{"id":24885,"date":"2015-05-29T19:03:54","date_gmt":"2015-05-29T17:03:54","guid":{"rendered":"http:\/\/gioiellis.com\/?p=24885"},"modified":"2024-06-03T18:44:53","modified_gmt":"2024-06-03T16:44:53","slug":"de-beers-rilancia-un-diamante-e-per-sempre","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/fr\/de-beers-rilancia-un-diamante-e-per-sempre\/","title":{"rendered":"De Beers revient avec \u00ab\u00a0Un diamant est \u00e9ternel\u00a0\u00bb"},"content":{"rendered":"<p>Un diamant est \u00e9ternel, mais la publicit\u00e9 aussi: <strong>De Beers<\/strong>\u00a0va faire revivre le c\u00e9l\u00e8bre slogan de la campagne qui est devenue ins\u00e9parable avec le bijou favori du monde. La soci\u00e9t\u00e9 lance une nouvelle campagne de publicit\u00e9 qui aura comme slogan le fameux \u00ab\u00a0Un diamant est \u00e9ternel\u00a0\u00bb, qui a \u00e9t\u00e9 invent\u00e9 en 1947. Cette fois, la communication, cependant, aura pour cible les Millenials, les jeunes n\u00e9s dans le dernier aper\u00e7u de le si\u00e8cle pass\u00e9. Sera arrivant nouvelles annonces t\u00e9l\u00e9vis\u00e9es, des communications et des documents num\u00e9riques qui, pour \u00eatre expos\u00e9es dans les magasins. La nouvelle campagne de publicit\u00e9 sera juste pr\u00eat pour les vacances de No\u00ebl \u00e0 venir.<\/p>\n<p>\u00ab\u00a0Un diamant est \u00e9ternel\u00a0\u00bb il est une expression invent\u00e9e en 1947 par le copy Frances Gerty, et plus de 50 ans apr\u00e8s qu&rsquo;il a \u00e9t\u00e9 nomm\u00e9 le meilleur slogan publicitaire du 20e si\u00e8cle par le magazine <em>Advertising Age<\/em>. Selon les experts, apr\u00e8s un demi-si\u00e8cle, la demande est toujours en vigueur, m\u00eame si la communication sera adapt\u00e9 aux go\u00fbts des consommateurs d&rsquo;aujourd&rsquo;hui. <strong>Federico Graglia<\/strong><\/p>\n<figure id=\"attachment_24890\" aria-describedby=\"caption-attachment-24890\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24890\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers.jpg\" alt=\"Boutique della De Beers\" width=\"709\" height=\"399\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-300x169.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-98x55.jpg 98w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-24890\" class=\"wp-caption-text\">Boutique della De Beers<\/figcaption><\/figure>\n<figure id=\"attachment_24889\" aria-describedby=\"caption-attachment-24889\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24889\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione.jpg\" alt=\"Selezione dei diamanti alla De Beers\" width=\"709\" height=\"472\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/de-beers-selezione-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-24889\" class=\"wp-caption-text\">Selezione dei diamanti alla De Beers<\/figcaption><\/figure>\n<p><figure id=\"attachment_24888\" aria-describedby=\"caption-attachment-24888\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24888\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers.jpg\" alt=\"Vetrina De Beers\" width=\"709\" height=\"472\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers-300x200.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers-83x55.jpg 83w, https:\/\/gioiellis.com\/wp-content\/uploads\/2015\/05\/diamanti-de-beers-220x145.jpg 220w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-24888\" class=\"wp-caption-text\">Vetrina De Beers<\/figcaption><\/figure><\/p>","protected":false},"excerpt":{"rendered":"<p>Un diamant est \u00e9ternel, mais la publicit\u00e9 aussi: De Beers\u00a0va faire revivre le c\u00e9l\u00e8bre slogan de la campagne qui est devenue ins\u00e9parable avec le bijou favori du monde. La soci\u00e9t\u00e9 lance une nouvelle campagne de publicit\u00e9 qui aura comme slogan le fameux \u00ab\u00a0Un diamant est \u00e9ternel\u00a0\u00bb, qui a \u00e9t\u00e9 invent\u00e9 en 1947. Cette fois, la communication, cependant, aura pour cible les Millenials, les jeunes n\u00e9s dans le dernier aper\u00e7u de le si\u00e8cle pass\u00e9. Sera arrivant nouvelles annonces t\u00e9l\u00e9vis\u00e9es, des communications et des documents num\u00e9riques qui, pour \u00eatre expos\u00e9es dans les magasins. La nouvelle campagne de publicit\u00e9 sera juste pr\u00eat pour<\/p>\n","protected":false},"author":6,"featured_media":24887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[13],"class_list":["post-24885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-de-beers","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/24885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/comments?post=24885"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/24885\/revisions"}],"predecessor-version":[{"id":125250,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/posts\/24885\/revisions\/125250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media\/24887"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/media?parent=24885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/categories?post=24885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/fr\/wp-json\/wp\/v2\/tags?post=24885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}