\" alt=\"Jacob &amp; Co a Baselworld\" width=\"709\" height=\"493\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08419-2.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08419-2-300x209.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08419-2-79x55.jpg 79w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-57678\" class=\"wp-caption-text\">Jacob &amp; Co a Baselworld<\/figcaption><\/figure>\n<figure id=\"attachment_57679\" aria-describedby=\"caption-attachment-57679\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08544.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57679\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08544.jpg\" alt=\"L&#039;ingresso della Messe\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08544.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08544-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08544-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-57679\" class=\"wp-caption-text\">L&rsquo;ingresso della Messe<\/figcaption><\/figure>\n<figure id=\"attachment_57680\" aria-describedby=\"caption-attachment-57680\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57680\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607.jpg\" alt=\"Stand Crivelli\" width=\"709\" height=\"528\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607-300x223.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607-74x55.jpg 74w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/DSC08607-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-57680\" class=\"wp-caption-text\">Stand Crivelli<\/figcaption><\/figure>\n<figure id=\"attachment_57681\" aria-describedby=\"caption-attachment-57681\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/fope-bracciali-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57681\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/fope-bracciali-5.jpg\" alt=\"Bracciali Fope\" width=\"709\" height=\"473\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/fope-bracciali-5.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/fope-bracciali-5-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/11\/fope-bracciali-5-82x55.jpg 82w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-57681\" class=\"wp-caption-text\">Bracciali Fope<\/figcaption><\/figure>\n<p class=\"p1\">Sempre secondo quanto comunica MCH Swiss Exhibition, Karl-Friedrich Scheufele, co-presidente di Chopard, sottolinea che \u00abBaselworld 2018 sar\u00e0 pi\u00f9 coerente e pi\u00f9 concentrato. Non vedo l&rsquo;ora di partecipare all\u2019evento del 2018 e penso che la decisione di Baselworld abbia preso la direzione giusta per avviare il cambiamento\u00bb. Per Eric Bertrand, presidente del Comitato Espositori Baselworld, sono \u00abi primi passi in un futuro molto avanzato\u00bb.<\/p>\n<p class=\"p1\">L\u2019azienda fa sapere anche che \u00abper continuare a soddisfare le esigenze del settore, saranno perseguiti tutti gli sforzi per sviluppare la fiera commerciale tradizionale in una piattaforma di marketing e comunicazione estesa. Dal 2018 saranno offerte nuove forme di comunicazione digitale in tempo reale. Allo stesso tempo, si stanno gi\u00e0 sviluppando approcci concettuali per le future edizioni\u00bb. Parole che fanno supporre per il 2018 un anno di transizione, in vista di un nuovo concept. <b>Monica Battistoni<\/b><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script><br \/>\n     (adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script>La Renaissance de Alessandro Dari\u201d (Modifica)\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Baselworld change: r\u00e9duit de moiti\u00e9 le nombre d&rsquo;exposants (600-700), mais avec plus d&rsquo;innovation &#x2666; \ufe0e Cette nouvelle int\u00e9ressera tous les bijoutiers et passionn\u00e9s qui migrent chaque ann\u00e9e en Suisse pour suivre Baselworld, le plus grand et le plus prestigieux salon mondial de la joaillerie et de l&rsquo;horlogerie. \u00c7a change. En substance, l&#8217;emprise note que le march\u00e9 est chang\u00e9 et s&rsquo;ajuste. (Lire aussi: Un grand adieu \u00e0 Baselworld). MCH Swiss Exhibition, la soci\u00e9t\u00e9 organisatrice du salon de B\u00e2le, explique que \u00able march\u00e9 de l&rsquo;horlogerie et de la bijouterie traverse une p\u00e9riode de transformation profonde, en premier lieu par la consolidation du<\/p>\n","protected":false},"author":6,"featured_media":57678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15,230,232,6122],"class_list":["post-57673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chopard","tag-baselworld","tag-fiera","tag-fair","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/57673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=57673"}],"version-history":[{"count":2,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/57673\/revisions"}],"predecessor-version":[{"id":128720,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/57673\/revisions\/128720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/57678"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=57673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=57673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=57673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}