{"id":51648,"date":"2017-05-12T04:00:58","date_gmt":"2017-05-12T02:00:58","guid":{"rendered":"http:\/\/gioiellis.com\/?p=51648"},"modified":"2024-08-10T17:24:11","modified_gmt":"2024-08-10T15:24:11","slug":"%d0%bd%d0%be%d0%b2%d0%b0%d1%8f-%d0%b6%d0%b8%d0%b7%d0%bd%d1%8c-%d0%bd%d0%be%d0%b0%d1%8d%d1%80%d0%be%d1%80%d0%b0","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/%d0%bd%d0%be%d0%b2%d0%b0%d1%8f-%d0%b6%d0%b8%d0%b7%d0%bd%d1%8c-%d0%bd%d0%be%d0%b0%d1%8d%d1%80%d0%be%d1%80%d0%b0\/","title":{"rendered":"La nouvelle vie de Unoaerre"},"content":{"rendered":"<p><strong>La marque historique Unoaerre, rena\u00eetre apr\u00e8s une p\u00e9riode de d\u00e9tresse, a pr\u00e9sent\u00e9 ses nouveaut\u00e9s \u00e0 OroArezzo \u25c6<\/strong><br \/>\nL&rsquo;Italie est l&rsquo;un des pays avec une longue tradition d&rsquo;orf\u00e8vrerie. Il est \u00e9galement l&rsquo;un des principaux acteurs du march\u00e9 de l&rsquo;or et des bijoux. Cette tradition se manifeste de plusieurs fa\u00e7ons: elle peut \u00eatre poursuivie par des designers simples, la petite Maison produisant quelques pi\u00e8ces par an, ou par de grandes r\u00e9alit\u00e9s qui combinent l&rsquo;artisanat avec l&rsquo;organisation industrielle, comme Unoaerre.<br \/>\nChez OroArezzo 2017, la soci\u00e9t\u00e9, bas\u00e9e dans la ville toscane, a pr\u00e9sent\u00e9 de nouveaux exemples de sa production. Des bijoux destin\u00e9s \u00e0 diff\u00e9rents march\u00e9s et clients et t\u00e9moignent de l&rsquo;ampleur de l&rsquo;offre de la marque Arezzo. Or jaune ou or rose, cha\u00eenes, bagues, colliers: la proposition est tr\u00e8s diff\u00e9rente.<br \/>\nUnoaerre, fond\u00e9 en 1926 par Leopoldo Gori et Carlo Zucchi, vient de faire 90 ans et se pr\u00e9pare \u00e0 c\u00e9l\u00e9brer un si\u00e8cle d&rsquo;activit\u00e9: il est consid\u00e9r\u00e9 comme la premi\u00e8re compagnie d&rsquo;orf\u00e8vrerie au monde et n&rsquo;est pas une exag\u00e9ration. Le nom provient du premier coup de poing sorti dans la ville: 1Ar. L&rsquo;inscription est devenue le nom \u00e9tendu Unoaerre. Pour donner une id\u00e9e de la taille, la soci\u00e9t\u00e9 a un chiffre d&rsquo;affaires de 140 millions d&rsquo;euros. La crise, il y a quelques ann\u00e9es, en 2013, a \u00e9t\u00e9 prise par Sergio Squarcialupi, par Chimet, sp\u00e9cialiste du raffinage, r\u00e9cup\u00e9ration de m\u00e9taux pr\u00e9cieux (avec un chiffre d&rsquo;affaires de 2 milliards). Et maintenant, pour Unoaerre, commence une nouvelle vie. <strong>Federico Graglia<\/strong><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Banner mobili --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 320px; height: 100px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8029212895\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><\/p>\n<figure id=\"attachment_51650\" aria-describedby=\"caption-attachment-51650\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Corda.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51650\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Corda.jpg\" alt=\"Collane corda in oro giallo e bicolore\" width=\"709\" height=\"501\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Corda.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Corda-300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Corda-78x55.jpg 78w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51650\" class=\"wp-caption-text\">Collane corda in oro giallo e bicolore<\/figcaption><\/figure>\n<figure id=\"attachment_51651\" aria-describedby=\"caption-attachment-51651\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51651\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta.jpg\" alt=\"Collana grumetta diamantate in oro bicolore\" width=\"709\" height=\"515\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/Collane-Grumetta-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51651\" class=\"wp-caption-text\">Collana grumetta diamantate in oro bicolore<\/figcaption><\/figure>\n<figure id=\"attachment_51652\" aria-describedby=\"caption-attachment-51652\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51652\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido.jpg\" alt=\"Bracciale rigido  con sfere in oro giallo\" width=\"709\" height=\"470\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/3-bracciale-rigido-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51652\" class=\"wp-caption-text\">Bracciale rigido con sfere in oro giallo<\/figcaption><\/figure>\n<figure id=\"attachment_51653\" aria-describedby=\"caption-attachment-51653\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51653\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore.jpg\" alt=\"Bracciali rigidi  in oro giallo e bicolore con nodi d\u2019amore\" width=\"709\" height=\"455\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore-300x193.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore-86x55.jpg 86w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/bracciali-nodo-amore-380x245.jpg 380w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51653\" class=\"wp-caption-text\">Bracciali rigidi in oro giallo e bicolore con nodi d\u2019amore<\/figcaption><\/figure>\n<figure id=\"attachment_51654\" aria-describedby=\"caption-attachment-51654\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51654\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre.jpg\" alt=\"Insieme &amp; Per Sempre. Fedi e anelli da anniversario in oro bianco, oro ros\u00e9 e                                         diamanti. Collezione 9.0\" width=\"709\" height=\"549\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre-300x232.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre-71x55.jpg 71w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/5-insieme-per-sempre-60x45.jpg 60w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51654\" class=\"wp-caption-text\">Insieme &amp; Per Sempre. Fedi e anelli da anniversario in oro bianco, oro ros\u00e9 e diamanti. Collezione 9.0<\/figcaption><\/figure>\n<figure id=\"attachment_51496\" aria-describedby=\"caption-attachment-51496\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51496\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE.jpg\" alt=\"Unoaerre, bracciale in bronzo dorato Venus\" width=\"709\" height=\"471\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE-300x199.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/UNOAERRE-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51496\" class=\"wp-caption-text\">Unoaerre, bracciale in bronzo dorato Venus<\/figcaption><\/figure>\n<figure id=\"attachment_51655\" aria-describedby=\"caption-attachment-51655\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/anello-unaerre-infinito.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51655\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/anello-unaerre-infinito.jpg\" alt=\"Infinito. Fedi e anelli da anniversario in oro bianco, oro ros\u00e9 e diamanti \" width=\"709\" height=\"509\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/anello-unaerre-infinito.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/anello-unaerre-infinito-300x215.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2017\/05\/anello-unaerre-infinito-77x55.jpg 77w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-51655\" class=\"wp-caption-text\">Infinito. Fedi e anelli da anniversario in oro bianco, oro ros\u00e9 e diamanti<\/figcaption><\/figure>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 336px; height: 280px;\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script><br \/>\n(adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-format=\"autorelaxed\" data-ad-client=\"ca-pub-1422720793454724\" data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script><br \/>\n     (adsbygoogle = window.adsbygoogle || []).push({});<br \/>\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>La marque historique Unoaerre, rena\u00eetre apr\u00e8s une p\u00e9riode de d\u00e9tresse, a pr\u00e9sent\u00e9 ses nouveaut\u00e9s \u00e0 OroArezzo \u25c6 L&rsquo;Italie est l&rsquo;un des pays avec une longue tradition d&rsquo;orf\u00e8vrerie. Il est \u00e9galement l&rsquo;un des principaux acteurs du march\u00e9 de l&rsquo;or et des bijoux. Cette tradition se manifeste de plusieurs fa\u00e7ons: elle peut \u00eatre poursuivie par des designers simples, la petite Maison produisant quelques pi\u00e8ces par an, ou par de grandes r\u00e9alit\u00e9s qui combinent l&rsquo;artisanat avec l&rsquo;organisation industrielle, comme Unoaerre. Chez OroArezzo 2017, la soci\u00e9t\u00e9, bas\u00e9e dans la ville toscane, a pr\u00e9sent\u00e9 de nouveaux exemples de sa production. Des bijoux destin\u00e9s \u00e0 diff\u00e9rents<\/p>\n","protected":false},"author":6,"featured_media":51652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[501,2991],"class_list":["post-51648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-oroarezzo","tag-unoaerre","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/51648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=51648"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/51648\/revisions"}],"predecessor-version":[{"id":129050,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/51648\/revisions\/129050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/51652"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=51648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=51648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=51648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}